Wrapt Labels

What Wrapt Labels does

Wrapt Labels is a privately held, family-owned commercial label printing company headquartered at 2 Kinleith Grove, Kenepuru (Porirua), in the Wellington Region of New Zealand. The company provides custom label printing services for businesses ranging from start-ups to major New Zealand brands and manufacturers, with a particular focus on artisan and premium product producers in the wine, beer, beverages, food, and honey verticals, alongside adjacent segments such as industrial/chemical, health supplements, events, and design agencies. According to available sources, Wrapt Labels has accumulated 40 Gold awards and numerous Highly Commended recognitions at the Pride in Print Awards across eight consecutive years (2015-2022), establishing strong brand reputation within the New Zealand printing industry.

The company's product portfolio centres on custom label printing as the core service, augmented by three premium finishing capabilities — emboss/deboss, foil stamping, and highbuild finishing — that add tactile and visual differentiation for craft and premium brands. A distinct Sustainable Label Solutions product line leverages FSC and PEFC certified suppliers, eco-friendly inks, and an on-demand production model designed to minimise waste and storage costs. Underlying production technology combines advanced printing equipment with sophisticated finishing techniques rather than commodity output, supported by full traceability through certified supply chains.

Wrapt Labels operates a sales-led go-to-market model with regional sales managers covering Auckland (Chris Wise), Wellington (headquarters), and Christchurch (Lillian Moimoi), under General Manager Steve Matthews. Revenue is generated through quote-based, pay-as-you-go pricing on custom print jobs, with no disclosed subscription, licensing, or recurring revenue streams. The company supports direct customer engagement via a national 0800 number, website contact form, and Instagram (@wrapt_labels), while participating in industry events such as the WinePro exhibition to build brand awareness in the wine and beverage sectors. Wrapt Labels operates exclusively within New Zealand with no disclosed international footprint.

Name

Wrapt Labels

Legal name

Wrapt Labels

Website

https://wraptlabels.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrapt Labels is a family-owned New Zealand commercial label printer serving wine, beer, food, honey, and beverage producers with custom label design, premium finishing (emboss/deboss, foiling, highbuild), and FSC/PEFC-certified sustainable printing solutions across the country's three main islands.

Ownership category

akta.pro rank

Product category

Commercial Label Printing

NAICS

Printing and Related Support Activities (3231)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

akta.pro secondary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Custom label printing
• Product label design
• Label finishing services
• Sustainable label printing
• Packaging label printing

Headquarters

HQ city

Porirua

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Label Printing: One-time custom label printing services for businesses of all sizes. Production on-demand model printing labels exactly when needed, reducing excess stock and storage costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wrapt Labels is a custom label printing manufacturer producing self-adhesive product labels for New Zealand businesses, with premium finishing options including embossing, debossing, foil stamping, and highbuild finishing. They offer sustainable label solutions using FSC-certified materials and eco-friendly inks, and serve customers ranging from major brands to start-ups and designers across wine, beverage, food, honey, industrial, and supplement verticals.

Product overview

Wrapt Labels is a family-owned label printing company offering custom label printing services for businesses of all sizes, from startups to major New Zealand brands. The core product is custom label printing, complemented by premium finishing features including Emboss/Deboss, Foiling, and Highbuild services. The company also offers a distinct Sustainable Label Solutions product line that uses eco-friendly inks and responsibly sourced materials from FSC and PEFC certified suppliers, with on-demand production to minimise waste. The portfolio covers industries including wine & beer, food & honey, beverages, health supplements, industrial/chemicals, events, and design agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Label Printing Custom label printing service for businesses of all sizes, including major brands, start-ups, designers, and agencies. Delivers self-adhesive product labels for wine, beer, beverages, food, honey, industrial, and health supplement verticals across New Zealand, with options for short-run and full-run orders.
• Sustainable Label Printing Sustainable label printing service using FSC-certified papers and eco-friendly inks, designed for brand-conscious New Zealand producers who want environmentally responsible label production.

Quantifiable outcome

• Minimizes waste through label production process
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• FSC Certified SupplierscoreOthersWorking exclusively with FSC (Forest Stewardship Council) certified suppliers ensuring full traceability and responsible forestry practices for paper and label materials.
• PEFC Certified SupplierscoreOthersPartnership with PEFC (Programme for the Endorsement of Forest Certification) certified suppliers supporting sustainable forest management and responsible sourcing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Multi-Color Corporation: MCC is a global label solutions provider serving wine, spirits, beverage, and consumer products customers with premium and sustainable label offerings. It overlaps directly with Wrapt in wine/spirits and craft beverage, but operates at much larger scale.
• WS Packaging Group: WS Packaging is a North American label printer offering prime labels, shrink sleeves, and sustainable label solutions for consumer brands. Comparable product breadth and premium craft customer focus, but operating predominantly in the US market.
• CCL Industries: CCL Industries is the world's largest label converter, operating across pressure-sensitive, shrink sleeve, and specialty labels for global FMCG, beverage, and healthcare customers. It competes with Wrapt in the same end-markets but at vastly greater scale and geographic reach.
• Resource Label Group: Resource Label Group is a US-based label converter providing pressure-sensitive labels, shrink sleeves, and specialty finishes to beverage, food, and consumer brands. Comparable premium craft segment focus but at significantly larger scale than Wrapt.
• Fortis Solutions Group: Fortis Solutions Group is a North American label converter offering pressure-sensitive labels, shrink sleeves, and finishing for beverage, food, and consumer products. Comparable premium craft positioning and finishing capabilities, but operating in a different geography.

Regional players

• QLM Label Makers: QLM is an Australia-based label converter with self-adhesive, shrink sleeve, and in-mould label capabilities serving beverage, food, and industrial customers. Comparable product breadth and customer verticals, but geographically focused on Australia.
• Labelmakers Group: Labelmakers is a major Australian label converter offering premium custom labels, shrink sleeves, and finishing across wine, beverage, and FMCG categories. It is comparable in product mix and customer base but serves Australia rather than NZ.

Direct peers

• Hally Labels: Hally Labels is a New Zealand-based label printing company serving similar craft beverage, food, and industrial customers with comparable custom label and finishing offerings. It is the closest NZ-headquartered competitor with overlapping segments and craft positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wrapt_labels
• LinkedInlinkedin.com/company/wrapt-labels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrapt Labels