Y12SR Yoga of 12 Step Recovery

Name

Y12SR Yoga of 12 Step Recovery

Legal name

Y12 Inc.

Website

https://y12sr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Y12SR is a 501(c)(3) nonprofit that integrates yoga with 12-step recovery methodology, serving individuals in addiction recovery through donation-based meetings, peer support specialist training, and treatment center partnerships across 14 countries.

Ownership category

akta.pro rank

Product category

Addiction Recovery and Wellness Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Other Individual and Family Services (624190), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

Keywords

• Addiction recovery programs
• Trauma-informed yoga therapy
• Peer support training
• 12-step recovery
• Wellness nonprofit

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Tax-deductible charitable contributions from individuals supporting addiction recovery programming. Y12 Inc. is a registered 501(c)(3) nonprofit organization (Federal Tax ID: 46-1749430).
2. Training Certification Fees: Revenue from Y12SR Peer Support Guide Certification Training. Total cost for both units is $850 before discounts or scholarships. Participants may complete only Step One for personal development without pursuing full certification.
3. Meeting Donations: Donation-based Y12SR meetings held at yoga studios and community spaces. Suggested donation range of $10-$20 per class, with a three-way split: one-third to teacher, one-third to host facility, one-third to local nonprofit serving those affected by addiction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Y12SR delivers a holistic relapse prevention program that combines yoga-based somatic practices with 12-step recovery methodology, informed by neuroscience and trauma healing research. Its core offerings are donation-based peer support meetings (in-person and online), a 36-hour Peer Support Guide Certification Training, workshops, and treatment center programming partnerships. The program is anchored by the philosophy that "the issues live in our tissues" and is delivered through a network of certified leaders across 14 countries.

Product overview

Y12SR (Yoga of 12-Step Recovery) is a holistic relapse prevention program that weaves together yoga, neuroscience, and trauma healing with the practical tools of 12-step and cognitive behavioral programs. The core offering consists of Y12SR Meetings—a network of open community meetings combining group sharing circles with yoga practice, led by certified Peer Support Guides across the US and internationally. The education ecosystem includes the Y12SR Peer Support Guide Training (a 36-hour certification), workshops, and online meetings. The program connects the somatic approach of yoga with the cognitive approach of 12-step recovery models including harm reduction and CBT, grounded in the understanding that 'the issues live in the tissues.'

Differentiator

Problem solved

Functional benefit

Products and services

• Y12SR Meetings (In-Person) Donation-based peer support meetings combining group sharing circles with intentional yoga practice. Led by certified Y12SR Peer Support Guides at yoga studios and community spaces internationally. Open to anyone dealing with addiction or affected by the addictive behavior of others.
• Online Y12SR Meetings Virtual Y12SR meetings conducted via Zoom, offering scheduled sessions across multiple time zones, providing accessibility for those unable to attend in-person meetings.
• Y12SR Peer Support Guide Training 36-hour immersive certification training in two parts: Step One (Understanding Unit) is self-paced online (~20 hours), and Step Two (Application Unit) is live online or in-person (~24 hours). Total cost $850. Covers yoga philosophy, 12-step model, somatic and trauma-informed approaches to recovery.
• Healing at the Root: A 12-Month Embodied Journey Through the Twelve Steps A 12-month structured journey through the Twelve Steps integrating yoga philosophy, neuroscience, trauma-informed somatic practices, and multiple 12-Step traditions. Each month explores one Step in depth. Live online program.
• Treatment Center Partnerships Partnerships with treatment centers worldwide offering Y12 programming that complements existing recovery programs. Includes the Community Outreach Initiative (COI) providing financial support for under-resourced treatment centers serving low-income communities.

Quantifiable outcome

• 2,100+ Peer Support Specialists trained
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Give Back Yoga FoundationcoreStrategic or Co-development PartnerGive Back Yoga Foundation presents the annual Yoga + Recovery Symposium exploring how yoga helps people recover from addictions and eating disorders. They are a key organizational partner supporting Y12SR programming.
• Recovery 2.0minorStrategic or Co-development PartnerRecovery 2.0 is a partner offering support and resources for addiction recovery community.
• Jade YogaminorGTM or Marketing PartnerJade Yoga provides yoga equipment support as a partner organization.
• Treatment CenterscoreStrategic or Co-development PartnerPartnerships with treatment centers around the world to offer Y12 programming that complements existing recovery programs. Under-resourced treatment centers serving low-income communities may be eligible for financial support through Community Outreach Initiative (COI).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Yoga Alliance: National credentialing body for yoga teachers and schools. Comparable ecosystem participant that sets the standards under which Y12SR's E-RYT500 and RYT-200 faculty operate, and connects certified-leader pipelines to broader professional practice.

Direct peers

• Give Back Yoga Foundation: Mission-aligned nonprofit that co-produces the annual Yoga + Recovery Symposium with Y12SR and supports yoga-based recovery programming for addictions and eating disorders. Directly comparable as a nonprofit distributor of trauma-informed yoga interventions.
• Recovery 2.0: Online recovery community and resource platform co-founded by Tommy Rosen, blending yoga, breathwork, and recovery principles. Listed as a Y12SR strategic partner, with overlapping audience of yoga-practicing individuals in 12-step and harm-reduction recovery.
• Yoga of Recovery (Australia): Online program combining yoga, Ayurveda, and 12-step recovery principles led by Charlotte Bell. Closely comparable in approach—integrating somatic yoga with cognitive recovery models for individuals in addiction recovery.

Emerging players

• Prison Yoga Project: Nonprofit that brings trauma-informed yoga to incarcerated and at-risk populations, including a specific addiction-recovery curriculum. Comparable as a volunteer-driven, donation-supported nonprofit training practitioners to deliver somatic interventions to vulnerable populations.
• Off the Mat, Into the World: Nonprofit mobilizing the yoga community for social impact, including recovery and trauma-related causes. Comparable as a yoga-sector nonprofit driving social-mission programming through trained volunteer leaders and donor support.
• Refuge Recovery: Non-12-step, mindfulness-based addiction recovery program using Buddhist meditation and peer-led meetings. Comparable as a peer-led, donation-supported recovery alternative that complements traditional 12-step approaches with somatic/mindfulness practice.
• Breathe For Change: Social-emotional wellness and trauma-informed yoga training program for educators. Comparable in that it trains non-clinical practitioners to deliver trauma-informed yoga interventions, though targeted at schools rather than addiction recovery.
• Trauma-Informed Yoga Therapy Network: Training organization offering trauma-informed yoga and breathwork certifications for clinicians and recovery professionals. Comparable as a trainer-of-trainers model producing certified practitioners in trauma-informed somatic work, overlapping with Y12SR's certification curriculum.

Broad incumbents

• SMART Recovery: Large nonprofit providing self-empowering addiction recovery support meetings worldwide using CBT and motivational methods. Comparable as a peer-led, donation-supported outpatient alternative to 12-step, though more clinical and secular in orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/y12sr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y12SR Yoga of 12 Step Recovery