Youth Arts Development & Entrepreneurship Network (YADEN)

Name

Youth Arts Development & Entrepreneurship Network (YADEN)

Legal name

Youth Arts Development and Entrepreneurship Network

Website

https://yadeneastafrica.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Support Services (611710), Human Rights Organizations (813311)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

akta.pro secondary industries

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Leadership, Debate & Model UN Camps (EDAMALAK)

Keywords

• Youth empowerment programs
• Arts-based community development
• Peace and livelihood training
• Entrepreneurship and enterprise training
• Nonprofit capacity building

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: The organization accepts donations via M-Pesa (mobile money), bank transfers, and credit/debit cards. Donation amounts range from Ksh 2,000 to Ksh 25,000 with options for custom amounts.
2. Studio and Equipment Hire: Liberty Center offers audio visual studio, podcast studio, and equipment hire services at competitive rates with flexible booking options for hours or days.
3. Training and Consultancy Services: Training and consultancy services covering entrepreneurship, leadership, project management, and advocacy/policy. Services provided to youth-led organizations, community-based groups, and individual entrepreneurs.
4. Artist Management and Performance Booking: Artist management and performance booking services connecting young artists and creatives with opportunities to showcase their work.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

YADEN is a non-profit that empowers and engages marginalized East African youth through arts and sports-based programs covering education innovation, peace and security, gender and reproductive health, governance, and entrepreneurship. It supplements donor-funded programming with paid services through Liberty Center—including audio visual and podcast studio hire, equipment rental, artist management, and training and consultancy.

Product overview

YADEN (Youth Arts, Development & Entrepreneurship Network) is a non-profit organization operating as a multi-program portfolio serving East African youth through six core programs: Innovation in Education (Edu Innovate), Peace Security & Livelihood (In Solidarity), Gender & Reproductive Health (S.H.E), Governance & Influence Building, Enterprise & Livelihood Enhancement, and Knowledge & Research (Liberty Center). The organization delivers approximately 10 active and completed projects including dev-d-Ebate, Dozen, Cool Farming, Y-Hub, Youth Investment Enterprises, and Young Women Empowerment initiatives. Additionally, YADEN offers commercial services through Liberty Center including podcast studio hire, audio visual studio hire, equipment rental, artist management, and training consultancy. The organization also provides the iYaden Vulnerability Assessment tool for self-assessment of violent extremism risk. YADEN works with 617+ Youth Platform of Opportunity (YPO) Groups across 31+ localities in Kenya, Uganda, Tanzania, Rwanda, and Burundi.

Differentiator

Problem solved

Functional benefit

Products and services

• Liberty Center Knowledge and Research Hub A knowledge and research hub offering hiring of audio visual studio, podcast studio, equipment, artist management, and training consultancy services for youth, independent creators, and grassroots communities in East Africa.
• Audio Visual Studio Hire Production studio rental service at Liberty Center equipped with everything needed to produce high-quality visual content, including a spacious recording area and soundproofed booth, targeted at independent filmmakers, musicians, and content creators.
• Podcast Studio Hire State-of-the-art podcast studio rental with soundproofed recording booth, professional-grade microphones, and audio editing software available for hire at Liberty Center, suited for podcasters and audio content creators at all levels.
• Equipment Hire Equipment rental service at Liberty Center for youth and grassroots community use, with flexible booking options available by hours or days.
• Artist Management and Performance Booking Service connecting young artists and creatives with opportunities to showcase their work, including promotional materials development, performance opportunities, and venue and festival connections.
• Training and Consultancy Services Paid training and consultancy services covering entrepreneurship, leadership, project management, and advocacy/policy, delivered one-on-one or in groups (in-person and online) to youth-led organizations, community-based groups, and individual entrepreneurs.
• Violent Extremism Vulnerability Checker (iYaden Assessment Tool) Online self-assessment tool that evaluates user vulnerability to violent extremism and terrorism across domains including attitude and identity, patriotism, livelihood and critical thinking, P/CVE knowledge, and assertiveness and influence.

Quantifiable outcome

• 320,000 youths impacted by YADEN Programs in 2022
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• IGAD (Intergovernmental Authority on Development)coreStrategic or Co-development PartnerRegional intergovernmental organization partnership for peace, security and livelihood programs in East Africa
• GCTF (Global Counterterrorism Forum)majorStrategic or Co-development PartnerInternational forum partnership focused on counterterrorism and preventing violent extremism among youth
• Global CommunitiesmajorStrategic or Co-development PartnerInternational humanitarian organization partnership for community development programs
• ACT (African Center for Technology Studies)minorStrategic or Co-development PartnerResearch and advocacy organization partnership for technology and development initiatives
• Cre8 East Africa FoundationminorStrategic or Co-development PartnerCreative industries foundation partnership supporting arts and creative sector development

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BRAC: One of the largest development NGOs globally with deep programs in youth empowerment, education, and livelihoods across Africa and Asia. Comparable as a multi-program youth development NGO operating in low-income geographies, though at vastly larger scale than YADEN.
• Plan International: Global development and humanitarian organization focused on children and youth, with active programs in East Africa covering education, gender, and livelihoods. Comparable in target demographic (marginalized youth, especially girls) and program portfolio.
• Mercy Corps: Global humanitarian and development organization working in fragile contexts with programs in youth employment, peacebuilding, and P/CVE. Comparable in East African footprint and overlap with YADEN's peace/security and livelihood programming.
• VSO (Voluntary Service Overseas): International development organization focused on volunteering and youth empowerment across Africa and Asia. Comparable as a youth-focused international development NGO with similar donor base (DFID, EU) and country footprint in East Africa.

Direct peers

• Restless Development: Youth-led development agency operating across Africa and Asia with programs in leadership, livelihoods, sexual health, and civic participation. Directly comparable in mission (marginalized youth empowerment) and methodology (peer-led, youth-owned approach).
• Global Communities: International humanitarian organization partnering with YADEN on community development programs in East Africa. Highly comparable in mission, methodology, and operating geography; an actual named partner of YADEN.

Emerging players

• AIESEC: Global youth-led organization focused on leadership development and cross-cultural exchanges, with strong presence in East Africa. Comparable in youth leadership, debate, and civic engagement focus areas overlapping with YADEN's dev-d-Ebate and governance programs.
• Aflatoun International: International NGO providing social and financial education to children and youth, with active programs in East Africa. Comparable in targeting youth for enterprise, livelihoods, and life skills through educational programming.
• Junior Achievement Africa: Youth enterprise and entrepreneurship education organization operating across Africa. Directly comparable in preparing young people with business skills, financial literacy, and entrepreneurship — core elements of YADEN's Enterprise & Livelihood Enhancement program.

Regional players

• ActionAid Kenya: Kenya-based affiliate of ActionAid International focused on women's rights, youth empowerment, and governance. Comparable as a Kenya-headquartered youth and gender-focused development NGO with overlapping programming on governance, gender-based violence, and livelihoods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yadeneastafric
• YouTubeyoutube.com/@sasaamedia5206
• Facebookfacebook.com/yadeneastafric
• Instagraminstagram.com/yadeneastafrica
• LinkedInlinkedin.com/company/yadeneastafrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth Arts Development & Entrepreneurship Network (YADEN)