YADIM

What YADIM does

YADIM (Yayasan Dakwah Islamiah Malaysia) is a Malaysian government-affiliated Islamic da'wah foundation established in 2000 to expand Islamic propagation and introduce welfare concepts grounded in maqasid syariah (objectives of Islamic law). The foundation operates a multi-pronged service platform spanning volunteer mobilization (Sukarelawan YADIM/SAY), community outreach (Daie Komuniti in 11 PPR and PA settlements in Kuala Lumpur, free Al-Quran and Fardu Ain classes), youth leadership development (Akademi Daie Muda for ages 21-30 and KEMUDA young leadership division), training (Institut Latihan Dakwah YADIM/INDAH in Hulu Langat, Selangor), media production (YadimTV YouTube channel with 2,400+ videos and 3,440 subscribers), publishing (Kedai Buku YADIM with titles priced RM14.90-RM15.90), academic research (Jurnal YADIM peer-reviewed journal and YRMC research center), and NGO coalition coordination (Majlis Amal Islami Malaysia/MAIM, launched by the Yang diPertuan Agong in 2009).

The foundation's distribution footprint comprises 14 state offices covering all major Malaysian regions from Putrajaya headquarters to Sabah and Sarawak, supported by an MS ISO 9001:2015-certified quality management system. Revenue mechanics are dominated by government-affiliated funding for da'wah activities, supplemented by marginal commercial income from book sales and training services, with no disclosed budget figures. Target segments include the general Malaysian Muslim population, Muslim youth aged 21-30, Islamic NGOs, and residents of low-cost housing settlements.

The technology stack is intentionally non-proprietary, comprising standard web infrastructure (official website at yadim.com.my, online bookstore at buku.yadim.com.my), internal operational systems (Sistem Pelaporan YADIM/SPY, Dashboard Pemantauan Program, HRMS, Smart Storage, DDMS), and social media distribution channels (Facebook, Twitter, Instagram, YouTube, TikTok). No AI/ML, API, SDK, or proprietary technology assets are disclosed or indicated. The core go-to-market is event-driven and community-led, executing grassroots da'wah programs such as Masjid Mesra MADANI, Program MADANI Kita, Aspirasi Belia MADANI, and Usrah Nurani Komuniti, with a stated ambition to place Daie community activators and 222 SAR volunteer teams across all Malaysian parliamentary constituencies.

Name

YADIM

Legal name

Yayasan Dakwah Islamiah Malaysia

Website

https://yadim.com.my

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

YADIM is a Malaysian government-affiliated Islamic da'wah foundation established in 2000, operating 14 state offices to deliver community outreach, training, publishing, and media programs to Malaysian Muslims nationwide.

Ownership category

akta.pro rank

Product category

Islamic Da'wah Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

akta.pro primary industry

Islamic Broadcasting (MPABALAG)

Keywords

• Islamic da'wah services
• Community welfare programs
• Islamic education training
• Volunteer coordination
• Islamic publishing

Headquarters

HQ city

Putrajaya

HQ country

Malaysia

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Government Funding: YADIM operates as a government-affiliated foundation receiving public funding for Islamic da'wah activities in Malaysia.
2. Book Sales: YADIM publishes and sells Islamic educational books through Kedai Buku YADIM, including titles like Kursus Bahasa Arab (RM15.90) and Penerang Akidah (RM14.90).
3. Training Services: INDAH (Institut Latihan Dakwah YADIM) provides training modules for da'wah personnel with facilities for seminars and accommodations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

YADIM (Yayasan Dakwah Islamiah Malaysia) is a government-affiliated Islamic da'wah foundation that delivers Islamic outreach, community welfare, training, and publishing services across Malaysia. It operates volunteer networks (SAY), community da'wah programs (Daie Komuniti) in 11 PPR/PA settlements, training academies (INDAH, Akademi Daie Muda), digital media (YadimTV), book publishing (Kedai Buku YADIM), and an academic journal (Jurnal YADIM).

Product overview

YADIM (Yayasan Dakwah Islamiah Malaysia) operates as a comprehensive Islamic da'wah foundation offering a platform-plus-services model. The portfolio includes YadimTV as a digital media channel, Kedai Buku YADIM for publishing, Institut Latihan Dakwah YADIM (INDAH) for training, Jurnal YADIM for academic publications, and YADIM Research Management Centre for research. Supporting programs include Sukarelawan YADIM (SAY) volunteer teams, Daie Komuniti YADIM community outreach, Akademi Daie Muda YADIM youth academy, Majlis Amal Islami Malaysia (MAIM) NGO coalition, and KEMUDA youth leadership. Internal operational systems include Sistem Pelaporan YADIM (SPY), Dashboard Pemantauan Program, and various digital resources like Atlas Insani and e-Books. The foundation serves Malaysian communities through educational, social, and religious da'wah activities across all states.

Differentiator

Problem solved

Functional benefit

Brands

• YADIM TV: Official YouTube channel for Islamic da'wah content with over 2.4 thousand videos and 3.44 thousand subscribers
• INDAH
• SAY
• MAIM
• KEMUDA
• Atlas Insani

Products and services

• Kedai Buku YADIM (YADIM Bookstore) YADIM's publishing arm that produces quality Islamic educational books, fosters Islamic values in book publications, and collaborates with external writers and publishers. Operates as an online bookstore selling titles such as Kursus Bahasa Arab (RM15.90) and Penerang Akidah (RM14.90). Targets Malaysian Muslim consumers seeking authentic Islamic educational materials.
• Institut Latihan Dakwah YADIM (INDAH) Training institute under Sektor Latihan dan Perkaderan YADIM located in Kg Sungai Semungkis, Selangor, providing and coordinating various training modules for da'wah personnel. Equipped with hall, surau, guest house, cafeteria, and accommodation facilities for trainees attending seminars and da'wah courses.
• Daie Komuniti YADIM Community da'wah program deploying grassroots da'wah activators across 11 PPR and PA settlements in Kuala Lumpur Federal Territory. Provides free Al-Quran and Fardu Ain classes, visits to Muslim and non-Muslim households, and volunteer and welfare programs. Targets low-income urban community residents.
• Sukarelawan YADIM (SAY) Volunteer Program Volunteer network coordinated by Bahagian Khidmat Bakti, Sektor Pembangunan Ummah dan Wanita, and YADIM State Offices. SAY volunteer teams operate across Malaysian states to support da'wah activities and community welfare services.
• Akademi Daie Muda YADIM Training academy for Malaysian Muslim youth aged 21-30 years with various educational backgrounds, broadcast as a TV reality program. Training focuses on three aspects: sahsiah (character), skills, and broad knowledge to develop future Islamic da'wah leaders.
• KEMUDA (Bahagian Kepimpinan Muda) Youth Leadership Program Program to develop future Islamic idealistic and da'wah-spirited young leaders, coordinating Islamic NGO activities and strategic da'wah partners while encouraging society to engage in educational and social da'wah.
• Majlis Amal Islami Malaysia (MAIM) Coalition body bringing together Islamic NGOs from various aspirations and ideologies under YADIM, established as a non-partisan organization. Coordinates Islamic NGO activities for joint da'wah efforts across Malaysia.
• Jurnal YADIM Academic Journal International reference journal and open access journal published twice yearly by Unit Penyelidikan dan Perancangan, Penyelidikan, Penerbitan dan Sektor Antarabangsa, YADIM. Targets academic researchers and Islamic scholars.
• YadimTV Digital Media Channel Official YouTube channel of YADIM managed by Bahagian Media dan Teknologi Dakwah, featuring more than 2.4 thousand videos and 3.44 thousand subscribers, offering various Islamic da'wah content including talks, lectures, and Islamic educational programming.
• Free e-Book Publications Free e-books available for download from YADIM's portal, including titles such as Modul Pemantapan Pelaksanaan Fardu Ain and Klinik Solat Bahasa Temuan dan Temiar, plus the YADIM digital archive of e-Buletin, e-Khutbah, e-Laporan, e-Prosiding, Risalah Dakwah, and Brosur.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Yayasan Amal MalaysiacoreStrategic or Co-development Partner · 2 November 2018Joint venture for Water For Life Kampung Gayau project to provide clean water to residents using tube well methods. Project benefits both Muslim and non-Muslim residents of Kampung Gayau, Pantu, Sri Aman, Sarawak (approximately 100 residents with 10 Muslim Iban households and 40 non-Muslim Iban households).
• Majlis Amal Islami Malaysia (MAIM)coreStrategic or Co-development Partner · 13 January 2009MAIM is a coalition body gathering Islamic NGOs from various aspirations and fikrah, established as a non-partisan body under YADIM. Launched by SPB Yang DiPertuan Agong on 13 January 2009. MAIM coordinates Islamic NGOs for joint da'wah activities.
• Atlas InsaniminorOthersAffiliated organization under YADIM umbrella
• YADIM Research Management Centre (YRMC)coreTechnology or IntegrationResearch management center operating under YADIM for da'wah research activities

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lembaga Tabung Haji: Tabung Haji is a statutory body overseeing Malaysian Muslims' haj savings and broader Islamic welfare economics. As a government-affiliated Islamic institution with a nationwide footprint, it shares governance characteristics with YADIM and serves overlapping Muslim communities.
• Jabatan Kemajuan Islam Malaysia (JAKIM): JAKIM is the federal government department responsible for Islamic development in Malaysia, including da'wah, education, and welfare. It is the principal incumbent in YADIM's space, with broader statutory authority and a larger mandate, but YADIM operates as a complementary quango delivering grassroots da'wah programs.
• Institut Kefahaman Islam Malaysia (IKIM): IKIM is a government-linked think tank advancing Islamic understanding through research, publications, and media. Its mandate around Islamic thought leadership and content production overlaps directly with YADIM's Jurnal YADIM, YadimTV, and publishing activities.

Direct peers

• Islamic Relief Malaysia: Islamic Relief Malaysia is an Islamic humanitarian and development NGO providing welfare, community outreach, and emergency response. Its community development programs and reliance on donations parallel YADIM's Atlas Insani and welfare activities.
• Pertubuhan Kebajikan Islam Malaysia (PERKIM): PERKIM is a long-standing Malaysian Islamic welfare and da'wah NGO operating nationwide, providing similar services such as community outreach, Muslim welfare, and Islamic education. It is the closest mission-aligned NGO peer to YADIM.
• Angkatan Belia Islam Malaysia (ABIM): ABIM is a Malaysian Islamic youth movement focused on da'wah, leadership development, and Islamic advocacy. Its youth development and da'wah training programs directly overlap with YADIM's KEMUDA and Akademi Daie Muda initiatives.

Others

• Mercy Malaysia: Mercy Malaysia is a prominent Malaysian humanitarian NGO delivering medical relief, disaster response, and community programs. While not faith-specific, it shares a donor-funded NGO model and community service orientation that mirrors YADIM's welfare activities.

Regional players

• Yayasan Islam Terengganu (YIT): YIT is a state-level Islamic foundation in Terengganu providing da'wah, education, and welfare services. It operates in a similar capacity to YADIM's state offices but with a narrower geographic scope, making it a regional counterpart.
• Singapura Islamic Religious Council (MUIS): MUIS is Singapore's statutory Islamic body administering Islamic affairs, da'wah, education, and welfare for the Muslim community. It is a regional counterpart to YADIM in a neighboring Southeast Asian country with similar institutional design.

Emerging players

• Darul Arqam / Islamic Education Trust: Darul Arqam is a network of Islamic educational institutions across Malaysia focused on da'wah and Islamic training. Its institute-based model for da'wah training mirrors YADIM's INDAH training institute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yadimofficial
• YouTubeyoutube.com/user/YadimTV
• Facebookfacebook.com/yadimmalaysia
• Instagraminstagram.com/yadimofficial
• TikToktiktok.com/@myyadim
• LinkedInlinkedin.com/company/yadim

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about YADIM