Wysokie obcasy

What Wysokie obcasy does

Wysokie Obcasy is a single-location cosmetic and aesthetic medicine salon operating at 3 Maja 44 in Hajnówka, Poland. Founded in March 2010 by licensed cosmetologist Magdalena Wakulińska as a sole proprietorship, the business delivers a broad personal-care service portfolio spanning facial care, aesthetic cosmetology, body treatments, depilation, manicure/pedicure, podology, permanent makeup, and piercing. The salon serves individual consumers — primarily women — from Hajnówka and the surrounding Podlaskie Voivodeship, with no B2B or enterprise customers.

The service offering is differentiated by the adoption of capital-intensive aesthetic medicine equipment uncommon in small-town Polish salons, including LPG Endermologie (patented mechanical cell stimulation for body contouring and anti-aging), SHR laser hair removal, cryolipolysis at -10°C, sonotermolipolysis combining ultrasound and monopolar RF (FusioMed platform), and radiofrequency microneedling. Treatments incorporate professional product lines from Sesderma (nanotechnology cosmetics), Mesoestetic, Jean d'Arcel, and Rhonda Allison. Service prices are denominated in PLN and span 20 PLN (brow regulation) to 1,210 PLN (full-body SHR laser).

The revenue model is unit-priced service delivery on a pay-as-you-go basis, complemented by retail sales of professional cosmetics through an online storefront across six categories (face, home SPA, hands/feet, home fragrance, makeup, hair). Go-to-market is direct-to-consumer, distributed via the physical salon and the wysokieobcasy.net website; marketing relies on local presence, word-of-mouth, gift vouchers, and a content/blog section. The business has raised no external funding, has no subsidiaries, and remains entirely owned and operated by the founder.

Name

Wysokie obcasy

Legal name

Wysokie Obcasy

Website

https://wysokieobcasy.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Wysokie Obcasy is a single-location cosmetic and aesthetic medicine salon in Hajnówka, Poland, founded in 2010 by Magdalena Wakulińska. It serves individual local consumers with facial care, body contouring, depilation, podology, permanent makeup, and advanced device-based aesthetic treatments, plus retail cosmetics via an online shop.

Ownership category

akta.pro rank

Product category

Beauty Salon and Aesthetic Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALAAAD

Haircutting & Styling Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

Keywords

• Beauty salon services
• Aesthetic cosmetology
• Podology treatments
• Permanent makeup services
• Professional skincare retail

Headquarters

HQ city

Hajnówka

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Professional Beauty Services: Wide range of cosmetic treatments including facial care, aesthetic cosmetology, body treatments, hair removal, hand and foot care, eye treatments, permanent makeup, and podology. Services performed at the salon by qualified cosmetologist.
2. Cosmetic Products Sales: Sale of professional skincare and cosmetic products for home use. Categories include facial care, home SPA, hands and feet, fragrant home, makeup, and beautiful hair products from brands such as RevitaLash, Jean d'Arcel, MAC, Gehwol, Swederm, SteamCream, St Tropez, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wysokie Obcasy is a single-location beauty salon in Hajnówka, Poland, that sells in-person cosmetic and aesthetic medicine services — facial care, aesthetic cosmetology, body contouring and anti-cellulite treatments, hair removal (wax and SHR laser), hand and foot care including medical podology, permanent makeup and micropigmentation, eye services, and body piercing — performed by a licensed cosmetologist using professional equipment (LPG, SHR laser, cryolipolysis, radiofrequency). The salon also retails professional skincare, body care, makeup, home SPA, fragrant home, and hair care products through its own online shop.

Product overview

Wysokie obcasy is a modern cosmetic and aesthetic medicine salon operated by licensed cosmetologist Magdalena Wakulińska in Hajnówka, Poland, established in March 2010. The business offers a comprehensive range of cosmetic services organized into eight main categories: Facial Care (Pielęgnacja Twarzy), Aesthetic Cosmetics (Kosmetyka estetyczna), Hands and Feet (Dłonie i stopy), Body Care (Pielęgnacja ciała), Depilation, Eye Services (Oprawa oczu), Aesthetic Micropigmentation, and Other Services including piercing. Key specialized treatments include Endermologia LPG body contouring, podology, Sesderma nanocosmetics, laser SHR hair removal, needle mesotherapy, injection lipolysis, cryolipolysis, micro-needle radiofrequency, Sonotermolipolysis, advanced chemical peels (Nomelan Cafeico TCA, Rhonda Allison), hyaluronic acid fillers, and Gen Factor cellular regeneration therapies. The salon also retails professional cosmetic products through its online shop across six categories: Face Care, Home SPA, Hands & Feet, Fragrant Home, Makeup, and Hair Care, featuring brands such as Sesderma, RevitaLash, SteamCream, Bomb Cosmetics, Gehwol, MAC, and others. The establishment operates as a single-location beauty salon with no technology platform or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Care (Piel\u0119gnacja Twarzy)

Quantifiable outcome

• Reduction of fat tissue, elimination of cellulitis, body slimming and modeling, improved skin firmness and elasticity, elimination of toxins, facial skin rejuvenation, wrinkle smoothing
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Oriflame: Oriflame is a global direct-sales beauty company with strong presence in Poland selling skincare, makeup, and personal care. Comparable as an adjacent beauty company competing for the same Polish female consumer wallet through a different (consultant-based) channel.
• Sephora: Sephora is a global specialty beauty retailer carrying the same professional brands (MAC, etc.) sold by Wysokie Obcasy's online shop. Comparable as an adjacent beauty retail channel and competitive force for product spend, though not a service provider.
• Clarins: Clarins is a global prestige beauty brand operating branded spas and treatment institutes alongside its product business. Comparable as a professional beauty brand with integrated service-channel strategy, supplying salons like Wysokie Obcasy and competing for premium treatment share.
• Notino: Notino is one of Europe's largest online beauty retailers operating across 25+ markets including Poland, carrying many of the same professional cosmetic brands retailed by Wysokie Obcasy. Comparable as a competing e-commerce destination for the salon's home-care product segment.
• Dr Irena Eris: Dr Irena Eris is a leading Polish beauty brand operating its own spa hotels and cosmetic clinics, offering professional skincare, aesthetic treatments, and branded retail products. Comparable through its combined service-plus-product model and use of advanced aesthetic devices, but operates at national scale across multiple spa hotel properties.
• Rossmann: Rossmann is a major European drugstore chain with deep presence in Poland selling cosmetics, skincare, and personal care products from Sesderma, Gehwol, and similar brands. Comparable as a retail channel competing for the same home-use cosmetic spend Wysokie Obcasy captures through its online shop.

Others

• Yon-Ka Paris: Yon-Ka Paris is a French professional phyto-aromatic skincare brand sold exclusively through partner spas and aesthetic salons. Comparable as a peer professional brand supplying the same premium salon channel and competing for placement within advanced treatment menus.
• Institut Esthederm: Institut Esthederm is a French professional dermo-cosmetic brand sold through aesthetic salons and spas. Comparable as a brand supplier to Wysokie Obcasy's service menu and as a peer professional skincare house positioning in the same premium salon channel.

Regional players

• Hebe: Hebe is a Polish health and beauty retail chain with hundreds of stores and growing e-commerce operations. Comparable as a competing Polish beauty retailer for both retail product spend and as a potential threat if it expands into beauty services in Hajnówka's catchment.

Direct peers

• Klinika La Perla: Klinika La Perla is a Polish chain of beauty and aesthetic medicine clinics offering facial/body treatments, laser hair removal, podology, and permanent makeup across multiple cities. Directly comparable as a multi-service aesthetic salon operator in the Polish market, though at larger scale and multi-location footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wysokie-obcasy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wysokie obcasy