WORLD OF PIZZA GmbH

What WORLD OF PIZZA GmbH does

WORLD OF PIZZA GmbH is a German pizza delivery franchisor headquartered in Potsdam, Brandenburg, founded in 1998. It operates a franchise network of approximately 30 stores across Germany, concentrated in eastern Germany (Berlin, Potsdam, Brandenburg, Leipzig, Magdeburg, Halle, Erfurt, Cottbus, Dresden) with secondary presence in western/northern cities (Hamburg, Lübeck, Lüneburg, Hanau, Großburgwedel, Hamm). The company functions as a direct-to-consumer pizza delivery brand rather than a dine-in restaurant chain; orders are fulfilled for home and office delivery, with an in-store pickup option providing a 20% discount. The product portfolio centers on hand-made pizzas in four sizes (Mini 18cm, World 26cm, Classic 31cm, Jumbo 36cm), supplemented by burgers, pasta, bowls, wraps, salads, snacks, desserts, and beverages. Specialty lines include certified gluten-free pizzas (via Dr. Schär partnership), vegan, vegetarian, and halal ranges, and a spelt whole-grain dough option.

The underlying technology stack is a conventional composable SaaS architecture: the SimplyDelivery-powered webshop at webshop.world-of-pizza.de serves as the unified ordering platform across all franchise locations, with native iOS and Android apps and phone ordering as parallel channels. Customer relationship management runs on HubSpot (including chatbot handover from Facebook), email marketing is executed via Twilio SendGrid, and acquisition/retargeting is supported by Google Analytics, Facebook Pixel, and Google Ads Customer Match. Softgarden handles recruitment. The company is a privately held Gesellschaft mit beschränkter Haftung (GmbH) with no external institutional investors or parent holding company identified; ownership is founder/management-controlled under Managing Director Torsten Kaldun, with an Expansion Manager (Andreas Köhler) leading franchise development.

Revenue is generated through three streams: (1) transaction fees from direct pizza and food delivery sales at the system level, (2) franchise fees and royalties paid by approximately 30 franchise partners who operate individual stores under the WOP brand, and (3) a recurring loyalty currency via the Sammel Dich Satt bonus program (10 points per euro spent, 1 point = 1 cent). Pricing is unit-based with distance-based minimum order thresholds (€8–€65), free delivery in most areas, promotional cadence (Jumbo Mittwoch 30% off, Mittagspause lunch deals, PizzaQuartett at 35% off, pickup 20% off), and premium surcharges for specialty items like gluten-free and Dinkel options. Customer segments span individual consumers, office/corporate lunch orders, and explicitly targeted dietary consumers (gluten-free, vegan, vegetarian, halal).

Name

WORLD OF PIZZA GmbH

Legal name

WORLD OF PIZZA GmbH

Website

https://world-of-pizza.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

WORLD OF PIZZA GmbH is a German pizza delivery franchisor operating ~30 franchise stores across Germany, founded in 1998 in Potsdam, serving individual consumers, offices, and dietary-segment customers (vegan, halal, gluten-free) via webshop, mobile apps, and phone ordering.

Ownership category

akta.pro rank

Product category

Pizza Delivery Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Pizza delivery service
• Food delivery franchise
• Online food ordering
• Restaurant delivery network
• Handmade pizza

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pizza and Food Delivery Sales: Core revenue from direct pizza, burger, pasta, wraps, bowls, snacks, desserts, and beverage sales through delivery and pickup orders. Customers order via webshop, app, or phone. Revenue is transaction-based with no minimum commitment.
2. Franchise Fees and Royalties: Franchise partners pay fees to operate WORLD OF PIZZA stores. The franchise model includes a 1-year trial phase. Recommended own capital of 20% (minimum 10%) with approximately 25,000-30,000 EUR suggested. Partners receive established brand, operational support, training, and access to business software for cost control.
3. Bonus Program (Sammel Dich Satt): Customers earn 10 bonus points per euro spent, with each point worth 1 cent. Points can be redeemed for discounts on future orders, creating customer loyalty and repeat purchase incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

WORLD OF PIZZA GmbH operates a pizza and food delivery franchise network with approximately 30 stores across Germany, founded in Potsdam in 1998. The company sells hand-crafted pizzas in four sizes (Mini 18cm, World 26cm, Classic 31cm, Jumbo 36cm), complemented by burgers, pasta, bowls, wraps, salads, snacks, desserts, and beverages, ordered through an online webshop, iOS/Android mobile apps, phone, or in-store pickup with a 20% discount. It also licenses independent entrepreneurs to operate WOP franchise stores, providing brand, operational systems, training, and ongoing support.

Product overview

WORLD OF PIZZA GmbH operates a pizza delivery service franchise network with over 30 locations across Germany, founded in Potsdam in 1998. The company offers a diverse food delivery portfolio centered on hand-crafted pizzas available in four sizes (Mini 18cm, World 26cm, Classic 31cm, Jumbo 36cm), complemented by burgers, pasta, bowls, wraps, salads, snacks, and desserts. The product range includes specialty offerings such as gluten-free pizzas (produced with Dr. Schär partnership), vegan/vegetarian options, and Halal-certified products. The core ordering platform is powered by Simply Delivery software, available via website and mobile apps. The company operates a loyalty program (Sammel Dich Satt), weekly promotions (Jumbo Mittwoch with 30% Wednesday discounts), and lunch deal programs. The franchise model supports both delivery-only ghost kitchens and full restaurant locations with dine-in options.

Differentiator

Problem solved

Functional benefit

Products and services

• WORLD OF PIZZA Delivery Service Direct-to-consumer pizza and food delivery service offering hand-crafted pizzas in four sizes (Mini 18cm, World 26cm, Classic 31cm, Jumbo 36cm) along with burgers, pasta, bowls, wraps, salads, snacks, desserts, and drinks. Orders placed via webshop, mobile apps, phone, or in-store pickup with a 20% discount. Free delivery in most areas, with typical delivery times of 30-45 minutes.
• Pizza Range Hand-crafted pizzas available in four sizes with dough prepared by hand daily and weighed after preparation to maintain recipe gram weights. Includes classic meat, vegetarian, and vegan topping options, as well as a Dinkel-Vollkorn (spelt whole grain) dough option at surcharge.
• Burgers

Quantifiable outcome

• Over 25 years of operational experience in pizza delivery market
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr. SchärcoreTechnology or IntegrationPartnership for gluten-free pizza production. Dr. Schär, the market leader for gluten-free products, provides certified gluten-free pizza bases made from certified raw materials. WOP follows specific preparation protocols including rice flour dusting, dedicated baking forms, and staff training to prevent cross-contamination. WOP's Potsdam-City store underwent laboratory testing confirming the pizza remains gluten-free during production. This partnership enables WOP to offer certified gluten-free options to customers with celiac disease or gluten sensitivity.
• SimplyDeliverycoreTechnology or IntegrationDelivery service software provider powering WOP's online ordering webshop (webshop.world-of-pizza.de). SimplyDelivery provides the e-commerce platform, store data management, order processing, and delivery logistics systems. All WOP stores use this unified platform for online ordering, store location management, and operational processes.
• Potsdam RoyalsminorGTM or Marketing PartnerLocal sports club partnership. American football team based in Potsdam. The Potsdam Royals achieved GFL2 championship in 2017 with promotion to Bundesliga and have participated in GFL playoffs. WOP is listed as a cooperation partner on their website, providing visibility and community engagement in Potsdam.
• Potsdam OrcasminorGTM or Marketing PartnerWater polo club partnership. First Bundesliga team based in Potsdam with focus on youth development. U14 and U16 teams won German championship in 2021 (double). WOP is listed as a cooperation partner, providing community engagement and local brand visibility.
• SV Lipsia 93 E.V. Leipzig-EutritzschminorGTM or Marketing PartnerFootball club partnership. Oldest football club in Saxony (founded 1893) with approximately 350 members, primarily children and youth. WOP partners with the Leipzig-Gohlis store location to support local community sports.
• blu Sport- und FreizeitbadminorGTM or Marketing PartnerSport and recreation bath partnership in Potsdam. blu opened in June 2017 offering sports, relaxation, and wellness facilities. Listed as cooperation partner on WOP Potsdam-City and Potsdam-West pages, with mutual cross-promotion.
• Häagen-DazsminorGTM or Marketing PartnerIce cream supplier. Häagen-Dazs ice cream is available as a dessert option for delivery orders, particularly from Potsdam-City store. Provides premium ice cream product to complement WOP's dessert menu.
• RelovominorStrategic or Co-development PartnerSustainable packaging partnership. Relovo provides reusable packaging solutions for WOP deliveries. WOP advertises 'Mehrwegverpackung mit Relovo' (reusable packaging with Relovo) on their website, supporting environmental sustainability by reducing single-use packaging waste.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lieferando (Just Eat Takeaway): Lieferando is Germany's leading food delivery aggregator. While not a pizza-specific competitor, it controls significant customer ordering flow for pizza and competes with WOP's direct digital ordering channel.
• Uber Eats Germany: Uber Eats is a global delivery aggregator with German operations. Comparable to WOP as a delivery channel competitor for restaurant orders, particularly pizza, across the same end-customer base.

Direct peers

• Smiley's Pizza: Smiley's is a German pizza and pasta delivery franchise operating across multiple German cities. Comparable to WOP on franchise-based delivery model and product mix.
• Call a Pizza: Call a Pizza is one of Germany's longest-established pizza delivery franchise brands, founded in the 1980s. Directly comparable to WOP on franchise-based pizza delivery in the German market.
• Domino's Pizza Germany: Domino's operates the largest pizza delivery chain in Germany with a similar franchise-led delivery model. Directly comparable to WOP on product (pizza), channel (delivery), and customer (German B2C).
• Papa John's Germany: Papa John's operates a growing German delivery network with master-franchise structure. Directly comparable to WOP on pizza delivery, franchise model, and target consumer.
• Pizza Hut Germany: Pizza Hut is a global pizza delivery and dine-in brand with German franchise operations. Comparable to WOP on product category, customer base, and delivery channel, with broader dine-in format.
• Joey's Pizza: Joey's Pizza is a German pizza delivery franchise chain with multi-store coverage. Closely comparable to WOP on national-scale franchise-led pizza delivery in Germany.
• Hallo Pizza: Hallo Pizza is a German pizza delivery franchise chain with national footprint. Comparable to WOP on franchise-led pizza delivery model and product portfolio.

Emerging players

• Flavourz (ghost kitchen operators): Flavourz and similar virtual/ghost kitchen operators in Germany compete in the pizza delivery category without dine-in footprint. Comparable to WOP on delivery-only operations and aggregator-driven customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/worldofpizza.de
• Instagraminstagram.com/worldofpizza.de/?hl=de
• TikToktiktok.com/worldofpizza.de
• LinkedInlinkedin.com/company/world-of-pizza-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WORLD OF PIZZA GmbH