우리은행

What 우리은행 does

Woori Bank (우리은행) is a South Korean universal commercial bank founded in 1899 as Korea's first national bank, operating as the flagship banking subsidiary of the publicly listed Woori Financial Group (우리금융지주) on the Korea Exchange. The bank serves two primary customer segments via a horizontal segmentation strategy: individual retail customers (deposits, savings, personal loans, mortgage and automotive loans, funds, insurance, foreign exchange, retirement pensions, ISA accounts, and credit cards) and corporate/business customers (corporate banking, corporate loans, foreign exchange, electronic payment, cash management, and corporate services). It monetizes through four disclosed revenue streams: net interest income on loan products net of deposit interest, fee and commission income across funds, insurance, trust, FX, wire transfers, card transactions, and retirement pension management, foreign exchange services, and credit card operations through its Woori Card (우리카드) brand.

The bank operates a multi-channel digital platform built on proprietary technology including a personal internet banking portal (spib.wooribank.com), a corporate internet banking portal (nbi.wooribank.com), three flagship mobile applications (우리WON뱅킹 for retail, 우리WON기업 for corporate, and 우리WON모바일 MVNO telecom), a proprietary 우리카드 credit card program, and a non-face-to-face account opening system with a safety blocking mechanism. Distribution combines self-serve digital channels with a physical branch network and credit card distribution. IT infrastructure is delivered in-house by wholly-owned subsidiary Woori FIS (우리FIS), and the bank sits within a Woori Financial Group ecosystem of 10+ wholly-owned subsidiaries spanning cards, securities, asset management, capital, credit information, fund services, PE, asset trust, savings bank, and a financial research institute, supporting cross-product distribution. International reach is signaled by multilingual website support in English, Chinese, Japanese, Filipino/Tagalog, Vietnamese, and Mongolian, targeted at Korea-based diaspora and cross-border retail customers. Woori Bank has been recognized with The Banker Awards 2020 Triple Crown (3관왕), 12 consecutive years of the Customer Delight Management Grand Prize through 2019, and a 2026 Web Accessibility Excellent Site Certification.

Name

우리은행

Legal name

우리은행 (Woori Bank)

Website

https://wooribank.com

Company type

Public

Founded year

1899

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Woori Bank (우리은행) is a South Korean universal commercial bank founded in 1899, serving individual retail and corporate customers with deposits, loans, funds, insurance, FX, cards, and digital banking through mobile apps and branch network, as the flagship subsidiary of Woori Financial Group.

Ownership category

akta.pro rank

Product category

Retail Banking

SIC

State Commercial Banks (6022)

akta.pro primary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

Keywords

• Retail banking services
• Corporate banking
• Mobile banking
• Credit card services
• Foreign exchange services

Headquarters

HQ city

서울시

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from loan products (personal loans, corporate loans, mortgage loans, automotive loans) minus interest paid on deposits and savings accounts
2. Fee and Commission Income: Fees from fund distribution, insurance products, trust services, foreign exchange transactions, wire transfers, credit card transactions, and retirement pension management
3. Foreign Exchange Services: Revenue from foreign exchange transactions, cross-border transfers, and international banking services
4. Credit Card Operations: Revenue from 우리카드 credit card transactions, merchant fees, and card-related services

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Woori Bank (우리은행) is a South Korean commercial bank offering comprehensive retail and corporate banking services including deposits, savings, loans (personal, mortgage, automotive, corporate), investment funds, insurance distribution, foreign exchange, gold trading, trust services, retirement pensions, ISA accounts, and credit card services through the Woori Card (우리카드) brand. Distribution combines digital platforms (personal internet banking, corporate internet banking, and proprietary mobile apps 우리WON뱅킹 and 우리WON기업) with an extensive physical branch network, complemented by a bundled mobile virtual network operator service (우리WON모바일).

Product overview

우리은행 operates as a universal bank offering a unified digital banking platform through multiple branded mobile applications. The core product portfolio includes 우리WON뱅킹 (retail mobile banking), 우리WON기업 (corporate mobile banking), and 우리WON모바일 (mobile telecommunications). The bank also provides traditional financial products including deposits, loans, funds, insurance, foreign exchange, gold, trust services, retirement pensions, and ISA accounts, alongside credit card services through 우리카드. The digital banking services serve as the primary customer-facing platform for all banking activities.

Differentiator

Problem solved

Functional benefit

Brands

• 우리WON뱅킹: Woori Bank's flagship mobile banking application for retail customers
• 우리WON기업
• 우리WON모바일
• 우리카드

Products and services

• Woori WON Banking (우리WON뱅킹)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and support.

• 우리금융지주 (Woori Financial Group)coreStrategic or Co-development PartnerParent financial holding company of Woori Bank. Woori Bank operates as a core subsidiary within the Woori Financial Group ecosystem, benefiting from group synergies across banking, securities, insurance, and other financial services.
• 우리카드 (Woori Card)coreStrategic or Co-development PartnerCredit card subsidiary providing Woori Card branded credit card products and services distributed through Woori Bank channels.
• 우리투자증권 (Woori Investment & Securities)majorStrategic or Co-development PartnerSecurities subsidiary offering investment products, trading services, and capital market solutions complementing Woori Bank's retail and corporate banking services.
• 우리금융캐피탈 (Woori Financial Capital)majorStrategic or Co-development PartnerCaptive financing and capital services subsidiary supporting Woori Bank's customer financing needs including lease financing and working capital solutions.
• 우리자산운용 (Woori Asset Management)majorStrategic or Co-development PartnerAsset management subsidiary providing fund products and investment management services distributed through Woori Bank's branch and digital channels.
• 우리신용정보 (Woori Credit Information)supportStrategic or Co-development PartnerCredit information subsidiary providing credit scoring, risk assessment, and credit reporting services supporting Woori Bank's lending operations.
• 우리FIS (Woori FIS)supportTechnology or IntegrationFinancial technology and systems subsidiary providing IT infrastructure, banking systems, and digital platform development supporting Woori Bank's technology operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Standard Chartered: Global commercial bank with strong Asia footprint and trade/cross-border banking franchise. Comparable on the international banking and FX revenue mix that Woori also offers.
• MUFG Bank: Japan's largest bank and a comparable universal/commercial banking franchise in a neighboring East Asian economy. Useful benchmark for full-service digital transformation at scale.

Direct peers

• Hana Bank: Another of Korea's major commercial banks, part of Hana Financial Group. Competes head-to-head with Woori across retail deposits, mortgages, corporate banking, and FX with similar Hana 1Q mobile app.
• NH Nonghyup Bank: Major Korean commercial bank with strong agricultural and SME lending franchises. Competes directly with Woori in retail deposits, agribusiness/SME lending, and increasingly in mobile banking.
• Shinhan Bank: One of Korea's 'Big 4' commercial banks under Shinhan Financial Group, with comparable retail, corporate, and digital banking offerings including the Shinhan SOL mobile platform. Direct competitor for the same Korean customer base.
• Kakao Bank: Korea's largest internet-only bank, built on the KakaoTalk super-app ecosystem. Direct competitor in retail deposits, unsecured lending, and payments; represents the digital-first challenger model Woori must defend against.
• KB Kookmin Bank: Korea's largest commercial bank by assets, offering a near-identical universal banking suite (deposits, loans, FX, cards, mobile banking via KB Star). Most direct domestic peer competing for the same retail and SME customers.
• KEB Hana Bank (post-merger Hana Bank): Same entity as Hana Bank post-2015 KEB-Hana merger, notable as a comparable case of building scale through M&A in Korean commercial banking.

Emerging players

• Toss Bank: Korea's second internet-only bank, launched by the Toss fintech ecosystem. Competes on retail deposits, micro-lending, and payments UX; emerging threat rather than head-to-head scale competitor.

Broad incumbents

• DBS Bank: Asia's leading digital-transformed incumbent bank, often cited as the benchmark for incumbent-bank digital strategy. Comparable on the universal banking + mobile-first trajectory Woori is pursuing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wooribank
• Facebookfacebook.com/wooribank
• Instagraminstagram.com/wooribank_kr
• LinkedInlinkedin.com/company/%EC%9A%B0%EB%A6%AC%EC%9D%80%ED%96%89

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 우리은행