Forbes Italia

What Forbes Italia does

Forbes Italia is the Italian edition of the Forbes brand, operated as a licensed business through BFC AI Media S.p.A. and headquartered in Milan at Piazza Generale Armando Diaz, 7. The publication serves Italian business decision-makers, executives, entrepreneurs, and an expanding cohort of young professionals and graduates, delivering reporting and analysis on business, finance, and economics through the forbes.it digital property.

Core products span a digital-first editorial operation (news, opinion, newsletters), a print magazine distributed at newsstands, podcasts and video, social distribution across X, Facebook, LinkedIn, and Instagram, and a recurring events portfolio. Distinct sub-brands include Classifiche Forbes (rankings), Under 30 (an annual list of 100 young Italian talents), Forbes Women, Next Leaders, Small Giants (SME-focused events), and Top Graduate, a 2025-launched career-bridge initiative. Forbes Connect operates as a closed executive network channel.

The revenue model is multi-stream: paid digital subscriptions via abbonamenti.it, BrandVoice sponsored content, event sponsorships and ticket revenue, and print magazine sales. Customer-facing pricing is not publicly disclosed. The business does not disclose named advertiser or sponsor logos, financial statements, or subscriber counts, limiting external visibility into revenue concentration and unit economics.

Name

Forbes Italia

Legal name

BFC AI Media S.p.A.

Website

https://forbes.it

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Forbes Italia is the Italian licensed edition of the Forbes brand, published via BFC AI Media S.p.A. from Milan. It delivers business, finance, and economics journalism to Italian executives, entrepreneurs, and an expanding younger audience via digital, print, events, podcasts, and sub-brands including Under 30 and Top Graduate.

Ownership category

akta.pro rank

Product category

Business Media and Financial News Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Business news media
• Financial journalism
• Business rankings
• Magazine publishing
• Media events

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Forbes Italia publishes Italian-language business, economic, financial, and innovation news through its website (forbes.it), monthly print and digital magazine, podcast, and video channels. It produces proprietary rankings (Billionaires, Under 30, Best Italia lists), sub-brand editorial platforms (Forbes Women, Next Leaders), and a portfolio of branded business events (Small Giants, Italian Excellence, Ceo Awards, Forbes Women's Week, Winter Gala). Subscriptions are sold via abbonamenti.it and advertising via BrandVoice.

Product overview

Forbes Italia is a digital-first business and finance media publication offering news, analysis, and multimedia content. The core product comprises the main digital publication supplemented by specialized sub-brands including rankings (Classifiche Forbes), youth talent initiatives (Under 30, Next Leaders), career-focused programs (Top Graduate), women-focused editorial (Forbes Women), and SME-focused events (Small Giants). Additional offerings include podcast series, monthly magazine editions, and a portfolio of annual events spanning awards ceremonies, networking gatherings, and industry-specific conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Top Graduate: Initiative dedicated to connecting graduates with businesses and career opportunities
• Under 30
• Under 30 Party
• Forbes Women's Week
• Ceo Awards
• Private Banking Awards
• Small Giants
• Italian Excellence
• Top Creators Awards
• Nuovo Rinascimento
• Winter Gala

Products and services

• Forbes Italia Digital Publication (forbes.it)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BFC AI Media S.p.A.coreOthersBFC AI Media S.p.A. is the parent company that operates Forbes.it. The company is headquartered in Milan and holds the REA registration and VAT number associated with the publication.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bloomberg Media: Global business and financial news powerhouse with a strong events business (Bloomberg Forums, New Economy Forum). Comparable as a larger incumbent in the global business-news category that competes with Forbes Italia for international business coverage of Italian companies and for advertising/event sponsorships in Italy.
• Business Insider (Insider): Global digital-first business and tech news brand reaching business professionals. Comparable as a multi-format business-news outlet with lists, newsletters, and events that competes for the same online business-news audience Forbes Italia targets in Italy.
• Fortune (Fortune Media): US-based global business magazine publishing lists (Fortune 500, Most Powerful Women, 40 Under 40) and running Fortune Global Forum events. Comparable as a direct global brand analogue to Forbes — same branded-list editorial model, similar business-magazine DNA, similar executive-audience positioning.
• Financial Times: Global business newspaper with a strong digital subscription model and FT Live events portfolio. Comparable as a larger international business-news incumbent whose Italian coverage and events overlap with Forbes Italia's premium business-audience positioning.
• Forbes (US/global): The original Forbes brand and global Forbes Media, from which Forbes Italia derives its licensed identity. Comparable as the larger incumbent in the same branded business-news category, offering overlapping editorial franchises (Billionaires, Under 30, lists) but at global rather than Italian-market scale.

Direct peers

• Class Editori: Italian media group publishing business titles (Class CNBC, MF, Capital) and running business events. Comparable as a multi-brand Italian business media company combining print, digital, TV, and events, with similar target audience and monetization mix to Forbes Italia.
• Italia Oggi: Italian business daily focused on economics, tax, legal, and professional-services news. Directly comparable as an Italian-language business publication serving executives, professionals, and SMB decision-makers — the same primary segment Forbes Italia targets.
• Milano Finanza: Weekly business and finance publication in Italy covering markets, listed companies, and wealth management. Directly comparable as an Italian-language business-news outlet serving investors and executives, with overlapping coverage of Italian business leaders, rankings, and financial content.
• Il Sole 24 Ore: Italy's flagship daily business newspaper and the dominant Italian business-news brand. Closely comparable as a multi-platform Italian business publication covering economics, finance, and politics, with a print edition, paywalled digital site, events, and proprietary data/research products serving the same executive audience Forbes Italia targets.

Regional players

• La Repubblica – Affari & Finanza: Business-and-finance weekly insert and section of Italy's second-largest general-interest newspaper. Comparable as an Italian-language business-news brand targeting the same executive reader, distributed through a larger general-news parent rather than as a standalone business title.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/forbesitalia
• Facebookfacebook.com/forbesitalia
• LinkedInlinkedin.com/company/forbesitalia
• Instagraminstagram.com/forbesitalia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbes Italia