World Travellers

What World Travellers does

MagicBreaks is a London-based UK package travel retailer operating under Holiday Booking Management Ltd, which sits within MB Travel & Technology IP Holdings Ltd and is part of the Cooperative Travel Consortium (ABTA P7557, ATOL 12904). The company specialises in bundled family holiday packages combining transport (Eurostar, flights, LeShuttle, ferry), accommodation, and attraction tickets, with core verticals in Disneyland Paris, Disney Cruise Line, Walt Disney World Florida, Efteling, Center Parcs Europe, Lapland, Universal Orlando, and adjacent cruise and all-inclusive brands (Club Med, MSC Cruises, Virgin Voyages). It serves primarily UK families and Disney/theme park enthusiasts through direct-to-consumer channels consisting of its own e-commerce site (magicbreaks.co.uk) and a 7-day phone contact center, with no third-party travel agent distribution.

The product portfolio is anchored on specialist expertise accumulated over 15+ years in the Disney and family holiday vertical, supplemented by a destination content library (blog, guides, reveal kits) used for content marketing and SEO. Proprietary customer-facing tooling includes a Price Estimate Calendar for date-based price comparison and a Deal Finder for filtering across dates, destinations, and package options; core platform technology is otherwise not publicly disclosed. Ancillary revenue streams include travel insurance distribution (as Appointed Representative of Online Travel Insurance Services Limited) and the MagicStars Loyalty Program with Premium and VIP tiers that issue reward points redeemable on future bookings.

Revenue is generated on a transaction/take-rate basis across margin between wholesale supplier costs and retail customer pricing, with low-deposit instalment payment options to drive conversion. Marketing relies on owned blog content, email newsletters, organic social (Twitter/X, Facebook, Instagram, Pinterest, YouTube), and review platforms (Feefo Platinum Trusted Service, Trustpilot Excellent), with industry recognition including Travolution awards (2019, 2020, 2022) and a 2019 AAA finalist position. The company has not raised venture funding, has no disclosed M&A activity, and operates with approximately 35 employees on a remote-working basis.

Name

World Travellers

Legal name

Holiday Booking Management Ltd (trading as MagicBreaks)

Website

https://worldtravellers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MagicBreaks is a London-based UK package travel retailer specialising in bundled family holidays to Disneyland Paris, Disney Cruise Line, Walt Disney World, Efteling, and other theme parks, sold direct-to-consumer to UK families via its website and phone contact center.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Cruise + Theme Park Packages (THAEAHAF), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package holiday booking
• Disney travel packages
• Theme park holidays
• Family cruise packages
• Attraction ticket booking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Holiday Sales: MagicBreaks sells complete travel packages combining transport (Eurostar, flights, ferry, LeShuttle), accommodation (Disney hotels, partner hotels, resorts), and attraction tickets (theme parks, cruises). Revenue is generated through the margin between wholesale supplier costs and retail customer pricing, plus additional add-ons like travel insurance, meal plans, and premium upgrades.
2. Travel Insurance Distribution: MagicBreaks acts as an Appointed Representative for Online Travel Insurance Services Limited, earning commission from referring customers to travel insurance products. They offer Disneyland Paris travel insurance from £11.99, cruise insurance from £27.99, Florida insurance from £89.99, annual multi-trip policies from £53.99, and European breakdown cover from £15.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

World Travellers (via its MagicBreaks trading identity) is a UK direct-to-consumer travel agency that retails bundled package holidays combining transport, accommodation, and attraction tickets, with a primary focus on Disneyland Paris, Walt Disney World Florida, Disney Cruise Line, European theme parks (Efteling, Center Parcs Europe, PortAventura, Les Villages Nature Paris), Lapland Santa experiences, and worldwide cruise/resort brands (Club Med, MSC, Virgin Voyages). It also distributes standalone attraction tickets and travel insurance, supported by ABTA/ATOL bonding and a MagicStars loyalty rewards program.

Product overview

MagicBreaks is a UK-based travel package retailer specializing in family holiday experiences. The core offering consists of package holidays combining transport, accommodation, and attraction tickets. Primary products include Disneyland Paris holidays, Disney Cruise Line, Florida/Walt Disney World, Center Parcs Europe, Lapland, Efteling, and worldwide destinations through Club Med, MSC Cruises, and Virgin Voyages. Additional products include attraction tickets for global destinations, a MagicStars loyalty rewards program, travel insurance, and themed reveal kits. The company operates as a package holiday seller with ABTA and ATOL bonding, offering low deposits and payment instalments.

Differentiator

Problem solved

Functional benefit

Products and services

• Disneyland Paris Holidays Bundled package holidays to Disneyland Paris including Disney hotels, Disney-area partner hotels, Disney Parks tickets and transport options, sold to UK families and couples.
• Disney Cruise Line Holidays Disney Cruise Line sailings departing from UK ports with packaged accommodation, meals and onboard entertainment, for UK families and Disney enthusiasts.
• Florida / Walt Disney World Holidays Package holidays to Walt Disney World Resort and Orlando including Disney hotels, area hotels, theme park tickets, flights and car hire, sold to UK families.
• Efteling Holidays Theme park package holidays to Efteling in the Netherlands including accommodation at Efteling hotels and transport, with exclusive gift card offers.
• Center Parcs Europe Holidays Package holidays to Center Parcs Europe resorts across Belgium, France, Germany and the Netherlands, including accommodation and activities, for UK families.
• Lapland Santa Experience Holidays Santa experience holidays to Lapland including flights, transfers, accommodation and seasonal activities (husky sledding, reindeer sleigh rides), for UK families.
• Les Villages Nature Paris Holidays Accommodation packages at Les Villages Nature Paris, a sustainable resort near Disneyland Paris with family activities and water park facilities, with optional Disney park add-ons.
• Club Med Resorts Holidays All-inclusive Club Med resort packages worldwide including beach, ski and Zen Oasis adult-only properties, for couples and families.
• MSC Cruise Holidays MSC cruise packages including sailings from UK ports on MSC Virtuosa to worldwide destinations, for UK families and adult travellers.
• Virgin Voyages Adults-Only Cruise Holidays Adults-only Virgin Voyages luxury cruise packages on Scarlet Lady, Valiant Lady, Resilient Lady and Brilliant Lady, sold to couples and adult groups.
• UK Breaks UK domestic holiday breaks including spa experiences, cruise staycations, family breaks, luxury experiences and theatre breaks, for UK consumers.
• Attraction Tickets Individual attraction tickets sold separately to package holidays for destinations including Paris, Orlando, California, UAE, Spain, New York, the UK and worldwide locations.
• Travel Insurance Travel insurance policies distributed as an Appointed Representative of Online Travel Insurance Services Limited, covering Disneyland Paris trips, cruises, Florida trips, annual multi-trip and European breakdown cover.

Quantifiable outcome

• 4.9/5 average customer rating on Feefo based on 217 verified reviews
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Disney (Disneyland Paris, Disney Cruise Line)coreStrategic or Co-development PartnerMagicBreaks is a leading UK specialist for Disney holidays, selling Disneyland Paris packages, Disney Cruise Line sailings, and Walt Disney World packages. The partnership includes access to Disney hotels, exclusive offers, reveal kits, and Disney's loyalty programs including Extra Magic Time.
• EurostarcoreStrategic or Co-development PartnerEurostar is a key transport partner for Disneyland Paris packages, offering rail travel from London St Pancras to Paris. MagicBreaks sells Eurostar-inclusive packages as a primary transport option.
• LeShuttle (Eurotunnel)coreChannel Partner/ Reseller/ DistributorLeShuttle (Channel Tunnel train service) is offered as a transport option allowing customers to travel with their vehicles to France for Disneyland Paris and other European destinations.
• P&O FerriesminorChannel Partner/ Reseller/ DistributorFerry crossing partner for customers preferring sea travel to France, included in package holidays to Disneyland Paris and other destinations.
• Center Parcs EuropecoreChannel Partner/ Reseller/ DistributorMagicBreaks sells Center Parcs Europe holiday packages across Belgium, France, Germany, and Netherlands properties. Offers include early booking discounts, special rates, and activity packages.
• EftelingcoreChannel Partner/ Reseller/ DistributorMagicBreaks is an official partner for Efteling holidays, selling theme park tickets and accommodation packages including Efteling Grand Hotel, Efteling Wonder Hotel, and Efteling Bosrijk. Exclusive offers include Efteling gift cards.
• Les Villages Nature PariscoreChannel Partner/ Reseller/ DistributorMagicBreaks sells accommodation packages at Les Villages Nature Paris, a sustainable resort near Disneyland Paris powered by geothermal energy, offering family activities and water park facilities.
• Club MedminorChannel Partner/ Reseller/ DistributorMagicBreaks offers Club Med all-inclusive resort packages worldwide, including Zen Oasis adult-exclusive properties and family resorts in destinations like Maldives, Greece, Portugal, and Turkey.
• MSC CruisesminorChannel Partner/ Reseller/ DistributorMagicBreaks sells MSC cruise packages including sailings from Southampton on MSC Virtuosa to destinations including Canary Islands, Norwegian Fjords, and Iberian Coast.
• Virgin VoyagesminorChannel Partner/ Reseller/ DistributorMagicBreaks offers Virgin Voyages adult-only cruise packages including sailings on Scarlet Lady, Valiant Lady, Resilient Lady, and Brilliant Lady.
• Universal Orlando ResortcoreChannel Partner/ Reseller/ DistributorMagicBreaks sells Universal Orlando theme park tickets and packages including access to Epic Universe, Universal Studios Florida, Islands of Adventure, Volcano Bay, and nearby hotels.
• PortAventura WorldminorChannel Partner/ Reseller/ DistributorMagicBreaks sells PortAventura World packages including theme park tickets, Ferrari Land, Caribbean Aquatic Park, and partner hotels in Salou, Spain.
• Online Travel Insurance ServicescoreChannel Partner/ Reseller/ DistributorMagicBreaks is an Appointed Representative of Online Travel Insurance Services Limited, offering travel insurance products including cruise, Florida, Disneyland Paris, and annual multi-trip policies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loveholidays: Loveholidays is a UK-based OTA selling package holidays worldwide. It competes with MagicBreaks on Florida, European theme parks, and resort packages, with overlapping inventory in Disney-area hotels and park tickets.
• Jet2Holidays: Jet2Holidays is one of the UK's largest package tour operators selling ATOL-protected holidays to European and long-haul destinations. It is a comparable direct-to-consumer UK package retailer, with overlap on family beach, theme park, and resort packages such as those MagicBreaks sells (e.g., PortAventura, Center Parcs, Florida).
• On the Beach: On the Beach is a UK OTA specializing in beach and resort package holidays. It competes with MagicBreaks on Mediterranean family resort packages (e.g., Spain/PortAventura) and broader leisure packages to the same UK consumer segment.
• AttractionTickets.com: AttractionTickets.com is a UK specialist selling theme park tickets and hotel+ticket packages, particularly for Disney and Universal parks. It directly competes with MagicBreaks' attraction ticket and theme park package business for the same UK family demographic.
• Virgin Holidays: Virgin Holidays is a UK-based package holiday retailer selling flights, hotels, cruises, and resort packages to a similar UK consumer base. It overlaps directly with MagicBreaks' Disney Cruise Line, Florida, and worldwide resort offerings and competes head-to-head for UK family leisure spend.

Broad incumbents

• TUI UK: TUI UK is the leading UK tour operator with a broad portfolio of package holidays, cruises, and city breaks. It competes for the same UK family leisure traveler and overlaps with MagicBreaks on Florida, cruises, Lapland, and European theme park holidays, but at significantly larger scale and broader scope.
• Efteling (Direct): Efteling's official Dutch website sells park tickets and on-site hotel packages directly. It is a key partner of MagicBreaks but also a competitor for direct bookings, particularly for Dutch/Belgian families near MagicBreaks' UK catchment.
• Disney Destinations International: Disney's UK direct booking site sells Disneyland Paris, Walt Disney World, and Disney Cruise Line packages directly to consumers. It is the supplier MagicBreaks depends on and competes with for the same UK family Disney bookings, representing both opportunity and threat.
• Center Parcs UK (Direct): Center Parcs UK is the direct operator of UK forest village resorts and is both a partner and indirect competitor to MagicBreaks' Center Parcs Europe packages. It offers comparable short-break family experiences for the same UK family demographic.

Regional players

• Inghams (Wendy Wu / Santa's Lapland specialists): Inghams is a UK tour operator focused on Lapland, alpine, and Italian holidays, including Santa experience Lapland packages. It competes with MagicBreaks' Lapland Holidays product for the same UK family Santa-trip audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MagicBreaks
• YouTubeyoutube.com/channel/UCZs2cJA0k4OoLV1Eypqruqw
• Facebookfacebook.com/221713567951198
• Instagraminstagram.com/magicbreaks?ref=badge
• Pinterestpinterest.co.uk/magicbreaks
• LinkedInlinkedin.com/company/world-travellers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Travellers