Yalla Rinkeby

What Yalla Rinkeby does

Yalla Rinkeby is a Sweden-based work-integrated social enterprise founded in 2017 in Stockholm, operating with approximately 9 employees out of a headquarters in Spånga and a café location at Rinkebyterrassen. Its mission is to help foreign-born women with significant barriers to entering the Swedish labor market (language, lack of local work experience, cultural unfamiliarity) move toward self-sufficiency through practical training in cooking, service, cultivation, and sewing, supplemented by language instruction, job-search preparation, and entrepreneurship training. The model is explicitly inspired by Yalla Trappan in Malmö, and the organization is politically and religiously independent with all profits reinvested into the mission.

The company runs a unified portfolio of five core offerings: catering services (events, children's parties, courtyard gatherings, and institutional clients including the Swedish Parliament), a café branded "Yalla Kafe" that also serves as a venue for inspirational evenings and sells self-developed products, conference and event hosting, a kitchen garden at Järvafältet supplying local organic produce, and a structured work-training program (Arbetsträning) delivered with Svenska kockars förening. There is no proprietary technology platform; operations rely on standard food-service infrastructure with a zero-food-waste, farm-to-table approach built on composting and from-scratch cooking.

Go-to-market is primarily direct sales-led and direct-to-consumer. Catering orders come in via email ([email protected]) and phone, with a minimum of 10 portions; study visits are priced per group (1,550–5,950 kr) and serve simultaneously as revenue and a marketing channel; awareness is driven through Instagram (@yallarinkeby) and Facebook. Customer segments span private event organizers, educational institutions and NGOs, the local Rinkeby/Järva community, and corporate catering clients. Operational partnerships include ByggVesta (property/foundational), Arbetsförmedlingen and Jobbtorget Stockholm Kista (participant referrals), Fryshuset Husby (community collaboration), Rotary Sergel (volunteer support), Vinnova (public innovation funding), and Yalla Trappan (model provider). Revenue is not publicly disclosed.

Name

Yalla Rinkeby

Legal name

Yalla Rinkeby

Website

https://yallarinkeby.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yalla Rinkeby is a Stockholm-based work-integrated social enterprise that runs a café, catering, and conference operation to provide training, language support, and employment pathways for foreign-born women, with all profits reinvested into the mission.

Ownership category

akta.pro rank

Product category

Work-Integration Social Enterprise / Community Food Services

NAICS

Caterers (722320), Food Service Contractors (72231), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Catering & Events Food Service (EDALADAC)

akta.pro secondary industries

Institutional Catering (Schools, Hospitals, Government) (THAFAIAE), Catering & Banquet Operations (EDAOAKAF), Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG)

Keywords

• Work integration catering
• Social enterprise food
• Café and conference
• Vocational training programs
• Study visit services

Headquarters

HQ city

Spånga

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Catering Services: Provides catering for events including children's parties, conferences, and educational institutions. Minimum order of 10 portions preferred, with pricing adjustments for smaller orders. Payment via card, Swish, or invoice.
2. Café Retail Sales: Operates a café selling homemade food and self-developed products. Revenue from walk-in customers and café visitors.
3. Conference Services: Hosts conferences and events in their café space. Revenue from venue rental and associated catering services.
4. Study Visits: Educational study visits to the main operation in Rinkeby and the kitchen garden at Järvafältet. Priced per group size with optional lunch buffet or fika additions.
5. Product Sales: Sells products developed internally at their café location, including food items and crafted goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yalla Rinkeby is a work-integrated social enterprise that operates a café, catering service, and conference facility in Stockholm, serving homemade multicultural food and self-developed products. Its central purpose is to provide work training, language instruction, and entrepreneurship preparation for foreign-born women who face significant barriers to the Swedish labor market, with all profits reinvested into the program.

Product overview

Yalla Rinkeby is a work-integrated social enterprise offering a unified portfolio of catering, café, conference, event, and work training services. The core offerings include Yalla Café (a café and event venue), Catering services for various occasions, Event & Matstudio (cooking studio), Conference Services, and a Work Training Program for immigrant women. Self-developed products are also sold through the café. All offerings are interconnected around the mission of providing employment opportunities and integration support for foreign-born women, with profits reinvested into the enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering Catering service for events such as children's parties, courtyards, and parliamentary events, with menus inspired by global cuisines and recipes rooted in participants' countries of origin (e.g. Ethiopian injera paired with Syrian muhammara or alicha). Orders are placed by email or phone, with a minimum of 10 portions preferred and payment via card, Swish, or invoice.
• Yalla Café (Yalla Kafe) Walk-in café at Rinkebyterrassen serving homemade high-quality food alongside self-developed products, and hosting inspirational evenings with food and culture themes. Operated in partnership with property company ByggVesta.
• Event & Matstudio Event venue and cooking studio used for inspirational evenings focused on food and culture, available to host themed gatherings.
• Conference Services Conference facilities operated alongside the café, providing meeting spaces integrated with the social enterprise's food services for meetings and gatherings.
• Work Training Program (Arbetsträning) Multi-phase work-integrated training program for foreign-born women covering cooking, service, cultivation, and sewing, with phases including startup, work training and interventions, preparation for next steps, and closure. Includes language, digital, and entrepreneurship instruction delivered with the Swedish Chefs Association.
• Study Visits Guided educational tours to Yalla Rinkeby's main operations in Rinkeby and the kitchen garden at Järvafältet, priced per group size (1-6, 7-12, 13-25 persons), with optional lunch buffet (+125 kr/person) or fika (+65 kr/person) add-ons. Non-profit associations pay a discounted 1,550 kr; the Full Experience visit is 5,950 kr.

Quantifiable outcome

• Women gain employment, improve Swedish language skills, and achieve self-sufficiency
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered foundational, core and minor.

• ByggVestafoundationalOthersProperty company that commissioned a market survey in Rinkeby identifying the need for a women's center. Built rental apartments at Rinkebyterrassen where Yalla Rinkeby's café is located. Provided initial support to establish the social enterprise.
• ArbetsförmedlingencoreStrategic or Co-development PartnerSwedish Public Employment Service - referral partner for participants in work integration programs. Supports the core mission of helping foreign-born women enter the labor market.
• Fryshuset HusbycoreStrategic or Co-development PartnerYouth center and social enterprise in Husby providing collaboration on youth and community programs. Partnership supports expanded reach and shared resources.
• Jobbtorget Stockholm KistacoreStrategic or Co-development PartnerEmployment service office in Kista area that refers job seekers and collaborates on placement opportunities for Yalla Rinkeby participants.
• Rotary SergelminorStrategic or Co-development PartnerLocal Rotary Club providing volunteer support, networking, and potentially funding assistance for the social enterprise.
• Yalla TrappanfoundationalStrategic or Co-development PartnerOriginal inspiration and model provider based in Malmö. Yalla Rinkeby adopted the same model of creating permanent jobs through vocational training and language instruction. Yalla Trappan helps remove barriers including cultural differences and language barriers through their program.
• Svenska kockars förening (Swedish Chefs Association)coreStrategic or Co-development PartnerProfessional association of Swedish chefs providing training and education on food, hygiene, sustainability, and circular economy practices for all participants in the Yalla Rinkeby program.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Göteborgs Stadsmission: Social enterprise in western Sweden operating restaurants, catering, and integration programs under a similar work-inclusion philosophy. Comparable operating model but geographically anchored in Gothenburg rather than Stockholm.
• Malmö Stadsmission: Social enterprise in southern Sweden (Malmö) running restaurant and training operations with work-integration goals. Comparable concept anchored in a different Swedish region.

Broad incumbents

• Stockholms Stadsmission: Major Stockholm-based social enterprise running restaurant, café, and catering operations alongside broader social programs. Overlaps with Yalla Rinkeby on the food-service-plus-social-mission model but at much greater scale and with a wider program portfolio.

Direct peers

• Cateringkompaniet: Stockholm-focused commercial caterer providing event and corporate catering at comparable portion sizes and menus. Represents the conventional competitor against which Yalla Rinkeby's social-value differentiation must justify a price premium.
• Ria 89: Stockholm-based café, catering, and event business explicitly built on the Yalla concept, providing direct comparable operations within the same city for catering clients evaluating social-enterprise caterers.
• Yalla Trappan: Work-integration social enterprise in Malmö operating the same Yalla concept — café, catering, and vocational training for foreign-born women — that Yalla Rinkeby explicitly models itself on. Functions as the original sister operation in the network.
• Kontrapunkt Restaurant & Catering: Restaurant and catering operator in Stockholm offering event and corporate catering at similar scale. Relevant comparable for the catering and conference service line that competes on quality and menu differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Yalla-Rinkeby-112721130090141
• Instagraminstagram.com/yallarinkeby
• LinkedInlinkedin.com/company/yalla-rinkeby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yalla Rinkeby