X-TRA Production AG
X-TRA Production AG operates a multi-room event venue, music infrastructure rental business, exclusive catering service, and coliving concept from the historic Limmathaus in central Zurich, serving corporate event organizers, music professionals, and concert/nightlife audiences across Switzerland.
- Company typePrivate
- Founded1988
- HeadquartersZurich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What X-TRA Production AG does
X-TRA Production AG is a privately held Swiss event venue and hospitality operator headquartered at Limmatstrasse 118 in Zurich, operating from the historic Limmathaus, a 1931 Bauhaus-style building designed by architect Karl Egender. Incorporated in 1997 as the corporate successor to the 1988-founded Verein X-TRA für kulturelle Kommunikation, the company has hosted internationally renowned artists including Eminem, Iggy Pop, Kanye West, Slash, The Killers, Moby, and Jack White. The company runs an integrated "House of Music" platform combining event venue rental, music infrastructure rental, exclusive on-site catering, and coliving accommodations under one roof.
The core product portfolio centers on eight-plus configurable event spaces — including the Grosser Saal (500m²), Foyer (320m²), Podium, Forum, Panorama, Galerie, Hans Bader, and Musikcafé — accommodating 100 to 1,200 guests depending on configuration. Technical infrastructure includes in-house LED lighting embedded in ceilings, professional sound and lighting engineering, and adaptable room configurations supporting concerts, corporate events, seminars, conferences, galas, and parties. Adjacent offerings include rehearsal stages, music rooms, and music-business networking spaces rented to music professionals, as well as exclusive catering and a coliving concept (converted from the former X-TRA Hotel in 2020) offering private suites, shared kitchens, lounges, and coworking areas.
The business operates a hybrid B2B/B2C model. B2B revenue is generated through direct venue rental sales managed by Event Project Managers serving corporate event organizers and music professionals. B2C revenue flows through proprietary event programming (e.g., More Than Mode, Lollipop XXL, Die ultimative 2000er Party) and ticketing via four Swiss platforms (Ticketcorner, Starticket, Eventfrog, Eventim). Catering is mandatory for all on-premise events, structurally increasing per-event revenue capture. The company employs approximately 23 people across executive management, marketing and sales, production and technology, services and finance, and hotel and gastronomy. No funding rounds, institutional investors, or parent company have been disclosed; the firm appears owner-operated and will remain at the Limmathaus until summer 2027.
X-TRA Production AG firmographics
Firmographics- Name
- X-TRA Production AG
- Legal name
- X-TRA Production AG
- Website
- https://x-tra.ch
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- X-TRA Production AG operates a multi-room event venue, music infrastructure rental business, exclusive catering service, and coliving concept from the historic Limmathaus in central Zurich, serving corporate event organizers, music professionals, and concert/nightlife audiences across Switzerland.
- Ownership category
- akta.pro rank
X-TRA Production AG industry classification
Industry- Product category
- Event Venue & Hospitality Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
Keywords
Where X-TRA Production AG is headquartered
LocationHeadquarters
- HQ city
- Zurich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
X-TRA Production AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event Venue Rental: Rental of various rooms and halls (Foyer, Palais/Saal, Stage, Backstage, Podium, Forum, Gallery, Panorama Lounge) for events including concerts, parties, corporate events, seminars, and conferences. Revenue comes from rental fees, technical services, and staff provision.
- Catering and Food & Beverage: Exclusive catering services where all food and beverages must be sourced through X-TRA. Revenue from food and beverage sales at events, with service staff provided as an additional charge.
- Hotel Services: Former hotel operations now transitioning to Coliving concept with private suites, shared kitchens, lounges, and coworking areas.
- Music Infrastructure Rental: Rental of music infrastructure for professionals including concert stages, rehearsal stages, music rooms, and workshop spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Venue rental with full service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
X-TRA Production AG product offering
Product offeringCore offering
X-TRA Production AG operates a multi-functional event venue and music hub inside the historic Limmathaus building in Zurich, renting out more than eight configurable rooms and halls for concerts, parties, corporate events, seminars and conferences (capacities from 100 to 1,200 guests). The company complements venue rental with full-service event planning, exclusive in-house catering, dedicated music infrastructure rental (concert stages, rehearsal stages, music rooms and workshops) for music professionals, and a co-living concept with private suites and shared kitchens, lounges and coworking areas replacing the former hotel operation.
Product overview
X-TRA Production AG operates a unified event venue and hospitality platform at the Limmathaus in Zurich. The core offering centers on event location and venue spaces (including the Palais/main hall, Forum, Foyer, Podium, Panorama, Galerie, Hans Bader, and Musikcafe), complemented by music infrastructure for rent (concert stages, rehearsal stages, music rooms, workshops), event planning services, and exclusive catering. The portfolio also includes co-living suites with shared kitchens and lounges. A restaurant guide provides dining recommendations for guests. The hotel operation has been discontinued and transitioned to co-living.
Differentiator
Problem solved
Functional benefit
Brands
- X-TRA Hotel: Hotel operations at X-TRA; currently converted to Coliving space
- X-TRA Coliving
Products and services
- Event Location & Venue Spaces Multi-functional event venue offering multiple sized rooms and halls (Foyer, Palais/Grosser Saal, Forum, Podium, Galerie, Panorama, Hans Bader, Musikcafé) for concerts, parties, corporate events, seminars and conferences, with capacities ranging from private gatherings up to 1,200 standing guests or 380 for sit-down dinners.
- Music Infrastructure for Rent
Companies that use X-TRA Production AG
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
X-TRA Production AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
X-TRA Production AG partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor.
- ACT EntertainmentminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- Dark AppealminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- Death by UnicornminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- FM Frontline MusicminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- Gadget ABC Entertainment Group AGminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- G AgencyminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- GNPminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- JB LogominorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- Jin LogominorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- LollipopminorPartner logo displayed on X-TRA partners page. Known as an event party series organizer for the Lollipop XXL party events.
- MainlandminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- RaumklangminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- SonartminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- TakkminorPartner logo displayed on X-TRA partners page. Nature of partnership not specified in available content.
- TicketcornerminorOfficial ticket sales partner. Handles ticket sales, refunds, and customer data for events at X-TRA.
- StarticketminorOfficial ticket sales partner for events at X-TRA.
- EventfrogminorOfficial ticket sales partner for events at X-TRA.
- EventimminorOfficial ticket sales partner for events at X-TRA, specifically mentioned for Adam Beyer event.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
X-TRA Production AG competitors and assessment
Company assessmentDirect peers
- Plaza Club: Zurich club and event venue hosting live music, concerts, and private events. Direct comparable to X-TRA on event format mix and mid-sized live venue operations.
- Kaufleuten: Long-established Zurich event and music venue hosting concerts, parties, and corporate events in a central location. Directly comparable to X-TRA as a full-service Zurich venue with similar positioning among music and corporate clients.
- Mascotte: Zurich music and live-entertainment venue popular for concerts, club nights, and corporate events. Closely comparable to X-TRA on size, genre mix, and central Zurich location.
- Tonhalle Zürich: Zurich's premier concert hall hosting classical and contemporary performances. Comparable to X-TRA as a Zurich-based, music-focused venue with a long-standing brand, though focused on classical rather than pop/electronic programming.
- Moods: Zurich live-music venue and bar hosting concerts, jam sessions, and music-related events. Comparable to X-TRA's music-focused programming and small-to-mid-sized venue operations.
- Halle 622: Zurich event venue hosting concerts, corporate events, and parties in an industrial-chic space. Comparable to X-TRA on event-format diversity and flexible venue configurations in Zurich.
Broad incumbents
- Kongresshaus Zürich: Zurich's largest conference and events venue hosting conventions, corporate events, and performances. Comparable to X-TRA's corporate event-planning and convention hosting, but at significantly larger scale.
- Samsung Hall: Swiss indoor arena hosting concerts, musicals, and corporate events near Zurich. Comparable to X-TRA's corporate and concert event hosting, though at a larger venue capacity.
- Hallenstadion: Zurich's largest indoor arena hosting major concerts and touring productions. Comparable to X-TRA as a Zurich concert venue, but at arena scale with international touring acts as the primary focus.
Regional players
- Volkshaus Basel: Historic Basel event venue offering concerts, corporate events, and congresses. Comparable to X-TRA in offering multi-format events in a heritage building, though operating in Basel rather than Zurich.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
X-TRA Production AG social profiles
Digital presenceX-TRA Production AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-TRA Production AG leadership team
Management profileNumber of profiles
Profiles10 records
X-TRA Production AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-TRA Production AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-TRA Production AG
What does X-TRA Production AG do?
X-TRA Production AG operates a multi-functional event venue and music hub inside the historic Limmathaus building in Zurich, renting out more than eight configurable rooms and halls for concerts, parties, corporate events, seminars and conferences (capacities from 100 to 1,200 guests). The company complements venue rental with full-service event planning, exclusive in-house catering, dedicated music infrastructure rental (concert stages, rehearsal stages, music rooms and workshops) for music professionals, and a co-living concept with private suites and shared kitchens, lounges and coworking areas replacing the former hotel operation.
Is X-TRA Production AG a public or private company?
X-TRA Production AG is a private company. It is classified as unknown and is currently operating.
When was X-TRA Production AG founded?
X-TRA Production AG was founded in 1988. It employs 11 to 50 people.
Where is X-TRA Production AG based?
X-TRA Production AG is headquartered in Zurich, Switzerland, in the Europe region.
How does X-TRA Production AG make money?
Four revenue lines are on record. Event Venue Rental is the primary driver. The others are catering and Food & Beverage, hotel Services and music Infrastructure Rental.
Who are X-TRA Production AG's main competitors?
Direct peers on record are Plaza Club, Kaufleuten, Mascotte, Tonhalle Zürich, Moods and Halle 622. Broad incumbents are Kongresshaus Zürich, Samsung Hall and Hallenstadion. Volkshaus Basel is listed as a regional player.
Does X-TRA Production AG have an API?
No public API is recorded for X-TRA Production AG.
What industry is X-TRA Production AG in?
X-TRA Production AG's product category is Event Venue & Hospitality Services. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7900.