World Trade Center Binh Duong New City

What World Trade Center Binh Duong New City does

World Trade Center Binh Duong New City operates an integrated MICE (Meetings, Incentives, Conferences, Exhibitions) venue complex in Binh Duong Province within the Northern Ho Chi Minh City Science and Technology Urban Area in Vietnam. The company runs two core physical facilities: WTC EXPO, an international exhibition center with 12,000m² of indoor space and 10,000m² of outdoor area capable of hosting up to 10,000 attendees, and BCEC (Binh Duong Convention and Exhibition Center), a conference venue featuring a 1,318-seat theater-style auditorium with modern sound, lighting, and LED systems. The company complements its physical venues with WTCConnect, an online business networking platform for B2B matching and trade promotion directly operated under its own management.

The company monetizes primarily through venue rental and event services (exhibition hall bookings, conference facilities, product showcases, corporate events, and award ceremonies), with packaged service tiers spanning standard and premium offerings. Secondary revenue streams include trade promotion services leveraging the WTCA global network of 300+ World Trade Centers, full-service event organization and management, and digital platform services via WTCConnect. Go-to-market combines direct enterprise sales with channel partnerships — exhibition organizers such as OMG, Informa Markets, Connect Exposition Asia, and Pablo Publishing deliver recurring annual events (VIMF, VWAS, BIFA WOOD VIETNAM), while international partners like COEX and KOCCA Korea bring cross-border programming.

The company is a wholly-owned operating subsidiary of Becamex Group (Tập đoàn Đầu tư và Phát triển Công nghiệp Becamex), a state-owned industrial development enterprise under the Ho Chi Minh City People's Committee, established as a dedicated entity (WTC Becamex) in February 2025 with VND 20 billion charter capital. It holds WTCA Premier Accredited Member status, UFI membership, and the ASEAN MICE Award 2026-2028 for exhibition venue standards. Notable customers include OMG Event Management, Informa Markets Vietnam, Connect Exposition Asia, KOCCA Vietnam, Pablo Publishing & Exhibition, COEX Korea, and the Horasis Organization.

Name

World Trade Center Binh Duong New City

Legal name

WTC Binh Duong New City

Website

https://wtcbinhduong.vn

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

World Trade Center Binh Duong New City operates an integrated MICE venue complex — WTC EXPO exhibition center and BCEC convention center totaling 22,000m² in Binh Duong Province, Vietnam — serving exhibition organizers, manufacturers, government agencies, and corporate clients with venue rental, event management, and trade promotion services via the global WTCA network.

Ownership category

akta.pro rank

Product category

MICE Venue and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Exhibition venue services
• Convention center operations
• MICE facility management
• Trade promotion services
• Business networking platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental and Event Services: Revenue is generated through renting out exhibition halls (WTC EXPO) and conference facilities (BCEC) for events, exhibitions, conferences, corporate functions, and performances. The venue offers flexible spaces including Hall A, Hall B, Hall C, outdoor areas, and various meeting rooms. Services include setup, technical support, catering coordination, and event operations management.
2. Trade Promotion Services: Revenue from facilitating trade promotion activities including business matching services, trade fair organization, and connection between Vietnamese enterprises and global partners through the WTCA network. Services include trade sourcing, partnership development support, and international business connection facilitation.
3. Event Organization and Management: Full-service event solutions including conference organization, international event management, and hybrid event capabilities. The company provides concept development, program content creation, speaker invitations, target business invitation, branding materials design, and media coverage services.
4. WTC Connect Platform Services: Online business networking platform services that connect businesses, investors, and professionals, generating value through facilitated trade connections and partnership development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

World Trade Center Binh Duong New City operates international-standard exhibition and convention facilities in Binh Duong, Vietnam. The company rents out WTC EXPO (12,000 m² indoor + 10,000 m² outdoor) and BCEC (convention center with 1,318-seat auditorium) for exhibitions, conferences, trade fairs, corporate events, award ceremonies, and product showcases. It also provides trade promotion services, business matching, and the WTC Connect online B2B networking platform.

Product overview

World Trade Center Binh Duong New City operates as an integrated MICE (Meetings, Incentives, Conferences, Exhibitions) ecosystem with two core venue facilities: WTC EXPO (International Exhibition Center with 12,000m² indoor and 10,000m² outdoor space) and BCEC (Binh Duong Convention & Exhibition Center with theater-style auditorium). The platform is complemented by WTCConnect, an online business networking platform for connecting businesses globally. Service modules include Conference & Seminar Services, Corporate Events & Team Building, Events & Exhibitions Services, Award Ceremonies & Art Performances, and Product Showcase & Test Drive Services. Trade Promotion and Training & Development Services round out the portfolio, all unified under the WTCA (World Trade Centers Association) global network umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• WTC EXPO: International Exhibition Center operated by WTC Binh Duong New City
• BCEC
• WTCConnect

Products and services

• WTC EXPO (International Exhibition Center) International exhibition center with 12,000 m² indoor exhibition space and 10,000 m² outdoor exhibition area, serving large-scale exhibitions, trade fairs, and international conferences with capacity for up to 10,000 attendees. Targets exhibition organizers, manufacturers, and trade associations.
• BCEC (Binh Duong Convention & Exhibition Center) Conference and exhibition center offering professional event venues with modern facilities for conferences, seminars, and exhibitions, including a theater-style auditorium with 1,318 seats for award ceremonies and performances. Located at B11 Hung Vuong Street, Binh Duong Ward, Ho Chi Minh City.
• WTC Connect (B2B Networking Platform) Online business networking platform that connects businesses, investors, and professionals across various industries. Features B2B matching capabilities and trade promotion services. Targets enterprises seeking cross-border trade connections beyond physical event attendance.
• Conference & Seminar Services International-standard conference space solutions with flexible scalability, full-service operations, and optimized business networking and trade promotion effectiveness. Offered in Standard and Advanced package tiers targeting corporations, government agencies, and international organizations.
• Corporate Events & Internal Team Building Services All-in-one solutions combining venue, catering, and operations for corporate events, client receptions, gala dinners, conferences with networking, and internal programs. Available in Standard and Premium package tiers for companies organizing corporate celebrations and brand activations.
• Events & Exhibitions Services Professional exhibition hall rental and event services with flexible customization options, modern exhibition hall system, integrated technical infrastructure, and experienced operational team supporting from concept to implementation. Targets exhibition organizers and trade associations.
• Award Ceremonies & Art Performances Ceremonial event package designed for award presentations and performances, featuring a grand hall with modern theater design, 1,318 seats, large stage, 3 LED screens, and professional sound and lighting systems. Targets corporations, government agencies, and cultural organizations.
• Product Showcase & Test Drive Services Dynamic test drive experiences, product showcases, and large-scale exhibitions service for car manufacturers and product brands, featuring flexible indoor and outdoor spaces ideal for real-world test drives and immersive brand activations. Available in Standard and Advanced package tiers.
• Trade Promotion Services Services focused on connecting Vietnamese enterprises with global partners through the WTCA network, facilitating efficient sourcing and partnership development for international trade. Targets manufacturers, exporters, and government trade promotion agencies.
• Training & Development Services Professional training programs and human resource development services for businesses. Targets enterprises seeking workforce capability development tied to trade promotion activities.

Quantifiable outcome

• Over 1,800 exhibitions, conferences, and trade fairs organized
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and major.

• Becamex GroupcoreStrategic or Co-development Partner · 25 December 2025Becamex Group (Becamex IDC) is the parent organization of WTC Binh Duong New City. The company announced establishment of WTC Becamex (WTC Becamex One Member Limited Liability Company) with registered capital of 20 billion VND, 100% owned by Becamex Group. Becamex Group is a state-owned enterprise under HCMC People's Committee, focused on industrial investment and development.
• World Trade Centers Association (WTCA)coreStrategic or Co-development PartnerWTC Binh Duong New City is a member of the WTCA global network of 300+ World Trade Centers. The company holds Premier Accredited Member status and hosts WTCA Global Business Forum 2027. WTCA provides international business connections and trade promotion opportunities through its global network.
• COEX International Exhibition Center (Korea)majorStrategic or Co-development PartnerCOEX is a major international exhibition center from South Korea. WTC BDNC collaborates with COEX for exhibition partnerships, with COEX Chairman Lee Dong-ki providing testimonials about effective collaboration in attracting quality visitors to events.
• Informa Markets VietnammajorChannel Partner/ Reseller/ DistributorInforma Markets Vietnam organizes manufacturing industry events at WTC EXPO. Ben Wong, General Director of Informa Markets Vietnam, has praised the venue's authentic industrial atmosphere and professional business environment.
• KOCCA VietnammajorStrategic or Co-development PartnerKOCCA (Korea Creative Content Agency) Vietnam partners with WTC BDNC for cultural content and IP exhibitions. VKCLF 2025 showcased Korean IPs in Vietnam through WTC BDNC's business networking ecosystem.
• OMG Event Management CompanymajorChannel Partner/ Reseller/ DistributorOMG Event Management Company is a recurring exhibition organizer at WTC EXPO. The company has chosen WTC EXPO as the annual venue for VIMF (Vietnam Industrial Manufacturing Fair) and trusts the venue for future industrial exhibition projects.
• Connect Exposition AsiamajorChannel Partner/ Reseller/ DistributorConnect Exposition Asia organizes Vietnam Warehousing & Automation Show (VWAS) at WTC EXPO. Director Prashant Narain has praised WTC BDNC's comprehensive ecosystem including professional facilities, strong local business network, and practical business networking activities.
• Pablo Publishing & Exhibition Pte LtdmajorChannel Partner/ Reseller/ DistributorSingapore-based exhibition organizer that hosts BIFA WOOD VIETNAM exhibition annually at WTC EXPO. Managing Director William Pang praised the venue's ideal location near industrial zones and excellent logistical support.
• Horasis OrganizationmajorStrategic or Co-development PartnerInternational business organization that has held forums at WTC BDNC. President Dr. Frank-Jürgen Richter praised the venue's combination of international forum formality with intimate networking experience.
• HASI (Ho Chi Minh City Supporting Industry Association)majorStrategic or Co-development PartnerHASI co-organizes the Supporting Industry Exhibition and Supply Chain Connectivity Conference at WTC EXPO. The 2025 edition attracted over 200 enterprises and 3,000 trade visitors from domestic and international markets.
• BIFA (Binh Duong Furniture Association)majorStrategic or Co-development PartnerBIFA organizes BIFA WOOD VIETNAM exhibition at WTC EXPO, positioning the venue as the center of Vietnam's industrial furniture industry.
• Becamex Group / WTC BecamexcoreImplementation/ SI/ Consulting PartnerWTC Becamex operates as the operational entity for WTC Binh Duong New City's trade promotion activities. Led by Ms. Huynh Dinh Thai Linh (CEO) and Mr. Nguyen The Duy (Chairman), the company focuses on organizing trade promotion and business matching services.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vietnam National Convention Center: Vietnam's largest state-owned convention complex in Hanoi, hosting government summits, international forums, and large-scale exhibitions. It competes with WTC BDNC for high-profile national and international events requiring prestigious venues.
• Saigon Exhibition and Convention Center (SECC): SECC is Ho Chi Minh City's flagship convention and exhibition venue, operating multiple halls in District 7. It is WTC BDNC's most direct domestic competitor for international exhibitions, conferences, and corporate events targeting HCMC-area audiences.
• COEX (Convention & Exhibition Center, Seoul): COEX is a major Korean exhibition center and explicit WTC BDNC partner, with cross-promotion and joint exhibition programs. It serves as a comparable international MICE venue with similar WTCA affiliation and serves as a benchmark for premium Korean-Vietnamese trade events.

Regional players

• Jakarta International Expo (JIExpo): Indonesia's largest exhibition complex in Kemayoran, Jakarta, hosting major consumer and industrial trade fairs. It is a comparable ASEAN MICE venue competing for regional organizer budgets and exhibitor mindshare.
• IMPACT Arena Muang Thong Thani: Thailand's largest exhibition and convention complex near Bangkok, hosting major ASEAN trade shows. It is a regional MICE competitor for international organizers deciding between Vietnamese and Thai venues for ASEAN-focused events.
• Hong Kong Convention and Exhibition Centre (HKCEC): HKCEC is a premier Asia-Pacific convention venue with strong international brand recognition and a WTCA-affiliated Greater China peer. It sets the benchmark for premium international events in the region.
• BITEC (Bangkok International Trade & Exhibition Centre): BITEC is a major Bangkok-based exhibition venue hosting international industrial and consumer trade fairs. It competes with WTC BDNC for ASEAN exhibitor budgets and serves as a comparable regional industrial-MICE venue.
• Singapore EXPO: Singapore's largest convention venue, hosting major regional trade exhibitions and conferences. It competes with WTC BDNC for international organizers prioritizing Southeast Asian reach with stronger air connectivity and brand cache.

Broad incumbents

• Dubai World Trade Centre (DWTC): DWTC is the original World Trade Center and a globally established MICE hub with extensive exhibition, hotel, and mixed-use real estate. It is a broad incumbent WTC peer providing a global benchmark for the WTC brand model.

Others

• Informa Markets: Global B2B exhibition organizer and WTC BDNC's named partner for manufacturing industry events. It is not a venue but is thematically related as the cross-border organizer channel that brings events to WTC BDNC and competing venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@worldtradecenterbinhduongn7573
• Facebookfacebook.com/wtcbdnc
• LinkedInlinkedin.com/company/world-trade-center-binh-duong-new-city
• Instagraminstagram.com/wtcbinhduongnewcity

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Trade Center Binh Duong New City