Yamer Industrial Products

What Yamer Industrial Products does

Yamer Endüstriyel Ürünler San. Ve Tic. Ltd. Şti is a privately held Turkish industrial measurement equipment distributor and e-commerce retailer headquartered in Işıkkent, İzmir. Founded in May 2012, the company offers a catalog of more than 1,000 product varieties spanning dimensional measurement (digital and mechanical calipers, micrometers, height gauges, bore gauges), hardness testing (Rockwell, Vickers, Micro-Vickers, Brinell, portable Leeb), surface and coating thickness measurement, optical and profile projection measurement, coordinate measuring machines (CMM), 3D scanning, ultrasonic thickness gauges, torque tools, and fiber/UV laser marking machines. It also sells a secondary line of foundry consumables including inoculants, ceramic foam filters, master alloys, and crucibles. The business operates through two parallel models: (1) a proprietary Yamer brand covering calipers, height gauges, hardness testers, profile projectors, laser markers, and optical instruments, and (2) authorized Turkish distribution of more than a dozen international precision metrology brands including Sylvac, Trimos, Accretech, Phynix, Teclock, Danatronics, Mark-10, Foerster/NewSonic, Affri, Hartip, Evatronix, and Tschorn. Revenue is generated primarily through one-time equipment sales via the yamer.com.tr e-commerce platform (fixed pricing for standard SKUs, quote-based pricing for complex equipment such as CMMs and large profile projectors), supplemented by calibration laboratory and after-sales service revenue, and a per-shipment cash-on-delivery collection fee. Customers are quality control departments in Turkish and export-market industrial manufacturers, served through a sales-assisted, B2B motion combining online storefront, downloadable digital catalogs, price-quote request forms, installment payment plans, and trade fair presence at Maktek. The company employs approximately 25 staff and ships domestically via a single logistics partner (Yurtiçi Kargo). No public revenue, funding, or ownership disclosures are available beyond a privately held Turkish limited liability company structure.

Name

Yamer Industrial Products

Legal name

Yamer Endüstriyel Ürünler San. Ve Tic. Ltd. Şti

Website

https://yamer.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yamer Endüstriyel Ürünler is a privately held Turkish distributor and light manufacturer of industrial precision measurement equipment, operating from İzmir since 2012. It sells 1,000+ SKUs under its own Yamer brand and as Turkish distributor for brands such as Sylvac, Trimos, Phynix, and Accretech to manufacturing quality-control customers.

Ownership category

akta.pro rank

Product category

Industrial Measurement and Quality Control Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

akta.pro secondary industries

Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK), Test, Measurement & Lab Equipment Retail (CRACAKAH), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Industrial measurement equipment
• Precision metrology instruments
• Quality control equipment
• Coordinate measuring machines
• Foundry materials supply

Headquarters

HQ city

İzmir

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Own Brand: Revenue is generated primarily through the sale of Yamer's own-brand quality control equipment including digital calipers, height gauges, hardness testers, and laser marking machines. Products are sold directly through their e-commerce platform and via price quote requests.
2. Product Resale - Distribution of Branded Equipment: Yamer acts as a distributor for multiple international precision measurement equipment brands including Sylvac, Phynix, Teclock, Danatronics, Evatronix, Foerster/NewSonic, Tchorn, Affri, Hartip, and others. Revenue is generated through resale of these branded products with margins earned as a distributor.
3. Calibration and Servicing: The company provides calibration laboratory services and after-sales service for the instruments they sell, generating additional service revenue.
4. Shipping and Logistics: The company charges a cash-on-delivery collection fee of 7 TL per shipment, which is added to invoices for orders where customers choose door-to-door payment at delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Yamer Endüstriyel Ürünler San. Ve Tic. Ltd. Şti sells industrial quality-control measurement instruments under its own Yamer brand and as distributor for international brands such as Sylvac, Phynix, Trimos, Accretech, Mark-10, Teclock, Danatronics, Foerster/NewSonic, Evatronix, Hartip, Affri, and Tschorn, alongside foundry consumables. The portfolio spans digital calipers, micrometers, height gauges, hardness testers, profile projectors, optical and 3D measurement devices, coating and ultrasonic thickness gauges, comparator clocks, torque tools, laser marking machines, and CMMs. The company also operates a calibration laboratory and sells Mark IV 3D measurement software, distributing all of the above through its yamer.com.tr e-commerce storefront with both direct-purchase and quote-based pricing.

Product overview

Yamer Endüstriyel Ürünler is an industrial measurement equipment distributor and e-commerce company founded in Izmir, Turkey in May 2012. The company offers a portfolio of over 1,000 product varieties in two main categories: (1) Measurement Instruments (Ölçüm Cihazları) — a comprehensive range of digital and mechanical precision measurement tools including digital calipers, micrometers, height gauges, hardness testers (Rockwell/Vickers/Micro-Vickers/Brinell/Portable Leeb), profile projectors, optical measurement devices, digital microscopes, video measurement systems, ultrasonic thickness gauges, comparator clocks, CMMs, coating/paint thickness gauges, torque tools, and 3D scanning — and (2) Foundry Materials (Dökümhane Malzemeleri) — covering foundry consumables such as inoculants, spheroidizers, filters, alloys, ceramic products, crucibles, and insulation materials. The company operates both its own Yamer brand (laser markers, calipers, hardness testers) and distributes internationally known brands including Sylvac (Switzerland), Phynix (Germany), Danatronics, Hartip, Accretech, Teclock, Tschorn, Foerster, and Evatronix. Products are sold online through the yamer.com.tr e-commerce platform with sales, service, and calibration laboratory support.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Calipers (Dijital Kumpaslar) Yamer's digital caliper product line for dimensional measurement, available in IP54, IP67, ABS, blade-edge, channel, adjustable left jaw, depth, and center-distance variants with resolutions from 0.01 mm to 0.001 mm. Some models feature Bluetooth data transmission, RS232 output, and absolute encoder systems, and the line is sold both under the Yamer own brand and through distributed brands such as Sylvac (S_Cal Evo).
• Digital Height Gauges (Dijital Yükseklik Mihengirleri) Single-column digital height gauges with hardened steel construction, rack-and-pinion drive, carbide-tipped styli, and LCD displays, including models such as HM-400M and the PHG Lite series with accuracies from ±0.04 to ±0.05 mm, designed for vertical dimensional measurement in quality-control applications.
• Micrometers (Mikrometreler) Digital and mechanical micrometers including disk-type, blade-edge, small measuring face, cylindrical, and crimp micrometers, with the S_Mike PRO series offering IP67 protection, Bluetooth connectivity, and 0.001 mm resolution for precision dimensional inspection.
• Hardness Testers (Sertlik Ölçüm Cihazları) Hardness testing instruments covering Rockwell, Vickers, Micro-Vickers, and Brinell methods, including the YHV-10Z, VHT-10Z/30Z, MVHTX-1000/MVHT-1000, RHT-150D/RHT-150A, RTH-150-ECO, DC-2000C bench-top testers, and portable HARTIP 1600/2500+ Leeb hardness testers, suitable for hardness assessment of metals, alloys, and coated materials.
• DP300 Profile Projector An optical profile projector for two-dimensional measurement of complex part profiles, featuring RS232 data output, inch/metric conversion, linear error correction, preset function, polar or Cartesian coordinates, programming capability for measurement sequences, an integrated digital measurement and evaluation unit, and free installation and training.
• Optical Measurement Devices (Optik Ölçüm Cihazları) Optical measurement instruments including profile projectors, digital microscopes (YDM-100/200/300), video measurement microscopes (YVM-500 PLUS with auto-focus), the eviXmatic 2.0 automatic scanning and measurement system, and BLC-480A all-in-one cameras, used for non-contact measurement and inspection in industrial quality control.
• Mark IV 3D Measurement Program 3D measurement software for coordinate measuring machines (CMM) that provides automatic measurement tools, interactive graphics, automatic element recognition, 2D and 3D measurements, geometric element measurement, free-form profile measurement, DXF import/export, STEP and IGES reverse import, GD&T dimension and tolerance outputs, and digital readout (DRO).
• Coating Thickness Gauges (Boya Kaplama ve Kalınlık Ölçüm Cihazları) Coating and paint thickness measurement devices using magnetic induction and eddy current principles, including the Phynix Surfix series (EX F, EX FN, SX, Pro X, Pocket Surfix FN), Phynix PaintCheck, DC-4000 A/B scanning ultrasonic thickness gauge, UTG-40/50, Danatronics EHC-03/09A, YPS coating test devices, and YDS-62 color measurement instruments.
• Comparator Clocks and Stands (Komparatör Saatleri) Digital and mechanical comparator clocks (dial indicators) including the S_Dial WORK Advanced, S_Dial WORK Smart Bluetooth, S_Dial MINI, S_Dial PRO, S_Dial WORK Nano, and cylinder comparator models, plus Teclock Japan comparator clocks and magnetic stands and measurement tables for use in inspection setups.
• Ultrasonic Thickness Gauges Ultrasonic thickness gauges for measuring metallic and non-metallic materials including steel, aluminum, brass, silver, acrylic, resin, and glass, including the DC-4000 A/B (which performs time-based scanning per TS EN 15317 with automatic V-path correction) and the UTG-40/50 series with optional probes for coated or painted materials.
• Torque Measurement Tools (Tork Ölçüm) Torque measurement instruments including mechanical torque wrenches and Mark-10 branded torque tools for industrial quality-control and manufacturing applications.
• Laser Marking Machines (Lazer Markalama Makineleri) Yamer-brand fiber laser marking machines (20W, 30W, 50W), UV laser marking machines (5W, 8W, 10W), and TLM series portable mini laser markers used for part identification and trace marking.
• CMM / Coordinate Measuring Machines (Üç Boyutlu Ölçüm Cihazları) Coordinate measuring machines (CMM) including 3D scanning systems, probes and tips, and associated measurement tables, plus the 3D Digital Tester SLIMplus by Tschorn Germany, used for dimensional inspection of complex parts in industrial manufacturing.
• Foundry Materials (Dökümhane Malzemeleri) Foundry consumables for iron and non-ferrous foundries, including inoculants, spheroidizers, carbon/carbon feeders and graphites, steel grits and abrasives, ceramic foam filters (gray iron, ductile iron, aluminum, zirconium), granule shots, master alloys, tablet alloys, pure metals, additives, insulation boards, riser tubes, thermocouple protection sheaths, heaters, stoppers, AL2O3 and AI2TiO5 ceramic products, and foundry crucibles.
• Data Transfer and Measurement Software Data transmission devices and software for measurement instruments enabling PC connectivity, data logging, statistical analysis, and cloud-based management, including RS232 output, Bluetooth Smart, USB interfaces, and Sylcom Standard software (dongle-licensed) for Sylvac instruments.
• Calibration Laboratory Services In-house calibration laboratory services for measurement instruments sold by Yamer, providing calibration to ensure accuracy and traceability for customers, generating additional service revenue alongside equipment sales.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SylvaccoreChannel Partner/ Reseller/ DistributorYamer serves as a distributor for Sylvac, a Swiss manufacturer of digital industrial measurement instruments. Yamer offers the full Sylvac product range including S_Cal Evo digital calipers, S_Mike Pro micrometers, S_Dial comparator clocks, digital height gauges, and associated software (Sylcom) through their Turkish e-commerce platform and sales operations.
• PhynixcoreChannel Partner/ Reseller/ DistributorYamer distributes Phynix (Germany) coating thickness measurement instruments in Turkey. Product lines include the Surfix series (EX F, EX FN, SX), PaintCheck, Pocket Surfix FN, and related probes and accessories for measuring paint, varnish, and electroplating thickness on metal and non-metal surfaces.
• TrimoscoreChannel Partner/ Reseller/ DistributorYamer distributes Trimos precision measurement instruments as a key brand in their portfolio, alongside Sylvac and Accretech, covering height gauges, form measurement, and other precision metrology equipment.
• AccretechcoreChannel Partner/ Reseller/ DistributorYamer distributes Accretech precision measurement equipment as part of their branded product portfolio, offering form measurement and other metrology instruments to Turkish industrial customers.
• Mark-10minorChannel Partner/ Reseller/ DistributorYamer distributes Mark-10 torque measurement equipment in Turkey, offering torque wrenches and torque measurement devices for quality control and manufacturing applications.
• DanatronicsminorChannel Partner/ Reseller/ DistributorYamer distributes Danatronics ultrasonic thickness measurement devices (EHC-03, EHC-09A) in the Turkish market for non-destructive testing and thickness measurement applications.
• TeclockminorChannel Partner/ Reseller/ DistributorYamer distributes Teclock (Japan) comparator clocks, dial indicators, and precision measurement instruments, offering Japanese-made quality control instruments to Turkish manufacturers.
• EvatronixminorChannel Partner/ Reseller/ DistributorYamer distributes Evatronix optical measurement and scanning equipment including eviXmatic 2.0 automatic scanning and measurement systems, and eviXscan 3D Optima +M integrated scanning systems.
• Foerster / NewSonicminorChannel Partner/ Reseller/ DistributorYamer distributes Foerster/NewSonic ultrasonic hardness testing and non-destructive testing equipment including the SONO-D, SONO-G heavy component testers and SONODUR3 portable ultrasonic hardness testers.
• HartipminorChannel Partner/ Reseller/ DistributorYamer distributes Hartip portable hardness testers (HT1600, HT2500+) which use Leeb rebound technology for on-site hardness testing of metals, with wireless probe options and Bluetooth data transfer capabilities.
• AffriminorChannel Partner/ Reseller/ DistributorYamer distributes Affri Rockwell and Brinell hardness testing machines (e.g., AFFRI 206 EX R+B) for laboratory and production quality control applications in the Turkish market.
• TschornminorChannel Partner/ Reseller/ DistributorYamer distributes Tschorn (Germany) 3D digital testers including the SLIMplus series for precision dimensional inspection in industrial manufacturing settings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fowler High Precision: US precision measurement distributor and manufacturer offering calipers, micrometers, indicators, and bore gauges. Comparable business model combining own-brand and distributed products in industrial metrology.
• Insize: Measurement instruments manufacturer with a broad catalog of calipers, micrometers, height gauges, and indicators sold worldwide at competitive price points. Closely mirrors Yamer's own-brand + value-priced positioning.
• Tesa Technology: Swiss manufacturer of height gauges, calipers, and precision measurement instruments. Directly competes with several product categories Yamer distributes.
• Starrett: US precision tools and metrology manufacturer offering calipers, micrometers, optical comparators, and hardness testers. Comparable product portfolio to Yamer's breadth in hand-held and bench measurement.
• Mahr: German precision measurement manufacturer offering calipers, micrometers, height gauges, form and surface measurement. Closely overlaps with the core product lines Yamer sells under its own brand and through distribution.

Broad incumbents

• Renishaw: UK-based manufacturer of CMM probes, scanning systems, and calibration products. Directly comparable to Yamer's CMM, probing, and dimensional inspection categories.
• ZEISS Industrial Quality Solutions: German precision measurement and optical inspection specialist offering CMMs, optical and CT systems. Comparable to Yamer's optical and coordinate measurement portfolio.
• Hexagon Manufacturing Intelligence: Swedish metrology conglomerate offering CMMs, portable measurement, and industrial software. Overlaps with Yamer's CMM, 3D scanning, and surface/roughness product categories.
• Mitutoyo: Japanese global leader in precision measurement instruments (calipers, micrometers, CMMs, vision systems). Comparable product breadth across the same metrology categories Yamer distributes and serves.

Others

• Sylvac: Swiss digital industrial measurement manufacturer. Yamer is one of Sylvac's Turkish distributors; Sylvac's own product line directly competes with Yamer's own-brand calipers and dial indicators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yamer-industriyel-urunler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamer Industrial Products