XMetaReal
XMetaReal is an Italian extended reality company that designs custom XR and AI-powered immersive solutions for corporate clients, focused on HR applications across the employee lifecycle. It serves enterprise customers in Italy through bespoke projects, its proprietary Piattaforma, and the XJOY entertainment metaverse.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What XMetaReal does
XMetaReal Italia Srl is a Milan-based extended reality company founded in 2022 that designs and develops custom immersive solutions integrated with artificial intelligence for corporate clients, with a primary focus on Human Resources applications across the employee lifecycle. The firm operates under CEO and founder Vittorio Zingales from two Milan offices (Via Mascheroni legal seat; Via Cassala operational HQ) and holds ISO 9001:2015 certification. Its commercial offer is built around proprietary frameworks including the 4E model (Explore, Exhibition, Extension, Experience), the Extended HR methodology spanning attraction through engagement, the Storyliving screenplay approach for live digital interactions, and an in-house entertainment metaverse sub-brand called XJOY.
The core technology stack combines Extended Reality (XR, VR, AR, MR, Metaverse) with generative AI modalities (text, image, video, audio, multimodal 3D) delivered through what the company describes as an 'XR + AI as a Service' platform (Piattaforma). Product surface includes the Extended Reality + AI Platform, Extended HR solutions for employer branding, recruiting, induction, development and engagement, an Extended Learning solution with AI-adaptive scenarios, Digital Assets and NFT services with blockchain-based certification, custom Virtual Worlds, and Entertainment Formats. The firm markets quantifiable outcomes including up to 70% improved employer-brand recall, 50% reductions in hiring time and 70% reductions in hiring cost, 38% faster onboarding, 4x higher learning speed, and 400% longer dwell time in XR digital stores versus traditional channels.
XMetaReal runs a bespoke enterprise professional-services business: every engagement is custom-designed, pricing is not publicly disclosed, and contracts are multi-year. Go-to-market is direct enterprise field sales targeting HR departments, innovation managers and C-level buyers, supplemented by an event-driven and community-led motion anchored on the annual Metaverse Generation Summit in Milan (1,000+ attendees in 2023; 600+ expected in 2025). The customer base is concentrated in Italy, with named relationships across large enterprises (Bosch, Edison, Danieli, PwC, FiberCop, Aruba, E4Life), government (MEF, ARIA Lombardia), pension funds (Laborfonds), nonprofits (Save the Children), and industrial consortia (Consorzio Intellimech); the firm also maintains partnerships with Politecnico di Milano School of Management, Forbes Italia, HRC Community and other ecosystem actors. Revenue, funding and detailed customer economics are not disclosed in available sources.
XMetaReal firmographics
Firmographics- Name
- XMetaReal
- Legal name
- XMetaReal Italia Srl
- Website
- https://xmetareal.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XMetaReal is an Italian extended reality company that designs custom XR and AI-powered immersive solutions for corporate clients, focused on HR applications across the employee lifecycle. It serves enterprise customers in Italy through bespoke projects, its proprietary Piattaforma, and the XJOY entertainment metaverse.
- Ownership category
- akta.pro rank
XMetaReal industry classification
Industry- Product category
- Extended Reality Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
- akta.pro secondary industries
- Metaverse & Social Virtual Worlds (BPAMAKAF), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where XMetaReal is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
XMetaReal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom XR Solution Development: XMetaReal designs and develops custom extended reality solutions tailored to client needs. Revenue is generated through project-based engagements for corporate clients, covering virtual worlds, immersive experiences, digital assets, and HR applications. The company employs a bespoke project sales model targeting enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions - pricing upon request |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
XMetaReal product offering
Product offeringCore offering
XMetaReal designs and develops custom Extended Reality (XR) solutions integrated with Artificial Intelligence for corporate clients, with a focus on Human Resources applications. Offerings cover the full worker lifecycle (employer branding, recruiting, onboarding, training, engagement) as well as vertical virtual worlds, entertainment formats, and digital asset/NFT creation, delivered as bespoke projects on an AI + XR as-a-Service proprietary platform.
Product overview
XMetaReal is an Extended Reality company that designs and develops custom Extended Reality solutions integrated with AI for the corporate world, with a focus on Human Resources. The company operates a unified platform combining immersive technologies (XR, VR, AR, MR, Metaverse) with artificial intelligence, offered as a service model. The product portfolio includes: a core Extended Reality + AI Platform; two primary solution areas (Extended HR and Extended Learning); specialized XR solutions for HR covering Employer Branding, Recruiting, Induction, Development, and Engagement; Digital Assets & NFT Services; Virtual Worlds; and an entertainment sub-brand called XJOY. The company also organizes the annual Metaverse Generation Summit as a flagship industry event.
Differentiator
Problem solved
Functional benefit
Brands
- XJOY: Metaverse created and developed by XMetaReal for entertainment, where users can live unique experiences with friends and family.
Products and services
- Extended Reality + AI Platform Proprietary platform integrating Extended Reality (XR, VR, AR, MR) and Artificial Intelligence, offered as a service to enable companies to design, develop, and customize immersive experiences tailored to their objectives.
- Extended Learning
Quantifiable outcome
- Up to 70% more recall and direct experience of company culture through immersive employer branding experiences
- +6 more outcomes
Companies that use XMetaReal
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
XMetaReal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
XMetaReal partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered main partner, knowledge partner, media partner, core partner and partner.
- HRC Communitymain partnerHRC Community is a main partner of the Metaverse Generation Summit 2025, collaborating with XMetaReal on the premier Italian corporate extended reality event. HRC Community Managing Director Marco Gallo is featured as a speaker.
- Politecnico di Milano - School of Managementknowledge partnerPolimi School of Management is the Knowledge Partner of the Metaverse Generation Summit 2025, contributing academic expertise and research insights on extended reality and metaverse topics. Professor Lucio Lamberti from Polimi spoke at the 2025 event.
- Forbes Italiamedia partnerForbes Italia is a media partner of the Metaverse Generation Summit 2025, providing editorial coverage and amplifying the event's reach to its audience of business leaders and innovators.
- Consorzio Intellimechcore partnerIntellimech consortium is a partner of the Metaverse Generation Summit 2025. COO Stefano Ierace presented on connected worlds and network extension. XMetaReal displays the Intellimech logo on its homepage as a partner.
- Osservatori.netpartnerOsservatori.net (Politecnico di Milano's research observatory on digital innovation) is a partner of the Metaverse Generation Summit, contributing research insights on metaverse and extended reality trends.
- AirC (Associazione Italiana per la Ricerca sul Cancro)partnerAirC is displayed as a partner logo on the XMetaReal homepage, indicating a collaborative relationship in the extended reality space.
- Intellera (PA Advisory)partnerIntellera is displayed as a partner logo on the XMetaReal homepage, indicating a collaborative relationship in the extended reality space.
- Valore DpartnerValore D is a partner of the Metaverse Generation Summit 2025. Head of Business Communication Paola Andreozzi presented at the event on valuing differences in digital worlds.
- ARUBApartnerARUBA participated in the Meta HR Team round table at the Metaverse Generation Summit 2025, discussing impacts of immersive environments on HR teams.
- BoschpartnerBosch is displayed as a partner logo on the XMetaReal homepage, indicating a collaborative relationship in the extended reality space.
- FiberCoppartnerFiberCop is displayed as a partner logo on the XMetaReal homepage, indicating a collaborative relationship in the extended reality space.
- Ticino Blockchain Technologies Association (TBTA)partnerTBTA is a partner of the Metaverse Generation Summit 2025, contributing expertise in blockchain and Web3 technologies that complement XMetaReal's extended reality offerings.
- Innovation Manager HubpartnerInnovation Manager Hub is a partner of the Metaverse Generation Summit 2025, connecting XMetaReal with a community of corporate innovation managers.
- MEF (Ministero dell'Economia e delle Finanze)partnerThe Italian Ministry of Economy and Finance participated as a speaker at the Metaverse Generation Summit 2025. Innovation Manager Roberta Lotti presented on extended reality challenges and applications in public administration.
- LaborfondspartnerLaborfonds, an Italian supplementary pension fund, is displayed as a partner logo on the XMetaReal homepage. Director Stefano Pavesi presented at the 2025 summit on engaging youth with pension funds in the metaverse.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
XMetaReal competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
XMetaReal social profiles
Digital presenceXMetaReal compliance and trust
Trust signalCompliance1 record
XMetaReal financial estimates
Financial estimateRevenue estimate
Valuation estimate
XMetaReal leadership team
Management profileNumber of profiles
Profiles2 records
XMetaReal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XMetaReal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XMetaReal
What does XMetaReal do?
XMetaReal designs and develops custom Extended Reality (XR) solutions integrated with Artificial Intelligence for corporate clients, with a focus on Human Resources applications. Offerings cover the full worker lifecycle (employer branding, recruiting, onboarding, training, engagement) as well as vertical virtual worlds, entertainment formats, and digital asset/NFT creation, delivered as bespoke projects on an AI + XR as-a-Service proprietary platform.
Is XMetaReal a public or private company?
XMetaReal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XMetaReal founded?
XMetaReal was founded in -1. It employs 11 to 50 people.
Where is XMetaReal based?
XMetaReal is headquartered in Milan, Italy, in the Europe region.
How does XMetaReal make money?
One revenue line is on record: custom XR Solution Development.
Does XMetaReal have an API?
No public API is recorded for XMetaReal.
What industry is XMetaReal in?
XMetaReal's product category is Extended Reality Services. Its primary akta.pro industry code is EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows), with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 541511 and its SIC code is 7373.