World Touring Exhibitions

What World Touring Exhibitions does

World Touring Exhibitions is a London-headquartered, privately held company founded in 2001 by CEO Corrado Canonici that licenses and operates temporary touring exhibitions for cultural and educational venues worldwide. The company operates through two legal entities (World Concert Artists Ltd in England & Wales and World Touring Exhibitions BV in the Netherlands) and runs a small team of approximately 8 employees across UK and Rotterdam offices. It generates revenue primarily through exhibition licensing royalties (travelling and printable formats) and professional services including permanent exhibition design and bundled logistics, with quote-based pricing and multi-year contracts disclosed only on a tailored basis.

Its core product is a content library of 15+ physical travelling exhibitions covering themes such as LEGO bricks (Travelling Bricks, with over one million bricks and 120 models), sci-fi memorabilia (Unofficial Galaxies, 142 exhibits across 22 scenes), space exploration (Life In Space, 20+ cities and 3.5M+ cumulative visitors), dinosaurs, marine life, optical illusions, and mythology. In March 2025 the company launched a second product line, Printable Touring Exhibitions, which delivers exhibition content as print-ready digital files for venues to produce and install locally, eliminating international shipping, insurance, and crating costs. A third offering covers end-to-end permanent exhibition design, from concept through installation.

The business reaches museums, science centres, libraries, shopping malls, heritage sites, and cultural venues across Europe (UK, Netherlands, Germany, Italy, Spain, Poland, Slovakia, Cyprus), North America (USA, Canada), the Middle East (UAE), and Oceania, with distribution via direct sales, industry event channels (notably Ecsite membership and sponsorship through 2026), and venue networks built over 24 years. GTM is sales-led and event-driven, supported by social, content marketing, and PR. No external funding rounds, revenue figures, AI/ML capability, or M&A activity are disclosed.

Name

World Touring Exhibitions

Legal name

World Concert Artists Ltd and World Touring Exhibitions BV

Website

https://worldtouringexhibitions.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

World Touring Exhibitions (founded 2001, London) licenses physical and printable travelling exhibitions to museums, science centres, libraries, and heritage venues worldwide through a 24-year content library and turnkey delivery model.

Ownership category

akta.pro rank

Product category

Museum Exhibition Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900), Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK)

Keywords

• Touring exhibition services
• Museum exhibition licensing
• Cultural exhibition hire
• Printable exhibition delivery
• Permanent exhibition design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Travelling Exhibition Licensing and Hire: Revenue generated from licensing touring exhibitions to venues. Process involves licence, shipping, installation, and display phases. Venues pay for the complete hire package including logistics, setup, and ongoing support.
2. Printable Exhibition Licensing: Digital file licensing for printable exhibitions delivered as fully print-ready files. Museums produce and install locally using in-house staff, eliminating shipping, insurance, and object handling costs.
3. Permanent Exhibition Design Services: Turnkey design and production services for permanent museum installations. From initial concept and design through to installation and operations management.
4. Logistics and Shipping Services: International shipping, customs documentation, insurance, and installation services bundled with travelling exhibitions. Handles crating, global movement, and on-site setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

World Touring Exhibitions licenses and delivers temporary touring exhibitions and a digital line of printable exhibitions to museums, science centres, libraries, cathedrals, heritage sites, and cultural venues worldwide. Its service covers exhibition concept, design, fabrication, international shipping with customs handling, on-site installation, and ongoing operations, plus end-to-end design and production of permanent museum exhibitions. Printable exhibitions are delivered as production-ready digital files that venues can print and install locally, eliminating international shipping and insurance costs.

Product overview

World Touring Exhibitions operates as a touring exhibition solutions company offering three distinct product lines: (1) Travelling Exhibitions - physical temporary exhibitions that tour internationally to venues including museums, science centres, cathedrals, and shopping malls, featuring themed exhibitions such as Travelling Bricks (LEGO bricks), Unofficial Galaxies (sci-fi memorabilia), Life In Space, VR Experiences, Dinosaur Invasion, Monsters Of The Sea, 3D Doubt Your Eyes, and themed exhibitions like Felines, Ice Age, Mythos, Abyss, and more; (2) Printable Exhibitions - digitally delivered exhibition content including AI and Humanity, Alien Encounters, Pirates, and Climate of Change that venues can print and install locally without shipping logistics; (3) Permanent Exhibition Design - full-service museum design from concept through installation. Add-on offerings like Giant Soft Bricks Playland enhance the core travelling exhibition products.

Differentiator

Problem solved

Functional benefit

Brands

• Printable Touring Exhibitions: Digital exhibition format delivered as print-ready files for museums and cultural venues, launched March 2025
• Travelling Bricks
• Giant Soft Bricks Playland
• Unofficial Galaxies
• Life In Space
• 3D Doubt Your Eyes
• Monsters Of The Sea

Products and services

• Travelling Exhibitions Service Licensing and hire of temporary touring exhibitions that travel internationally to museums, science centres, cathedrals, libraries, and cultural venues, with bundled shipping, installation, and operations support.
• Printable Exhibitions Service Digital licensing of printable, production-ready exhibition files that venues can print locally and install on existing display systems, eliminating shipping and insurance complexity.
• Permanent Exhibition Design Service Turnkey design and production services for permanent museum installations, from concept and design through production, logistics, installation, and operations management.
• Travelling Bricks Exhibition LEGO brick exhibition featuring over 1 million bricks with 120 models across 60 scenes exploring transport history (Land, Sea, Air, Space), including a 7.2-metre Titanic, 3-metre rocket, Boeing 747, HMS Victory, SS Great Britain, and an interactive play area with 200,000+ bricks.
• Unofficial Galaxies Exhibition Sci-fi memorabilia exhibition featuring one of the world's largest private collections with 142 exhibits across 22 immersive scenes, including costumes, collectibles, and iconic Star Wars characters.
• Life In Space Exhibition Space exploration exhibition combining authentic artefacts, interactive elements, and educational content exploring human space travel history, having toured to more than 20 cities and welcomed over 3.5 million visitors.
• VR Experiences Exhibition Virtual reality entertainment experiences for venues offering immersive VR technology for visitors.
• Dinosaur Invasion Exhibition Dinosaur-themed touring exhibition featuring prehistoric creatures and educational content about dinosaurs.
• Monsters Of The Sea Exhibition Maritime-themed exhibition exploring sea creatures and ocean mysteries.
• 3D Doubt Your Eyes Exhibition Interactive 3D exhibition featuring optical illusion installations designed as exhibits and photo opportunities for visitors.
• Ice Age Exhibition Ice Age period themed exhibition featuring prehistoric mammals and frozen landscapes.
• Mythos - Mythological Creatures Exhibition Exhibition exploring mythological creatures from various cultures and traditions.
• Felines Exhibition Cat and feline-themed travelling exhibition.
• Abyss Exhibition Deep sea and ocean abyss themed travelling exhibition.
• Inferno Exhibition Fire and flame-themed travelling exhibition.
• The Dark Side Exhibition Dark-themed travelling exhibition experience.
• AI and Humanity: Who's Really in Control? Printable Exhibition Printable exhibition exploring how artificial intelligence is reshaping human behaviour and decision-making.
• Alien Encounters: Are We Alone? Printable Exhibition Printable exhibition examining humanity's fascination with extraterrestrial life through science, myth, and culture.
• Pirates: Adventure, Treasure & Legend Printable Exhibition Printable exhibition tracing the history and mythology of piracy.
• Climate of Change: Rethinking Energy for the Future Printable Exhibition Printable exhibition addressing climate change and sustainable energy themes.

Quantifiable outcome

• Life In Space has welcomed over 3.5 million visitors across more than 20 cities worldwide
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ecsite - European Network of Science Centres and MuseumscoreStrategic or Co-development Partner · 19 February 2025World Touring Exhibitions is a member and sponsor of Ecsite. The company actively participates in Ecsite conferences and events, with CEO Corrado Canonici featured in Ecsite Top Tips article sharing insights with the international museum and science centre community. Sponsorship commitment extends to 2026.
• Arts Council EnglandminorOthersSupported by Arts Council England as a funding partner, displayed in company footer as a supported organisation.
• Save the ChildrenminorOthersCharitable partnership with Save the Children, listed as a cause the company proudly supports.
• The Exhibitions GroupminorGTM or Marketing PartnerThe Exhibitions Group organises Exhibitions Connect events including hosting at the Victoria and Albert Museum. World Touring Exhibitions participates in these industry events.
• Peterborough CathedralcoreChannel Partner/ Reseller/ DistributorTrusted venue partner with multiple successful exhibitions including Unofficial Galaxies, Monsters of the Sea, and Travelling Bricks for its 10th anniversary. Partnership has brought thousands of visitors and raised vital funds for the historic site.
• Imagination Station ToledocoreChannel Partner/ Reseller/ DistributorScience centre in Ohio hosting Unofficial Galaxies exhibition opening May 23, 2026. Partnership represents the exhibition's global touring programme in the US market.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thinkwell Group: Experience design and production studio that designs, fabricates, and delivers museum exhibitions, theme park attractions, and brand experiences. Comparable end-to-end design-through-installation capability for both touring and permanent exhibits.
• Evergreen Exhibitions: International touring exhibitions company producing themed shows (Titanic, dinosaurs, body, sports) licensed to museums and science centres. Directly overlaps with WTE's Travelling Bricks, Dinosaur Invasion, and Life In Space categories.
• Imagine Exhibitions: US-headquartered touring exhibitions producer licensing themed temporary exhibitions (often IP-driven, e.g., Harry Potter, Downton Abbey) to museums and science centres worldwide. Closest direct competitor to WTE in business model, customer base, and touring scope.
• Flying Fish Exhibits: Designs and produces traveling museum exhibitions and immersive experiences for cultural institutions and science centres. Comparable offering scope across themed temporary exhibitions and custom design/build services.

Regional players

• Australian Museum Touring Exhibitions: Australian museum that develops and tours its own science and cultural exhibitions internationally, including to Asian and North American venues. Similar touring exhibitions business model, but anchored in a specific national collection rather than licensable IP.

Others

• The Exhibitions Group: Organiser of Exhibitions Connect industry networking events at venues such as the V&A. Functions as an ecosystem partner/channel rather than a touring exhibitions producer, but is directly referenced by WTE in its GTM motion.

Broad incumbents

• Smithsonian Institution Traveling Exhibition Service (SITES): Smithsonian-affiliated program that develops and circulates high-quality traveling exhibitions to museums across the US and globally. Operates as a larger, brand-backed incumbent in the same touring exhibitions space.
• National Geographic Exhibitions: Traveling exhibition arm of a globally recognized media brand producing themed shows on photography, exploration, and science for museums worldwide. Overlaps with WTE's Life In Space and science-themed programming as a larger IP-backed incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Customer concentration

• Xx.com/WorldTourExhib
• Facebookfacebook.com/worldconcertartists
• LinkedInlinkedin.com/company/world-touring-exhibitions
• Instagraminstagram.com/world_touring_exhibitions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Touring Exhibitions