What Soyuzmult Film does

Soyuzmult Film (Союзмультфильм) is a Russian state-owned animation studio founded in 1936, headquartered in Moscow, that produces animated series and feature films for children and families. The studio controls a catalog of roughly 3,000 animated titles built over 90 years, including internationally recognized Soviet-era characters such as Cheburashka, Winnie the Pooh, Nu Pogodi!, Prostokvashino, and Umka. Its core production technology combines traditional and digital animation, supported by an on-site motion-capture studio, chromakey pavilion, sound recording studio, render farm, and 35mm/16mm film-scanning infrastructure, together with an AI Laboratory that uses third-party generative models (Midjourney, Stable Diffusion, DALL-E, Artbreeder, Kling, Nano Banana) for concept art, video, and audio work.

The company monetizes its IP through a diversified, multi-channel model. Revenue streams include content licensing and streaming rights via Okko.tv, YouTube, VK Video, and Vimeo; royalties from the proprietary Multilandia TV channel (15M+ monthly viewers); direct-to-consumer merchandise sales through the souzmult.ru online store and licensed third-party retailers; physical experiences operated through wholly owned subsidiaries SoyuzmultPark theme parks (Moscow VDNKh and Kazan), SoyuzmultClub children's centers, and SoyuzmultCafe (Domodedovo Airport); an Animation School for children; a Synergy University joint program for higher-education animation courses; and B2B rental of production equipment. The studio is a government state entity under Russian state ownership, with no disclosed private equity or venture backing, and revenue figures are not publicly disclosed. Recent 2026 activity includes the opening of an Animation Museum on the studio premises, an Sberbank co-branded children's bank-card partnership, a feature-film co-production with Atmosphere Cinema, a children's game co-developed with KB Production, and the first All-Russian 'Nu, AI, Pogodi!' neuro-animation competition, signaling continued build-out of both IP-driven commercial surfaces and AI-assisted production capabilities.

Name

Soyuzmult Film

Legal name

Союзмультфильм (Soyuzmultfilm)

Website

https://souzmult.ru

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Soyuzmult Film is a Russian state-owned animation studio founded in 1936 that produces animated series and feature films, monetizing a 3,000-title IP catalog through streaming, TV (Multilandia, 15M+ viewers), theme parks, children's clubs, merchandise, education, and a new AI-assisted production pipeline for children and family audiences.

Ownership category

akta.pro rank

Product category

Animation Production and Children's Entertainment

NAICS

Motion Picture and Video Production (51211), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

akta.pro secondary industries

3D Character Animation (MPAHACAB), Kids & Preschool Animation Production (MPADACAJ), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• Animation production
• Children's entertainment
• Themed parks
• Licensed merchandise
• Animation education

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Licensing and Streaming Rights: Licensing animation content to streaming platforms (Okko.tv), video platforms (YouTube, VK, Vimeo), and TV channels. Rights to use character images for various media.
2. Merchandise and Product Sales: Sale of branded merchandise including toys, sets (Prostokvashino-themed sets), and collectibles through own online store and partner retailers.
3. Theme Parks and Children's Centers: Revenue from SouzmultPark (theme parks at VDNKh Moscow and Kazan) and SouzmultClub (children's animation education and entertainment centers). SouzmultCafe themed food service.
4. Animation Education: Animation courses and higher education programs in partnership with Synergy University. Animation school programs for children.
5. Equipment Rental: Rental of production equipment including motion capture, sound recording studio, chromakey pavilion, color correction complex, render farm, and film scanners to external clients.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Soyuzmult Film is a state-owned animation studio that creates, produces, and distributes original animated series and feature films for children and families, leveraging an in-house AI Laboratory and traditional production infrastructure. Beyond content, the studio operates the Multilandia TV channel, themed parks (SoyuzmultPark), children's educational centers (SoyuzmultClub), a themed cafe (SoyuzmultKafe), and an animation school, complemented by branded merchandise sales and licensing of its character IP.

Product overview

Soyuzmult Film is a Russian state-owned animation studio founded in 1936, operating as a comprehensive entertainment company with a multi-platform portfolio. The core offering includes animated series (such as Orange Cow, Prostokvashino, Nu Pogodi!, Umka, Ludlville) and full-length animated films (including Cheburashka, Suvorov: The Great Journey, Chink: The Tailed Detective). Beyond content production, the company operates experiential venues including SoyuzmultPark theme parks (Moscow VDNKh and Kazan locations), SoyuzmultClub children's entertainment centers, and SoyuzmultKafe themed restaurants. The studio also runs the Multilandiya TV channel reaching 15+ million monthly viewers, an Animation School for children, and maintains an AI Laboratory for production innovation. The product portfolio is complemented by licensed merchandise and a recently opened Animation Museum.

Differentiator

Problem solved

Functional benefit

Brands

• СоюзмультПарк (SoyuzmultPark): Theme park featuring interactive attractions based on Soyuzmultfilm characters. Located at VDNKh in Moscow and in Kazan at Ak Bars Arena.
• СоюзмультКлуб (SoyuzmultClub)
• Школа анимации (Animation School)
• СоюзмультКафе (SoyuzmultCafe)
• Мультиландия (Multilandia)

Products and services

• SoyuzmultPark Theme Parks Interactive amusement parks featuring attractions created with advanced technologies, allowing visitors to experience animated worlds and immerse themselves in animation. Located at VDNKh in Moscow and in Kazan (Ak Bars Arena). Targeted at children and families.
• SoyuzmultClub Children's Centers Children's educational and entertainment center located at the Soyuzmult Film studio, offering animation courses, studio tours, birthday parties, and other events for children and families.
• Animation School Animation training program for children taught by experienced animator-educators, helping students create their first animated films. Offered at SoyuzmultClub and in partnership with Synergy University.
• Multilandia TV Channel Russian children's television channel broadcasting Soyuzmult Film animated series, classic cartoons, modern series, feature films, premieres, and educational programs. Reaches over 15 million viewers monthly.
• SoyuzmultKafe Themed Cafe Entertainment zone themed around the Prostokvashino animated series, including a themed cafe located at Domodedovo Airport.
• Animated Cartoon Catalog (Series Library) Extensive library of animated series including Prostokvashino, Nu Pogodi! Vacations, Orange Cow, Umka, Ludlville, Petya and Wolf Adventures, Krotixy, Zebra in a Cell, and others, spanning genres from adventure and educational to comedy and detective.
• Full-Length Animated Films Feature-length animated productions including Suvorov: The Great Journey, Cheburashka, and Chink: The Tailed Detective, distributed via streaming platforms (Okko.tv) and the Multilandia TV channel.
• Animated Character Merchandise Licensed consumer products featuring animated characters including toy sets (Foodtractor, Performance, Uncle Fyodor's Days, Prostokvashino Oven, Dad in the Kitchen, Tree House, Prostomobile), mini-figures, and branded merchandise sold via the studio's own online store and licensed partners.
• Animation Museum Museum facility opened at the Soyuzmult Film studio showcasing animation history, production techniques, and studio heritage.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Atmosphere of Cinema (Атмосфера кино)coreStrategic or Co-development Partner · 10 June 2026Joint presentation of the animated film 'Malusha and the Enchanted Tsarevich' with teaser poster and trailer released for the studio's 90th anniversary.
• SberbankcoreGTM or Marketing Partner · 8 June 2026Sber released children's bank cards featuring Soyuzmultfilm characters as part of the 90th anniversary celebration.
• Brothers Karavaev (Братья Караваевы)minorStrategic or Co-development Partner · 1 June 2026Launched joint project for children's 'Combo' sets with exclusive phone accessories (cases) featuring studio characters.
• KB Production (КБ Продакшн)minorStrategic or Co-development Partner · 20 May 2026New children's game 'Orange Cow: About Trains!' developed to introduce young users to the world of railway transport.
• Synergy University (Университет Синергия)coreStrategic or Co-development PartnerJoint animation courses and higher education programs for future animators, combining studio expertise with university resources.
• Multilandia TV ChannelcoreChannel Partner/ Reseller/ DistributorTV channel 'Multilandia' - country of good cartoons - broadcasting studio content, reaching 15 million viewers monthly.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Cartoon Saloon: Irish independent animation studio (Wolfwalkers, Song of the Sea) with a similar boutique studio profile producing hand-crafted, culturally-rooted children's animation. Comparable in scale and auteur-driven creative approach, though without Soyuzmultfilm's theme park and TV channel verticals.
• Studio Ghibli: Japanese animation studio with a similarly iconic, decades-spanning catalog of hand-crafted feature films beloved across generations. Comparable in its focus on auteur-driven, family-friendly animation and selective merchandising approach to a culturally significant IP library.
• Wizart Animation: Russian animation studio producing family feature films (The Snow Queen franchise) with international co-production and distribution. Comparable in market (Russia/CIS) and target audience (children/families), though more focused on export-oriented feature films than legacy IP management.
• Aardman Animations: British stop-motion and animation studio known for Wallace & Gromit, Shaun the Sheep, and other enduring clay/plasticine characters - directly analogous to Soyuzmultfilm's traditional puppet, drawing, and plasticine animation heritage. Mid-sized studio with strong IP licensing and merchandise arms.
• Laika: US-based stop-motion animation studio (Coraline, Kubo) comparable to Soyuzmultfilm in its emphasis on craft-driven animation techniques and family-oriented storytelling. Operates at a similar studio scale with a portfolio of original IP rather than franchise reboots.
• Melnitsa Animation Studio: Russian animation studio (Saint Petersburg) producing feature films and series including the Bogatyrs franchise. The closest Russian peer, operating in the same domestic market with comparable distribution through Russian streamers and similar government-adjacent positioning.

Broad incumbents

• DreamWorks Animation: Major animation studio with family-friendly franchises (Shrek, Kung Fu Panda, How to Train Your Dragon) operating a similar integrated model of feature films, TV series, merchandise licensing, and theme park partnerships (Universal). Comparable in audience demographic (children and families) and content style.
• Pixar Animation Studios: Feature-film animation studio (Toy Story, Finding Nemo) owned by Disney, operating a similar model of franchise-driven theatrical releases followed by merchandise, theme park integration, and short-form content. Comparable in brand IP catalog longevity and family audience focus.
• Walt Disney Animation Studios: Largest global animation studio with a multi-generational IP catalog (Mickey Mouse, Frozen, etc.) comparable in longevity and brand recognition to Soyuzmultfilm's Cheburashka-era catalog. Operates a far broader portfolio of parks, merchandise, TV channels, and theatrical distribution, but shares the integrated IP-to-experience business model.
• Nickelodeon Animation Studio: Major children's animation producer (SpongeBob, PAW Patrol, Dora) operating a TV-channel-driven distribution model analogous to Soyuzmultfilm's Multilandia channel. Comparable in children's programming focus, merchandise/licensing monetization, and multi-platform distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLPf2EPsgjY3yx097hH9EiAAgBW_uVoabW
• Xx.com/souzmultfilm_ru
• Facebookfacebook.com/soyuzmultfilm

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soyuzmult Film