World Travellers
MagicBreaks is a London-based UK package travel retailer specialising in bundled family holidays to Disneyland Paris, Disney Cruise Line, Walt Disney World, Efteling, and other theme parks, sold direct-to-consumer to UK families via its website and phone contact center.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What World Travellers does
MagicBreaks is a London-based UK package travel retailer operating under Holiday Booking Management Ltd, which sits within MB Travel & Technology IP Holdings Ltd and is part of the Cooperative Travel Consortium (ABTA P7557, ATOL 12904). The company specialises in bundled family holiday packages combining transport (Eurostar, flights, LeShuttle, ferry), accommodation, and attraction tickets, with core verticals in Disneyland Paris, Disney Cruise Line, Walt Disney World Florida, Efteling, Center Parcs Europe, Lapland, Universal Orlando, and adjacent cruise and all-inclusive brands (Club Med, MSC Cruises, Virgin Voyages). It serves primarily UK families and Disney/theme park enthusiasts through direct-to-consumer channels consisting of its own e-commerce site (magicbreaks.co.uk) and a 7-day phone contact center, with no third-party travel agent distribution.
The product portfolio is anchored on specialist expertise accumulated over 15+ years in the Disney and family holiday vertical, supplemented by a destination content library (blog, guides, reveal kits) used for content marketing and SEO. Proprietary customer-facing tooling includes a Price Estimate Calendar for date-based price comparison and a Deal Finder for filtering across dates, destinations, and package options; core platform technology is otherwise not publicly disclosed. Ancillary revenue streams include travel insurance distribution (as Appointed Representative of Online Travel Insurance Services Limited) and the MagicStars Loyalty Program with Premium and VIP tiers that issue reward points redeemable on future bookings.
Revenue is generated on a transaction/take-rate basis across margin between wholesale supplier costs and retail customer pricing, with low-deposit instalment payment options to drive conversion. Marketing relies on owned blog content, email newsletters, organic social (Twitter/X, Facebook, Instagram, Pinterest, YouTube), and review platforms (Feefo Platinum Trusted Service, Trustpilot Excellent), with industry recognition including Travolution awards (2019, 2020, 2022) and a 2019 AAA finalist position. The company has not raised venture funding, has no disclosed M&A activity, and operates with approximately 35 employees on a remote-working basis.
World Travellers firmographics
Firmographics- Name
- World Travellers
- Legal name
- Holiday Booking Management Ltd (trading as MagicBreaks)
- Website
- https://worldtravellers.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MagicBreaks is a London-based UK package travel retailer specialising in bundled family holidays to Disneyland Paris, Disney Cruise Line, Walt Disney World, Efteling, and other theme parks, sold direct-to-consumer to UK families via its website and phone contact center.
- Ownership category
- akta.pro rank
World Travellers industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industries
- Cruise + Theme Park Packages (THAEAHAF), Island, Beach & Resort Travel Agencies (THAKAFAL)
Keywords
Where World Travellers is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
World Travellers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Package Holiday Sales: MagicBreaks sells complete travel packages combining transport (Eurostar, flights, ferry, LeShuttle), accommodation (Disney hotels, partner hotels, resorts), and attraction tickets (theme parks, cruises). Revenue is generated through the margin between wholesale supplier costs and retail customer pricing, plus additional add-ons like travel insurance, meal plans, and premium upgrades.
- Travel Insurance Distribution: MagicBreaks acts as an Appointed Representative for Online Travel Insurance Services Limited, earning commission from referring customers to travel insurance products. They offer Disneyland Paris travel insurance from £11.99, cruise insurance from £27.99, Florida insurance from £89.99, annual multi-trip policies from £53.99, and European breakdown cover from £15.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Package holidays ranging from budget to premium options |
| Unit Pricing | One time/ perpetual license | Travel insurance products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
World Travellers product offering
Product offeringCore offering
World Travellers (via its MagicBreaks trading identity) is a UK direct-to-consumer travel agency that retails bundled package holidays combining transport, accommodation, and attraction tickets, with a primary focus on Disneyland Paris, Walt Disney World Florida, Disney Cruise Line, European theme parks (Efteling, Center Parcs Europe, PortAventura, Les Villages Nature Paris), Lapland Santa experiences, and worldwide cruise/resort brands (Club Med, MSC, Virgin Voyages). It also distributes standalone attraction tickets and travel insurance, supported by ABTA/ATOL bonding and a MagicStars loyalty rewards program.
Product overview
MagicBreaks is a UK-based travel package retailer specializing in family holiday experiences. The core offering consists of package holidays combining transport, accommodation, and attraction tickets. Primary products include Disneyland Paris holidays, Disney Cruise Line, Florida/Walt Disney World, Center Parcs Europe, Lapland, Efteling, and worldwide destinations through Club Med, MSC Cruises, and Virgin Voyages. Additional products include attraction tickets for global destinations, a MagicStars loyalty rewards program, travel insurance, and themed reveal kits. The company operates as a package holiday seller with ABTA and ATOL bonding, offering low deposits and payment instalments.
Differentiator
Problem solved
Functional benefit
Products and services
- Disneyland Paris Holidays Bundled package holidays to Disneyland Paris including Disney hotels, Disney-area partner hotels, Disney Parks tickets and transport options, sold to UK families and couples.
- Disney Cruise Line Holidays Disney Cruise Line sailings departing from UK ports with packaged accommodation, meals and onboard entertainment, for UK families and Disney enthusiasts.
- Florida / Walt Disney World Holidays Package holidays to Walt Disney World Resort and Orlando including Disney hotels, area hotels, theme park tickets, flights and car hire, sold to UK families.
- Efteling Holidays Theme park package holidays to Efteling in the Netherlands including accommodation at Efteling hotels and transport, with exclusive gift card offers.
- Center Parcs Europe Holidays Package holidays to Center Parcs Europe resorts across Belgium, France, Germany and the Netherlands, including accommodation and activities, for UK families.
- Lapland Santa Experience Holidays Santa experience holidays to Lapland including flights, transfers, accommodation and seasonal activities (husky sledding, reindeer sleigh rides), for UK families.
- Les Villages Nature Paris Holidays Accommodation packages at Les Villages Nature Paris, a sustainable resort near Disneyland Paris with family activities and water park facilities, with optional Disney park add-ons.
- Club Med Resorts Holidays All-inclusive Club Med resort packages worldwide including beach, ski and Zen Oasis adult-only properties, for couples and families.
- MSC Cruise Holidays MSC cruise packages including sailings from UK ports on MSC Virtuosa to worldwide destinations, for UK families and adult travellers.
- Virgin Voyages Adults-Only Cruise Holidays Adults-only Virgin Voyages luxury cruise packages on Scarlet Lady, Valiant Lady, Resilient Lady and Brilliant Lady, sold to couples and adult groups.
- UK Breaks UK domestic holiday breaks including spa experiences, cruise staycations, family breaks, luxury experiences and theatre breaks, for UK consumers.
- Attraction Tickets Individual attraction tickets sold separately to package holidays for destinations including Paris, Orlando, California, UAE, Spain, New York, the UK and worldwide locations.
- Travel Insurance Travel insurance policies distributed as an Appointed Representative of Online Travel Insurance Services Limited, covering Disneyland Paris trips, cruises, Florida trips, annual multi-trip and European breakdown cover.
Quantifiable outcome
- 4.9/5 average customer rating on Feefo based on 217 verified reviews
- +1 more outcomes
Companies that use World Travellers
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
World Travellers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
World Travellers partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Disney (Disneyland Paris, Disney Cruise Line)coreMagicBreaks is a leading UK specialist for Disney holidays, selling Disneyland Paris packages, Disney Cruise Line sailings, and Walt Disney World packages. The partnership includes access to Disney hotels, exclusive offers, reveal kits, and Disney's loyalty programs including Extra Magic Time.
- EurostarcoreEurostar is a key transport partner for Disneyland Paris packages, offering rail travel from London St Pancras to Paris. MagicBreaks sells Eurostar-inclusive packages as a primary transport option.
- LeShuttle (Eurotunnel)coreLeShuttle (Channel Tunnel train service) is offered as a transport option allowing customers to travel with their vehicles to France for Disneyland Paris and other European destinations.
- P&O FerriesminorFerry crossing partner for customers preferring sea travel to France, included in package holidays to Disneyland Paris and other destinations.
- Center Parcs EuropecoreMagicBreaks sells Center Parcs Europe holiday packages across Belgium, France, Germany, and Netherlands properties. Offers include early booking discounts, special rates, and activity packages.
- EftelingcoreMagicBreaks is an official partner for Efteling holidays, selling theme park tickets and accommodation packages including Efteling Grand Hotel, Efteling Wonder Hotel, and Efteling Bosrijk. Exclusive offers include Efteling gift cards.
- Les Villages Nature PariscoreMagicBreaks sells accommodation packages at Les Villages Nature Paris, a sustainable resort near Disneyland Paris powered by geothermal energy, offering family activities and water park facilities.
- Club MedminorMagicBreaks offers Club Med all-inclusive resort packages worldwide, including Zen Oasis adult-exclusive properties and family resorts in destinations like Maldives, Greece, Portugal, and Turkey.
- MSC CruisesminorMagicBreaks sells MSC cruise packages including sailings from Southampton on MSC Virtuosa to destinations including Canary Islands, Norwegian Fjords, and Iberian Coast.
- Virgin VoyagesminorMagicBreaks offers Virgin Voyages adult-only cruise packages including sailings on Scarlet Lady, Valiant Lady, Resilient Lady, and Brilliant Lady.
- Universal Orlando ResortcoreMagicBreaks sells Universal Orlando theme park tickets and packages including access to Epic Universe, Universal Studios Florida, Islands of Adventure, Volcano Bay, and nearby hotels.
- PortAventura WorldminorMagicBreaks sells PortAventura World packages including theme park tickets, Ferrari Land, Caribbean Aquatic Park, and partner hotels in Salou, Spain.
- Online Travel Insurance ServicescoreMagicBreaks is an Appointed Representative of Online Travel Insurance Services Limited, offering travel insurance products including cruise, Florida, Disneyland Paris, and annual multi-trip policies.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
World Travellers competitors and assessment
Company assessmentDirect peers
- Loveholidays: Loveholidays is a UK-based OTA selling package holidays worldwide. It competes with MagicBreaks on Florida, European theme parks, and resort packages, with overlapping inventory in Disney-area hotels and park tickets.
- Jet2Holidays: Jet2Holidays is one of the UK's largest package tour operators selling ATOL-protected holidays to European and long-haul destinations. It is a comparable direct-to-consumer UK package retailer, with overlap on family beach, theme park, and resort packages such as those MagicBreaks sells (e.g., PortAventura, Center Parcs, Florida).
- On the Beach: On the Beach is a UK OTA specializing in beach and resort package holidays. It competes with MagicBreaks on Mediterranean family resort packages (e.g., Spain/PortAventura) and broader leisure packages to the same UK consumer segment.
- AttractionTickets.com: AttractionTickets.com is a UK specialist selling theme park tickets and hotel+ticket packages, particularly for Disney and Universal parks. It directly competes with MagicBreaks' attraction ticket and theme park package business for the same UK family demographic.
- Virgin Holidays: Virgin Holidays is a UK-based package holiday retailer selling flights, hotels, cruises, and resort packages to a similar UK consumer base. It overlaps directly with MagicBreaks' Disney Cruise Line, Florida, and worldwide resort offerings and competes head-to-head for UK family leisure spend.
Broad incumbents
- TUI UK: TUI UK is the leading UK tour operator with a broad portfolio of package holidays, cruises, and city breaks. It competes for the same UK family leisure traveler and overlaps with MagicBreaks on Florida, cruises, Lapland, and European theme park holidays, but at significantly larger scale and broader scope.
- Efteling (Direct): Efteling's official Dutch website sells park tickets and on-site hotel packages directly. It is a key partner of MagicBreaks but also a competitor for direct bookings, particularly for Dutch/Belgian families near MagicBreaks' UK catchment.
- Disney Destinations International: Disney's UK direct booking site sells Disneyland Paris, Walt Disney World, and Disney Cruise Line packages directly to consumers. It is the supplier MagicBreaks depends on and competes with for the same UK family Disney bookings, representing both opportunity and threat.
- Center Parcs UK (Direct): Center Parcs UK is the direct operator of UK forest village resorts and is both a partner and indirect competitor to MagicBreaks' Center Parcs Europe packages. It offers comparable short-break family experiences for the same UK family demographic.
Regional players
- Inghams (Wendy Wu / Santa's Lapland specialists): Inghams is a UK tour operator focused on Lapland, alpine, and Italian holidays, including Santa experience Lapland packages. It competes with MagicBreaks' Lapland Holidays product for the same UK family Santa-trip audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
World Travellers social profiles
Digital presenceWorld Travellers compliance and trust
Trust signalCompliance2 records
World Travellers financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Travellers leadership team
Management profileNumber of profiles
World Travellers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Travellers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Travellers
What does World Travellers do?
World Travellers (via its MagicBreaks trading identity) is a UK direct-to-consumer travel agency that retails bundled package holidays combining transport, accommodation, and attraction tickets, with a primary focus on Disneyland Paris, Walt Disney World Florida, Disney Cruise Line, European theme parks (Efteling, Center Parcs Europe, PortAventura, Les Villages Nature Paris), Lapland Santa experiences, and worldwide cruise/resort brands (Club Med, MSC, Virgin Voyages). It also distributes standalone attraction tickets and travel insurance, supported by ABTA/ATOL bonding and a MagicStars loyalty rewards program.
Is World Travellers a public or private company?
World Travellers is a private company. It is classified as corporate owned and is currently operating.
When was World Travellers founded?
World Travellers was founded in -1. It employs 11 to 50 people.
Where is World Travellers based?
World Travellers is headquartered in London, United Kingdom, in the Europe region.
How does World Travellers make money?
Two revenue lines are on record. Package Holiday Sales are the primary driver. The others are travel Insurance Distribution.
Who are World Travellers's main competitors?
Direct peers on record are Loveholidays, Jet2Holidays, On the Beach, AttractionTickets.com and Virgin Holidays. Broad incumbents are TUI UK, Efteling (Direct), Disney Destinations International and Center Parcs UK (Direct). Inghams (Wendy Wu / Santa's Lapland specialists) is listed as a regional player.
Does World Travellers have an API?
No public API is recorded for World Travellers.
What industry is World Travellers in?
World Travellers's product category is Travel Agency Services. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAEAHAF, Cruise + Theme Park Packages. Its NAICS code is 561510 and its SIC code is 7990.