WorldFood Poland - The Leading Food & Beverage Event in Central-Eastern Europe

What WorldFood Poland - The Leading Food & Beverage Event in Central-Eastern Europe does

WorldFood Poland is an annual international food and beverage trade exhibition held at EXPO XXI Warsaw (ul. Prądzyńskiego 12/14), organised by the Polish limited liability company Lentewenc Sp. z o.o. (headquartered at ul. Józefa Bema 83/73, Warsaw). The 12th edition ran 14–16 April 2026 and the 13th is scheduled for 13–15 April 2027. The event serves as the principal B2B meeting platform for the food industry in Central-Eastern Europe, convening food and beverage producers, retail-chain buyers, HoReCa representatives, distributors, ingredients suppliers, and nutraceutical companies across 30 countries. The 2026 edition hosted 370 exhibitors (56 from outside Poland), 7,535 professional visitors, and 144 VIP buyers from retail chains and distributors.

The underlying product is a three-day physical exhibition with a digital support layer: an online visitor registration portal (rejestracja.worldfood.pl), a QR-code badge issuance system, a year-round online exhibitor catalogue at catalogue.worldfood.pl, and a B2B business matchmaking service for pre-arranging meetings. Core programming includes a 38-presentation / 10-debate conference programme co-created with 46 partner organisations, the annual Złoty Medal product competition (105 entries, 12 Gold Medals awarded in 2026), and joint culinary competitions with Gastrotargi SMAKKi (Cup of Poland, Złoty Karczoch, Street Food Masters). New Food Forum programming in partnership with ProVeg Foundation adds plant-based content tracks.

The business model is event-driven and B2B. Primary revenue is generated through exhibition stand rentals (minimum 9 m² per stand), followed by tiered sponsorship packages (Title Sponsor: KSM-66 Ashwagandha in 2026), visitor ticket sales (369 PLN for non-industry guests, complimentary for food-industry professionals), Gold Medal competition entry fees, and ancillary on-site services (parking, cloakroom, Wi-Fi). Distribution is direct via a 16-person in-house sales and operations team handling stand enquiries, sponsor packaging, and conference programming, supplemented by 46+ institutional partner referrals and 30 national pavilion coordinators acting as reseller channels.

Name

WorldFood Poland - The Leading Food & Beverage Event in Central-Eastern Europe

Legal name

Lentewenc Spółka z ograniczoną odpowiedzialnością

Website

https://worldfood.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

WorldFood Poland is an annual B2B food and beverage trade exhibition held at EXPO XXI Warsaw, organised by Lentewenc Sp. z o.o., serving producers, retail-chain buyers, distributors, and HoReCa professionals across Central-Eastern Europe and 30 international markets.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• B2B trade exhibition
• Food and beverage events
• Industry matchmaking services
• Exhibition stand rental
• Trade show sponsorship

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition Stand Rental: The primary revenue stream is renting exhibition floor space to food and beverage producers, suppliers, and industry companies. Stands are sold in packages with minimum sizes of 9 m². Additional services such as stand construction, branding, and Wi-Fi codes are available for purchase.
2. Sponsorship Packages: Branded sponsorship tiers (Sponsorship Packages / Pakiety sponsorskie) offering visibility across event materials, digital channels, and on-site branding. The Title Sponsor for 2026 was KSM-66 Ashwagandha.
3. Visitor Ticket Sales: Professionals directly connected to the food industry receive free admission. Representatives of non-industry visitors are charged 369.00 PLN per ticket.
4. Marketing & Promotional Services: Exhibitors can purchase additional marketing services including stand branding, printed materials, and promotional visibility packages through the technical department.
5. Conference & Contest Participation: Revenue from conference registrations and Gold Medal competition entries, as well as associated sponsorship of conference stages and thematic sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WorldFood Poland is an annual international B2B trade exhibition for the food and beverage industry held at EXPO XXI in Warsaw, Poland. The core offering is the physical exhibition combined with sector showcases, a VIP Buyer Programme of 144+ retail/distributor buyers, B2B matchmaking services, a multi-track conference programme, and product competitions (Gold Medal), enabling food producers, ingredients suppliers, and related companies to meet buyers, distributors, and HoReCa representatives from across Central-Eastern Europe and 30+ countries.

Product overview

WorldFood Poland is an annual international trade exhibition for the food and beverage industry in Central-Eastern Europe, organized by Lentewenc Sp. z o.o. The core offering is the main exhibition event featuring multiple sectors including Food Ingredients, complemented by business support services such as the VIP Buyer Programme, B2B matchmaking meetings, and the Gold Medal Competition. Additional offerings include conference programmes, culinary competitions under Gastrotargi SMAKKi, exhibition stand services, and marketing support for exhibitors.

Differentiator

Problem solved

Functional benefit

Products and services

• WorldFood Poland International Food & Beverage Exhibition Annual three-day international B2B trade exhibition at EXPO XXI Warsaw (13th edition: 13-15 April 2027) bringing food and beverage producers, ingredients suppliers, and related companies together with retail chains, distributors, and HoReCa buyers from 30+ countries. The 2026 (12th) edition hosted 370 exhibitors and 7,535 professional visitors.
• VIP Buyer Programme Curated B2B programme that brings 144+ verified buyers from retail chains, distributors, and HoReCa to the exhibition for pre-arranged structured meetings with exhibiting companies. The 2026 edition featured 144 such VIP buyers.
• Business Meetings (Spotkania Handlowe) Matchmaking Service B2B matchmaking service enabling exhibitors to pre-schedule meetings with key buyers present at the exhibition, optimising time on the exhibition floor.
• Gold Medal (Złoty Medal) Competition Annual product competition recognising highest-quality and most promising products exhibited at WorldFood Poland, judged by industry experts. In 2026, 105 products were submitted across 9 categories, with 12 Gold Medals and 16 distinctions awarded.
• Conference Programme Educational conference programme featuring expert presentations and panel discussions on food industry topics, co-created with 46+ partner organisations. The 2026 edition included 38 presentations and 10 debates spanning approximately 24 hours.
• Gastrotargi SMAKKi Culinary Competitions Co-located culinary competition programme including Cup of Poland (speciality coffee), Złoty Karczoch (vegan culinary challenge), and Street Food Masters, combining live cooking shows with gastronomy professionals.
• Exhibition Stand Rental & Construction Services Rental of exhibition floor space at EXPO XXI Warsaw, with a minimum stand size of 9 m², together with stand construction, equipment, branding, and technical services for exhibitors. One exhibitor pass is granted per 3 m² of stand space.
• Sponsorship Packages (Pakiety sponsorskie) Branded sponsorship tiers offering visibility across event materials, digital channels, and on-site branding. Includes Title Sponsor (KSM-66 Ashwagandha in 2026), Official Carrier (LOT Polish Airlines for 2026 and 2027), and other themed sponsorships.

Quantifiable outcome

• 370 exhibitors and 7,535 visitors at the 2026 edition, up from prior editions, demonstrating consistent year-over-year growth in both supply and demand sides of the marketplace.
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered official carrier, core and minor.

• LOT Polish Airlinesofficial carrierStrategic or Co-development Partner · 14 April 2026LOT Polish Airlines served as the Official Carrier for WorldFood Poland 2026 and 2027, providing special travel offers and discounts for event participants travelling to Warsaw, facilitating international attendance.
• Polish Chamber of Commerce (PIH)coreStrategic or Co-development PartnerInstitutional partner providing organisational endorsement and promoting the event to its member companies in the Polish trade and commerce sector.
• Polish Federation of Food Producers (PFPZ)coreStrategic or Co-development PartnerInstitutional partner representing Polish food manufacturers, co-creating the substantive conference programme and promoting the event to its broad membership base.
• Polish Organisation of Trade and Distribution (POHID)coreStrategic or Co-development PartnerInstitutional partner representing major Polish retail chains and distribution companies, supporting the VIP Buyer Programme and promoting the exhibition to its retail member base.
• Polish Investment and Trade Agency (PAIH)coreStrategic or Co-development PartnerGovernment agency providing honorary patronage and international promotion support for WorldFood Poland as part of Poland's export and investment promotion efforts.
• National Support Centre for Agriculture (KOWR)coreStrategic or Co-development PartnerGovernment agency under the Ministry of Agriculture providing honorary patronage and supporting the promotion of Polish agri-food products through the exhibition.
• Ministry of Agriculture and Rural DevelopmentcoreStrategic or Co-development PartnerPolish government ministry providing honorary patronage to WorldFood Poland, lending official governmental endorsement to the event as a key industry platform.
• Marshal of Mazowieckie VoivodeshipcoreStrategic or Co-development PartnerRegional government authority of the Mazowieckie voivodeship providing honorary patronage, supporting the event as a significant regional industry gathering.
• National Chamber of Commerce Promotion Centre (KIG Centrum Promocji)minorStrategic or Co-development PartnerInstitutional partner providing promotional support to the exhibition within the Polish business community.
• Polish Association of Plant-Based Food ProducersminorStrategic or Co-development PartnerIndustry association representing plant-based food manufacturers, co-creating content for the conference programme related to plant-based trends and innovation.
• Lentewenc Sp. z o.o.coreOthersLentewenc Sp. z o.o. is the legal organiser and operator of WorldFood Poland, headquartered in Warsaw, responsible for all aspects of event management, data processing, sales, and exhibition operations.
• Gastrotargi SMAKKicoreStrategic or Co-development PartnerA joint event partnership combining WorldFood Poland with Gastrotargi SMAKKi, bringing culinary competitions, live cooking shows, and gastronomy professionals to the exhibition. Includes Złoty Karczoch, Cup of Poland, and Street Food Masters competitions.
• ICA EventsminorOthersICA Events is listed as a co-branding partner alongside Lentewenc in the website footer, suggesting a co-organising or management partnership role.
• National Pavilions (Italy, Ukraine, Hungary, China, Thailand, Cyprus, Andalusia, Sicily)coreChannel Partner/ Reseller/ DistributorNational pavilions represent clusters of companies from specific countries or regions, coordinated by national trade organisations, chambers of commerce, or embassies, aggregating multiple exhibitors under one national brand presence at the exhibition.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Anuga (Koelnmesse): World's largest B2B food and beverage trade fair held biennially in Cologne, Germany. Directly comparable as the gold-standard global food trade show against which WorldFood Poland positions itself as the CEE-focused alternative, with overlapping exhibitor base (food producers, ingredients, retail buyers).
• SIAL (Comexposium): Major global food exhibition held in Paris (and other cities including SIAL Canada, SIAL China). Comparable as a competing B2B trade show serving food producers and retail buyers, with overlapping international exhibitor and sponsor pools.
• Gulfood (Dubai World Trade Centre): One of the world's largest annual food and hospitality trade shows held in Dubai. Comparable as a global food trade show targeting retail buyers, distributors, and HoReCa — directly overlapping with WorldFood Poland's VIP buyer and exhibitor value proposition.

Direct peers

• ISM (Koelnmesse): International Sweets and Biscuits Fair held in Cologne, focused on confectionery and snacks. Comparable as a category-specific food trade show serving similar exhibitor profiles (sweet, snack, confectionery producers) to the WorldFood Poland confectionery vertical.
• Fi Europe (Informa Markets): Leading global food ingredients exhibition, with a dedicated Food Ingredients sector at WorldFood Poland addressing the same exhibitor and buyer segments (ingredient suppliers, food manufacturers, R&D). Highly comparable as the dominant ingredients-focused trade show against which the Polish Ingredients sector competes.
• FRUIT LOGISTICA (Messe Berlin): Leading international trade fair for the fresh produce industry held in Berlin. Comparable as a global food trade exhibition serving fresh produce exhibitors and retail buyers, overlapping with WorldFood Poland's produce and international pavilion offerings.
• Food & Drink Expo (Messe Frankfurt UK): UK-based food and beverage trade exhibition serving producers, distributors, and HoReCa buyers. Comparable as a specialist regional food trade show with similar exhibitor matchmaking, conference programme, and competition structure to WorldFood Poland.
• World Food Moscow / WorldFood Kazakhstan (ITE Group): Regional 'WorldFood' branded food exhibitions in CIS/Eastern Europe, sharing the WorldFood brand identity and similar B2B trade show model. Directly comparable as competing events serving Central and Eastern European food exporters with overlapping international exhibitor pools.

Regional players

• FoodExpo Greece (Forum SA): Mediterranean food and beverage trade fair held in Athens. Comparable as a regionally focused B2B food trade show targeting food producers, distributors, and retail buyers in its geography, with similar event scale and exhibitor profile to WorldFood Poland.
• Polagra (MTP Poznań): Major Polish food and agriculture trade fair held in Poznań, organized by MTP Group. Directly comparable as a domestic Polish food trade show competing for the same Polish exhibitor and buyer base as WorldFood Poland in Warsaw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/worldfood-poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorldFood Poland - The Leading Food & Beverage Event in Central-Eastern Europe