What Hally Labels does

Hally Labels, now operating as MCC Label following a 2023 corporate rebrand aligned with Multi-Color Corporation, is a privately held label printing company founded in 1966 with four production facilities across Australia (Brisbane, Sydney, plus a Melbourne sales office) and New Zealand (Christchurch headquarters). The company produces custom labels using flexographic and digital offset printing technologies, with the capability to run quantities from one to one million labels across thirteen product categories spanning meat processing, linerless wraps, shrink sleeves, thermal labels, food, wine, beverage, nutraceutical/pharmaceutical, environmental, home and personal care, specialty, and industrial applications. Its technology stack includes proprietary customer-facing platforms — Web4Labels portal (separate Australia and New Zealand instances), MultiArt and WebCenter online proofing — plus differentiated solutions such as EasiTrace traceability for meat processors, DUALabel combining price weighing with EAS functionality, and Nobac linerless applicators delivered under partnership with Ravenwood Packaging.

The business operates a sales-led go-to-market with dedicated regional sales teams in Australia and New Zealand, supported by quote-based pricing, free expert consultation, and self-service ordering through the Web4Labels portal. Customers include major enterprise retailers and food processors such as Coles, Woolworths, Foodstuffs, A2 Milk, and Hilton Foods Australia, alongside a long tail of mid-market and SMB brands across food, beverage, nutraceutical, and specialty categories. The company holds four ISO certifications (9001, 14001, 22000, 45001), BSI HACCP and GMP certifications, FSC chain-of-custody, and memberships in GS1, Sedex, APCO, and The Packaging Forum, positioning it as a pre-qualified supplier for regulated and sustainability-mandated label work.

Revenue is generated through one-time project-based label sales (custom printing, materials, embellishments, and finishing services) across the three service tiers Make to Order, Make to Hold, and Make to Stock. The MCC Liner Recycling Program — upcycling white glassine liner into tissue or magazine paper recyclable up to seven more times — is a documented sustainability differentiator, and the company has won consecutive Pride in Print Gold awards from PrintNZ between 2016 and 2021. No revenue, headcount, or funding data is disclosed in the available sources.

Name

Hally Labels

Legal name

MCC

Website

https://hallylabels.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Hally Labels (operating as MCC Label) is a 58-year-old label printing company with four production plants across Australia and New Zealand, serving food, beverage, meat, nutraceutical, and industrial customers with custom flexographic and digital offset labels.

Ownership category

akta.pro rank

Product category

Label Printing and Manufacturing

NAICS

Packaging and Labeling Services (561910)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom label printing
• Flexographic printing
• Shrink sleeve labels
• Linerless wrap labels
• Thermal labels

Headquarters

HQ city

Keswick

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Label Printing: Prints custom labels to any specification for various applications and packaging types across multiple industry sectors. Offers flexible run quantities from one label to one million labels using digital and flexographic technologies.
2. Label Materials and Supplies: Provides thermal labels, ribbons, shrink sleeves, and various label material options
3. Service Offerings: Three flexible service offerings: Make to Order, Make to Hold, and Make to Stock to suit individual customer needs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hally Labels (now operating as MCC Label) manufactures custom pressure-sensitive and specialty labels across multiple categories including meat, food, beverage, wine, nutraceutical, home and personal care, industrial, and specialty applications. The company produces labels using flexographic and digital offset printing technologies, offering flexible run quantities from one to one million labels, with embellishments and value-added finishing services. Operations span four production facilities across Australia and New Zealand.

Product overview

Hally Labels (now operating as MCC Label) is a label printing company with four production plants across Australia and New Zealand, serving diverse industries. Their product portfolio spans multiple label categories including Meat Labels, Linerless Wraps, Shrink Sleeves, Thermal Labels and Ribbons, Food Labels, Wine Labels, Beverage Labels, Nutraceutical & Pharmaceutical Labels, Environmental Labels, Home & Personal Care Labels, Specialty Labels, and Industrial Labels. The company operates proprietary customer-facing platforms including Web4Labels portal and MultiArt/WebCenter online proofing systems. Their printing capabilities include Flexographic and Digital Offset technologies, with embellishment services such as hot foil, cold foil, emboss, and specialty coatings. The company emphasizes sustainability through their MCC Liner Recycling Program for waste liner and environmental label materials.

Differentiator

Problem solved

Functional benefit

Brands

• MultiArt: Online proofing system for artwork management
• Web4Labels
• WebCenter
• Signature Collection

Products and services

• Meat Labels Custom labels for the meat industry including processing plants, retail ready meat, poultry, smallgoods, and seafood applications. Designed for compliance (EU carton seals, MPI tamper evident seals) and traceability needs.
• Linerless Wraps Linerless labeling solution eliminating backing paper waste, used for ready meals, produce, protein, bakery, and food applications. Compatible with Nobac applicators from Ravenwood Packaging partnership.
• Shrink Sleeves Full-body shrink sleeve labels that conform to container shapes for beverage, food, and consumer product packaging.
• Thermal Labels and Ribbons Thermal transfer and direct thermal labels plus ribbons for retail, logistics, supermarkets, and price weighing applications.
• Food Labels Labels for food products including bakery, honey, sauces and condiments, dairy, fresh produce, and dry goods.
• Wine Labels Premium wine bottle labels with specialized testing, embellishments, and effects for the wine industry.
• Beverage Labels Labels for craft beer, juice, milk, soft drinks, spirits, water, cider, and wine beverages.
• Nutraceutical and Pharmaceutical Labels Labels for vitamins, sports nutrition, animal health, pharmacy dispensary, and pharmaceutical products.
• Environmental Labels Sustainable label materials including recycled content, renewable content, compostable, biodegradable, and photodegradable options.
• Home and Personal Care Labels Labels for personal care, home and cleaning, and cosmetics products.
• Specialty Labels Specialty labels including security labels, medal labels, H2Off, interactive technology labels, DUALabels, and ovenable tags.
• Industrial Labels Labels for chemicals, automotive, and battery applications in industrial settings.
• Web4Labels Customer Portal Online customer portal for managing label orders, artwork, and proofing for Australia and New Zealand customers, accessible via dedicated Web4Labels logins.
• Embellishments and Effects Service Label finishing services including hot foil, cold foil, emboss, silk screen, high build, textured coatings, spot coatings, and specialty inks for premium label finishes.
• MCC Liner Recycling Program Sustainability program that recycles white glassine liner from label production, upcycling fibers into tissue or high quality magazine paper which can be recycled up to seven more times.

Quantifiable outcome

• Flexible production from one label to one million labels
• +1 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Packaging ForumcoreStrategic or Co-development PartnerHally Labels is a member of The Packaging Forum, a member-based organisation representing the depth and breadth of the New Zealand packaging industry. The Forum has the vision that by 2025, all packaging in New Zealand will be reusable, recyclable or compostable.
• Soft Plastic Recycling SchemecoreStrategic or Co-development PartnerHally Labels is a member of the Soft Plastic Recycling Scheme formed as part of The Packaging Forum family. It promotes the Love NZ brand which allows consumers to bring their used soft plastics back to store for recycling to reduce landfill.
• Ravenwood PackagingcoreTechnology or IntegrationPartnership for linerless wrap technology and Nobac applicators. Ravenwood Packaging provides the technology for linerless label solutions that Hally Labels offers to customers.
• Australian Packaging Covenant Organisation (APCO)coreStrategic or Co-development PartnerHally Labels is a signatory to the Australian Packaging Covenant Organisation, committed to sustainable packaging practices and reducing packaging waste.
• Meat Industry AssociationminorGTM or Marketing PartnerCo-host of the Red Meat Sector Conference jointly with Beef + Lamb New Zealand. Hally Labels has been a proud sponsor for 10 consecutive years.
• Beef + Lamb New ZealandminorGTM or Marketing PartnerCo-host of the Red Meat Sector Conference with Meat Industry Association. Hally Labels has been a sponsor for 10 years.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Labelmakers Group: Australian-based label manufacturer offering flexographic and digital labels across wine, food, beverage and industrial segments. Most direct ANZ competitor given shared geography, similar product mix and customer overlap.
• Signet: Australian packaging and label converter with flexographic and digital capabilities across industrial, retail and logistics applications. Competes with Hally for ANZ mid-market and enterprise label spend.
• Collotype Labels: Australian premium wine and beverage label specialist with embellishment and digital printing capabilities. Comparable to Hally's wine and beverage label business and a competing supplier to similar ANZ vintners.

Others

• Ravenwood Packaging: UK-based inventor of Nobac linerless label technology. Strategic technology partner of Hally and a relevant comparable on the linerless wrap product category.

Broad incumbents

• Avery Dennison: Global leader in pressure-sensitive label materials, RFID and specialty labels. Comparable on materials science and label solutions across retail, food and apparel — particularly relevant given Hally's emphasis on PSA labels and DUALabel/EAS.
• Constantia Flexibles: Global flexible packaging and label producer serving FMCG and pharma. Comparable on pressure-sensitive and specialty label capabilities for the same consumer-goods customers Hally serves.
• CCL Industries: One of the world's largest specialty label companies, offering pressure-sensitive, shrink sleeve, and specialty labels across healthcare, consumer and industrial end markets. Direct strategic comparable in scale and product breadth to MCC/Hally.
• Multi-Color Corporation (MCC Global): Global label solutions provider whose brand Hally Labels has now adopted. MCC operates a worldwide network of label plants with overlapping product categories (PSL, shrink sleeves, linerless, embellishments) and serves the same CPG, beverage and personal-care end markets.

Emerging players

• OpSec Security: Specialist in authentication, security labels and brand protection. Comparable to Hally's specialty/security label products and DUALabel EAS-integrated offerings.

Regional players

• Smyth Composites / Integrity Label (ANZ regional printers): Smaller ANZ label printers serving food, beverage and nutraceutical segments. Comparable regional peers competing for the same SMB and mid-market customers as Hally's smaller-account business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hally_labels

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hally Labels