Worthington PR & Story

What Worthington PR & Story does

Worthington PR & Story is a Calgary-based, privately held public relations and communications agency founded in 2018 by Paula Worthington, operating as Worthington PR & Story Ltd with a single headquarters office in Alberta. The firm provides a full suite of communications services to local, regional and national brands across all sectors, including brand development and copywriting, communications and PR strategy, event production and management, graphic design, influencer campaigns, issues and crisis management, media relations and media training, photography and videography, and social media strategy. Its client base of 70+ named organizations spans enterprise (ATB, ATCO Energy, Calgary Co-op, Field Law, Hillberg & Berk, Lynx Air), non-profit (Alberta Association of Nurses, Banff Lake Louise Tourism, Parks Foundation Calgary, #NotInMyCity, Vecova, WINS), and government (Parks Canada, Town of Banff) segments, with documented campaign outcomes in the tens to hundreds of millions of impressions and multi-million-dollar ad value equivalencies. In 2023 the firm launched Noble Arrow, an agency-within-an-agency sub-brand providing more accessible PR, communications, events and social media services to charities, not-for-profits and changemakers. The firm is bootstrapped, founder-owned, has grown from one to ten employees, and reports no external funding, M&A, or parent company involvement. The business model is classic professional services revenue on a project and retainer basis at custom, quote-based pricing, with go-to-market driven by industry reputation, referrals, thought leadership (SocialWest speaking), community engagement, and the annual WPRS Learning Lab student internship program. There is no proprietary technology platform, no AI/ML product, and no disclosed SaaS or digital product distribution; the agency's technology footprint is limited to third-party media monitoring and reporting via Cision and standard creative and social media tooling.

Name

Worthington PR & Story

Legal name

Worthington PR & Story Ltd

Website

https://worthingtonpr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Worthington PR & Story is a Calgary-based, founder-owned public relations and communications agency founded in 2018, serving 70+ enterprise, non-profit and government clients across Canada with brand development, media relations, social media, events, issues management and creative services, including a non-profit-focused sub-brand called Noble Arrow.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Social Media & Community Management (PR-led) (BPAFADAM), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Public relations services
• Communications strategy
• Media relations
• Social media management
• Brand storytelling

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - PR and Communications: The company generates revenue through providing customized public relations, communications, social media, brand strategy, event production, and marketing services to clients on a project or retainer basis.
2. Noble Arrow Social Impact Services: Specialized PR and communications services for non-profits and changemakers, designed to be more accessible for organizations with limited budgets.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Worthington PR & Story is a Calgary-based public relations and communications agency providing brand development, messaging and copywriting, communications and PR strategy, event production and management, graphic design, influencer campaigns, issues and crisis management, media relations and media training, photography and videography, and social media strategies to corporate, government and non-profit clients. The agency operates Noble Arrow as an agency-within-an-agency delivering accessible PR, communications, events and social media services to charities, not-for-profit organizations and changemakers. Services are customized and delivered on a project or retainer basis.

Product overview

Worthington PR & Story is a service-based public relations, communications, social media and marketing agency founded in 2018 and headquartered in Calgary, Alberta. The agency operates as a single unified service offering built around strategic storytelling, supplemented by a dedicated sub-brand called Noble Arrow (launched 2023) that extends accessible PR and communications services to non-profits and changemakers. The agency's core portfolio spans brand development, event production, graphic design, influencer campaigns, issues management, media relations, photography and videography, social media strategy, and customized training. The Wayfinder Newsletter and the WPRS Learning Lab (an annual student internship program) round out the agency's complementary service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Noble Arrow: An agency-within-an-agency dedicated to charities, not-for-profit organizations and changemakers, providing PR, communications, events and social media services.

Products and services

• Worthington PR & Story Core PR and Communications Services A full-service PR and communications agency offering brand development, messaging and copywriting, communications and PR strategy, event production and management, graphic design, influencer campaigns, issues and crisis management, media relations and media training, photography and videography, and social media strategies and playbooks for corporate, government and non-profit clients.
• Noble Arrow An agency-within-an-agency at Worthington PR & Story dedicated to providing PR, communications, events and social media services specifically for charities, not-for-profit organizations and changemakers at more accessible price points, designed to make the agency's sought-after services attainable for any organization.
• Customized Training Services Customized training services in PR, graphic design, or communications delivered by experienced professionals to suit specific client needs.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NATIONAL Public Relations: Canadian-headquartered PR firm with full-service communications, public affairs, and marketing offerings across the country. Comparable in multi-disciplinary scope and corporate/government client mix.
• Citizen Relations: North American PR and influencer agency with Canadian operations serving consumer, lifestyle, and corporate brands. Comparable in earned-media and influencer-campaign capabilities at a similar regional-to-national footprint.
• Media Profile: Toronto-based Canadian PR agency delivering media relations, communications strategy, and content services to corporate and consumer brands. Comparable in core service mix and mid-market Canadian positioning.
• APEX Public Relations: Canadian PR firm specializing in consumer, lifestyle, and corporate communications for national brands. Comparable in client caliber and media-relations-led service model.
• energi PR: Calgary-based boutique PR and communications agency serving corporate, energy, and non-profit clients across Western Canada. Closest comparable in geography, scale, and full-service model including issues, media relations, and social.
• Stratcom: Canadian public relations and public affairs firm with bilingual capabilities serving corporate, non-profit, and government clients. Comparable in cross-sector client mix and stakeholder communications focus.

Broad incumbents

• Weber Shandwick: Global public relations and communications agency with Canadian presence, serving enterprise clients across sectors. Directly comparable in media relations and corporate communications but with global scale.
• Golin: Global PR and integrated communications agency with Canadian operations, known for earned-media, influencer, and brand marketing work. Comparable service menu delivered at significantly greater scale and geographic reach.
• Hill+Knowlton Strategies Canada: Canadian operations of global PR firm Hill+Knowlton, providing public relations, public affairs, and crisis communications to enterprise and government clients. Comparable in services but vastly larger and globally integrated.
• Edelman Canada: Canadian arm of global communications giant Edelman, serving enterprise and government clients with PR, digital, and public affairs. Overlaps directly in media relations and crisis work but operates at substantially greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/worthingtonprstory
• LinkedInlinkedin.com/company/worthington-pr-story
• Instagraminstagram.com/worthingtonprstory

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worthington PR & Story