What WOREE STATE SCHOOL does

Woree State School is a public primary school (Prep to Year 6) operated by the Queensland Department of Education, located in the southern suburbs of Cairns in Far North Queensland, Australia. The school serves local families within its designated catchment area at a maximum enrolment capacity of 996 students, with up to 150 Prep entrants annually distributed across six classrooms. Its core product is free primary education delivered in accordance with the Australian Curriculum, supplemented by specialist instruction in Physical Education, The Arts, and Health, and supported by modern classroom technology — specifically 65-inch LCD or interactive screens in every classroom, plus dedicated computer and science labs.

The school's business model combines government block funding (covering core tuition, which is free) with ancillary fee-based services operated through the Parents & Citizens (P&C) Association. These ancillary streams include Out of School Hours Care (OSHC) — before and after school care plus vacation programs priced at $18.50–$56 per session/day — the Butterfly Café tuckshop and the School Shop (uniforms and stationery), both processed via the Flexischools online ordering platform. A distinctive non-student-facing revenue stream is the eLearn FNQ venue hire service, a conference and meeting centre on the school grounds offering double room ($100–$200) and single room ($60–$100) bookings to the wider community.

The school differentiates via its 'Discover, Strive, Shine' vision and 'Woree Way' behavioural framework, and has adopted three evidence-based whole-school programs: Positive Behaviour for Learning (PBL), The Berry Street Education Model (introduced 2022 for trauma-aware practice), and The Resilience Project for student wellbeing. Extra-curricular offerings include instrumental music, robotics, academic competitions, and sports. Distribution and community engagement are managed through the school office, the Schoolzine mobile app, Facebook, Instagram, and the school website. The institution is not investor-backed; ownership and operational accountability rest with the State of Queensland (Department of Education).

Name

WOREE STATE SCHOOL

Legal name

The State of Queensland (Department of Education)

Website

https://woreess.eq.edu.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Woree State School is a Queensland Government public primary school (Prep to Year 6) serving up to 996 students in Cairns' southern suburbs, offering free curriculum education plus P&C-operated ancillary services including OSHC, tuckshop, uniform shop, and venue hire.

Ownership category

akta.pro rank

Product category

Primary Education (Public School)

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (611), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industry

School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

Keywords

• Primary education services
• Government school education
• Out of school hours care
• Childcare and daycare
• School venue hire

Headquarters

HQ city

Woree

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D

Revenue model

1. Out of School Hours Care (OSHC): Government-subsidised childcare service operated by the P&C for primary school children, providing before school care, after school care, and vacation care. Revenue from session fees.
2. School Uniform Shop: P&C operated school shop selling uniforms and stationery, operating Monday and Thursday mornings during school terms with online ordering via Flexischools.
3. Tuckshop (Butterfly Café): P&C operated tuckshop open daily providing healthy food options with online ordering via Flexischools app.
4. Venue Hire (eLearn FNQ): Conference and meeting centre hire at the eLearn facility, providing double and single room bookings to the community.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Woree State School is a Queensland Government public primary school delivering comprehensive education for students from Prep to Year 6, following the Australian Curriculum with specialist teachers in Physical Education, The Arts, and Health. The school supplements its core education with fee-based ancillary services operated by the Parents and Citizens (P&C) Association, including Out of School Hours Care (before, after, and vacation care), the Butterfly Café tuckshop, and the school uniform and stationery shop. Additional offerings include the eLearn FNQ conference and meeting venue hire and a religious instruction program.

Product overview

Woree State School is a government primary school (Prep to Year 6) located in Cairns, Queensland, offering a comprehensive educational program based on the Australian Curriculum. The school's product portfolio is centered on its core primary education service, supplemented by a range of fee-based ancillary services operated through its P&C Association including a School Shop (uniforms and stationery), The Butterfly Café tuckshop, and Out of School Hours Care (OSHC). Additional offerings include the eLearn FNQ venue hire service for community/conference use, religious instruction programs, and various extra-curricular activities including music, sports, and robotics. The school also provides learning@home resources and maintains specialised facilities including computer labs, science labs, library, and playgrounds with modern interactive screen technology in all classrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Education Program (Prep to Year 6) Comprehensive academic program for students from Prep (age 5) to Year 6, following the Australian Curriculum. Staff work collaboratively to review, refine and plan for teaching in all areas with specialist teachers for Physical Education, The Arts and Health.
• Out of School Hours Care (OSHC) Government-subsidised supervised before and after school care service operated by the P&C for primary school children. Runs 6:30am to 9:00am before school and 3:00pm to 6:00pm after school, with a full-day Vacation Care / Student Free Day program (6:30am to 6:00pm). Includes breakfast and homemade meals. Priced per session with permanent and casual booking tiers.
• School Uniform Shop Uniform and stationery shop operated by the P&C Association. Offers complete book pack solutions and is the only authorised seller of school designed uniforms. Open Monday and Thursday during school term with online ordering via Flexischools.
• Butterfly Café (Tuckshop) School tuckshop open every school day providing healthy and nutritional foods. Offers breakfast service and lunch ordering via paper bags or Flexischools app.
• eLearn FNQ Venue Hire Modern meeting and conference centre based at Woree State School offering double room (up to 50 participants, $200/day) and single room (up to 30 participants, $100/day) hire options, with half-day and catering options.
• Religious Instruction Program Weekly 40-minute religious instruction sessions offered through Combined Christian (Beginning with God, GodSpace) and Catholic (Christ Our Light and Life) programs. Delivered by approved volunteers with blue cards.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core.

• Berry Street Education ModelcoreStrategic or Co-development Partner · 1 January 2022Trauma-aware education model introduced school-wide from 2022, designed to support development of students' physical, psychological, social and emotional capabilities.
• Loves Bus CompanycoreChannel Partner/ Reseller/ DistributorPrivate bus service providing transportation to and from Woree State School. Responsible for all aspects of the transportation service including services, bus codes, fares and routes. Contact: 4035 4500.
• eLearn FNQcoreOthersModern meeting and conference centre based at Woree State School providing venue hire services. Double room holds 50 participants, single room holds 30 participants.
• The Resilience ProjectcoreStrategic or Co-development PartnerDelivers emotionally engaging programs and evidence-based wellbeing strategies that build resilience. GEMs strategies include Gratitude, Empathy and Mindfulness. School is a Resilience Project school.
• Positive Behaviour for Learning (PBL)coreStrategic or Co-development PartnerEvidence-based whole-school framework for developing socially skilled students with a common purpose and approach to discipline, focusing on explicitly teaching and reinforcing positively-framed expectations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cairns State High School: Sibling Queensland state school in the same Department of Education region (Far North Queensland) serving local families. Direct comparable in governance, funding model, and Australian Curriculum delivery.
• Manunda State School: Other state primary school in Cairns under Education Queensland with similar Prep-Year 6 structure, OSHC, tuckshop, and uniform shop operations. Most direct comparable in size and offerings.
• Bentley Park College: Queensland state P-12 college in southern Cairns suburbs sharing a similar demographic catchment and Education Queensland governance structure.

Broad incumbents

• TheirCare: National OSHC provider operating in many Australian primary schools. Comparable as an incumbent alternative OSHC operator that could replace or compete with the P&C-run OSHC at Woree.
• Camp Australia: Leading national provider of before-school, after-school, and vacation care programs in Australian primary schools. Directly comparable as a scaled operator in the same OSHC market segment.
• Goodstart Early Learning: Australia's largest OSHC and early-learning provider. Comparable as a potential operator/scale competitor for the OSHC stream that Woree currently runs via P&C.

Regional players

• Trinity Anglican School: Private K-12 school in Cairns competing for the same local families. Comparable in curriculum and catchment, but operates as an independent fee-paying school rather than a state school.
• St Monica's College, Cairns: Catholic primary/secondary school in Cairns competing for the same family catchment. Comparable in delivering Australian Curriculum with religious instruction and extracurricular programs.

Others

• Schoolzine: School communication platform powering Woree's newsletters, mobile app, and parent alerts. Comparable as the enabling communication infrastructure used by many Australian schools.
• Flexischools: Online ordering and cashless payments platform used by Woree for tuckshop and uniform shop. Comparable as a technology vendor enabling ancillary services across Australian primary schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoreeSS
• Instagraminstagram.com/woree_state_school
• LinkedInlinkedin.com/company/woree-state-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOREE STATE SCHOOL