Mental Health in Mind International - The YAM program

What Mental Health in Mind International - The YAM program does

Mental Health in Mind International AB (MHiM) is a privately held Swedish R&D company headquartered in Solna that operates as the exclusive global distributor of the YAM (Youth Aware of Mental health) program. YAM is an evidence-based, school-based mental health intervention for adolescents aged 13 to 17, delivered through five one-hour classroom sessions over three weeks using role-play, student-led discussions, slides, posters, and individual booklets. Each session is facilitated by two trained adults — a certified YAM Instructor and a support adult — under a safety protocol in which signs of psychological distress trigger adult-led referral to appropriate support.

The company commercializes the methodology through licensing arrangements with schools, educational institutions, and country-level sites; pricing is not publicly disclosed and inbound inquiries are handled via country-specific email channels (international@, sweden@, press). MHiM was created with support from Karolinska Institutet Innovations AB and is co-owned by Karolinska Institutet Holding AB and the researchers who developed YAM, providing academic and institutional backing. The methodology is anchored by the SEYLE Randomized Controlled Trial (>11,000 youth) published in The Lancet, demonstrating ~50% reduction in new cases of suicide attempts and severe suicidal ideation and ~30% reduction in new cases of depression, with subsequent peer-reviewed studies in 2018 and 2019.

YAM has reached more than 170,000 teenagers across 17 countries and trained more than 1,600 YAM Instructors, with active sites in Australia, Germany, India, Norway, Sweden, the UK, and the US. The go-to-market is sales-led and education-vertical: the company targets school administrators, educators, and youth professionals, with local YAM sites coordinating instructor certification and program delivery within their regions. The organization maintains a small headcount of approximately six employees and operates without disclosed external funding.

Name

Mental Health in Mind International - The YAM program

Legal name

Mental Health in Mind International AB

Website

https://y-a-m.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health in Mind International AB is a Swedish R&D company that exclusively distributes YAM, an evidence-based, school-based mental health program for adolescents aged 13 to 17, licensing it to educational institutions across 17 countries via trained instructor networks.

Ownership category

akta.pro rank

Product category

Youth Mental Health Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mental Health Screening, Assessment & Referral Coordination (School-Based) (EDAKAMAN)

Keywords

• School mental health programs
• Youth suicide prevention
• Evidence-based interventions
• Classroom-based mental health
• Adolescent mental health education

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Licensing and Distribution: Mental Health in Mind International AB serves as the exclusive distributor of the YAM program. Revenue is generated through licensing YAM to schools, institutions, and sites worldwide, including training of YAM Instructors and coordinators. The company also receives institutional support from Karolinska Institutet Innovations AB.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mental Health in Mind International AB is the exclusive global distributor of the YAM (Youth Aware of Mental health) program, a school-based mental health intervention for adolescents aged 13 to 17. The program is delivered in five one-hour classroom sessions over three weeks using role-play, student-led discussions, slides, posters, and individual booklets, facilitated by two trained adults (a certified YAM Instructor and a support adult). It is licensed to schools and educational institutions worldwide, with more than 170,000 teenagers and 1,600 trained instructors across 17 countries.

Product overview

Mental Health in Mind International AB (MHiM) offers a single unified product: the YAM (Youth Aware of Mental health) program. YAM is an evidence-based, school-based mental health intervention designed for adolescents aged 13 to 17. The program consists of five one-hour classroom sessions delivered over three weeks, utilizing role-play, student-led discussions, and pedagogical materials such as slides, posters, and personal booklets. YAM was developed with support from Karolinska Institutet Innovations AB and has been delivered to more than 170,000 teenagers across 17 countries, with over 1,600 trained YAM Instructors worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• YAM - Youth Aware of Mental health A school-based, evidence-based mental health program for adolescents aged 13 to 17, delivered in classrooms through five one-hour sessions over three weeks using role-play, student-led discussions, slides, posters, and individual booklets, facilitated by two trained adults (a certified YAM Instructor and a support adult). The program is licensed to schools and educational institutions worldwide and has been delivered to more than 170,000 teenagers across 17 countries, with demonstrated reductions in suicide attempts, severe suicidal ideation, and depression in the SEYLE Randomized Controlled Trial.

Quantifiable outcome

• New cases of suicide attempts and severe suicidal ideation reduced by approximately 50% among YAM participants (SEYLE RCT, >11,000 youth)
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SEYLE Consortium (Saving and Empowering Young Lives in Europe)coreStrategic or Co-development Partner · 1 January 2009The SEYLE project was an EU-funded Randomized Controlled Trial evaluating three school-based mental health interventions, including YAM. The multi-country research consortium across European sites conducted the landmark evaluation published in The Lancet, establishing the evidence base for YAM. YAM was found to reduce suicide attempts and severe suicidal ideation by ~50% and depression by ~30%.
• Karolinska Institutet Innovations ABcoreStrategic or Co-development PartnerMental Health in Mind International AB (MHiM) was created with support from Karolinska Institutet Innovations AB. Karolinska Institutet Innovations AB provides institutional backing and innovation support to MHiM, linking the company to one of Europe's leading medical universities.
• Karolinska Institutet Holding ABcoreStrategic or Co-development PartnerMHiM is co-owned by Karolinska Institutet Holding AB alongside the researchers who developed YAM. This ownership structure formalizes the link between the academic research origins of the program and its commercial distribution.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Committee for Children (Second Step): Provider of Second Step, one of the most widely adopted SEL programs in US and international schools. Comparable because it is a packaged, school-licensed SEL/mental health curriculum with similar customer profile (school districts) and distribution motion.
• QPR Institute: Provider of Question, Persuade, Refer (QPR) gatekeeper training for suicide prevention, widely deployed in schools and communities. Comparable because both address youth suicide prevention through structured training delivered into school settings.
• Sources of Strength: US-based youth suicide prevention program that uses a peer-led, school-based model similar to YAM. Comparable because both target adolescents 13-17, are school-delivered, and focus on mental health promotion and suicide prevention — competing for the same institutional buyers.
• MindUP (Goldie Hawn Foundation): School-based mindfulness and SEL program serving K-12 students with licensed curriculum and instructor training. Comparable to YAM because both deliver evidence-based mental health content through classroom-based programs sold to schools.

Emerging players

• Spring Health: Digital mental health provider expanding into youth and adolescent services, including partnerships with school districts. Comparable as an emerging competitor pushing digital, scalable mental health delivery into the same institutional customer base as YAM.
• The Trevor Project: US-based organization providing crisis intervention and mental health programming for LGBTQ+ youth, including school-based education. Comparable because it operates in the youth mental health space and increasingly works with schools, though focused on a specific subpopulation.
• Jed Foundation: Nonprofit focused on youth and young adult mental health and suicide prevention with school and university programs (Jed Campus). Comparable because it targets similar student age groups and competes for the same institutional mental health procurement budgets.
• Calm (Calm Schools): Consumer and enterprise mindfulness platform that has expanded into school and education partnerships. Comparable because it represents the digital-first, easily-scaled alternative model that competes for the same mental health in schools budget pool.

Broad incumbents

• Mental Health Foundation (UK): UK-based charity delivering school programs and public campaigns on mental health. Comparable because it is a European mental health organization with school-facing programs that sometimes compete or overlap with YAM at the national policy level.
• Child Mind Institute: Larger, well-funded nonprofit that provides clinical care, school and family resources, and policy advocacy in child and adolescent mental health. Comparable because it addresses school-based youth mental health from a broader platform perspective and competes for the same policy and funder mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mental-health-in-mind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health in Mind International - The YAM program