Potsdam Royals
- Company typePrivate
- Founded2009
- HeadquartersPotsdam, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Potsdam Royals firmographics
Firmographics- Name
- Potsdam Royals
- Legal name
- American Football – Potsdam Royals e. V.
- Website
- https://potsdamroyals.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Potsdam Royals industry classification
Industry- Product category
- Professional American Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- American Football Leagues (MPAKAAAB)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
Keywords
Where Potsdam Royals is headquartered
LocationHeadquarters
- HQ city
- Potsdam
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
Potsdam Royals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Membership Fees: Annual and semi-annual membership fees from active players, booster club members, and passive supporters. Includes various tiers from youth flag football to senior flag to GFL team participation.
- Ticket Sales: Home game tickets sold through vivenu.com platform. Revenue from individual match admissions.
- Merchandise Sales: Online store selling jerseys, hoodies, T-shirts, caps, accessories. E-commerce via WooCommerce platform at store.potsdamroyals.de.
- Sponsorship: Corporate sponsors pay for logo placement, game day activation, VIP experiences, B2B events. Multiple sponsor tiers and packages available.
- Business Seminars and Team Events: Corporate seminars using football principles for leadership, team building, and strategy training. Team event packages for businesses including VIP experiences at games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Booster Club / Booster Club Plus |
| Subscription | Monthly | Booster Family |
| Subscription | Monthly | American Football Prospects (Oberliga) |
| Subscription | Monthly | American Football C-Jugend (11-13 years) |
| Subscription | Monthly | American Football B-Jugend (14-17 years) |
| Subscription | Monthly | American Football U20 (A-Jugend) |
| Subscription | Monthly | Adult Flag Football |
| Subscription | Monthly | Youth Flag Football |
| Subscription | Monthly | Sports Offerings |
| Unit Pricing | Pay-as-you-go | Merchandise - Hoodies and Pullovers |
| Unit Pricing | Pay-as-you-go | Merchandise - T-Shirts |
| Unit Pricing | Pay-as-you-go | Merchandise - Headwear |
| Unit Pricing | Pay-as-you-go | Flag Camp (2025) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Potsdam Royals product offering
Product offeringCore offering
American Football – Potsdam Royals e. V. operates a competitive American football program anchored by a senior men's team in the German Football League (GFL) and complemented by youth development squads and flag football programs. The association sells tiered memberships, matchday tickets, branded merchandise, and sponsorship packages, and supplements income with business-themed seminars. Founded 19 May 2009 in Potsdam, Germany, it functions as a community-oriented non-profit sports club serving athletes, fans, and regional corporate partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Club Memberships Tiered annual membership program giving individual supporters access to club activities, member benefits, merchandise discounts, voting rights at the members' assembly, and engagement with team operations. Sold directly to fans, families, and supporters in the Potsdam/Berlin-Brandenburg region.
- GFL Home Match Tickets Matchday admission tickets to the club's German Football League (GFL) senior men's team home games, sold to individual fans, families, and groups via online channels and at-stadium box offices.
- Youth Football Development Program Structured American football training and team participation for children and teenagers, providing athletic development, coaching, and competitive play as part of the club's youth pipeline.
- Flag Football Program Non-tackle American football training and league participation offered by the club as a complementary offering to the full-contact game.
- Branded Club Merchandise Potsdam Royals-branded apparel, accessories, and fan merchandise sold to supporters through the club's online store, on-site booths at home games, and special events.
- Sponsorship Packages Multi-tier sponsorship packages sold to local and regional businesses, providing stadium branding, logo placement on merchandise and digital channels, hospitality tickets, and partnership benefits tied to the GFL team and community activities.
- Business Seminars Business-themed seminars hosted by the club for local professionals and entrepreneurs, combining professional content with networking in a sports-club setting.
Quantifiable outcome
- Three consecutive German Championship titles (Threepeat) 2023-2025
- +5 more outcomes
Companies that use Potsdam Royals
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Potsdam Royals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Potsdam Royals partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- Energie und Wasser Potsdam (EWP)majorMajor sponsor and game day presenter. Supports inclusion initiatives and community events at home games.
- ProPotsdammajorMunicipal partner supporting flag football camps and community programs. Presents home games and supports youth development.
- Stadt Potsdam (City of Potsdam)majorOfficial city sponsor supporting the team and using games for city promotion.
- Arnold GroupcoreCorporate sponsor with logo displayed on website sponsor page.
- Fitness First PotsdamminorFitness partner - sponsor providing gym access or support.
- Mittelbrandenburgische Sparkasse (MBS)coreRegional bank sponsor with logo displayed on website.
- BBQ-BullsminorCatering partner providing food at home games and events.
- Lotto BrandenburgminorState lottery sponsor supporting the organization.
- ImpeakminorSponsor with logo on website.
- Inotec EnergieminorEnergy company sponsor.
- Sportdeutschland.tvmajorLivestream partner broadcasting home games and team content.
- SportEurope.tvmajorEuropean sports streaming platform broadcasting GFL games.
- DF1majorGerman sports channel broadcasting games and GFL Bowl content.
- American Football und Cheerleading Verband Berlin/Brandenburg e.V.coreRegional governing body for the sport; receives club assets upon dissolution.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Potsdam Royals competitors and assessment
Company assessmentDirect peers
- Munich Cowboys: GFL team competing at Germany's top American football tier. Comparable in multi-team structure (senior + youth) and in monetizing local sponsorships across a metropolitan market.
- Berlin Rebels: Berlin-based GFL competitor and regional derby rival (most recent meeting a 55:7 home win for the Royals). Comparable in metropolitan catchment, ticket-pricing model, and sponsorship profile.
- Hildesheim Invaders: Top-tier GFL opponent that the Royals defeated in dominant fashion in July 2026 and that competes in the same Northern Division. Comparable in league structure, sponsorship tier, and youth-development model.
- Schwäbisch Hall Unicorns: Historic GFL competitor with parallel youth and flag football offerings. Directly comparable in competitive tier, community-driven model, and sponsorship ecosystem.
- Düsseldorf Panther: GFL opponent scheduled as the Royals' next home opponent (August 2026). Comparable in league tier and revenue model, and active in the same German American football ecosystem.
- Dresden Monarchs: Direct GFL competitor and principal rival; the Royals have faced the Monarchs in three consecutive GFL Bowl finals (2023–2025), making them the most directly comparable team in terms of competitive position and national brand.
- New Yorker Lions (Braunschweig): Long-established GFL powerhouse and recurring rival of the Royals. Comparable as a top-tier German American football club with multi-tier youth programs and major regional sponsorships.
Broad incumbents
- Hamburg Sea Devils: ELF franchise with strong national visibility and a similar youth/community programming footprint. Comparable in sport, audience demographic, and sponsorship categories, though operating at higher league-level exposure.
- Rhein Fire: ELF franchise based in Düsseldorf that contests the same regional sponsor and fan pool as the Royals. Comparable as an American football property in Germany but with a broader league footprint and larger media reach.
- Frankfurt Galaxy: European League of Football franchise and one of the highest-profile American football brands in Germany. Comparable in sport and category but operates in a higher-visibility, better-capitalized league that competes for talent and sponsor attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Potsdam Royals social profiles
Digital presencePotsdam Royals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potsdam Royals leadership team
Management profileNumber of profiles
Potsdam Royals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potsdam Royals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potsdam Royals
What does Potsdam Royals do?
American Football – Potsdam Royals e. V. operates a competitive American football program anchored by a senior men's team in the German Football League (GFL) and complemented by youth development squads and flag football programs. The association sells tiered memberships, matchday tickets, branded merchandise, and sponsorship packages, and supplements income with business-themed seminars. Founded 19 May 2009 in Potsdam, Germany, it functions as a community-oriented non-profit sports club serving athletes, fans, and regional corporate partners.
Is Potsdam Royals a public or private company?
Potsdam Royals is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Potsdam Royals founded?
Potsdam Royals was founded in 2009. It employs 11 to 50 people.
Where is Potsdam Royals based?
Potsdam Royals is headquartered in Potsdam, Germany, in the Europe region.
How does Potsdam Royals make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are ticket Sales, merchandise Sales, sponsorship and business Seminars and Team Events.
Who are Potsdam Royals's main competitors?
Direct peers on record are Munich Cowboys, Berlin Rebels, Hildesheim Invaders, Schwäbisch Hall Unicorns, Düsseldorf Panther, Dresden Monarchs and New Yorker Lions (Braunschweig). Broad incumbents are Hamburg Sea Devils, Rhein Fire and Frankfurt Galaxy.
Does Potsdam Royals have an API?
No public API is recorded for Potsdam Royals.
What industry is Potsdam Royals in?
Potsdam Royals's product category is Professional American Football Club. Its primary akta.pro industry code is MPAKAAAB, American Football Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.