Yamaha Motor Europe N.V. filiale Italia

Name

Yamaha Motor Europe N.V. filiale Italia

Legal name

Yamaha Motor Europe N.V. filiale Italia

Website

https://yamaha-motor.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Yamaha Motor Italia is the Italian branch of Yamaha Motor Europe N.V., selling and distributing Yamaha motorcycles, scooters, marine, and power products to Italian consumers and dealers from its base in Gerno di Lesmo, Monza e Brianza.

Ownership category

akta.pro rank

Product category

Motorcycles and Powered Vehicles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Motorcycles and scooters
• Motorsports products
• Powered vehicles
• Motorcycle sales
• Vehicle distribution

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Yamaha Motor Italia operates as the Italian branch of Yamaha Motor Europe N.V., supporting the distribution and sale of Yamaha Motor's powered vehicle product lines (motorcycles, scooters, and related motorsports products) within the Italian market. The entity functions as a national sales and marketing subsidiary within the Yamaha Motor Group's European structure.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• KTM AG: Austrian-owned (now under Bajaj/Pierer Mobility) premium motorcycle manufacturer with growing Italian presence. Competes with Yamaha's off-road, supermoto and adventure line-up, particularly in performance-oriented segments.
• Piaggio & C. S.p.A. Italian-headquartered parent of Piaggio, Vespa, Aprilia, Moto Guzzi and Derbi. The dominant local motorcycle/scooter incumbent in Italy, competing directly with Yamaha in scooters and lightweight motorcycles.
• BMW Motorrad Italia: Italian branch of BMW's motorcycle division. Comparable as a premium motorcycle importer/seller in Italy with a structured dealer network, competing with Yamaha in the touring, adventure and premium sport segments.
• Ducati Motor Holding S.p.A. Italian premium sport motorcycle manufacturer owned by Volkswagen/Audi. Competes with Yamaha's supersport and naked ranges (e.g., R1, MT-09) and benefits from strong Italian market loyalty.

Regional players

• MV Agusta Motor S.p.A. Italian premium sport motorcycle manufacturer. Comparable niche competitor to Yamaha's supersport offerings in the Italian market, with strong local brand identity but limited scale relative to global Japanese OEMs.

Direct peers

• Honda Motor Europe – Italia: Italian subsidiary of Honda Motor, the largest Japanese motorcycle competitor to Yamaha. Directly comparable as a Japanese motorcycle OEM selling through Italian dealer networks across scooters, sport, naked, and adventure segments.
• Triumph Motorcycles Italia: Italian subsidiary of the British heritage brand. Sells premium naked, classic and adventure motorcycles in Italy, overlapping directly with Yamaha's middleweight and premium segments.
• Kawasaki Motors Europe – Italia: Italian branch of Kawasaki Motors. Competes head-to-head with Yamaha across sport, naked, and adventure motorcycle lines; structurally the closest comparable Japanese motorcycle importer in Italy.
• Suzuki Italia (Suzuki Motor Corporation Italian subsidiary): Italian branch of Suzuki Motor Corporation. Like Yamaha Motor Italia, it distributes Japanese-built motorcycles and scooters in Italy through authorised dealer networks, targeting overlapping mid-displacement segments.

Emerging players

• Husqvarna Motorcycles GmbH: Austrian-built off-road and street motorcycle brand (part of Pierer Mobility, KTM Group). Comparable to Yamaha in off-road and supermoto categories and sold through partly overlapping Italian dealer channels.

Market position

Customer concentration

• LinkedInlinkedin.com/company/yamaha-motor-europe-filiale-italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamaha Motor Europe N.V. filiale Italia