What Worktree does

Worktree is a UK-registered charity (Charity No. 1089125), founded around 1994 and headquartered in Milton Keynes, that has organised career conversations between young people and working professionals for approximately 30 years. Its core service, Career WorkOut, is a one-hour session format in which business volunteers meet with primary and secondary school students in a structured carousel of career conversations; a Virtual Career WorkOut variant delivers the same format online. The organisation also runs Career Kickstarter, a multi-session programme for students aged 13-18 focused on employability skills, and sells a catalogue of physical learning resources (World of Work card sets, Find Your Job cards and book, and the Employability Now Guidebook).

The charity is funded through three channels: tiered corporate sponsorship packages (Session Sponsor at £100 per session, Programme Sponsor at £1-5k for 12-60 sessions, and Sponsoring Partner at £5k+ for 60+ sessions), one-off donations via LocalGiving, and modest product sales at £10-£25 per resource. Customers split across three segments: schools that book sessions, employers that sponsor and supply volunteers, and individual working professionals who donate one hour of their time. Named Sponsoring Partners include Accelera by Cummins, Dentons, NHBC, TXM Group (a ten-year partner), and Xero.

Operationally, Worktree runs a small staff team of 11-50 employees and relies on its network of 2,000+ volunteer professionals drawn from 1,000+ companies to deliver sessions. In a recent twelve-month period the charity reports reaching approximately 7,000-8,000 secondary school students through roughly 300-500 sessions. Leadership comprises CEO Tom Bulman and Chair Sarah Watt, who assumed the role in May 2025 after twelve years under Alan Bullen. The charity is not publicly traded, has no parent entity, and operates as a non-profit without external shareholders.

Name

Worktree

Legal name

Worktree

Website

https://worktree.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Worktree is a UK charity (founded 1994, Milton Keynes) that connects primary and secondary school students with working professionals through one-hour in-person and virtual Career WorkOut sessions, funded primarily by tiered corporate sponsorships and donations.

Ownership category

akta.pro rank

Product category

Career Education Services

NAICS

Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

akta.pro secondary industries

Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF), Leadership, Service Learning & Volunteer-to-Career Pathways (EDAMAKAJ)

Keywords

• Career education services
• Youth employability programs
• Employer encounter sessions
• School volunteer matching
• Career guidance charity

Headquarters

HQ city

Milton Keynes, Buckinghamshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sponsorship Revenue: Charity funded primarily through corporate sponsorships at three tiers: Session Sponsor (£100/session), Programme Sponsor (£1-5k for 12-60 sessions), and Sponsoring Partner (£5k+ for 60+ sessions). Sponsors receive brand visibility, volunteer opportunities, and access to quarterly sponsor meetings.
2. Learning Resources Sales: Sale of educational products including World of Work card sets, guidebooks, and learning materials priced at £10-£25. Revenue supports Worktree's charitable activities.
3. Donations: Charitable donations accepted through LocalGiving platform and direct donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Worktree is a UK charity that organizes one-hour Career WorkOut sessions (in-person and virtual) connecting school students with business volunteers for structured career conversations. It also delivers the multi-session Career Kickstarter programme for ages 13–18 and sells supporting physical learning resources (World of Work card sets, Find Your Job cards/book, Employability Now Guidebook). Schools access sessions free or subsidized via corporate sponsorship.

Product overview

Worktree operates as a not-for-profit charity offering career education programs primarily for young people in Milton Keynes and across the UK. The core offering consists of Career WorkOut sessions (in-person and virtual) that connect students with business volunteers for career conversations. Supporting offerings include the Career Kickstarter multi-session program for career confidence building. Worktree also provides physical and digital learning resources including World of Work card-based products (Primary World of Work, Young Adults World of Work, Individual World of Work), Find Your Job Cards and Book, and the Employability Now Guidebook. Sponsorship tiers (Session Sponsor, Programme Sponsor, Sponsoring Partner) allow businesses to fund and engage with the programs.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Career WorkOut: Digital access to live conversations with working professionals through online sessions for primary and secondary schools.
• Primary World of Work (PWOW)
• Career WorkOut
• Career Kickstarter
• Employability Now

Products and services

• Career WorkOut One-hour in-person career education session for primary and secondary school students featuring 'World of Work' quizzes and carousel-style conversations with working professionals about their careers.
• Virtual Career WorkOut Online one-hour live video sessions connecting classrooms with five business volunteers for quiz questions and live career conversations, available to Primary and Secondary Schools.
• Career Kickstarter Multi-session career confidence programme for students aged 13-18 covering employment mindset, self-presentation, resilience, self-organisation, and networking with employers, including a grand finale networking event.
• Primary World of Work Curriculum-aligned learning resource for primary school pupils (£25) showing the link between education and future work, shortlisted for a National Education Resource Award in 2019.
• Young Adults World of Work Comprehensive £15 pack including Career Cards (trumps-game format), My Likes cards, Question Cards, and an Activity Guide booklet with 16 career-related learning activities for young adults.
• Individual World of Work £10 personalised learning resource for individual students to explore career options at home or in school.
• Find Your Job Cards £15 card-based learning resource helping young people find jobs through a fun, game-format approach.
• Find Your Job in 25 Conversations – Book £10 book resource providing guidance on job finding through career conversations.
• Employability Now Guidebook £10 practical guidebook co-funded by South East Midlands Local Enterprise Partnership and the British Council, helping young people think and talk positively about work futures, suitable for 20-30 hour courses or one-off lessons.

Quantifiable outcome

• 100% student satisfaction rates reported across Career Kickstarter programme sessions
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Accelera by CumminscoreGTM or Marketing PartnerGlobal power technology leader with 60,000+ people worldwide. Headquartered in Columbus, Indiana. Sponsoring Partner (£5k+) supporting Worktree sessions. Engages employees in volunteering and hosts student visits to their battery design plant in Rooksley, Milton Keynes.
• DentonscoreGTM or Marketing PartnerWorld's largest law firm with 160+ offices in 80+ countries. Sponsoring Partner (£5k+) and hosts the annual 'Dentons Den' employability training days at their Milton Keynes office. Provides volunteer professionals for Career WorkOut sessions.
• NHBCcoreGTM or Marketing PartnerUK's leading independent provider of warranty and insurance for new homes with over 80 years' experience. Sponsoring Partner (£5k+) actively promoting Worktree and encouraging staff across the business to attend career workout sessions. Hosts student visits at their Knowlhill office.
• TXM GroupcoreGTM or Marketing PartnerGlobal specialist resourcing and consultancy solutions in Engineering, Healthcare and Technology sectors across EMEA, Australasia and North America. Has sponsored Worktree for 10 consecutive years as a Sponsoring Partner (£5k+).
• XerocoreGTM or Marketing PartnerNew Zealand technology company providing cloud-based accounting software with 4.4 million subscribers. Sponsoring Partner (£5k+) hosting the 2025 Awards Night at their Central Milton Keynes offices.
• Lynx NetworksminorGTM or Marketing PartnerOther sponsor (£1-5k tier) listed as supporter alongside other sponsors.
• Concept OnyxminorGTM or Marketing PartnerOther sponsor (£1-5k tier) listed as supporter alongside other sponsors.
• South East Midlands Local Enterprise PartnershipminorGTM or Marketing PartnerFunded the Employability Now Guidebook development alongside the British Council.
• British CouncilminorGTM or Marketing PartnerCo-funder of the Employability Now Guidebook development alongside SEMLEP.
• MK:U (Milton Keynes University)minorStrategic or Co-development PartnerProgramme tutor Kristian Mackie supported the Career Kickstarter programme. Students attend grand finale networking events at MK:U.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Speakers for Schools: UK charity connecting state schools with leading professionals for talks and work experience. Direct competitor in the school-employer encounter space, with a national footprint and similar volunteer-driven model.
• Career Ready: UK charity providing structured employer mentoring, workplace visits, and internships for secondary school students. Overlaps with Worktree's Career Kickstarter and Career WorkOut offerings, particularly for students aged 13–18.
• icould: UK career inspiration platform offering video stories from real professionals, used by schools for careers education. Comparable career-guidance offering, though delivered via on-demand content rather than live volunteer sessions.
• Education and Employers (Inspiring the Future / Primary Futures): UK charity running Inspiring the Future and Primary Futures — programs that connect schools with volunteer professionals for career conversations. Closest direct peer given overlapping mission, volunteer model, and school beneficiary base.
• Founders4Schools: UK charity connecting students with entrepreneurs and business leaders through school visits and digital booking. Comparable employer-encounter platform targeting similar Gatsby Benchmark-driven school demand.
• Plotr: UK careers platform helping young people explore career paths and connect with employers. Competes in the same school-focused career-guidance category with a digital-first delivery model.

Broad incumbents

• The Careers & Enterprise Company: UK government-backed body funding and connecting schools with employers to meet Gatsby Benchmarks. Indirect peer operating in the same school-employer connection ecosystem at a national policy level.
• STEM Learning (STEM Ambassadors programme): UK educational charity operating the STEM Ambassadors programme, which places volunteer professionals in schools to inspire students in STEM subjects. Overlaps in work-based learning encounter delivery, with a STEM-specific focus.
• Barnardo's (employment and skills programmes): Large UK children's charity with employment, training, and life-skills programmes for young people. Operates adjacently in career-readiness support for young people, particularly disadvantaged cohorts, but as part of a broader social-services portfolio.
• The Prince's Trust (Mosaic programme): Large UK youth charity running Mosaic, which pairs mentors from business with young people from disadvantaged backgrounds. Operates in the same employer-encounter space but with a broader youth-employment mission and significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/worktreegrowing
• Facebookfacebook.com/Worktr33
• LinkedInlinkedin.com/company/worktreegrowing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worktree