What YAMIT Y.S.B LTD does

YAMIT Y.S.B LTD (Hebrew: ימית סחר בע"מ), operating as Yamit, is an Israeli privately held limited company (בע"מ) headquartered at Eliyahu Farhi 14, Tel Aviv-Yafo (postal code 6357327). Founded in 1973 by Doron Ezra, the company has specialized for more than 50 years in the production and import of marine equipment and the retail of branded water sports gear. Current management is led by Eitan Fridlander (a former world champion and former coach of the Israel sailing team) alongside CEO Aviv Abrahamzon. The company is active in sourcing and distributing a multi-brand product portfolio covering sailing, kite surfing, windsurfing, wing foil, SUP paddling, kayaking, surfboarding, personal watercraft, and full marine hardware categories for yacht and sailboat maintenance. Listed brands referenced include Duotone, Fanatic, O'Neill, ION, Guild, Stewart, PIKO, and Rusty, with the catalog spanning 944 brand lines and 773 SKUs in the surfing category alone.

The business operates a hybrid retail and e-commerce distribution model through a single physical showroom in Tel Aviv (with free customer parking) and a national online storefront at yamitysb.co.il offering nationwide shipping with a free shipping threshold of 350 ILS. Revenue is generated via direct one-time unit sales of branded marine and water sports equipment (described as a one-time license revenue model), denominated in Israeli Shekels, with no subscription pricing tier identified. The company further extends into services through instructor-led kite surfing and wing foil courses (including in Eilat) and operates the Yamit Rowers Club as a community sub-brand. Team Yamit, a roster of sponsored professional riders and brand ambassadors across kite, wing foil, windsurfing, and surfing, functions as the principal marketing and community channel alongside Facebook, Instagram, and a content blog.

YAMIT's customer base spans Israeli water sports enthusiasts across multiple disciplines (SUP, kite surfing, kayaking, sailing, rowing), yacht and sailboat owners requiring marine parts and maintenance supplies, and kite surfing/wing foil schools procuring instructional equipment. The company's go-to-market is exclusively direct-to-consumer, distributed across one country (Israel), with no third-party resellers, no disclosed institutional investors, no funding rounds, no acquisitions, and no parent company. In addition to its core retail operation, the company maintains a sub-brand relationship (Yamit Rowers Club) and partnership-tier GTM relationships with Duotone, world champion athlete Artem Garashchenko, surfboard shaper Ofer "PIKO" Aizenberg, and kite instructor Idan Kaplan.

Name

YAMIT Y.S.B LTD

Legal name

ימית סחר בע"מ (YAMIT Y.S.B LTD)

Website

https://yamitysb.co.il

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

YAMIT Y.S.B LTD (Yamit) is a 6-employee, privately held Israeli marine and water sports equipment retailer and importer founded in 1973, operating a Tel Aviv showroom and a national e-commerce site selling 944 branded product lines across sailing, kite surfing, windsurfing, wing foil, kayaking, surfing, and yacht hardware to Israeli consumers, schools, and boat owners.

Ownership category

akta.pro rank

Product category

Marine and Water Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Marine equipment retail
• Water sports gear
• Sailing equipment
• Kayaking supplies
• Surfing accessories

Headquarters

HQ city

Tel Aviv-Yafo

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail sales (physical store and e-commerce): Yamit generates revenue through direct sales of marine equipment and water sports gear via its physical retail store in Tel Aviv and its e-commerce website. The company carries a wide range of international branded products across sailing, surfing, kayaking, and rowing categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

YAMIT Y.S.B LTD is a specialty retailer of marine and water sports equipment based in Tel Aviv, Israel. The company sells sailing, surfing, kayaking, and rowing equipment and gear, carrying approximately 944 brands including 773+ surfing products. It serves Israeli consumers through both a physical storefront and an e-commerce website.

Product overview

YAMIT Y.S.B LTD is a professional watersports and sailing equipment retailer established in 1973. The company operates as a multi-brand e-commerce and physical retail store in Tel Aviv, Israel, offering an extensive portfolio of products across two main categories: Water Sports Equipment (including SUP surfing, kite surfing, windsurfing, wing foil, surfboarding, kayaking, and personal watercraft) and Sailing/Marine Equipment (including marine clothing, yacht accessories, on-deck equipment, below-deck systems, dinghies, motor boats, piers/docks, and specialized supplies). The product lineup includes major international brands such as O'Neill, ION, Duotone, Fanatic, and others, along with specialized accessories like marine paints, cleaning supplies, and communication equipment. The company also offers courses for kite surfing and wing foil in Eilat.

Differentiator

Problem solved

Functional benefit

Brands

• מועדון החותרים של ימית (Yamit's Rowers Club): Club for rowers associated with YAMIT

Products and services

• Sailing equipment Retail offering of sailing equipment and gear for individual sailors and sailing enthusiasts in Israel, sold through the Tel Aviv store and e-commerce site.
• Surfing equipment Retail offering of surfing equipment including surfboards, wetsuits, and accessories, with 773+ surfing products across the catalog.
• Kayaking equipment Retail offering of kayaks and kayaking gear for recreational and amateur kayakers in Israel.
• Rowing equipment Retail offering of rowing equipment and gear for rowing enthusiasts in Israel.
• Multi-brand marine and water sports retail catalog Combined multi-brand catalog of approximately 944 brands across sailing, surfing, kayaking, and rowing, sold to individual Israeli consumers through a physical store and e-commerce website.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Duotone (Teamriders)coreGTM or Marketing PartnerMultiple Team Yamit riders are affiliated with Duotone (formerly North), a leading international kiteboarding and windsurfing brand. Riders include Daniel Moshe, Yair Levy, Dor Yifrach, Ran Zohar, Daniel Brilov, and others who represent Duotone equipment.
• Artem Garashchenko (World Champion Snow-Kite)coreGTM or Marketing PartnerArtem Garashchenko, a five-time world champion in Snow-Kite and Duotone team rider, is featured as a prominent Team Yamit athlete. His profile is showcased as one of the best riders globally.
• Ofer Aizenberg / PIKOminorGTM or Marketing PartnerOfer 'PIKO' Eisenberg, a surfboard shaper and rider, has been in a relationship with Yamit for over a decade. He creates custom surfboards and is a brand ambassador.
• Idan KaplanminorGTM or Marketing PartnerIdan Kaplan is described as a leading kite surfing instructor and surfboard shaper in Israel, managing a kite surfing school at Poleg Beach and teaching surfboard building. He rides Duotone Neo SLS and custom handmade boards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sailrite: U.S. retailer focused on sailmaking, canvas, sailing hardware, and DIY marine sewing supplies, with deep educational content. Comparable as a specialist sailing/marine retailer with strong brand ambassador and content marketing.
• Defender Industries: U.S.-based marine equipment retailer offering sailing hardware, safety gear, and water sports products via catalog and e-commerce. Closely comparable to Yamit as a multi-category marine/sailing specialist serving a defined national market.
• Fisheries Supply: Long-established U.S. marine distributor/retailer carrying marine hardware, electronics, safety gear, and boating accessories. Comparable as a multi-decade marine specialist retailer with broad hardware assortment.
• Boater's World: Online marine retailer carrying boat parts, water sports gear, and accessories. Comparable assortment breadth and direct-to-consumer model targeting recreational boaters and water sports enthusiasts.
• Overton's: U.S. retailer specializing in water sports equipment (kayaks, paddleboards, towables, marine electronics) via catalog and e-commerce. Comparable assortment focus on paddle/water sports and similar omnichannel model to Yamit.
• Wholesale Marine: U.S. online retailer carrying boat parts, marine hardware, water sports equipment, and accessories at competitive pricing. Closely comparable e-commerce-first marine retail model with broad category coverage.

Broad incumbents

• West Marine: The largest U.S. marine retail chain, carrying sailing hardware, motor boat parts, safety gear, and water sports equipment. Overlaps significantly with Yamit's assortment but operates at much larger scale across a chain of physical stores.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YAMIT.ltd
• Instagraminstagram.com/yamitisrael
• LinkedInlinkedin.com/company/yamit-y-s-b-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAMIT Y.S.B LTD