W-UP

What W-UP does

W-UP is a Santiago, Chile-based employability and leadership development firm founded in 2022 by CEO Carmen Luz Morales Lara, with Managing Partner Danilo Rojic joining in October 2022. The company operates a professional services model centered on executive and professional outplacement, inplacement (internal talent repositioning), active retirement preparation, separation advisory for mass layoffs, and a Leadership Academy delivered through seven learning modules using a "Learning by Doing" methodology. Service delivery is built around senior 1:1 consulting engagements (typically 12+ individual sessions over multi-month durations) combined with workshops and ongoing accompaniment until reemployment, with pricing quoted on a per-engagement basis for both corporate clients and individual professionals.

The firm monetizes across five named revenue streams: outplacement services (executive and professional tiers), leadership development programs, Belbin accreditation and reports (as the official Belbin representative in Chile), inplacement services, and active retirement programs. Its proprietary technology stack includes the NeuroScreeningLab neurocognitive and behavioral assessment methodology, the W-Meet digital networking and community platform maintained by an in-house full stack developer, and an AI-powered CV diagnostic tool applied on top of the firm's employability methodology. Belbin team-role certification (22 hours of training) and diagnostic reports (Individual, Team, Complementarity, Position, Person-Position Comparison) form a distinct productized offering.

W-UP's go-to-market combines direct enterprise sales targeting companies undergoing restructuring or leadership development, a sales-led individual consumer channel, and event- and content-driven community engagement via LinkedIn, YouTube (Perfect Match podcast), Instagram, WhatsApp community groups, and recurring Encuentros de Redes networking events. Named enterprise customers include Cervecería Kunstmann, Sodexo-Pluxee, Verisure, Rotork, Betterfly, Falabella, Redbanc, Transbank, CMF, and Scotiabank. The firm reports a 98% recommendation rate within its first year of operation and claims 70,000+ connections through the Cruzada por el Empleo employability marathon, supported by HR Influencer recognition for its CEO (TOP 10 Chile 2023). The company operates solely in Chile with no disclosed external funding.

Name

W-UP

Legal name

W-UP

Website

https://w-up.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

W-UP is a Santiago-based employability and leadership development firm offering executive and professional outplacement, leadership academies, Belbin team-role certification, and neuroscience-based assessments to Chilean enterprises and individual professionals in career transition.

Ownership category

akta.pro rank

Product category

Career Transition and Leadership Development Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Group Outplacement Programs (Employer-Sponsored) (BPACAOAB)

akta.pro secondary industries

Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC), Senior Workforce Transition & Encore Career Learning (Post-retirement work) (EDAAAMAE), Employee Engagement, Surveys & EX (BPACAPAJ)

Keywords

• Outplacement services
• Leadership development
• Career transition
• Executive coaching
• Team role assessments

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outplacement Services: Comprehensive career transition support for executives and professionals, including executive outplacement (neuro-science based) and professional outplacement programs with consulting, workshops, and ongoing support until reemployment
2. Leadership Development Programs: Leadership Academy with 7 learning modules using 'Learning by Doing' methodology, including Development Organization consulting with personalized workshops and follow-up meetings
3. Belbin Accreditation & Reports: Official Belbin accreditation courses (22 hours of training) and various Belbin reports (Individual, Team, Complementarity, Position, Person-Position) sold to organizations and individuals
4. Inplacement Services: Internal talent development and strategic repositioning within organizations, with 3-month programs including workshops and individual consulting
5. Active Retirement Programs: Group and individual retirement preparation programs helping employees transition to post-work life with practical tools and specialized consulting

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

W-UP is a Chilean employability and leadership consulting firm that delivers career transition (outplacement) programs for executives and professionals, alongside corporate leadership development and organizational consulting services. Offerings are delivered through personalized 1:1 coaching, workshops, neuroscience-based assessments (NeuroScreeningLab), Belbin team role methodology, and the W-Meet digital community platform connecting clients to headhunters.

Product overview

W-UP is an employability and leadership academy offering a comprehensive portfolio of services designed for career transition and organizational development. The core offerings include Outplacement programs (split into Executive and Professional tiers), Inplacement, Active Retirement, and Separation Advisory services. The leadership division features the Leadership Academy with 7 learning modules and Organizational Development programs. Supporting modules include the proprietary Neuro Screening Lab for neurocognitive assessment, Belbin Chile for team role methodology and certification, the W-Meet digital networking platform, AI-powered CV diagnosis, and individual 1:1 consulting. The Perfect Match content series complements the service ecosystem. The portfolio is structured as a service-based platform combining in-person coaching with digital tools, rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• W-Meet: Exclusive networking platform for community members to connect and grow professionally.
• Belbin Chile
• NeuroScreeningLab

Products and services

• Outplacement Ejecutivo Premium outplacement program for C-level executives and senior managers combining neuroscience with cutting-edge design strategies to guide executives through career transition with personalized roadmaps, network strengthening, and value proposition preparation. Includes minimum 12 individual consulting sessions, group workshop, and 6-month accompaniment until reemployment.
• Outplacement Profesional Career transition service for mid-level professionals and middle managers, providing trust-based support, empowerment for facing new challenges, and personalized accompaniment throughout the job search process. Includes job search methodology, CV optimization, and interview preparation.
• Inplacement Internal career development service helping companies discover and nurture internal talent, promoting strategic relocation within the organization through 3-month programs with 6 workshops and 3 individual consultations.
• Retiro Activo (Active Retirement) Pioneering program focused on adapting to the 'new work' concept, providing practical tools and specialized consultations to prepare professionals for an active post-retirement life stage with both group (6 group workshops / 4 individual consulting sessions) and individual (10 individual consulting sessions covering 4 thematic areas) options.
• Asesoría de Desvinculación (Separation Advisory) Pre-departure advisory service for mass layoffs helping companies plan and execute personnel reductions effectively with communication strategies, emotional support, and outplacement services for affected employees.
• Academia de Liderazgo (Leadership Academy) Comprehensive leadership development academy with 7 learning modules based on 'Learning by Doing' methodology, integrating applied neuroscience with innovation and cutting-edge technology for developing 21st century leaders. Includes modules on New World Work, Self-awareness, Empowerment, Job Crafting, Employer Branding, Management, and Resources.
• Desarrollo Organizacional (Organizational Development) Customized programs designed to enhance high-performance teams and facilitate effective change management through three essential phases: detailed diagnosis, tailored action plan implementation, and practical intervention for real-time adjustments.
• Belbin Chile - Metodología de Roles de Equipo Official Belbin methodology representation in Chile for identifying nine behavioral team roles that help build strong management teams and generate trust. Includes accreditation programs (22 hours of training: 18 hours online live + 4 hours e-learning), individual and team reports (Individual, Team, Complementarity, Position, Person-Position), and team architecture consulting.

Quantifiable outcome

• 98% of people recommend W-UP within less than a year of market entry
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Belbin (Official Representative Chile)coreStrategic or Co-development PartnerW-UP is the official Belbin representative in Chile, authorized to provide Belbin accreditation programs and diagnostic assessments. They offer Individual, Team, Complementarity, Position, and Person-Position Comparison reports. The partnership enables W-UP to deliver scientifically validated team role assessments and certification courses.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• PDG (People Development Group): Latin American leadership development and outplacement consultancy. Direct regional competitor in the same outplacement and executive coaching space W-UP targets, with established presence across multiple Latam markets relevant to W-UP's expansion ambitions.
• HC Partners Chile: Chilean HR consulting and outplacement firm offering career transition, executive coaching, and organizational development services. Closely comparable to W-UP's portfolio and a key local competitor for enterprise outplacement contracts in Chile.

Broad incumbents

• Korn Ferry: Global organizational consulting firm spanning executive search, leadership development, and talent assessment. Broad incumbent comparable to W-UP's leadership academy, organizational development, and executive coaching services, especially at the C-suite tier.
• LHH (Lee Hecht Harrison): Global career transition, leadership development, and talent mobility firm under the Adecco Group. Comparable to W-UP's executive outplacement, leadership academy, and organizational development services, with a much larger global footprint and tech-enabled delivery model.
• Right Management: Global outplacement and career transition subsidiary of ManpowerGroup, offering executive and professional outplacement, leadership development, and career coaching. Directly comparable to W-UP's core offering but at multinational scale, serving as the benchmark incumbent for enterprise outplacement contracts.

Emerging players

• Coachcraft: Digital career coaching and outplacement platform combining AI tools with human advisors. Comparable to W-UP's emerging W-Meet and AI CV diagnostics capabilities, representing the technology-native competitive threat in the same market category.

Others

• Belbin Associates: UK-based originator of the Belbin Team Roles methodology. W-UP's exclusive licensing partner in Chile, providing the accreditation curriculum and diagnostic reports that underpin W-UP's team development and leadership offerings.

Direct peers

• Randstad RiseSmart: Tech-enabled outplacement and career transition provider spun out of Randstad. Combines AI-driven career coaching with human advisors, directly mirroring W-UP's hybrid W-Meet + AI CV diagnostics + human consulting model, though at much larger scale.
• Intoo (formerly DBM): Outplacement and career coaching firm serving enterprise clients with AI-powered career transition tools, individual coaching, and leadership development. Directly comparable to W-UP's executive + professional outplacement platform play.
• People & Partners: Chilean outplacement and employability consultancy founded by Danilo Rojic (now W-UP's Managing Partner). The most direct local peer and proof point of competitive dynamics in the Chilean executive outplacement market that W-UP is now operating in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/wuplatam
• LinkedInlinkedin.com/company/w-uplatam
• Instagraminstagram.com/w_up.cl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W-UP