Senior Living Transitions

What Senior Living Transitions does

Senior Living Transitions is a privately held Texas LLC operating as a senior living placement and referral consulting service. The company serves adult children, family members, and caregivers of aging seniors who need to identify appropriate assisted living, memory care, independent living, home health, skilled nursing, respite, or hospice care arrangements in the Wichita Falls and Dallas-Fort Worth metropolitan areas. Founded by Beth Phelan following her personal experience navigating senior living placement for her mother, the business is headquartered in Wichita Falls, TX, has approximately 7 employees, and is bootstrapped with no institutional funding.

The company's portfolio is organized around four primary consultation categories — assisted living, memory care, respite care, and independent living — supplemented by referrals for specialized care services (home health, skilled nursing, personal care, rehab, private duty nursing, hospice). All client-facing services, including needs assessment, community research, tour scheduling, and on-tour accompaniment, are delivered at no cost to families. Underlying technology is minimal: a marketing website (yourslt.com), a phone line, and email intake. There is no proprietary platform, no mobile app, no disclosed integrations, and no data or AI assets in evidence.

Revenue is generated exclusively through affiliate referral fees paid by partner senior living communities upon successful family placement — a model in which the receiving community compensates the referrer rather than the family. Go-to-market is direct-to-consumer via website, SEO, phone, and email. The company is a member of the National Placement and Referral Association (NPRA) and operates as an owner-led service business with no formal partnerships, distribution agreements, or sales force beyond its small consultation team.

Name

Senior Living Transitions

Legal name

Senior Living Transitions LLC

Website

https://yourslt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Living Transitions is a Texas-based, owner-operated senior living placement and referral consulting service that connects families in Wichita Falls and Dallas with appropriate assisted living, memory care, independent living, and specialized senior care communities, earning referral fees from partner facilities.

Ownership category

akta.pro rank

Product category

Senior Living Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior living placement
• Assisted living referral
• Memory care consulting
• Senior care advisory
• Independent living placement

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Referral Fees from Senior Living Communities: The company provides free consultation services to families. Revenue is generated through referral fees paid by senior living facilities when families are successfully placed. This is a common model in the senior living placement industry where the referral source is compensated by the receiving community rather than the family.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Senior Living Transitions is a senior living placement and referral consulting service that helps families find appropriate assisted living, memory care, independent living, respite, home health, skilled nursing, personal care, rehab, private duty nursing, and hospice arrangements for elderly loved ones. The company offers free one-on-one consultations, conducts needs assessments, researches options, schedules and accompanies families on community tours, and provides recommendations at no cost to the family, serving the Wichita Falls and Dallas, Texas metro areas.

Product overview

Senior Living Transitions operates as a senior living placement and referral consulting service, offering a unified consultation-based offering that connects families with appropriate senior care communities. The core portfolio consists of four primary service categories: Assisted Living Consultation, Memory Care Recommendations, Respite Care Coordination, and Independent Living Placement. These services are provided free of charge to families, with the company earning referral fees from partner facilities. The company, led by owner Beth Phelan, serves the Wichita Falls and Dallas, TX areas, assisting families through the entire process from needs assessment to facility tours.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Oasis Senior Advisors: Franchise senior placement advisory network with local consultants guiding families through assisted living and memory care decisions. Same fee model (community-paid referrals), same advisor-driven go-to-market, and an explicit multi-market expansion template.
• Caring.com: Senior care referral and information platform operating a directory plus advisor service for assisted living, memory care, and home care. Comparable because it monetizes through community referral fees from the same partner ecosystem Senior Living Transitions serves.
• A Place for Mom: The largest national senior living referral network in the US, connecting families with assisted living, memory care, and independent living communities via local advisors. Directly comparable business model (free-to-family, advisor-driven, referral-fee monetized) but with national scale and significantly larger marketing budget.
• Assisted Living Locators: Franchise-based senior placement agency operating local advisors across multiple US markets. Closely comparable business model — free family consultations, facility-tour accompaniment, referral-fee revenue — and demonstrates a multi-market replication playbook.
• Seniorly: Online senior living marketplace that helps families compare and connect with assisted living and memory care communities, with referral-fee economics. Comparable in serving the same placement decision with community-paid monetization, though more digitally-led.
• CarePatrol: Senior care placement franchise with local advisors assessing families' needs and referring to assisted living, memory care, and in-home care providers. Same free-to-family, referral-fee model and similar local-density operating approach.

Others

• Brookdale Senior Living: Largest US operator of senior living communities. Relevant as a primary payer of referral fees to placement agencies like Senior Living Transitions, and as the dominant supply-side counterparty that controls referral economics.
• WellBridge Senior Living: Senior living operator (not a placement agency) but a potential facility partner/payor of referral fees. Relevant as a counterparty in the referral-fee value chain rather than a direct competitor.

Regional players

• Texas Senior Living Advisors: Other locally operated senior placement consultants serving Texas metros. Directly comparable service offering (free family guidance, community-tour accompaniment, referral-fee revenue) and compete for the same Dallas/Wichita Falls family inbound.

Broad incumbents

• Eldercare Locator (US Administration for Community Living): Public-sector referral resource connecting older adults and families with local aging services. Comparable as a senior-care referral channel but free of monetization conflicts, and represents an adjacent channel rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senior-living-transitions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living Transitions