YARKO Animation Studio
YARKO Animation Studio is a private Russian multi-brand animation studio producing 2D/3D animated series, educational content, and feature films for children aged 0–12 and families, distributing primarily via RUTUBE and licensing characters for merchandise.
- Company typePrivate
- Founded2020
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What YARKO Animation Studio does
YARKO Animation Studio (ООО «Ярко») is a privately-held Russian multi-brand animation studio founded as a legal entity in 2017 and operating as an active animation brand since approximately 2020, headquartered at 121357 Moscow, ul. Vereyskaya 29, building 33 (BC Vereyskaya Plaza III). The company produces 2D and 3D animated series, educational content, and feature films targeted at children aged 0–12 and their families, with a portfolio of 10+ branded IPs spanning genres including fantasy, comedy, adventure, sports, educational, and cyberpunk. Core productions include Дракошия, Живой гараж, Улётная доставка, Технолайк, Тикабо, Команда МАТЧ, Шушумагия, and the feature film Доктор Динозавров, totaling 3,000+ minutes of content and 700+ million cumulative online views.
YARKO operates an end-to-end in-house production model with 52 employees covering creative direction, studio operations, technical/IT, design, producing, licensing, marketing, and PR. Revenue is generated through three streams: (1) licensing of animated characters and content to third-party manufacturers and retailers, (2) content production services and production partnerships, and (3) content distribution. All commercial pricing is quote-based with no public list; inquiries route through a dedicated sales contact and contact center. Primary distribution is via RUTUBE (a strategic platform partner), with additional reach through YouTube, VK, OK, Telegram, and brand-character-specific social accounts. The company maintains a formal licensing agency headed by Andrey Sunyaev and has co-developed educational content with RUTUBE (Лесенка знаний: мастерство) and the 7 Days parenting website (Яркое Детство).
The studio is led by General Director and General Producer Albina Mukhametzyanova (Альбина Мухаметзянова), with Albina also listed as CEO-equivalent. There is no disclosed parent company, no institutional investor, no venture capital or private equity backing, and no public listing. Ownership appears founder/management-held. The entity is registered as OOO (LLC) under Russian law (ОГРН 1177746462046, ИНН 7704411507).
YARKO Animation Studio firmographics
Firmographics- Name
- YARKO Animation Studio
- Legal name
- Общество с ограниченной ответственностью «Ярко»
- Website
- https://yarko.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YARKO Animation Studio is a private Russian multi-brand animation studio producing 2D/3D animated series, educational content, and feature films for children aged 0–12 and families, distributing primarily via RUTUBE and licensing characters for merchandise.
- Ownership category
- akta.pro rank
YARKO Animation Studio industry classification
Industry- Product category
- Children's Animation
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animated Series Production (TV/Streaming) (MPADACAG)
- akta.pro secondary industry
- Animated Feature Film Production (MPADACAH)
Keywords
Where YARKO Animation Studio is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
YARKO Animation Studio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Licensing and Merchandising: The company licenses its animated characters and content to third-party manufacturers and retailers. The licensing page offers licensing agreements for characters, suggesting revenue from royalties and licensing fees.
- Content Production Services: Production and production partnership services for animation content creation. The company offers end-to-end production capabilities from concept development to final delivery.
- Content Distribution: Distribution of animated content through RUTUBE platform and other digital channels. Content includes series, feature films, and educational specials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based commercial arrangements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
YARKO Animation Studio product offering
Product offeringCore offering
YARKO Animation Studio is a Russian multi-brand animation studio that creates, produces, and distributes original 2D/3D animated series and feature films targeted at children aged 0-12. The studio operates a portfolio of distinct branded properties spanning different age tiers and genres, with primary distribution via RUTUBE and other Russian online video platforms, complemented by a character licensing program for merchandise partners.
Product overview
YARKO Animation Studio is a multi-brand Russian animation company creating children's animated content with a unique approach to content creation and promotion. The company operates a portfolio of 10+ animated series/brands spanning various genres (adventures, comedy, fantasy, sports, educational, cyberpunk) targeting children from 0-12 years. Core brands include Дракошия, Живой гараж, Улётная доставка, Технолайк, Дракоша Тоша, Тикабо, Спорт Тоша, Команда МАТЧ, Шушумагия, and the feature film Доктор Динозавров. Additional educational projects include learning series based on existing brands (Дракошия. Обучалочки, Тикабо. Загадки, Тикабо. Клипы, Тикабо. Раскраска) and educational content about historical figures and safety. Content is distributed through RUTUBE and social media platforms. The studio offers licensing services for its intellectual property.
Differentiator
Problem solved
Functional benefit
Brands
- Дракошия (Drakoshiya): Animated series about magical dragons living in a cloud country. Adventures, comedy, fantasy genre targeting ages 3-5. 26 episodes, 5.5 minutes each.
- Живой гараж (Zhivoy Garazh)
- Улётная доставка (Uletnaya Dostavka)
- Технолайк (Tekhnolayk)
- Дракоша Тоша (Drakosha Toshi)
- Тикабо (Tikabo)
- Спорт Тоша (Sport Toshi)
- Команда МАТЧ (Komanda MATCH)
- Шушумагия (Shushumagiya)
- Доктор Динозавров (Doktor Dinosavrov)
Products and services
- Дракошия (Drakoshiya)
Quantifiable outcome
- 700+ million online views
- +3 more outcomes
Companies that use YARKO Animation Studio
Customer profileSegments4 records
Ideal customer profiles2 records
YARKO Animation Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
YARKO Animation Studio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- RUTUBEcoreRUTUBE serves as YARKO's primary content distribution platform. The partnership includes co-development of educational projects such as 'Лесенка знаний: мастерство' (Knowledge Ladder: Mastery), an animated quest series teaching children about professions developed by Peter the Great. YARKO content is prominently featured on RUTUBE's platform with dedicated channel and watch CTAs across all brand pages.
- 7 Дней (7 Days)minor'Яркое Детство' (Bright Childhood) is a joint project between YARKO animation company and the 7 Days website editorial team. The project presents honest, useful, and relevant information about parenting and children's content through animated characters familiar to children, delivered in an accessible format rather than dry facts and figures.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
YARKO Animation Studio competitors and assessment
Company assessmentEmerging players
- Guru Studio: Canadian animation studio producing kids' properties (Justin Time, True and the Rainbow Kingdom). Comparable as an indie studio with multi-brand family/kids' IP and a primary distribution partner (in their case, Netflix).
Broad incumbents
- Soyuzmultfilm: Russia's most established and state-affiliated animation studio with a deep legacy IP catalog (Cheburashka, etc.). Comparable to YARKO as a Russian animation producer serving children/family audiences, but with a much larger historical library and institutional backing.
- 9 Story Media Group: Canadian animation producer and rights owner of children's brands (Bluey, Wild Kratts). Comparable as a multi-brand kids' animation IP company with global distribution and licensing operations.
- Mondo TV: Italian-listed animation production and distribution group producing and licensing children's animated series globally. Comparable to YARKO in multi-property kids' IP management and licensing, but with international reach.
- WildBrain (DHX Media): Canadian kids' entertainment company managing large IP catalog (Peanuts, Teletubbies, Strawberry Shortcake) with licensing and distribution. Comparable IP-centric children's content monetization model.
Regional players
- CTB Film Company: Russian animation studio producing children's and family series such as "Beastie" and "Kid-E-Cats." Comparable niche multi-brand Russian studio targeting young children.
Direct peers
- Parovoz Animation Studio (Riki Group): Russian animation studio behind the "Smeshariki" (Kikoriki) franchise and other kids' properties. Direct peer as a Russian studio building a multi-property kids' IP portfolio with licensing at scale.
- Melnitsa Animation Studio: Largest independent Russian animation studio producing children's and family animated series and feature films. Directly comparable to YARKO as a Moscow-based studio targeting family audiences with serialized and theatrical animated content.
- Toonbox Animation: Russian-Canadian animation studio producing children's 3D CGI series with international distribution (Leo & Tig, Kikoriki 3D). Direct peer in kids' 3D animated series production.
- Wizart Animation: Russian animation studio producing family and children's animated feature films (Snow Queen franchise) with international distribution. Comparable to YARKO's feature film ambitions and children's content focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
YARKO Animation Studio social profiles
Digital presenceYARKO Animation Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
YARKO Animation Studio leadership team
Management profileNumber of profiles
Profiles5 records
YARKO Animation Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YARKO Animation Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YARKO Animation Studio
What does YARKO Animation Studio do?
YARKO Animation Studio is a Russian multi-brand animation studio that creates, produces, and distributes original 2D/3D animated series and feature films targeted at children aged 0-12. The studio operates a portfolio of distinct branded properties spanning different age tiers and genres, with primary distribution via RUTUBE and other Russian online video platforms, complemented by a character licensing program for merchandise partners.
Is YARKO Animation Studio a public or private company?
YARKO Animation Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YARKO Animation Studio founded?
YARKO Animation Studio was founded in 2020. It employs 51 to 100 people.
Where is YARKO Animation Studio based?
YARKO Animation Studio is headquartered in Moscow, Russia, in the Europe region.
How does YARKO Animation Studio make money?
Three revenue lines are on record. Licensing and Merchandising is the primary driver. The others are content Production Services and content Distribution.
Who are YARKO Animation Studio's main competitors?
Guru Studio is listed as an emerging player. Broad incumbents are Soyuzmultfilm, 9 Story Media Group, Mondo TV and WildBrain (DHX Media). CTB Film Company is listed as a regional player. Direct peers are Parovoz Animation Studio (Riki Group), Melnitsa Animation Studio, Toonbox Animation and Wizart Animation.
Does YARKO Animation Studio have an API?
No public API is recorded for YARKO Animation Studio.
What industry is YARKO Animation Studio in?
YARKO Animation Studio's product category is Children's Animation. Its primary akta.pro industry code is MPADACAG, Animated Series Production (TV/Streaming), with a secondary code of MPADACAH, Animated Feature Film Production. Its NAICS code is 512110 and its SIC code is 7812.