WWF Perú

What WWF Perú does

WWF Perú is the Peruvian country office of World Wildlife Fund, Inc., a US-incorporated nonprofit conservation organization headquartered in Lima (Calle Trinidad Morán 853, Lince) with a regional office in Puerto Maldonado, Madre de Dios. The organization operates three geographic programs — Amazonía Norte, Amazonía Sur, and Pacífico — addressing biodiversity protection, sustainable resource management, and climate action across Peru's key ecosystems. Its programmatic portfolio includes the Corredor Económico Transversal Norte (CET Norte) macrorregional project covering 542,000+ hectares across six northern regions, the Madre de Dios restoration program (390+ hectares ecological restoration, 1,000+ hectares productive restoration, 70,000+ hectares under good management practices), the Brazil nut (castaña) value chain program supporting 90+ forest concessions and contributing to US$48 million in 2025 exports, and the Peru Mahi Alliance fishery improvement project aimed at MSC certification. The organization employs 84 people and works in formal partnership with government agencies (Minam, SERNANP, regional governments), international funders (GEF/GBFF, PNUD, GIZ), industry alliances (Peru Mahi Alliance), and corporate partners (HP).

Revenue derives from five primary streams: recurring memberships (S/.30/month minimum), one-time and recurring donations processed through Mercado Pago, symbolic species adoptions (sea turtles, pink dolphins, jaguars, humpback whales), large multi-year international grants (notably USD 11.23 million from GBFF/GEF for CET Norte), and corporate/government co-funding. Public engagement is driven through the website (wwf.org.pe), social media (Facebook, Instagram, X, TikTok, YouTube), email newsletters, and flagship campaigns such as Earth Hour (La Hora del Planeta). The go-to-market model is direct-to-consumer for individual fundraising and institutional partnership-based for programmatic delivery. WWF Perú is not an investable equity entity: as a charitable NGO governed by a board structure and funded through donations, grants, and memberships, it has no shareholders, stock listing, or external institutional equity investors.

Name

WWF Perú

Legal name

World Wildlife Fund, Inc.

Website

https://wwf.org.pe

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Forestry & Reforestation (BPAGAGAD), Nature, Biodiversity & Ecosystem Conservation (BPADALAE), Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Biodiversity conservation
• Sustainable resource management
• Forest restoration
• Marine conservation
• Environmental nonprofit

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Memberships: WWF Perú generates revenue through recurring membership fees paid monthly or annually, providing supporters with digital welcome packages, newsletters, and educational materials about conservation work.
2. Donations: One-time and recurring donations from individuals supporting conservation efforts in Peru. Secure payments processed through Mercado Pago.
3. Symbolic Adoptions: Symbolic adoption of species (sea turtles, pink dolphins, jaguars, humpback whales) where supporters receive digital welcome packages including species information sheets and wallpapers.
4. International Grants and Funding: WWF Perú receives funding from international sources including GEF (Global Environment Facility), GBFF (Kunming-Montreal Global Biodiversity Framework Fund), and partnerships with development organizations for specific conservation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WWF Perú is a nonprofit conservation organization delivering biodiversity protection, sustainable resource management, and climate action across three Peruvian landscapes: Amazonía Norte, Amazonía Sur, and Pacífico. It funds these programs through individual memberships (S/. 30/month or annual), one-time donations, symbolic species adoptions (sea turtles, pink dolphins, jaguars, humpback whales), international grants (GEF, GBFF, UNDP, GIZ), and corporate partnerships. The organization operates conservation programs covering 542,000+ hectares of protected areas and 1.3 million hectares of forests under sustainable management.

Product overview

WWF Perú is a conservation nonprofit organization operating three geographic programs—Amazonía Norte, Amazonía Sur, and Pacífico—focused on biodiversity protection, sustainable resource management, and climate action across Peru. Its programmatic portfolio includes species conservation, sustainable fisheries improvement (Peru Mahi Alliance), Brazil nut value chain development, landscape-scale forest restoration in Madre de Dios, and the macrorregional biodiversity corridor project spanning six northern regions. Public engagement offerings include symbolic species adoptions, annual memberships, and online donations via secure payment gateway. The organization also runs Earth Hour (La Hora del Planeta) as a major annual campaign and maintains a complaints mechanism for affected communities. Core safeguard frameworks address human rights, gender equality, and indigenous peoples' rights.

Differentiator

Problem solved

Functional benefit

Products and services

• WWF Perú Membership Recurring subscription product for individual supporters, providing a digital welcome package including diploma, informational cards on prioritized landscapes, wallpapers, postcards, and a bimonthly newsletter. Available on monthly (from S/. 30) or annual billing in Peruvian Soles, processed via Mercado Pago.
• Symbolic Species Adoption Subscription/one-time symbolic adoption product allowing individual supporters to contribute to conservation of emblematic Peruvian species — sea turtles, pink dolphins, jaguars, and humpback whales — and receive a digital welcome package with species information and wallpapers.
• Donation Platform One-time and recurring donation product for individual supporters, accepting debit/credit card payments via the Mercado Pago secure payment gateway (PCI-compliant), funding WWF Perú's conservation programs across all landscapes.
• La Hora del Planeta (Earth Hour) Annual flagship global campaign mobilizing individuals, communities, and organizations to take action for nature, featuring a symbolic lights-off event, workshops, and collective impact tracking through the Hour Bank; functions as WWF Perú's primary public engagement and fundraising campaign.

Quantifiable outcome

• 542,000+ hectares of protected natural areas under improved management
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ministry of Environment (Minam)coreStrategic or Co-development PartnerLead government partner for the CET Norte project, which will strengthen conservation and management of more than 542,000 hectares of protected natural areas across 6 northern regions over 6 years, with USD 11.23 million funding from GBFF/GEF.
• ProfonanpecoreImplementation/ SI/ Consulting PartnerImplementing partner for the CET Norte project, responsible for executing conservation activities in coordination with regional governments and WWF.
• Peru Mahi Alliance (PMA)coreStrategic or Co-development PartnerIndustry alliance that assumed leadership of the mahi mahi Fishery Improvement Project (FIP) from WWF Perú, representing the Peruvian fishing industry's commitment to sustainable practices aligned with MSC standards.
• OSINFORminorStrategic or Co-development PartnerOrganized the 'Dialoguemos por los Bosques: castaña que conserva e impulsa la sostenibilidad' event in Puerto Maldonado with WWF and HP participation, bringing together Brazil nut producers, public institutions, and private sector.
• HP (Hewlett-Packard)minorGTM or Marketing PartnerCorporate partner supporting sustainable forest management initiatives and Brazil nut supply chain sustainability through the 'Dialoguemos por los Bosques' event and related programs.
• PNUD (UNDP Peru)minorStrategic or Co-development PartnerDevelopment partner supporting the CET Norte project workshop and coordination activities for biodiversity conservation in northern Peru.
• GIZ (German Development Cooperation)minorStrategic or Co-development PartnerInternational cooperation partner supporting the CET Norte project workshop and biodiversity conservation initiatives in Peru.
• NBSAP Accelerator PartnershipminorStrategic or Co-development PartnerPartner supporting the implementation of the National Biodiversity Strategy to 2050 through the CET Norte project coordination activities.
• SERNANPcoreStrategic or Co-development PartnerPeru's National Service of Protected Areas, managing national parks and reserves in Madre de Dios where WWF develops restoration activities including the Parque Nacional del Manu, Reserva Nacional Tambopata, and others covering 45% of Madre de Dios territory.
• Marine Stewardship Council (MSC)coreTechnology or IntegrationInternational sustainability certification body for fisheries; WWF Perú provides technical assistance to the mahi mahi FIP, aiming to meet MSC standards for sustainable fishing.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Instituto de Pesquisas Ecológicas (IPE): Brazilian conservation NGO focused on ecological restoration, biodiversity research, and forest conservation. Regionally comparable in mission and techniques used, though operating in Brazil rather than Peru.
• ProNaturaleza (Fundación para la Conservación de los Andes Tropicales): Peru-based conservation foundation focused on private and community protected areas, with comparable mission of biodiversity conservation and community-based natural resource management in Peru.
• Asociación para la Conservación de la Cuenca Amazónica (ACCA): Peruvian NGO working on protected area management, biodiversity monitoring, and sustainable development in the Peruvian Amazon. Comparable mission and country focus, smaller in scale than WWF Perú.
• Sociedad Peruana de Derecho Ambiental (SPDA): Leading Peruvian environmental law and policy NGO working on conservation policy, protected areas, and sustainable development. Comparable in mission and Peru-based operations, though focused on legal/policy advocacy rather than field restoration.

Direct peers

• WWF Brasil: Direct peer as a fellow WWF country office in the Amazon basin, working on similar biodiversity conservation, sustainable forestry, and indigenous community programs. Highly comparable in funding model, programmatic focus, and brand association.
• Conservation International Peru: Global conservation NGO with strong Peru footprint focused on biodiversity hotspots, indigenous partnerships, and sustainable finance. Directly comparable in grant model, programmatic portfolio, and protected area work.
• WWF Bolivia: Direct peer as a fellow WWF office in the southwestern Amazon, sharing similar landscapes, indigenous community partnerships, and conservation priorities with WWF Perú.
• Wildlife Conservation Society Peru: Global wildlife conservation organization with operations in Peru focused on protected areas, species conservation, and anti-poaching work. Comparable in NGO structure, zoological/species focus, and project-level funding model.
• WWF Colombia: Direct peer as another LatAm WWF country office operating in Amazon and Pacific ecosystems, with similar portfolio of conservation programs, sustainable value chains, and grant-funded operations.

Broad incumbents

• The Nature Conservancy - Latin America: Major global conservation NGO with Latin America operations, comparable in mission, programmatic depth, and use of scientific approaches to conservation. Broader in geographic scope and funding scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WWF_Peru
• YouTubeyoutube.com/@WWF-peru
• Facebookfacebook.com/OficialWWFPeru
• Instagraminstagram.com/wwfperu
• TikToktiktok.com/@wwfperu
• LinkedInlinkedin.com/company/wwf-per%C3%BA

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWF Perú