Wyndham Deerfield Beach Resort

What Wyndham Deerfield Beach Resort does

Wyndham Deerfield Beach Resort is a 172-room oceanfront full-service hotel located at 2096 NE 2nd Street in Deerfield Beach, Florida, directly on the Atlantic Ocean across from the International Fishing Pier. Independently owned by Deerfield 21 Corporation (the Chase family) and operated under a license from Wyndham Hotels & Resorts, the property accommodates leisure travelers, families, couples, corporate groups, and wedding/event hosts through its rooms, two dining venues (Patio Bar & Grill and Vaniglia E Cioccolato Gelateria), and 4,320+ square feet of meeting and event space including the Royal Palm Ballroom. The resort offers ancillary amenities including a heated outdoor pool, 24-hour fitness center, beach access, bicycle rentals, and a pet-friendly policy, with a recently implemented $37 per night Hotel Service Fee bundling welcome beverage, beach equipment, Wi-Fi, and fitness access.

The property runs on a transaction-based revenue model spanning room night bookings, dining and catering, private events and weddings, parking ($26-29/night), and the newly bundled service fee. Pricing is quote-based for rooms and supplemented by tiered package offerings (Educator Special, FL & GA Resident Special, Wyndham Rewards, Romance Package, Family Getaway, Picnic on the Beach, Relax & Unwind). GTM motion is primarily direct-to-consumer via the resort's own booking engine with Wyndham Best Rate Guarantee, complemented by Wyndham central reservations, OTAs (TripAdvisor, Google), and dedicated sales-assisted RFP processes for meetings and weddings using Tripleseat event software. The technology stack is standard hotel property management with no proprietary platform or disclosed AI capabilities.

The resort has earned notable distinctions: first property worldwide to achieve Wyndham Green Level 5 certification, ranked #1 hotel in Deerfield Beach on TripAdvisor, and located on a beach recognized as one of the top 20 in Florida by Travel + Leisure. Leadership comprises General Manager Claude Dubois (ex-Dubai/London luxury hospitality), Director of Sales & Marketing Audra Durham, Director of Operations Ana Nathanson, and Financial Controller Lazaro Suarez, together with a workforce of approximately 20 employees. The property is positioned as a stable, mature franchise asset generating diversified revenue from leisure, corporate, and group/event segments.

Name

Wyndham Deerfield Beach Resort

Legal name

Deerfield 21 Corporation

Website

https://wyndhamdeerfieldresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wyndham Deerfield Beach Resort is a 172-room oceanfront full-service hotel in Deerfield Beach, Florida, independently owned under the Wyndham brand, serving leisure travelers, corporate groups, and wedding/event clients with on-site dining, meeting venues, and beach amenities.

Ownership category

akta.pro rank

Product category

Beachfront Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Conference Retreat Hotels (THAGALAG)

Keywords

• Beachfront hotel resort
• Oceanfront accommodations
• Wedding and event venues
• Corporate meeting facilities
• Hospitality lodging services

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Night Bookings: Primary revenue stream from 172 guest rooms and suites. Rooms are booked nightly at varying rates based on room type (standard room vs. suite), view (ocean vs. city), and season. Revenue is recurring on a per-stay basis. Booking occurs via direct website, Wyndham central reservations, OTAs, and walk-ins.
2. Dining and Catering: On-site food and beverage outlets include Patio Bar & Grill (casual restaurant and bar), Vaniglia E Cioccolato Gelateria, and poolside bar service. In-room dining is also available. Catering services are provided for meetings, conferences, and private events including weddings.
3. Private Events and Weddings: Revenue from hosting private events including weddings, corporate meetings, and social gatherings. Venues include the Royal Palm Ballroom, pool area, Cafe Med, The Terrace, and beach ceremonies. Catering, audiovisual, and event planning services are bundled into event packages.
4. Hotel Service Fee: As of October 30th 2025, a $37.00 Hotel Service Fee per room per night is assessed, covering welcome beverage, bottled water, beach chairs/towels/umbrellas (subject to availability), fitness center access, coffee in room, and enhanced high-speed internet. This is bundled into the guest stay revenue.
5. Parking: Self parking at $26 per car per night and valet parking at $29 per car per night. These are ancillary charges added to overnight guest folios.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Wyndham Deerfield Beach Resort is a 172-room oceanfront full-service hotel offering guest accommodations with ocean or city views, on-site dining (Patio Bar & Grill restaurant and Vaniglia E Cioccolato Gelateria), over 4,300 sq ft of meeting and event space (including the Royal Palm Ballroom), and dedicated wedding and private event hosting. The property bundles lodging with amenities such as a heated outdoor pool, 24-hour fitness center, beach access, complimentary Wi-Fi, and parking, and operates as part of the Wyndham brand under a license from Wyndham Worldwide.

Product overview

Wyndham Deerfield Beach Resort is an oceanfront hotel property offering a unified hospitality experience centered on 172 guest rooms and suites with panoramic ocean views. The resort features two dining venues (Patio Bar & Grill restaurant and Vaniglia E Cioccolato Gelateria), over 4,300 sq ft of meeting and event space including the Royal Palm Ballroom for weddings and conferences, fitness and wellness facilities, and direct beach access. Special packages target educators, families, couples, and Wyndham Rewards members.

Differentiator

Problem solved

Functional benefit

Brands

• Wyndham Rewards: Wyndham's loyalty rewards program offering exclusive discounts, points on eligible stays, and member savings.
• Wyndham Complete Meeting Package

Products and services

• Accommodations (Rooms & Suites) Oceanfront hotel lodging offering 172 guest rooms and suites with floor-to-ceiling windows, ocean or city views, WynRest bedding, rainfall showerheads, and Beekman 1802 bath amenities. Room types include King Rooms, Double Queen Rooms, Corner Rooms, ADA Rooms, King Suites, and ADA Suites (suites ~600 sq ft, standard rooms ~300 sq ft).
• Patio Bar & Grill Casual oceanfront restaurant and bar serving classic American fare including sandwiches, burgers, fresh seafood, salads, and fish & chips, with happy hour Sunday-Friday 3-6pm, weekend brunch, and live entertainment. Open to resort guests and walk-in diners.
• Vaniglia E Cioccolato Gelateria Italian-style gelateria offering gelato, sorbet, coffee, and small bites to-go, open daily 7am-10pm for resort guests and walk-in visitors.
• Private Events & Weddings Oceanfront wedding and private event hosting with multiple venues including the Royal Palm Ballroom (2,730 sq ft, up to 150 guests), Pool Area (up to 50 attendees), Cafe Med, The Terrace, and beach ceremonies. Services include a dedicated catering specialist, custom catering menus, audiovisual support, portable dance floors, and a preferred vendor list. Beach ceremony fee $1,550.
• Meetings & Conferences Meeting and event spaces totaling over 4,300 sq ft, anchored by the Royal Palm Ballroom (2,730 sq ft, up to 300 theater-style), with Poinciana Room, breakout rooms, and a boardroom. Includes audiovisual equipment, full-service catering, and event planning assistance via the Wyndham Complete Meeting Package.
• Beach Amenities & Water Sports Paid beach and recreation services including bicycle rentals, beach cabanas, beach chairs and umbrellas (subject to availability), and concierge-arranged water sports, fishing charters, and scuba diving via local partners such as Poseidon Too Fishing Charters, Dixie Divers, and Island Water Sports.

Quantifiable outcome

• #1 hotel in Deerfield Beach on TripAdvisor (ranked #1 out of Deerfield Beach hotels)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wyndham Hotels & Resortsflagship / coreChannel Partner/ Reseller/ DistributorWyndham Deerfield Beach Resort is independently owned and operated by Deerfield 21 Corporation under a license issued by Wyndham Worldwide. The resort operates under the Wyndham brand, leveraging Wyndham's central reservations system, Wyndham Rewards loyalty program, global distribution network, brand marketing, and Wyndham Green sustainability certification program. Wyndham provides booking infrastructure, brand standards, and access to the Wyndham Rewards member base (millions of members globally). Wyndham has named Wyndham Worldwide 'greenest company among hotels and restaurants' by Newsweek Magazine.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Regional players

• The Diplomat Beach Resort Hollywood, Curio Collection by Hilton: Large oceanfront full-service resort in Hollywood, FL with extensive meeting/event facilities and multiple restaurants; comparable in product mix and South Florida destination positioning, though larger in scale.
• Boca Raton Resort & Club (Waldorf Astoria): Iconic luxury oceanfront resort located minutes from Deerfield Beach with extensive F&B, event, and meeting infrastructure; comparable in customer base (leisure, weddings, corporate) but at a higher price point and larger scale.
• Marriott Fort Lauderdale Beach: Branded full-service beachfront hotel with meeting space and dining near the Deerfield Beach market; offers overlapping leisure and corporate demand with Wyndham Rewards-style loyalty through Marriott Bonvoy.
• Sheraton Fort Lauderdale Beach Resort & Convention Center: Full-service beachfront resort with substantial meeting and convention infrastructure in Fort Lauderdale; competes for both group and leisure business in the same South Florida geography.
• Hilton Fort Lauderdale Beach Resort: Branded oceanfront all-suite resort in Fort Lauderdale with on-site dining, spa, and event space; serves a similar leisure and group customer base within driving distance of Deerfield Beach.
• Pier Sixty-Six Resort (redeveloped) / Current comparable branded full-service resorts in Pompano Beach: Recently redeveloped waterfront full-service resort in Fort Lauderdale offering ocean/marina views, F&B, and event space — directly comparable in geography, customer profile, and product offering to the Wyndham Deerfield Beach Resort.
• Hyatt Regency Pier 66 Resort & Spa: Full-service waterfront resort in Fort Lauderdale with comparable meeting/event space, multiple dining outlets, marina, and leisure amenities; competes for similar South Florida group and leisure business.

Direct peers

• Embassy Suites by Hilton Deerfield Beach Resort & Spa: Direct Deerfield Beach competitor operating full-service beachfront accommodations with meeting space, dining, and leisure amenities, competing for the same transient, group, and event demand.
• Lago Mar Beach Resort & Club: Independently owned full-service oceanfront resort in Fort Lauderdale with comparable room count, on-site dining, meeting space, wedding venues, and beachfront positioning targeting similar leisure and group segments in South Florida.

Broad incumbents

• Wyndham Hotels & Resorts (corporate/franchisor): The franchisor and brand parent that the resort operates under; provides the Wyndham Rewards loyalty program, central reservations, brand standards, and the Wyndham Green sustainability certification that differentiates the property.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/wyndeerfield
• Facebookfacebook.com/wyndhamdeerfieldbeachresort
• Instagraminstagram.com/wyndhamdeerfieldbeach
• LinkedInlinkedin.com/company/wyndham-deerfield-beach-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyndham Deerfield Beach Resort