Württembergische VWA

What Württembergische VWA does

Württembergische VWA (legal name Württembergische Verwaltungs- und Wirtschafts-Akademie e.V.) is a Stuttgart-based, German nonprofit continuing-education institution founded in 1928, operating as a registered association (eingetragener Verein) with a headcount of 42 employees. It serves roughly 26,000 participants annually from two defined verticals — public administration (Kommunal- und Landesverwaltung) and the private business sector — across Baden-Württemberg, with degree credentials, IHK-recognized vocational qualifications, seminars, and on-demand e-learning delivered through its proprietary VWA-Lernwelt learning management platform and the VWA-Bildungshaus in-person training facility in Stuttgart.

The core product architecture spans three tiers: (1) state-recognized degree programs, including the Betriebswirt/in (VWA) at €195/month over 24 months, a Bachelor of Arts Betriebswirtschaft via Hochschule Heilbronn at €375/month across 20 installments (€7,500 total), and an AACSB-accredited MBA in Management delivered in cooperation with Hochschule Pforzheim at €635/month over 4 semesters; (2) IHK-certified advanced vocational training (Fachwirt für Einkauf, Fachwirt für Güterverkehr und Logistik) and classic Lehrgänge preparing civil servants for the Verwaltungsfachwirt (AL II) and Erste Prüfung Entgeltordnung (AL I) state examinations; and (3) short-format offerings — E-Learning units priced €29–€296, VWA-Zertifikatskurse including Wirtschaftspsychologie and KI-Management, compact courses, and the CTC consulting/coaching vertical for in-house training. A consistent ~80% online / ~20% in-person hybrid format is engineered for working professionals who cannot abandon employment.

Distribution is exclusively direct-to-consumer through w-vwa.de and the VWA-Lernwelt portal; revenue mechanics combine subscription-style recurring tuition for degree programs, unit-priced seminar fees (€148–€3,949), per-course e-learning revenue, and CTC in-house training engagements. Academic degree credentials are issued by partner universities (Hochschule Pforzheim, Hochschule Heilbronn) and IHK — VWA delivers local cohort infrastructure, recruitment, and administrative services. Recent product additions (KI-Grundlagenschulung, Startklar im öffentlichen Dienst – der Azubi Guide, DIKO) and explicit targeting of municipal digitalization signal a shift toward monetizing public-sector e-government transformation alongside the institution's established regulated qualification portfolio.

Name

Württembergische VWA

Legal name

Württembergische Verwaltungs- und Wirtschafts-Akademie e. V.

Website

https://w-vwa.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Württembergische VWA is a Stuttgart-based, nonprofit continuing-education institution founded in 1928, serving roughly 26,000 public-administration and business professionals annually in Baden-Württemberg through degree programs, IHK-certified qualifications, and e-learning delivered via its VWA-Lernwelt platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Continuing Education Programs (Berufliche Weiterbildung): Revenue from modular courses and short programs including seminars, compact courses (Kompaktkurse), and certificate programs (Zertifikatskurse). Students pay per course or per module, with pricing varying by program. Revenue is transaction-based per enrollment.
2. Studiengänge (Degree Programs): Revenue from structured degree and advanced training programs: Betriebswirt/in (VWA) at 195 EUR/month, Bachelor program at 375 EUR/month, and MBA at 635 EUR/month. Programs billed on a recurring basis per semester.
3. E-Learning Products: Individual e-learning courses sold at fixed unit prices (e.g., 29 EUR to 296 EUR per course). Revenue recognized upon course access (first login).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Württembergische VWA is a nonprofit continuing education institution that delivers part-time professional degree programs (Betriebswirt/in VWA, B.A., MBA, M.Sc.), IHK-certified vocational qualifications, and short seminars/e-learning courses for working professionals in German public administration and business. Programs are offered in a blended learning format (80% online via VWA-Lernwelt LMS, 20% in-person at Stuttgart) and awarded in cooperation with partner universities.

Product overview

Württembergische VWA is a continuing education institution offering a multi-tiered portfolio of programs and services. The core offerings include professional degree programs (Betriebswirt/in VWA), bachelor's degrees in cooperation with Hochschule Heilbronn (B.A. Betriebswirtschaft), and master's programs in cooperation with Hochschule Pforzheim (MBA in Management, M.Sc. Management and Engineering). Supporting these are E-Learning courses accessible via the VWA-Lernwelt platform, covering topics from administrative law to AI and digitalization. The institution also offers Nano Degrees in BWL, Law, and Technology as compact certificate options, alongside consulting and coaching services (CTC). Programs target both public administration and business professionals, with many offerings designed for part-time study alongside employment.

Differentiator

Problem solved

Functional benefit

Brands

• DIKO – Digitale Koordination & Transformation in Kommunen und Organisationen: A 90-hour intensive online program combining digital coordination, agile project management, and organizational development for public administration transformation.
• CTC – Consulting, Training, Coaching

Products and services

• Betriebswirt/in (VWA) A 24-month part-time professional degree program (80% online, ~20% in-person in Stuttgart) providing foundational business administration knowledge. Qualifies graduates for specialist and leadership roles. Priced at 195 EUR/month or 1,170 EUR per semester plus 150 EUR registration fee. No prior Abitur required. Targets working professionals in public administration and business.
• B.A. Betriebswirtschaft (Bachelor-Zustiegsstudium) A Bachelor of Arts in Business Administration delivered in cooperation with Hochschule Heilbronn. Designed as a 'bridge' program for VWA-Betriebswirt graduates, combining online lectures with in-person sessions in Stuttgart. Total cost 7,500 EUR (20 monthly installments of 375 EUR) plus 159 EUR per semester contribution to HHN.
• MBA in Management A Master of Business Administration offered in cooperation with Hochschule Pforzheim. AACSB-accredited program delivered part-time over 4 semesters at the VWA-Bildungshaus in Stuttgart, focusing on leadership, strategic thinking, and management competencies. Costs 675 EUR registration fee plus 3,810 EUR per semester (or 635 EUR/month). Average cohort size of 21 students.
• M.Sc. Management and Engineering (MME) Master of Science program in cooperation with Hochschule Pforzheim, combining management and engineering disciplines for advanced professional development. Targets working professionals seeking interdisciplinary qualifications.
• Verwaltungsfachwirt/in (AL II) Professional advanced training program (Lehrgang) for administrative specialists, one of the key 'Aufstiegsfortbildung' programs offered for career advancement in public administration. Qualifies graduates for higher-grade civil service positions.
• Erste Prüfung Entgeltordnung (AL I) Professional training program for the Erste Prüfung Entgeltordnung (AL I), a foundational qualification for public administration career advancement.
• Kommunale/r Bilanzbuchhalter/in Vocational qualification program for municipal accountants covering Kommunalbilanzierung, German municipal accounting standards, and financial reporting for public sector entities.
• Fachwirt/in für Einkauf (IHK) IHK-certified professional qualification program for purchasing specialists. Prepares participants for official IHK examination leading to state-recognized advanced vocational qualification (Bachelor Professional).
• Fachwirt/in für Güterverkehr und Logistik (IHK) IHK-certified professional qualification program for freight transport and logistics specialists. Prepares participants for official IHK examination leading to state-recognized advanced vocational qualification (Bachelor Professional).
• E-Learning Kurse Digital self-paced learning offerings covering leadership, administrative law, municipal administration, AI, digitalization, and public sector fundamentals. Available on-demand with certificates of participation. Prices range from 29 EUR to 296 EUR per course (incl. 19% VAT).
• Consulting, Training & Coaching (CTC) Customized consulting, training, and coaching services including coaching, change management, leadership, personnel selection and development, and team collaboration. Available as inhouse training for organizations.
• Nano Degrees (BWL, Recht, Technologie) Compact certificate courses in Business Administration, Law, and Technology, including modules on Finance & Controlling and KI Management. Can be taken individually or as entry points to full programs.
• Digitale Koordination & Transformation in Kommunen und Organisationen (DIKO) A 90-hour intensive online certificate program combining digital coordination, agile project management, and organizational development for public administration transformation. Covers 8 weeks plus 6-month practice coaching.
• VWA-Lernwelt The institution's proprietary digital learning platform that provides access to e-learning content, learning materials, and course resources for enrolled participants. Supports online lectures, webinar access, and hybrid seminar participation.

Quantifiable outcome

• 97% of participants recommend VWA programs
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Hochschule Pforzheim (University of Applied Sciences Pforzheim)coreStrategic or Co-development PartnerVWA delivers the MBA in Management in exclusive academic partnership with Hochschule Pforzheim. The university awards the official MBA degree, provides faculty (professors and academic leadership), and the program is accredited by AACSB International and the German Akkreditierungsrat. The VWA provides the local training infrastructure, administrative services, and regional student recruitment in Stuttgart. Students study at VWA facilities but receive the Hochschule Pforzheim credential.
• Hochschule Heilbronn (HHN — University of Applied Sciences Heilbronn)coreStrategic or Co-development PartnerVWA delivers the Bachelor of Arts in Betriebswirtschaft in partnership with Hochschule Heilbronn. The state university awards the official B.A. degree and provides professors and academic standards. VWA provides the local program delivery, student support, and blended learning infrastructure in Stuttgart, with the program launch event held at HHN.
• IHK (Industrie- und Handelskammer / Chamber of Commerce and Industry)coreStrategic or Co-development PartnerVWA offers IHK-certified professional qualification programs (Fachwirt/in für Einkauf, Fachwirt/in für Güterverkehr und Logistik) in cooperation with the IHK. These programs prepare participants for official IHK examination leading to state-recognized advanced vocational qualifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frankfurt School of Finance & Management: Frankfurt School is a German private business school offering part-time MBA, Bachelor, and executive education programs for working professionals, with strong banking and finance specializations. Comparable to VWA's MBA in Management and Betriebswirt programs in targeting career-advancing professionals through hybrid delivery.
• WBS TRAINING: WBS TRAINING is a German vocational training and continuing education provider offering courses, certifications, and degree programs with strong funding partnerships (Bildungsgutschein, Aufstiegs-BAföG). Comparable to VWA in offering publicly-funded continuing education pathways, particularly for career changers and entry-level professionals.
• Mannheim Business School (MBA Program): Mannheim Business School offers part-time MBA and Master programs at the University of Mannheim and is a direct competitor for working professionals in the Baden-Württemberg region seeking AACSB-equivalent credentials, comparable to VWA's MBA in Management partnership with Hochschule Pforzheim.
• VWA Baden (Verwaltungs- und Wirtschafts-Akademie Baden): VWA Baden is the most directly comparable peer — another Verwaltungs- und Wirtschafts-Akademie operating as a nonprofit continuing education institution for public administration and business professionals in the neighboring state of Baden, with a virtually identical product portfolio (Betriebswirt, Bachelor, MBA partnerships, IHK qualifications).
• Haufe Akademie: Haufe Akademie is a major German provider of corporate training, seminars, and continuing education for business professionals, with strong content in management, HR, finance, and digitalization. Comparable to VWA's seminar and compact course offerings, particularly for the business (Wirtschaft) segment of VWA's customer base.
• IHK (Industrie- und Handelskammer) Weiterbildung: The IHK chamber network operates its own continuing education and Fachwirt qualification programs across Germany. VWA already partners with IHK for select programs (Fachwirt Einkauf, Logistik) but competes with IHK's own delivery of similar vocational qualifications for the same target audience.
• FOM Hochschule: FOM Hochschule is one of Germany's largest private universities targeting working professionals with part-time Bachelor, MBA, and Master programs delivered in blended formats — directly comparable to VWA's cooperative degree model with Hochschule Pforzheim and Hochschule Heilbronn, and a key competitor for the same target customer.
• SRH Hochschule (SRH Universities): SRH Hochschule is a network of state-recognized private universities across Germany offering Bachelor, Master, and MBA programs with significant online and blended delivery — directly competitive with VWA's part-time degree offerings for working professionals.

Emerging players

• ADG Business School: ADG Business School is a German management education institution affiliated with the cooperative banking sector, offering part-time MBA and executive programs. Partially overlapping with VWA's MBA and banking-sector customer base but specialized toward Genossenschaftsbanken rather than general business professionals.

Regional players

• Duale Hochschule Baden-Württemberg (DHBW): DHBW is the state-run dual university of Baden-Württemberg offering cooperative Bachelor programs integrated with employer-sponsored work placements. While targeting similar regional working-professional audiences, DHBW focuses on entry-level dual-study pathways rather than VWA's mid-career upskilling segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/w%C3%BCrttembergische-verwaltungs--und-wirtschafts-akademie-e--v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Württembergische VWA