What Spilbræt.dk does

Spilbræt.dk ApS is a privately held Danish wholesale distributor of board games, toys, puzzles, and science kits, operating under the brand Spilbræt.dk. The company self-identifies as one of the largest distributors of board games in Denmark, Sweden, and Norway, and serves four distinct B2B retail channel types — physical retail stores, bookstore chains, supermarket chains, and online webshops — across the three Nordic countries. Its headquarters are in Valby, Denmark, with a dedicated warehouse and distribution facility in Greve, Denmark, and it employs 22 people.

The business operates a wholesale distribution model in which products are sourced and then sold in bulk to retail and e-commerce resellers through a dedicated B2B portal at b2b.spilbraet.dk. The core product categories are board games (brætspil) and toys (legetøj), supplemented by puzzles (puslespil) and science kits. Pricing is not publicly disclosed and is handled through the B2B portal on a per-unit wholesale basis; no subscription, licensing, or recurring revenue model is indicated.

Commercially, the company combines B2B wholesale operations with a consumer-facing content marketing footprint — a trilingual website (Danish, Norwegian Bokmål, Swedish), an active blog, and social media channels under the "For the Love of Games" identity on Facebook, Instagram, and YouTube. The content strategy appears designed to drive pull-through demand at retail partners by inspiring consumer interest in board games. No partnerships, funding rounds, M&A activity, patents, or AI/technology capabilities are disclosed in the available data.

Name

Spilbræt.dk

Legal name

Spilbræt.dk ApS

Website

https://xn--spilbrt-rxa.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spilbræt.dk is a privately held Danish wholesale distributor of board games, toys, puzzles, and science kits, supplying retailers, bookstores, supermarkets, and webshops across Denmark, Sweden, and Norway from a 22-person operation with a Valby HQ and Greve warehouse.

Ownership category

akta.pro rank

Product category

Toy and Game Wholesale Distribution

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC)

Keywords

• Board game distribution
• Toy wholesale
• Nordic game supplier
• Puzzle distribution
• Science kit wholesale

Headquarters

HQ city

Valby

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Spilbræt.dk generates revenue by distributing board games, toys, puzzles, and science kits to retailers across the Nordic market. The company sells products in bulk to business customers including stores, bookstores, supermarkets, and online retailers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Spilbræt.dk is a Nordic wholesale distributor of board games, toys, puzzles, and science kits, supplying retailers, bookstores, supermarkets, and webshops across Denmark, Sweden, and Norway. The company operates a curated product portfolio and supports retailers through a dedicated B2B portal and downloadable catalog.

Product overview

Spilbræt.dk is a Nordic distributor of board games, toys, puzzles, and science kits. They operate as a B2B distribution company supplying retailers, bookshops, supermarkets, and webshops throughout Denmark, Sweden, and Norway. Their product portfolio centers on board games (brætspil) and toys (legetøj), supplemented by puzzles (puslespil) and science kits. The company operates content-driven platforms including a consumer-facing inspiration blog and a B2B portal (b2b.spilbraet.dk) for business customers. They also offer a downloadable catalog and organize events related to board gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Board Games (Brætspil) A wide selection of board games distributed to retailers, bookshops, supermarkets, and webshops across Denmark, Sweden, and Norway, spanning family, strategy, party, cooperative, dice, card, EXIT, and classic titles.
• Toys (Legetøj) A curated range of toys including building blocks, fidget toys, collectible figures, educational toys, and activity boards for young children, distributed to Nordic retailers.
• Puzzles (Puslespil) Puzzle products distributed to Nordic retailers as part of the company's broader toy and game portfolio.
• Science Kits Educational science kit products distributed to Nordic retailers as part of the company's broader toy and game portfolio.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hasbro: Major U.S.-headquartered toy and games conglomerate with broad Nordic retail distribution. Comparable as a global publisher whose games and toys compete for the same supermarket, bookstore, and toy store shelf space served by Spilbræt.dk.
• Ravensburger: German-based global games and puzzles publisher (including strategy, family, and children's games) with European distribution reach. Comparable as a publisher whose products flow through Nordic distributors like Spilbræt.dk, and as a category incumbent.
• Spin Master: Global children's toy and games company with European distribution. Comparable as a major publisher-distributor serving the same Nordic retail and toy store channels that Spilbræt.dk supplies.
• KOSMOS Verlag: German publisher of board games, science kits, and educational toys (publisher of the EXIT game line explicitly carried by Spilbræt.dk). Comparable as both a supplier-partner and a category incumbent distributing through European retail.
• Clementoni: Italian toy and games publisher (including puzzles and educational/science kits) with European distribution. Comparable product overlap, particularly in puzzles and science/STEM toys that Spilbræt.dk distributes into Nordic retail.

Direct peers

• Asmodee: World's largest dedicated board game publisher, with established Nordic/Scandinavian operations (Asmodee Nordic) that both publish and distribute boxed games to retailers. Asmodee is the most direct head-to-head comparable in Nordic game distribution.
• Bergsala: Swedish-based distributor of games, toys, and consumer products into the Nordic market. Comparable as a Nordic regional distributor with overlapping channel relationships in the same geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@for_the_love_of_games
• Facebookfacebook.com/fortheloveofgames.page
• Instagraminstagram.com/fortheloveofgames_
• LinkedInlinkedin.com/company/spilbr%C3%A6t-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spilbræt.dk