MAX Lash & Brow Studio

What MAX Lash & Brow Studio does

MAX Lash & Brow Studio is a Peruvian beauty services company founded in 2007 and headquartered in Lima (Miraflores), Peru, specializing in professional eyelash and eyebrow enhancement treatments. Its core service portfolio comprises four differentiated techniques — Lifting de Pestañas (lash lifting), Microblading (fine-stroke semi-permanent brows), Shading (powder-brow technique), and Microshading (a combined microblading/shading hybrid) — delivered in-studio by trained artists the company describes as "artistas de la mirada." The studio does not disclose proprietary technology beyond its technique methodology; bookings are conducted via WhatsApp and there is no mobile app, API, or software platform.

The company operates four revenue streams: (1) direct-to-consumer in-studio services (booked via WhatsApp), (2) online product sales through the Tienda section of its website, (3) franchise licensing under the Franquicias MAX program that enables independent operators to open MAX locations, and (4) professional training fees from Max Academy, which certifies beauty professionals in the studio's proprietary techniques. Pricing is not publicly disclosed. Marketing is driven primarily through organic social channels (Instagram, Facebook, YouTube), a company blog, and WhatsApp-based conversion. The customer base is composed of individual beauty consumers (men and women) seeking lash and brow enhancement, and the company explicitly positions itself as a specialist brand rather than a generalist beauty provider.

Name

MAX Lash & Brow Studio

Legal name

MAX Lash & Brow Studio

Website

https://maxlashbrowstudio.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MAX Lash & Brow Studio is a Peruvian beauty services company specializing in professional eyelash and eyebrow treatments including Microblading, Shading, Microshading, and Lash Lifting, serving individual consumers in Lima with a franchise program, training academy, and online product store.

Ownership category

akta.pro rank

Product category

Eyebrow and Eyelash Beauty Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALAIAC

Eyebrow Shaping & Design Services

Home & Personal Services/Personal Care & Beauty Services/Eyebrow & Eyelash Services

SECONDARYHSALAIAI

Eyelash Lift / Lash Perm Services

Home & Personal Services/Personal Care & Beauty Services/Eyebrow & Eyelash Services

SECONDARYHSALAKAC

Combination Brows Services

Home & Personal Services/Personal Care & Beauty Services/Cosmetic Tattooing & Permanent Makeup Services

SECONDARYHSALANAG

Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts)

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

Keywords

• Eyelash lifting services
• Eyebrow microblading services
• Brow shading treatments
• Beauty salon services
• Professional lash and brow studio

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Beauty Services: In-studio eyelash and eyebrow services including Lifting, Microblading, Shading, and Microshading, booked via WhatsApp.
2. Product Sales: Sale of beauty products through the online Tienda (store) section of the website.
3. Franchise (Franquicias MAX): The studio operates a franchise model, selling licenses for independent operators to open MAX Lash & Brow Studio locations.
4. Max Academy (Training): Beauty training academy offering professional courses in eyelash and eyebrow techniques, generating revenue through course fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MAX Lash & Brow Studio is a Peruvian beauty studio specializing in professional eyelash and eyebrow enhancement treatments, including Lifting, Microblading, Shading, and Microshading. The studio complements its core services with an online beauty product store (Tienda), a professional training academy (Max Academy), and a franchise program (Franquicias MAX) that licenses the brand to independent operators.

Product overview

MAX Lash & Brow Studio is a beauty studio specializing in professional eyelash and eyebrow services. The company offers a unified service portfolio centered on core treatment services including Lifting, Microblading, Shading, and Microshading. The offering is complemented by Max Academy (professional training programs) and an online store (Tienda) for beauty products. The studio operates with a franchise model, allowing others to join their beauty network.

Differentiator

Problem solved

Functional benefit

Brands

• Max Academy: Training academy for eyelash and brow techniques
• Franquicias MAX

Products and services

• Lifting de Pestañas (Eyelash Lifting) Professional eyelash lifting service that enhances natural lashes without extensions, creating a curled and lifted effect, performed in-studio by trained artists.
• Microblading Semi-permanent eyebrow technique using fine strokes to create natural-looking, defined eyebrows, performed in-studio by trained artists.
• Shading Eyebrow shading technique that provides soft, powder-like coverage for a filled-in appearance, performed in-studio.
• Microshading Combined eyebrow technique blending microblading and shading to produce an ombré powder effect with natural hair strokes, performed in-studio.
• Max Academy Professional training and education programs teaching beauty professionals the studio's eyelash and eyebrow techniques, generating revenue through course fees.
• Tienda (Online Beauty Products Store) Online storefront for purchasing beauty products related to lash and brow treatments, operated via the company's website.
• Franquicias MAX (Franchise Program) Franchise program that licenses the MAX Lash & Brow Studio brand and operating model to independent operators who open new MAX locations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Amazing Lash Studio: US franchise chain specializing exclusively in eyelash extensions and related lash services, directly comparable to MAX in service specialization, franchise-led growth model, and recurring-revenue service offering.
• The Lash Lounge: US-based lash studio franchise offering membership-based lash services, which is a direct business-model and category parallel to MAX Lash & Brow Studio's lash and brow service focus combined with multi-location franchise expansion.
• Browhaus: Asia-based chain of brow and lash studios offering threading, lash extensions, and brow services; closely comparable in service mix (lashes + brows) and in operating a chain of branded beauty studios in a non-US geography.

Emerging players

• The Lash Professional: US-based training organization that certifies lash and brow technicians, directly comparable to MAX's Max Academy in monetizing technique education and creating a workforce pipeline for the lash and brow industry.
• European Wax Center: US-based personal care services franchise specializing in waxing; comparable to MAX in using a franchise-led model to scale a single-category beauty service, and an adjacent peer in the personal-care services franchise space MAX could expand into.

Broad incumbents

• Benefit Cosmetics: Global brow- and beauty-focused brand that operates the Benefit BrowBar service concept inside retail locations; comparable to MAX in combining brow products and brow services under a single brand, though at much larger scale and as part of LVMH's portfolio.
• Glossier: Beauty brand that has expanded into brow and lash product categories with a strong digital-led direct-to-consumer presence; comparable to MAX's Tienda and product-side ambitions, though operating at far larger scale and as a product-only brand.
• Anastasia Beverly Hills: Iconic brow-focused beauty brand with strong product sales and brand authority in eyebrow shaping, directly comparable to MAX in the brow-specialist positioning, though operating primarily as a product company rather than a service studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@maxlashbrowstudio3919
• Facebookfacebook.com/maxlashbrowstudio
• Instagraminstagram.com/maxlashestudio
• LinkedInlinkedin.com/company/maxlash-browstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAX Lash & Brow Studio