World Alive S.L

What World Alive S.L does

World Alive S.L is a Barcelona-based, privately held designer and distributor of educational children's toy brands, founded and led by Amy Holden as Founder Director. The company operates a portfolio of three active brands plus one pipeline product: Aqua Dragons (hatch-and-grow live Artemia Salina brine shrimp kits, the flagship since 2013 with millions of units sold across 40+ countries), Freak Marbles (launched September 2023, collectible 3cm characterized marbles with a registered industrial design for interchangeable marble-to-figurine skins), and Soul Mates Kids Yoga (launched 2019, eco-friendly yoga mats and mindfulness storytelling pillows for ages 3+). An additional product line, Kamikaze Racers pull-back stunt cars, is listed as upcoming. World Alive's proprietary technology centers on its Artemia Salina hatching methodology and the registered Freak Marbles marble/skin format, with manufacturing emphasizing recycled and biodegradable materials.

The company monetizes primarily through one-time physical-product sales via a hybrid go-to-market: direct-to-consumer Shopify storefronts (world-alive.net, aquadragons.net, freakmarbles.com, soulmateskidsyoga.com), Amazon marketplace listings, and an international distributor network covering Spain/Portugal (Valuvic Toys), UK/Ireland (Brainstorm), Australia/NZ (Modern Brands/Modern Star Group), DACH (Carletto AG) and Southeast Asia (PT Emway Globalindo), with additional territories under negotiation as part of a 2024 global expansion. A secondary B2B/education channel was opened in May 2025 via the Aqua Dragons Life Cycle Study Kit for Classrooms, sold through Amazon and school-products distributors across the UK, Spain, France, Germany and Australia. A planned licensing program for the Freak Marbles format to entertainment brands would add a royalty stream to the current one-time-purchase model. World Alive is a remote company with an 8-person team and operates with no disclosed external institutional investment.

Name

World Alive S.L

Legal name

World Alive S.L

Website

https://world-alive.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

World Alive S.L is a Barcelona-based, founder-led designer and distributor of educational children's toy brands, selling Aqua Dragons live-pets kits, Freak Marbles collectibles, and Soul Mates Kids Yoga products across 40+ countries through distributors, Amazon, and Shopify.

Ownership category

akta.pro rank

Product category

Educational Toys

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Educational & Learning Toys Retail (CRALAFAB)

akta.pro secondary industries

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Dolls, Plush & Action Figures Retail (CRALAFAD), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Educational toys
• Collectible marbles
• Kids yoga products
• Children's science kits
• Kids wellness products

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Physical Product Sales: One-time purchase of educational toys and children's products including Aqua Dragons kits, Freak Marbles, and Soul Mates yoga/mindfulness products. Sold through direct e-commerce, Amazon, distributors, and retail partners.
2. Educational Institution Sales: Aqua Dragons Life Cycle Study Kit sold to schools and educational institutions for classroom science curriculum. Includes curriculum-aligned materials for UK, Spain, France, Germany, and Australia.
3. Licensing (Licensed Characters): Freak Marbles marble and skin format planned for licensing to major entertainment brands for licensed character collectibles.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

World Alive S.L designs, develops, and sells educational and sustainability-focused children's toys across three proprietary brands: Aqua Dragons (hatch-and-grow live aquatic pet kits), Freak Marbles (collectible characterized marbles with interchangeable skins), and Soul Mates Kids Yoga (eco yoga mats and mindfulness storytelling pillows). Products are sold to families and children through the company's own Shopify e-commerce storefront, Amazon, and a global network of regional distributors and educational channel partners across more than 40 countries.

Product overview

World Alive S.L is a toy company operating a multi-brand portfolio of educational children's products. The core offerings include: (1) Aqua Dragons – the flagship brand allowing children to hatch and grow live Artemia Salina pets; (2) Freak Marbles – collectable characterised marbles with interchangeable skins for play and display; (3) Soul Mates Kids Yoga – eco-friendly yoga mats and mindfulness pillows for children; and (4) the Aqua Dragons Life Cycle Study Kit – a curriculum-aligned classroom extension. The company also has an upcoming product line called Kamikaze Racers (pull-back stunt cars). All products emphasize hands-on learning, physical activity, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Dragons: World-famous educational brand allowing children to hatch and grow their own live aquatic pets (Artemia Salina) from hibernating eggs. Products have won multiple awards and been sold in over 40 countries.
• Soul Mates Kids Yoga
• Freak Marbles
• Kamikaze Racers

Products and services

• Aqua Dragons Educational toy brand allowing children to hatch and grow live aquatic pets (Artemia Salina brine shrimp) from hibernating eggs, teaching responsibility and life cycle biology through hands-on discovery. Targeted at children ages 6+ and their families.
• Freak Marbles Collectible toy brand featuring 3cm characterised marbles with 360-degree decoration (monsters, robots, animals, nightmares) including interchangeable skins that convert marbles into figurines for play or display. Sold in surprise packs, sets of 3 in a drawstring bag, or sets of 6 in try-me packaging, with a battle arena sold separately. Made from sustainable packaging and 100% recycled plastic arena. Targeted at children ages 6+ and marble collectors.
• Soul Mates Kids Yoga Kids wellness programme comprising child-sized eco yoga mats with animal/nature poses embossed, Mindfulness Storytelling Pillows featuring nature-based characters (Sun, Moon, Cloud, Wave, Earth), yoga cards, and related merchandise. Made with organic plush, recycled fillers, 100% biodegradable bio-plastics, and recycled packaging. Targeted at children ages 3+ and their families.
• Aqua Dragons Life Cycle Study Kit (Classroom Edition) Classroom-ready science kit with curriculum-aligned materials allowing students to hatch, grow, and observe Artemia Salina (brine shrimp). Includes instruction book with lesson plans, 15 egg pouches, 15 food pouches, 15 pipettes, and 15 feeding spoons. Targeted at primary schools and educational institutions for ages 6+.

Quantifiable outcome

• 40 million TikTok views for #AquaDragonsChallenge hashtag
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and strategic.

• Modern Brands/Modern Star GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partner for Australia and New Zealand for Freak Marbles global expansion in 2024.
• PT Emway GlobalindocoreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partner for South East Asia for Freak Marbles global expansion in 2024.
• Carletto AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partner for Germany, Austria and Switzerland for Freak Marbles global expansion in 2024.
• Winter VideocoreTechnology or Integration · 1 September 2023Production company specializing in visual storytelling that created compelling TV and digital assets for Freak Marbles, including mesmerising TVC showcasing the excitement and boundless potential of the product.
• Marble UniversecoreGTM or Marketing Partner · 1 September 2023World's biggest marble run YouTube channel producing Freak Marbles racing channels and content in conjunction with the brand launch.
• MarbleRunSportcoreGTM or Marketing Partner · 1 September 2023Spanish marble racing channel engaged in a year-long collaboration with Freak Marbles.
• Valuvic ToyscoreChannel Partner/ Reseller/ Distributor · 1 September 2023Distribution partner for Spain and Portugal launch of Freak Marbles in September 2023.
• Jelle's MarblescoreGTM or Marketing PartnerMajor English-language marble racing YouTube channel featuring Freak Marbles rallies as special guests.
• Fubeca's Marble RacingcoreGTM or Marketing PartnerEnglish and Portuguese marble racing YouTube channel featuring Freak Marbles content.
• BrainstormcoreChannel Partner/ Reseller/ DistributorUK and Ireland distributor for Aqua Dragons since 2013, celebrating the brand's 10th anniversary. Showing Aqua Dragons at London Toy Fair.
• Goliath GamesstrategicStrategic or Co-development PartnerSupported the Aqua Dragons microgravity experiments with Mrs. Megan Tucker and Hillsboro Charter Academy students on Zero-G flight.
• Space for Teachers ProgramstrategicStrategic or Co-development PartnerInitiative offering immersive microgravity experiences for educators. Mrs. Megan Tucker was one of eight educators selected across the U.S. for the Space for Teachers Embedded Teacher Program.
• Hillsboro Charter AcademystrategicStrategic or Co-development PartnerInnovative public school in Virginia with STEAM-focused curriculum. Students designed experiments to observe how microgravity affects Aqua Dragons behavior aboard Zero-G microgravity flight.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ravensburger: Long-established games, puzzles and educational products company with strong European presence. Comparable in distribution footprint and educational/curriculum-aligned product positioning to Aqua Dragons.
• MGA Entertainment: Multi-brand toy company spanning collectibles, dolls and novelty play products. Comparable to World Alive's multi-brand portfolio strategy and to Freak Marbles as a collectible IP.
• Spin Master: Large multinational toy company with deep children's educational, games and collectibles portfolio. Highly comparable as a competitor for shelf space and parent wallet across all three of World Alive's sub-brand categories.
• LeapFrog (VTech): Established educational toy and learning products company targeting primary-school-aged children. Comparable to Aqua Dragons' classroom study kit and the broader 'learning through play' positioning.
• Crayola: Iconic children's creative and educational products brand with strong school-channel presence. Comparable as a curriculum-aligned children's brand competing for the same retail and educational buyer.
• Mattel: Largest pure-play toy incumbents with global retail reach across collectibles, games and educational toys. Sets the competitive benchmark for shelf access, trade marketing and licensing economics relevant to Freak Marbles' planned licensing strategy.

Direct peers

• Thames & Kosmos: STEM and science kit specialist with strong educational and classroom distribution. Closely comparable to the Aqua Dragons Life Cycle Study Kit and the broader science-kit retail channel.
• Melissa & Doug: Specialist in educational and developmental children's toys, often positioned as screen-free, hands-on learning products. Closely comparable to Aqua Dragons' educational positioning and Soul Mates' wellness/mindfulness positioning.
• Goliath Games: Multi-category games, puzzles and children's toys company. Already an active strategic partner of World Alive on the Aqua Dragons microgravity program, and competes in similar retail and educational channels.
• Fat Brain Toys: Boutique retailer and developer of educational, developmental and STEM toys for children. Highly comparable in scale and product philosophy to Aqua Dragons and the classroom science kit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AquaDragonsHQ
• Facebookfacebook.com/worldalivehq
• LinkedInlinkedin.com/company/world-alive-s-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Alive S.L