Yamaha Motor Perú

What Yamaha Motor Perú does

Yamaha Motor del Perú S.A. is the wholly-owned Peruvian distribution subsidiary of Yamaha Motor Co., Ltd. (Japan), operating under the trade names 'Yamaha Peru' and 'Yamaha Marina Perú' with a corporate headcount of 176. Headquartered in Lima's Surquillo district, the company imports and distributes the full Yamaha powersports portfolio across Peru: motorcycles (scooters, street, naked, sport, adventure, off-road/competition), outboard motors (2HP-300HP), personal watercraft, ATVs/quads, and Yamalube-branded lubricants and accessories. Legal structure is a private Peruvian corporation with no public listing or external investors; control rests entirely with the Japanese parent.

The business operates a hybrid direct/indirect go-to-market model. Company-owned BlueStore flagships in Surquillo, Chiclayo, Tarapoto, Iquitos, and Pucallpa sit alongside a network of authorized concessionaries (ARKO MOTORS, KASEI MOTORS, MOTOPART TOTO, RIDER MOTOS, ACG RACING, EVETHOR, TEAM BENAVIDES, MOTOQUAD, and others) for motorcycles, plus specialized Yamaha Marina dealers (RG Marine, Romel Maquinarias, Náutica Zapata, Grupo Santoyo, Ramurgz Representaciones) for marine products in coastal and jungle regions. Pricing is one-time hardware purchase ranging from ~US$570 (entry outboard) to ~US$26,150 (premium jet ski), with most motorcycles bundled with 3 free preventive maintenance services and 2-4 year / 20,000-40,000 km warranties. Experiential marketing (TrackDay at Autódromo de la Chutana, off-road events in Tarapoto and Puerto Maldonado, Saturday test rides at BlueStore Lima) supports demand generation, anchored by brand ambassador Gonzalo Zárate.

Revenue mechanics combine motorcycle hardware sales as the dominant stream, with marine products, ATVs, parts/lubricants, and authorized workshop service as contributing lines. The FINANCIATÓN program distributes credit risk across BBVA, BCP, Interbank, Diners Club, Cencosud, and regional financiers (Global Go, Financiera Efectiva, Integra, Mercado Pago), offering 0% interest installments of 6-12 months alongside co-marketing incentives from fuel chains Primax and Repsol (vouchers) and bundled SOAT insurance. Customer base is highly fragmented across individual commuters, sport riders, off-road/competition enthusiasts, marine/fishing users, and ATV buyers, with no disclosed enterprise accounts.

Name

Yamaha Motor Perú

Legal name

Yamaha Motor del Perú S.A.

Website

https://yamaha-motor.com.pe

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Yamaha Motor del Perú S.A. is the Peruvian distribution subsidiary of Yamaha Motor Co., Ltd., importing and selling Yamaha motorcycles, outboard motors, personal watercraft, ATVs, and Yamalube lubricants through Blue Stores, authorized concessionaries, and dealers across Peru.

Ownership category

akta.pro rank

Product category

Powersports Vehicles and Marine Engines

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle distribution
• Powersports vehicles
• Outboard motors
• Personal watercraft sales
• ATV quads

Headquarters

HQ city

Lima (Surquillo)

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Motorcycle Sales: Sale of Yamaha motorcycles across multiple categories including scooters (CYGNUS RAYZR, NMAX CONNECTED, CRYPTON T115), street bikes (FZS, FZ series), sport bikes (YZF-R series, MT series), adventure bikes (TÉNÉRÉ 700, XTZ series), and off-road motorcycles (YZ series, WR series).
2. Outboard Motor Sales: Sale of Yamaha outboard motors including 2T Enduro (E series), 2T Commercial, 4T Commercial, and 4T Pleasure models ranging from 2HP to 300HP.
3. Personal Watercraft Sales: Sale of jet skis including VX CRUISER, FX CRUISER SVHO, GP 1800 HO, JET BLASTER DLX, and JET BLASTER PRO models.
4. Quad/ATV Sales: Sale of Yamaha quads including YFM110R RAPTOR, YFM700R RAPTOR, YFZ450R, YFM350A GRIZZLY.
5. Parts, Accessories and Lubricants: Sale of Yamalube oils (10W30, 10W40, 20W50, 2M TCW3), accessories, and spare parts through dealers and Blue Stores.
6. Service and Maintenance: Authorized workshops provide maintenance services, free checks, and repairs through dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Yamaha Motor Perú is the Peruvian distributor of Yamaha Corporation's powersports product line, selling motorcycles (scooters, street, sport, adventure, off-road), ATVs/quads, outboard motors (2HP–300HP), and personal watercraft, supported by Yamalube lubricants and an authorized service network. The company sells through its own Blue Store retail locations and a nationwide concessionary network, and supplements purchases with bank-financed campaigns, warranties, and bundled maintenance services.

Product overview

Yamaha Motor Perú operates as a multi-category powersports company offering a diverse portfolio of vehicles and marine products. The motorcycle lineup spans scooters (CYGNUS RAY ZR, NMAX CONNECTED, CRYPTON T115), street bikes (FZS series, FZ-X CONNECTED, FZ25), off-road/adventure bikes (XTZ series, TÉNÉRÉ 700, WR series), sport bikes (YZF-R series, MT series), competition dirt bikes (YZ series, WR series, PW50), and sport touring (TRACER 9 GT). ATV products include youth models (YFM110R RAPTOR) and performance/utility models (YFM700R RAPTOR, YFZ450R, YFM350A GRIZZLY). Marine products encompass outboard motors ranging from 2HP to 300HP (E-series and F-series 2-stroke and 4-stroke), personal watercraft (GP series, VX, FX, JET BLASTER), and Yamalube branded lubricants. The company distributes through authorized concessionaries, Blue Stores, and service centers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Yamalube: Yamaha's own brand of lubricants and oils for motorcycles and marine engines
• Blue Store
• Yamaha Marina Perú

Products and services

• CYGNUS RAY ZR Yamaha scooter motorcycle designed for urban agility with distinctive styling and efficient 125cc performance, targeted at city commuters.
• NMAX CONNECTED Yamaha connected scooter offering urban mobility with smart connectivity features, 155cc engine, and 4-year / 40,000 km warranty.
• CRYPTON T115 Entry-level Yamaha scooter with improved features for urban commuting, 114cc engine, from US$1,849.
• YB125 Yamaha street motorcycle with 124cc engine for urban transportation, priced from US$1,849–$1,949.
• YBR-Z Yamaha street motorcycle offering reliable performance for daily commuting, 124cc engine, from US$1,849–$1,949.
• FZS 3.0 Sporty Yamaha street motorcycle with 149cc engine and modern design, priced from US$2,899.
• FZ-X CONNECTED Connected Yamaha street motorcycle with smart features for enhanced riding experience, 149cc engine, from US$3,149–$3,249.
• FZS 4.0 ABS Yamaha street motorcycle with ABS braking system and 149cc engine, from US$3,199.
• FZ25 ABS CONNECTED Connected naked sport Yamaha motorcycle with 249cc engine and ABS, from US$4,099–$4,349.
• XTZ125 Yamaha off-road dual-purpose motorcycle with 124cc engine for trail riding, from US$2,699.
• XTZ150 Yamaha off-road motorcycle with 149cc engine for versatile terrain performance, from US$3,399–$3,529.
• XTZ250 ABS Yamaha dual-purpose off-road motorcycle with 249cc engine and ABS, from US$6,499.
• TÉNÉRÉ 700 Yamaha adventure touring motorcycle with 689cc parallel-twin engine for long-distance travel, priced at US$15,999.
• WR 155R WR competition-inspired Yamaha off-road motorcycle with 155cc engine, from US$4,499.
• MT-15 Yamaha naked sport motorcycle featuring aggressive styling with 155cc engine, from US$4,749.
• MT-03 ABS Entry-level Yamaha naked sport motorcycle with 321cc twin-cylinder engine and ABS, from US$7,199–$7,499.
• MT-07 ABS Middleweight Yamaha naked sport motorcycle with 689cc twin-cylinder engine.
• MT-09 ABS Yamaha triple-cylinder naked sport motorcycle with 888cc engine and advanced electronics, priced at US$17,799.
• YZF-R15 ABS Yamaha sport motorcycle with 155cc engine and ABS for track and street riding, from US$4,499–$4,999.
• YZF-R3 Yamaha sport motorcycle with 321cc twin-cylinder engine for entry-level supersport riders, from US$7,499–$7,699.
• YZF-R7 Yamaha supersport motorcycle with 689cc twin-cylinder engine based on MT-07 platform.
• TRACER 9 GT Yamaha sport touring motorcycle with 890cc triple engine and advanced electronics.
• PW50 Yamaha mini dirt bike designed for young riders learning off-road riding.
• YZ65 Yamaha youth competition motocross bike with 65cc two-stroke engine.
• YZ85LW Yamaha youth competition motocross bike with 85cc two-stroke engine.
• YZ125 Yamaha competition motocross bike with 125cc two-stroke engine.
• YZ250F Yamaha competition motocross bike with 250cc four-stroke engine.
• YZ450F Yamaha competition motocross bike with 450cc four-stroke engine.
• WR250F Yamaha competition enduro bike with 250cc four-stroke engine for off-road racing.
• WR450F Yamaha competition enduro bike with 450cc four-stroke engine for aggressive off-road riding.
• YFM110R RAPTOR Yamaha youth ATV with 110cc engine for recreational riding.
• YFM700R RAPTOR Yamaha sport ATV with 686cc engine for high-performance trail riding.
• YFZ450R Yamaha sport ATV with 449cc engine designed for racing.
• YFM350A GRIZZLY 2WD Yamaha utility ATV with 350cc engine and 2-wheel drive.
• Yamaha Outboard Motors (2T and 4T, 2HP-300HP range) Yamaha outboard motors ranging from 2HP to 300HP, including 2-stroke Enduro (E series: E8DMH, E9.9DMH, E15DMH, E25BMH, E40XMH, E60HMHD, E60HWD, E75BMHD), 2T Commercial (2DMH, 4CMH, 85AET, 150AET, 200AET), 4T Commercial (F20CMH through F300DET), and 4T Pleasure (F4BMH through F200FET) models for recreational boating, commercial fishing, and large-vessel propulsion.
• GP 1800 HO Yamaha high-performance jet ski with 1812cc engine for racing and adrenaline activities.
• VX CRUISER Yamaha family-oriented jet ski with comfortable seating for three riders, from US$15,990–$17,990.
• FX CRUISER SVHO Yamaha luxury jet ski with super-vortex high output engine for speed and comfort, from US$23,350.
• JET BLASTER DLX Yamaha recreational jet ski designed for entry-level riders with lightweight handling, from US$13,350–$13,700.
• JET BLASTER PRO Yamaha performance-oriented recreational jet ski with enhanced features, from US$15,990.
• Yamalube Lubricants Yamaha-branded engine oils and lubricants for motorcycles, ATVs, and marine engines, including 10W30, 10W40, 20W50 (motorcycle/ATV), and 2M TCW3 (marine) formulations, sold through dealers and Blue Stores.
• Authorized Service and Maintenance Authorized Yamaha workshop services including free preventive maintenance (3 services bundled with most motorcycle purchases), paid repairs, free checks, and access to genuine parts through the dealer network and online parts catalog.

Quantifiable outcome

• 3 free preventive maintenance services included with most motorcycle purchases
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• PrimaxsupportingChannel Partner/ Reseller/ DistributorFuel station chain partner for fuel vouchers given as promotions with motorcycle purchases (R15 fuel voucher promotion). Winners receive fuel vouchers redeemable at Primax or Repsol stations.
• RepsolsupportingChannel Partner/ Reseller/ DistributorFuel station chain partner for fuel vouchers given as promotions. Winners can redeem at Primax or Repsol stations.
• Gonzalo ZáratesupportingOthersYamaha brand ambassador who teaches riding techniques at TrackDay events and verifies motorcycle modifications for competition categories.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TVS Motor Peru: Indian OEM with growing Peru presence across commuter and work motorcycles. Competes with Yamaha's entry-level scooters and street bikes on price-performance in urban markets.
• Honda del Perú (Honda Motor del Perú S.A.): Direct competitor in Peru distributing Honda motorcycles, scooters and power products through an authorized dealer network. Competes head-to-head with Yamaha across commuter, sport and off-road segments and is typically the #1 motorcycle brand by volume in the country.
• Yamaha Motor Argentina S.A. Sister Yamaha Motor subsidiary distributing the same product lines (motorcycles, outboards, watercraft, ATVs) in Argentina via Blue Stores and concessionaries. Closest structural analog to Yamaha Motor Perú, useful for benchmarking South American subsidiary economics.
• KTM del Perú / Husqvarna Perú: Distributor of KTM (and related Husqvarna/GasGas) premium off-road and adventure motorcycles in Peru. Overlaps with Yamaha's TÉNÉRÉ 700, WR and YZ lines in the off-road and adventure segments.
• Bajaj del Perú: Indian-brand distributor in Peru with strong positioning in the entry-level commuter/work segment (Pulsar, Boxer, Discover). Most directly threatens Yamaha's CRYPTON T115, YB125 and CYGNUS RAYZR on price.
• Yamaha Motor Colombia: Another Yamaha Motor Co., Ltd. subsidiary in the Andean region with similar portfolio, Blue Store format and concessionary network. Comparable scale and operating model to Yamaha Motor Perú.
• Kawasaki Motors del Perú: Distributor of Kawasaki motorcycles, ATVs (Brute Force, KFX) and personal watercraft (Jet Ski) in Peru. Direct overlap with Yamaha in sport, ATV and jet ski categories through a similar concessionary model.
• Suzuki Motor del Perú: Distributor of Suzuki motorcycles, ATVs and outboard motors in Peru with a comparable nationwide concessionary model. Overlaps directly with Yamaha in scooters (Address), street (GSX), dual-sport (DR-Z) and marine segments.

Emerging players

• Italika (Grupo Italika): Mexican-origin low-cost motorcycle brand expanding across Latin America with a strong price-value proposition in entry-level commuters. Increasingly competes with Yamaha's most affordable models in shared Latin American markets.
• CF Moto del Perú: Chinese brand expanding rapidly across Latin America with ATVs, side-by-sides and motorcycles. Pressures Yamaha in the utility ATV segment and increasingly in the entry-level motorcycle segment on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yamahaMotorPeru
• Instagraminstagram.com/yamahaMotorPeru
• LinkedInlinkedin.com/company/yamahamotorperu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamaha Motor Perú