Workplace Asia
- Company typePrivate
- Founded2005
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
Workplace Asia firmographics
Firmographics- Name
- Workplace Asia
- Legal name
- Workplace Asia Consulting Pte Ltd
- Website
- https://workplaceasia.com.sg
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Workplace Asia industry classification
Industry- Product category
- Leadership Development & Talent Optimization Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
- akta.pro secondary industries
- Personality & Behavioral Assessments (BPACAMAC), Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI), Workforce Analytics & HR Metrics Advisory (BPACAJAK)
Keywords
Where Workplace Asia is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Workplace Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Certification Programs: Revenue from certifying HR professionals, coaches, and consultants on world-class assessment tools. Programs include WorkPlace Big Five Profile Certification (SGD $2,620 before funding), Psychological Safety Certification (SGD $2,500), The B❒X Certification ($3,000 USD), Influence Style Indicator Certification, and Career Coaching Certification. SSG and SkillsFuture funding available for Singapore-based participants.
- Team Building Workshops: Corporate team building programs including Workplace Big Five Group Deep Dive ($4,000 half-day, $8,000 full-day), The B❒X Experience, Lego Serious Play Bootcamp, Paper Planes simulation, World Trade Game, and Project Z VR simulation. Pricing varies by program type and duration.
- Leadership Development Workshops: Public and corporate workshops including The Career Development Imperative by Julie Winkle (SGD $433.40 full price, $360.10 after WSG funding), Setting Up Career Coaching and Mentoring Programs by David Clutterbuck, and microlearning sessions. Offered both publicly scheduled and in-house for organizations.
- Psychometric Assessment Tools: Sales of assessment instruments and reports including WorkPlace Big Five Profile, Fearless Organization Scan, Everything DiSC on Catalyst, MBTI, SDI 2.0, Change Style Indicator, and Influence Style Indicator. Reports charged separately from workshop fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | WorkPlace Big Five Profile Certification - Full Price |
| One time/ perpetual license | Multi-year contract | WorkPlace Big Five Profile Certification - Funded Price |
| One time/ perpetual license | Multi-year contract | Psychological Safety and Team Effectiveness Certification |
| One time/ perpetual license | Multi-year contract | The B❒X Certification - Group Certification |
| One time/ perpetual license | Multi-year contract | The Career Development Imperative Workshop by Julie Winkle |
| One time/ perpetual license | Multi-year contract | Workplace Big Five Group Deep Dive - Half Day |
| One time/ perpetual license | Multi-year contract | Workplace Big Five Group Deep Dive - Full Day |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Workplace Asia product offering
Product offeringCore offering
Workplace Asia is a Singapore-headquartered talent optimization and leadership development firm that delivers psychometric assessment tools, practitioner certification programs, executive workshops, and team building simulations to organisations across Asia. Its portfolio includes proprietary and authorised instruments such as the WorkPlace Big Five Profile, Fearless Organization Scan, The B❒X, Coach Vici AI coaching platform, MBTI, Everything DiSC, SDI 2.0, Change Style Indicator, and Influence Style Indicator, supported by certified practitioner training and corporate facilitation services.
Product overview
Workplace Asia is a talent optimization and leadership development firm offering a comprehensive portfolio of psychometric assessment tools, certification programs, workshops, and team building simulations. The core product suite includes the WorkPlace Big Five Profile™ (personality assessment based on the Five-Factor Model), Fearless Organization Scan (psychological safety assessment with Professor Amy Edmondson), The B❒X® (experiential mindset methodology), Coach Vici (AI-powered coaching tool), and supplementary assessments including MBTI®, Everything DiSC® on Catalyst™, SDI 2.0, Change Style Indicator®, and Influence Style Indicator™. These tools are complemented by certification programs enabling practitioners to deliver the assessments, professional development workshops, and team building simulations (Lego® Serious Play™, Paper Planes, Inc.®, World Trade Game, Project Z). The company provides end-to-end support from assessment administration through interpretation and facilitated debrief sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- WorkPlace Big Five Profile
- Fearless Organization Scan
Quantifiable outcome
- 31% higher goal attainment for leaders using Coach Vici AI coaching
- +1 more outcomes
Companies that use Workplace Asia
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Workplace Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
Workplace Asia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- Innogreat (Jimbo Clark)coreInnogreat, founded by Jimbo Clark, created The B❒X methodology. Workplace Asia is an authorised InnoGreat Partner in Singapore, delivering The B❒X Experience and certification programs. Jimbo Clark conducts in-person group certifications in Singapore, and Workplace Asia integrates The B❒X with their other assessment tools.
- Professor Amy C. Edmondson (Harvard Business School)coreThe Fearless Organization Scan was developed in collaboration with Professor Amy C. Edmondson of Harvard Business School, the world's leading authority on psychological safety. Workplace Asia is authorised to deliver the Fearless Organization Scan certification and training.
- Paradigm Personality Labs (previously CentACS)coreParadigm Personality Labs created the WorkPlace Big Five Profile, based on the Five-Factor Model. Workplace Asia has been a certified partner since 2012, offering WPB5 certification programs and facilitating the tool across Asia.
- Stellenbosch University (Dr. Nicky Terblanche)coreCoach Vici AI coaching platform was created by researchers from Stellenbosch University led by Dr. Nicky Terblanche. Workplace Asia offers Coach Vici as part of their coaching and leadership development solutions, enabling 24/7 AI-powered coaching conversations.
- Dr. Constance J. Pritchard (The Pritchard Group)secondaryThe Workplace Career Coaching Skills Certification Masterclass curriculum was designed by Dr. Constance J. Pritchard from The Pritchard Group, a recognised Master Trainer and NCDA Fellow in career development. Workplace Asia delivers this certification in partnership with The Pritchard Group.
- Julie Winkle GiulionisecondaryJulie Winkle Giulioni, author of 'Promotions Are So Yesterday' and co-author of 'Help Them Grow or Watch Them Go', conducts The Career Development Imperative workshop through Workplace Asia. Named by Inc. Magazine as a Top 100 Leadership Speaker.
- Professor David ClutterbucksecondaryProfessor David Clutterbuck, co-founder of the European Mentoring & Coaching Council and author of 65+ books on coaching and mentoring, conducts the 2-day masterclass on Setting Up Career Coaching and Mentoring Programs through Workplace Asia.
- MHS (Multi-Health Systems)secondaryMHS provides the Influence Style Indicator platform. Workplace Asia offers ISI certification with self-paced eLearning delivered through the MHS Learning Management System, along with individual coaching sessions.
- SkillsFuture Singapore (SSG)secondaryWorkplace Asia partners with SkillsFuture Singapore to offer SSG-funded versions of certifications. Up to 70% funding available for eligible Singaporeans and Singapore PRs. Programs are also eligible for SkillsFuture Credit use.
- Singapore Training and Development Association (STADA)secondaryWorkplace Asia partners with STADA to conduct the SSG-funded version of the Psychological Safety Certification, expanding reach to STADA's member network.
- NTUC (National Trades Union Congress)secondaryNTUC members are eligible for course fee support under the Union Training Assistance Programme (UTAP) for Workplace Asia certification programs.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Workplace Asia competitors and assessment
Company assessmentBroad incumbents
- SHL: Global psychometric assessment provider with strong Asia presence focused on talent acquisition and development. Comparable as a broader-incumbent in the same psychometric / talent assessment space, with larger scale and broader corporate client base.
- Korn Ferry: Global leadership development and talent consulting firm with significant Asia operations. Comparable in delivering psychometric-driven leadership and team effectiveness programs, but at much larger scale and broader portfolio.
- Development Dimensions International (DDI): Global leadership development firm with assessment-led programs for selection, development, and team effectiveness. Comparable as a broader-incumbent in the same leadership/assessment space as Workplace Asia.
- Center for Creative Leadership (CCL): Established leadership development institution with assessment-based programs and an Asia presence. Comparable as a broader-incumbent offering evidence-based leadership and team effectiveness solutions.
Direct peers
- Wiley (Everything DiSC): Publisher of Everything DiSC on Catalyst, which Workplace Asia offers as a core product. Comparable as a global assessment publisher with certification-based distribution to HR professionals and consultants.
- The Myers-Briggs Company: Publisher of the MBTI assessment, which Workplace Asia distributes and certifies in Asia. Directly comparable as a psychometric assessment publisher with certification programs covering personality, leadership, and team effectiveness.
- Multi-Health Systems (MHS): Publisher of assessments including the Influence Style Indicator that Workplace Asia certifies practitioners on. MHS operates an LMS-based certification model directly comparable to Workplace Asia's ISI certification flow.
- Paradigm Personality Labs: Developer of the WorkPlace Big Five Profile and Workplace Asia's WPB5 partner since 2012. Closest comparable as a personality assessment publisher licensing the tool through a certified practitioner network.
- Hogan Assessments: Publisher of personality-based leadership assessments with global certification networks. Comparable to Workplace Asia in offering validated psychometrics for hiring, leadership development, and coaching, with practitioner certification programs.
- InnoGreat: Creator of The B❒X experiential methodology; Workplace Asia is its authorized Singapore partner. Directly comparable as a provider of mindset and change methodology with internationally certified facilitator network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Workplace Asia social profiles
Digital presenceWorkplace Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workplace Asia leadership team
Management profileNumber of profiles
Profiles10 records
Workplace Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workplace Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workplace Asia
What does Workplace Asia do?
Workplace Asia is a Singapore-headquartered talent optimization and leadership development firm that delivers psychometric assessment tools, practitioner certification programs, executive workshops, and team building simulations to organisations across Asia. Its portfolio includes proprietary and authorised instruments such as the WorkPlace Big Five Profile, Fearless Organization Scan, The B❒X, Coach Vici AI coaching platform, MBTI, Everything DiSC, SDI 2.0, Change Style Indicator, and Influence Style Indicator, supported by certified practitioner training and corporate facilitation services.
Is Workplace Asia a public or private company?
Workplace Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Workplace Asia founded?
Workplace Asia was founded in 2005. It employs 1 to 10 people.
Where is Workplace Asia based?
Workplace Asia is headquartered in Singapore, Singapore, in the Asia region.
How does Workplace Asia make money?
Four revenue lines are on record. Certification Programs are the primary driver. The others are team Building Workshops, leadership Development Workshops and psychometric Assessment Tools.
Who are Workplace Asia's main competitors?
Broad incumbents on record are SHL, Korn Ferry, Development Dimensions International (DDI) and Center for Creative Leadership (CCL). Direct peers are Wiley (Everything DiSC), The Myers-Briggs Company, Multi-Health Systems (MHS), Paradigm Personality Labs, Hogan Assessments and InnoGreat.
Does Workplace Asia have an API?
No public API is recorded for Workplace Asia.
What industry is Workplace Asia in?
Workplace Asia's product category is Leadership Development & Talent Optimization Services. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting, with a secondary code of BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 541612 and its SIC code is 8742.