WWL Radio

What WWL Radio does

WWL Radio is a New Orleans-based AM/FM radio station operating on 870 AM and 105.3 FM under the ownership of Audacy, Inc. (NYSE: AUD), a publicly traded radio broadcaster running more than 900 stations across the United States. The station delivers a news, talk, and sports format anchored by flagship programs such as WWL First News (with Dave Cohen and Tommy Tucker), The Newell Normand Show, The Scoot Show, and Sports Talk with Bobby Hebert, Mike Detillier, and Steve Geller, with dedicated coverage of the New Orleans Saints (NFL), New Orleans Pelicans (NBA), LSU athletics, and local prep football. The station extends its on-air programming into on-demand podcasts (including Inside Black & Gold, LSU Sports Zone, and WWL Newsroom) and a time-shift feature called Rewind Live Radio that allows listeners to restart or rewind shows up to 24 hours after live broadcast.

The underlying technology is conventional AM/FM broadcast transmission layered with Audacy's digital streaming infrastructure, which carries WWL's live stream and podcast catalog through the Audacy mobile application on iOS and Android, across smart speakers (Amazon Alexa, Google Assistant, Apple Siri, Sonos, Samsung Bixby, Microsoft Cortana), on streaming devices (Roku, Chromecast, FireTV, Xfinity X1, LG Smart TVs), and in vehicles (Apple CarPlay, Android Auto, Waze, and select GM vehicles). There is no proprietary AI/ML or unique technical build disclosed; the platform and integrations are inherited from the Audacy parent rather than developed at the WWL station level.

WWL generates revenue through local and national advertising sales, with spots running during news, talk, and sports programming targeting both New Orleans-area businesses and national brands. Listening is free over the air and through Audacy's digital channels; there is no subscription or listener-direct pricing model. WWL serves three primary listener personas: local news consumers seeking New Orleans and Louisiana information, sports fans following Saints, Pelicans, LSU, and prep sports, and talk-radio listeners consuming news commentary and sports talk. As one of Audacy's flagship news/talk/sports stations in a major U.S. market, WWL's economics are tied to broader New Orleans ad-market demand and Audacy's corporate ad-sales infrastructure rather than to any station-level direct consumer monetization.

Name

WWL Radio

Legal name

WWL Radio (operated by Audacy, Inc.)

Website

https://wwl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WWL Radio is a New Orleans-based AM/FM news, talk, and sports station owned by Audacy, Inc., serving local news consumers, sports fans (Saints, Pelicans, LSU), and talk-radio listeners in the New Orleans market via broadcast and Audacy's digital platform.

Ownership category

akta.pro rank

Product category

Local News, Talk, and Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

akta.pro secondary industries

News/Talk Radio Networks (MPABABAD), Sports Radio Networks & Talk Stations (MPABAJAB), Local News & Weather Stations (MPABACAJ)

Keywords

• AM/FM radio broadcasting
• News talk radio
• Sports radio coverage
• Podcast streaming
• Local news radio

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Sales: WWL Radio generates revenue through local and national advertising sales, with spots airing during news, talk, and sports programming. The station offers advertising opportunities to local businesses and national brands targeting the New Orleans market.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

WWL Radio is a New Orleans–based commercial AM/FM station (870 AM / 105.3 FM) that broadcasts local news, talk, and sports programming 24/7 for the New Orleans and Gulf Coast market, complemented by on-demand show-specific podcasts (e.g., WWL First News, The Newell Normand Show, The Scoot Show, SportsTalk, Inside Black & Gold, LSU Sports Zone) and digital streaming through the Audacy mobile app and connected devices such as smart speakers, in-car systems, and streaming platforms. The station holds regional rights to local sports including the New Orleans Saints, New Orleans Pelicans, LSU athletics, and prep football, and serves as a primary local source for breaking news, weather, and emergency information in the New Orleans metropolitan area.

Product overview

WWL Radio operates as a New Orleans-based AM/FM radio station under Audacy's portfolio of 900+ stations. The station offers a unified news-talk-sports format combining live broadcast radio with on-demand podcasts through the Audacy platform. Core offerings include WWL First News (morning and midday programs with Dave Cohen and Tommy Tucker), talk shows (The Newell Normand Show, The Scoot Show), sports programming (Sports Talk with Bobby Hebert, Mike Detillier, and Steve Geller), and specialty content. The Rewind Live Radio feature enables 24-hour time-shifted playback of shows. Podcasts extend reach beyond live broadcasts, covering news, sports (Saints, Pelicans, LSU), and lifestyle topics.

Differentiator

Problem solved

Functional benefit

Products and services

• WWL Radio Live Broadcast 24/7 live AM/FM broadcast (870 AM / 105.3 FM) streaming news, talk, and sports programming focused on New Orleans and the Gulf Coast region, available free over-the-air and via the Audacy digital platform.
• WWL Podcasts On-demand, show-specific podcasts extending WWL's news, talk, sports (Saints, Pelicans, LSU, prep football), and lifestyle programming beyond live broadcast for listener consumption at any time.
• WWL News Coverage Local, state, national, and international news reporting with a focus on New Orleans and Louisiana, organized into topics such as Local, Politics, Business, World, Entertainment, Weather, and State news.
• WWL Sports Coverage Comprehensive local sports coverage spanning New Orleans Saints (NFL), New Orleans Pelicans (NBA), LSU athletics, and Prep Football, delivered through live broadcasts, team-specific podcasts, and dedicated online sections.
• Audacy Mobile App (for WWL access) Mobile application for iOS and Android that provides access to WWL's live stream, podcasts, on-demand shows, station favoriting, live performance alerts, and breaking news notifications as part of Audacy's 900+ station platform.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• AudacycoreTechnology or IntegrationWWL Radio is owned and operated by Audacy, Inc., one of the largest radio broadcasting companies in the United States. Audacy provides the digital infrastructure, streaming technology, and platform distribution that enables WWL to reach audiences across mobile apps, smart speakers, and connected devices beyond traditional broadcast.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia New Orleans: Largest US radio broadcaster and direct competitor to Audacy, with stations in the New Orleans market. Comparable as a competing radio operator offering similar news, talk, and sports formats with comparable digital streaming distribution.

Regional players

• WWL-TV (CBS affiliate, New Orleans): Local television news operation serving the same New Orleans market. Comparable as a competing local news outlet vying for the same audience attention and local advertising budgets in New Orleans.
• WWNO Public Radio (New Orleans): Local NPR member station in New Orleans. Comparable as a competing local audio news and talk provider in the same market, though operating on a non-commercial public radio model.
• WDSU (Hearst Television, New Orleans): Local TV news station in New Orleans market owned by Hearst. Comparable as a competing local news provider in the same DMA competing for audience share and ad revenue.

Direct peers

• 1010 WINS: Flagship all-news AM radio station in New York City, also owned by Audacy. Most directly comparable as a heritage local news station within the same parent company, with similar digital distribution via the Audacy platform.
• KCBS Radio (San Francisco): Audacy-owned news and talk radio station in San Francisco. Comparable as a heritage AM news station under the same corporate umbrella, with parallel format, distribution, and revenue model.
• KDKA Radio (Pittsburgh): Audacy-owned news/talk radio station in Pittsburgh. Comparable as a sister station under Audacy with the same news-talk format and reliance on Audacy's digital streaming infrastructure.
• WBZ NewsRadio (Boston): Heritage news/talk radio station serving the Boston market. Comparable as a major-market local news radio station in the same competitive set of legacy AM news broadcasters.
• WTOP News (Washington DC): Top-billing all-news radio station in the Washington DC market. Comparable as a heritage local news station with similar format, advertising model, and audience demographic.

Emerging players

• ESPN Radio New Orleans: National sports talk radio network with potential affiliate presence in the New Orleans market. Comparable as a sports talk competitor targeting the same New Orleans sports fan audience, particularly for Saints and LSU coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/audacyhelp
• Facebookfacebook.com/audacy
• LinkedInlinkedin.com/company/wwl-radio
• Instagraminstagram.com/audacy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WWL Radio