WSZUiE

What WSZUiE does

Wyższa Szkoła Zdrowia, Urody i Edukacji w Poznaniu (WSZUiE) is a private higher education institution headquartered at ul. Brzeźnicka 3, Poznań, Poland, with branch faculties in Gdynia and Szczecin. It traces its origins to 1991, when founder mgr Aniela Goc established the Policealne Studium Kosmetyczne Anieli Goc — one of Poland's first post-secondary cosmetology schools — before evolving into a full university offering undergraduate (I stopnia), master's (II stopnia), and postgraduate studies in Cosmetology and Dietetics, alongside post-secondary vocational programmes in cosmetology and hairdressing. The institution is led by Rector Prof. dr hab. n. med. Marian Grzymisławski, with Aniela Goc continuing as Founder and Chancellor.

WSZUiE's educational infrastructure runs on Microsoft Office 365 with MS Teams for class scheduling and remote learning, Moodle-based e-learning (Centrum e-learningu), the KALASOFT eHMS "Wirtualny Dziekanat" electronic dean management system supporting multilingual access (Polish, English, German, Russian, Ukrainian), Prolib Integro for library services with accessibility features, and CAS-based single sign-on. Practical training is delivered in on-campus specialised laboratories covering cosmetology, podology, trichology, and gastronomy; the institution supports a Career Office, two science clubs (Koło Naukowe Kosmetologii, Koło Naukowe Dietetyki), and psychological/student services.

The revenue model is B2C tuition-based: recurring per-student fees charged annually for degree and postgraduate programmes, supplemented by one-off recruitment fees (85 PLN) and equipment fees (240 PLN for Cosmetology I degree candidates), government-funded scholarships, and non-tuition income from EU-funded educational projects. Student acquisition is primarily direct via the on-site Recruitment Office, an online e-Recruitment system, open days (Drzwi Otwarte), and patronage agreements with partner secondary schools. Marketing uses the institutional website, Facebook, and Instagram, and the institution maintains a partner ecosystem spanning Sanprobi, Instytut Mikroekologii, Lovely, NeoNail, Bandi, MaxLash, Pimp My Lashes, DAGLAB, Dermomedica, Forel Medical, Fundacja Insulinooporność, and others.

Name

WSZUiE

Legal name

Wyższa Szkoła Zdrowia, Urody i Edukacji w Poznaniu

Website

https://wszuie.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

WSZUiE is a private Polish higher education institution headquartered in Poznań with branch campuses in Gdynia and Szczecin, offering undergraduate, master's, postgraduate, and vocational programmes in Cosmetology and Dietetics to domestic Polish students.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Educational Services (611), All Other Schools and Instruction (61169), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAFAC

Alternative Teacher Certification & Licensure Programs

Education/Higher Education (Colleges & Universities)/Teacher Training Colleges (Education Schools)

Keywords

• Cosmetology education
• Dietetics education
• Higher education services
• Vocational training programs
• Postgraduate studies

Headquarters

HQ city

Poznań

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and programme fees: WSZUiE generates revenue primarily from student tuition fees for its undergraduate programmes (Cosmetology and Dietetics, first and second degree), postgraduate studies (podyplomowe), and post-secondary vocational programmes (Policealne Studium Kosmetyczne/Fryzjerskie). Recurring per-student fees are charged per academic year. The institution also charges a recruitment fee (85 PLN) and equipment fee (240 PLN for Cosmetology I degree).
2. EU project funding: The institution participates in European Union-funded projects (Projekty Europejskie) which provide supplemental non-revenue funding for educational programmes and student support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WSZUiE is a private higher education institution that delivers accredited undergraduate (licencjackie) and graduate (magisterskie) degree programs in Cosmetology and Dietetics, alongside postgraduate (podyplomowe) studies and post-secondary vocational training (Policealne Studium Kosmetyczne and Fryzjerskie). Education is delivered through on-campus instruction at the Poznań main campus and branch campuses in Gdynia and Szczecin, supported by modern practical laboratories, library services, and digital learning platforms.

Product overview

WSZUiE (Wyższa Szkoła Zdrowia, Urody i Edukacji w Poznaniu) is a higher education institution offering a portfolio of academic programs and digital services. Its core educational offerings include first and second-degree studies in Kosmetologia (Cosmetology) and Dietetyka (Dietetyka), along with postgraduate programs in both fields. Supporting the academic mission are digital platforms: Wirtualny Dziekanat (eHMS) for student administration, Centrum e-learningu (Moodle) for online learning, and Prolib Integro for library services. The institution also operates Policealne Studium Kosmetyczne as a vocational training arm.

Differentiator

Problem solved

Functional benefit

Brands

• Policealne studium kosmetyczne: Post-secondary cosmetology program operated by the institution
• Policealne studium fryzjerskie

Products and services

• Studia I stopnia - Kosmetologia (First-degree Cosmetology) Bachelor's-level studies in Cosmetology covering theoretical and practical aspects of cosmetic science, skin care, and beauty treatments, available in full-time and part-time modes for Polish secondary school graduates.
• Studia II stopnia - Kosmetologia (Second-degree Cosmetology) Master's-level studies in Cosmetology providing advanced knowledge and specialization in cosmetic procedures, dermatology, and aesthetic medicine.
• Studia I stopnia - Dietetyka (First-degree Dietetics) Bachelor's-level studies in Dietetics covering human nutrition, clinical dietetics, food science, and nutritional counseling, available in full-time and part-time modes.
• Studia II stopnia - Dietetyka (Second-degree Dietetics) Master's-level studies in Dietetics offering advanced specialization in clinical nutrition, sports nutrition, and therapeutic diets.
• Studia Podyplomowe - Kosmetologia (Postgraduate Cosmetology) Postgraduate studies in Cosmetology for professionals seeking advanced qualifications and specialized knowledge in beauty treatments.
• Studia Podyplomowe - Dietetyka (Postgraduate Dietetics) Postgraduate studies in Dietetics for professionals seeking to deepen their expertise in nutritional science and dietary counseling.
• Policealne Studium Kosmetyczne (Post-secondary Vocational Cosmetology School) Post-secondary vocational cosmetic school offering professional training in cosmetology, beauty treatments, and related fields for graduates of basic vocational schools.

Quantifiable outcome

• Students trained in modern facilities including renovated cosmetology labs, trichology room, and gastronomy laboratory
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SanprobicoreStrategic or Co-development PartnerSanprobi is a probiotic supplements company that partners with WSZUiE for student educational activities, workshops, webinars, and competitions. The partnership provides students exposure to gut health and microbiome science topics integral to dietetics education. Notable collaborations include a public lecture on probiotics in dietetics and cosmetology, a competition on immunity, and sponsorship of a culinary studio naming contest.
• Instytut MikroekologiiminorStrategic or Co-development PartnerInstitute of Microecology serving as an academic partner, providing scientific expertise in microbiome and gut health topics relevant to the dietetics curriculum.
• Lovely (cosmetics brand)minorGTM or Marketing PartnerLovely cosmetics brand conducts webinars and educational content for WSZUiE cosmetology students, including the 'Z INCI ZA PAN BRAT!' 8-webinar series and workshops on peeling products. Provides in-kind support (products) for student workshops.
• DermomedicaminorGTM or Marketing PartnerDermomedica provides specialist training for second-year master's cosmetology students on therapeutic treatments using Nanofrax device for micro and nano-needle mesotherapy, enhancing practical skills education.
• Forel MedicalminorGTM or Marketing PartnerForel Medical conducted an online presentation of the H2-CHECK device for WSZUiE students, enabling education on gastroenterological diagnostics and food intolerances via exhaled breath hydrogen analysis.
• NeoNail PolandminorGTM or Marketing PartnerNeoNail Poland co-sponsored a student nail art competition 'Upiorne Szpony' (Halloween-themed) providing prize packages of professional nail products and equipment to WSZUiE cosmetology students.
• Bandi ProfessionalminorGTM or Marketing PartnerBandi Professional participated in the gastronomic studio naming contest as a co-sponsor alongside Sanprobi, providing prize packages for student participants.
• Pimp My LashesminorGTM or Marketing PartnerLash extensions brand Pimp My Lashes established a partnership with WSZUiE for student education and practical demonstrations in beauty treatments.
• MaxLashminorGTM or Marketing PartnerMaxLash brand established as a partner of the university for cosmetology student training and education in lash extension techniques.
• DAGLAB Natural CosmeticsminorGTM or Marketing PartnerDAGLAB Natural Cosmetics partnered with WSZUiE as part of the university's industry partnership ecosystem for cosmetology education.
• Fundacja InsulinoopornośćminorStrategic or Co-development PartnerInsulin Resistance Foundation partnered with WSZUiE, providing educational content and expertise in metabolic and dietary topics relevant to dietetics students.
• Świadoma Mama and BoboNAVI projectsminorGTM or Marketing PartnerMaternal and infant health information projects partnering with WSZUiE to support dietetics and health education content for students.
• COSMOFUTURE conference (Poznań)minorGTM or Marketing PartnerWSZUiE served as a scientific partner for the COSMOFUTURE conference held in Poznañ, providing academic credibility and student participation in the cosmetics industry event.
• UAP (Uniwersytet Artystyczny w Poznaniu) Fashion ShowminorGTM or Marketing PartnerWSZUiE partnered with the University of Arts in Poznań for a fashion show event, bringing interdisciplinary collaboration between art and health/beauty education.
• KALASOFT Sp. z o.o.coreTechnology or IntegrationKALASOFT is the technology vendor providing and maintaining the eHMS (Wirtualny Dziekanat) student administration system, e-Recruitment module, and related academic management software. The system supports multilingual access and is developed and maintained by the vendor.
• PZU (Polski Uniwesalny Zakład Ubezpieczeń)minorOthersWSZUiE offers students group accident insurance (NNW EDUKACJA) through PZU, with coverage of 10,000 PLN annual policy at 30 PLN/year premium, including COVID-19 hospitalization coverage.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Społeczna Akademia Nauk (SAN): Private Polish university offering health, beauty, and dietetics-related programs across multiple cities. Directly comparable as a niche private institution competing for the same Polish student segment with overlapping curriculum areas.

Regional players

• Collegium Da Vinci w Poznaniu: Private Polish university in Poznań offering applied, interdisciplinary programs. Comparable as a Poznań-based private competitor with overlapping target student demographic.
• Wyższa Szkoła Bankowa w Poznaniu (WSB): Large private university based in Poznań offering multiple degree programs. Comparable as a private competitor recruiting from the same Greater Poland student pool, though its focus is broader and not health/beauty specialized.
• Wyższa Szkoła Zarządzania i Bankowości w Poznaniu (WSZiB): Private Polish university headquartered in Poznań. Comparable as a same-city private higher education competitor addressing the same regional Matura-holding applicant pool.
• Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej: Private Polish university in southern Poland offering multiple degree programs. Comparable as a small-to-mid private regional Polish university competing in the same national private HE market segment.
• Wyższa Szkoła Komunikacji i Zarządzania w Poznaniu (WSKiZ): Private Polish university based in Poznań. Comparable as a regional private higher education competitor in the same metropolitan recruitment market.

Broad incumbents

• Politechnika Poznańska: Major public technical university in Poznań. Comparable as a broader higher education incumbent in the same city drawing from the same regional applicant pool with stronger institutional recognition.
• Szkoła Wyższa Psychologii Społecznej (SWPS): One of the largest private universities in Poland with multiple campuses and broad program offerings including health-related fields. Comparable as an established broad-spectrum private competitor with greater scale and resources.
• Uniwersytet im. Adama Mickiewicza w Poznaniu (UAM): Major public research university in Poznań offering broad degree programs including biology, chemistry, and health sciences that overlap with dietetics curriculum. Comparable as the dominant public incumbent competing for the same Poznań-based students at lower tuition.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wszuie
• Instagraminstagram.com/wszuie
• LinkedInlinkedin.com/company/wszuie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSZUiE