Xalq Life

What Xalq Life does

Xalq Həyat Sığorta Şirkəti ASC, operating as Xalq Life, is a Baku-based life insurance company incorporated in 2019 as a wholly-owned subsidiary of Azerbaijani insurer Xalq Sığorta ASC. The company is licensed by the Central Bank of Azerbaijan (license SF-0005, reissued March 14, 2024) and holds 15 million AZN of charter capital. It operates exclusively in the Azerbaijani life insurance market and serves four primary segments: individual consumers, mortgage and credit borrowers, corporate employers (voluntary group cover), and employers subject to mandatory occupational accident insurance.

The product portfolio comprises six core offerings: compulsory insurance for loss of professional working capacity due to workplace accidents and occupational diseases; an endowment / savings-linked life product that returns accumulated funds with investment gains; credit-borrower life insurance that pays off outstanding loans on death or disability; individual term life insurance; critical illness cover (cancer, stroke, myocardial infarction, kidney failure, paralysis, aorto-coronary bypass); and group/corporate life insurance for employees. The underlying technology is a life insurance platform with an online premium calculator (parameterized by sector, salary, and 36-month term) and a self-service Electronic Personal Account (Şəxsi Kabinet) at xalq.life for policy purchase, contract tracking, and payout monitoring. No APIs, SDKs, or AI/ML capabilities are disclosed.

Revenue is generated through recurring insurance premiums priced individually based on age, profession, and health status, with monthly billing cadence. The go-to-market is sales-led and multi-channel: a dedicated individual sales department, a corporate sales department, distribution through ASC Xalq Bankı as a bank channel partner, an inside-sales hotline (1183), and the online self-serve portal. Additional structural partnerships include registration with the Mandatory Insurance Bureau and the Mortgage and Credit Guarantee Fund, plus GTM relationships with named Azerbaijani corporates (Bakcell, SOCAR AQS, Nobel Oil, AzPetrol, Autolux, Xan, Yeni Hayat). The company is privately held with 100% of shares retained by Xalq Sığorta ASC; no external funding rounds are disclosed.

Name

Xalq Life

Legal name

Xalq Həyat Sığorta Şirkəti ASC

Website

https://xalqhayat.az

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Xalq Life is an Azerbaijani life insurer offering individual, group, credit-borrower, critical illness, savings-linked endowment, and mandatory occupational accident cover, distributed via direct sales, bank partnerships, and an online self-service portal as a wholly-owned subsidiary of Xalq Sığorta ASC.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Group Term Life Insurance (FSAIAAAJ), Basic Group Term Life (Employer-Paid) (FSAIADAA)

Keywords

• Life insurance products
• Individual life insurance
• Group life insurance
• Credit life insurance
• Critical illness insurance

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Life Insurance Premiums: Insurance premiums collected from both mandatory and voluntary life insurance products including individual life, group life, credit life, accumulation life, and critical illness insurance

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Xalq Life (Xalq Həyat Sığorta Şirkəti ASC) is an Azerbaijan-based life insurance company that sells both mandatory and voluntary life insurance products. Its portfolio includes compulsory workplace accident/occupational disease insurance, individual term life insurance, endowment/savings life insurance, credit borrower life insurance, critical illness insurance, and group/corporate life insurance for employer-sponsored employee coverage. The company distributes these products through direct sales, bank partnerships, and an online self-service portal at xalq.life.

Product overview

Xalq Həyat is a life insurance company offering a portfolio of six core insurance products alongside digital service tools. The core product set includes compulsory occupational accident insurance (mandated by Azerbaijan law), a savings-linked endowment life insurance product, credit borrower life insurance, individual term life insurance, critical illness insurance, and group/corporate life insurance for employers. These are complemented by two digital modules: an Online Life Insurance Calculator for premium estimation and an Electronic Personal Account (Şəxsi Kabinet) portal for self-service policy management, contract tracking, and payout monitoring. The company operates exclusively in the life insurance sector, serving both individual and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Compulsory Workplace Accident and Occupational Disease Insurance (İstehsalatda bədbəxt hadisə və peşə xəstəliyi nəticəsində peşə əmək qabiliyyətinin itirilməsi hallarından icbari sığorta)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• İcbari Sığorta Bürosu (Mandatory Insurance Bureau)coreStrategic or Co-development PartnerXalq Həyat is a registered participant insurer in the Mandatory Insurance Bureau's registry for implementing mandatory insurance for workplace accidents and occupational diseases.
• İpoteka və Kredit Zəmanət Fondu (Mortgage and Credit Guarantee Fund)coreStrategic or Co-development PartnerXalq Həyat is registered in the authorized insurers registry of the Mortgage and Credit Guarantee Fund of Azerbaijan Republic.
• ASC Xalq BankımajorChannel Partner/ Reseller/ DistributorBanking partner and bank through which the insurance company holds its corporate bank account. Distributes insurance products through bank channel.
• BakcellminorGTM or Marketing PartnerPartner company shown in partner logos section on website
• SOCAR AQSminorGTM or Marketing PartnerPartner company shown in partner logos section on website
• Nobel OilminorGTM or Marketing PartnerPartner company shown in partner logos section on website
• AutoluxminorGTM or Marketing PartnerPartner company shown in partner logos section on website
• XanminorGTM or Marketing PartnerPartner company shown in partner logos section on website
• Yeni HayatminorGTM or Marketing PartnerPartner company shown in partner logos section on website
• AzPetrolminorGTM or Marketing PartnerPartner company shown in partner logos section on website

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Atəşgah Həyat Sığorta: Azerbaijani life insurance company affiliated with the Atəşgah group, providing individual and corporate life coverage. Comparable in scale, product breadth, and regulatory positioning to Xalq Həyat.
• PASHA Həyat Sığorta: One of the largest life insurance companies in Azerbaijan, offering a similar product mix including individual life, group life, and credit life. Directly competes with Xalq Həyat across voluntary and employer-sponsored life insurance lines.
• Qala Həyat Sığorta: Azerbaijani life insurer operating individual and group life products, also a participant in the Mandatory Insurance Bureau. Direct competitor in the same Baku market with overlapping product and channel strategy.
• AtaInsurance: One of the largest insurance companies in Azerbaijan, offering life and non-life lines to retail and corporate customers. Competes with Xalq Həyat on group life and credit life distribution, particularly through bank partnerships.

Regional players

• Standard Insurance: Azerbaijan-based insurance company offering both life and non-life products. Comparable geography and target customer base, though with a broader product portfolio than Xalq Həyat.
• Mega Sığorta: Azerbaijani insurance company providing life and general insurance products with a multi-channel distribution approach. Comparable in size and market positioning to Xalq Həyat.

Broad incumbents

• Xalq Sığorta ASC: Parent company of Xalq Həyat and a broader non-life/general insurance carrier in Azerbaijan. Operates an overlapping customer base and shares distribution infrastructure, but focuses on property/casualty rather than life insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/xalqlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xalq Life