Yateley
2day Microportals operates a UK network of local community information microportals, including the Yateley portal serving the GU46 postcode in Hampshire. The template-driven directory aggregates local news, events, services, and business listings, monetized through annual local advertising subscriptions starting at £37.50.
- Company typePrivate
- Founded2004
- HeadquartersTavistock, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yateley does
2day Microportals operates a network of web-based community information microportals across UK postcodes, with the Yateley portal (yateley.2day.uk) serving the GU46 postcode area in Hampshire, England. The platform aggregates local and national news (BBC feeds), events, accommodation listings, eating out, shopping, sport, weather, transport, and reference content into a postcode-customized site. The company has been operating continuously since 2004 and is headquartered at East Quither Farm, Milton Abbot, Devon.
The underlying technology is a proprietary microportal platform that delivers what the operator describes as '3-click access' to both local and global information through standardized templates. Each microportal is structured around fixed categories such as address book, accommodation, calendar, cars for sale, churches, cinema, eating out, food producers, historic photos, holiday cottages, jobs, schools, services and trades, shops, sports clubs, walking routes, and weather. No APIs, SDKs, integrations, mobile applications, or machine learning capabilities are disclosed. The Yateley portal has recorded 93,664 cumulative page hits, with 262 in the most recent month versus 325 in the prior month.
The business model relies on selling focused local advertising packages to local, regional, and national advertisers, with annual subscriptions starting at £37.50 per year targeting GU46 postcodes or the broader Hampshire area; a self-service coverage calculator is offered. Distribution is driven by organic SEO, local search, social media (X/Twitter), and word-of-mouth referrals. The company is privately held, with no disclosed institutional funding, parent company, leadership team, or M&A activity. The website prominently invites visitors to 'own this Microportal website,' indicating that individual microportals may be sold to local operators as franchise-like assets.
Yateley firmographics
Firmographics- Name
- Yateley
- Legal name
- 2day Microportals
- Website
- https://yateley.2day.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2day Microportals operates a UK network of local community information microportals, including the Yateley portal serving the GU46 postcode in Hampshire. The template-driven directory aggregates local news, events, services, and business listings, monetized through annual local advertising subscriptions starting at £37.50.
- Ownership category
- akta.pro rank
Where Yateley is headquartered
LocationHeadquarters
- HQ city
- Tavistock
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yateley business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Local Advertising Sales: The company generates revenue through selling advertising packages to local, regional, and national advertisers on community microportal websites. Pricing starts from £37.50 per year for focused local adverts targeting GU46 postcodes or Hampshire area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Local advertising package starting at £37.50 per year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Yateley product offering
Product offeringCore offering
Yateley is a community information microportal (yateley.2day.uk) operated by 2day Microportals, providing residents of the GU46 postcode area in Hampshire, UK with a single online destination for local news, events, services, accommodation, eating out, shopping, sport, religion, weather, and community directory listings. The platform monetizes primarily by selling focused local, regional, and national advertising packages (from £37.50 per year) targeted to specific postcodes.
Product overview
The Yateley Community Information Portal is a single local microportal website built on the 2day Microportals platform. It provides a directory of local information including news, events, accommodation, eating out, shopping, sport, religion, weather, transport, and various reference sections. The site aggregates live local and national news (BBC feeds) and offers categorized information pages for the Yateley area (postcode GU46 6AE). The platform operates as a content aggregation portal rather than a multi-module software product.
Differentiator
Problem solved
Functional benefit
Brands
- 2day Microportals: The platform and technology behind community microportals, providing templates and infrastructure for location-based community information sites.
Products and services
- Yateley Community Information Portal (2day Microportal)
Companies that use Yateley
Customer profileSegments2 records
Ideal customer profiles2 records
Yateley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yateley partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights2 records
Yateley competitors and assessment
Company assessmentDirect peers
- Checkatrade: UK directory for vetted local trades and services with reviews and lead generation. Comparable local services directory model, though focused specifically on trades rather than full community information.
- Thomson Local: UK local business directory offering postcode-based search and advertising for local services. Operates a directly comparable hyperlocal advertising model for UK SMBs.
- Nextdoor: Hyperlocal community platform connecting neighbors with local news, events, and business recommendations. Directly comparable to Yateley's community information portal model, operating at vastly greater scale across multiple geographies.
- Brown Book: Global local business directory offering free listings and advertising for SMBs. Comparable free/paid local directory model targeting micro-local advertisers.
- Yell.com: UK's leading local business directory and advertising platform offering postcode-based local search and paid listings. Closest direct comparable in terms of UK local directory model and SMB advertiser focus.
- Applegate UK: UK business directory providing company listings and local search. Directly comparable directory/advertising model for UK local businesses.
Emerging players
- Bark: Online marketplace connecting consumers with local service professionals. Comparable in connecting local services demand with local advertisers, though more lead-gen oriented than directory.
Broad incumbents
- Yelp: Global local business directory and review platform with advertising products for local businesses. Comparable local discovery/advertising offering, but at vastly larger global scale.
- Google Business Profile: Google's free local business listing platform with integrated Maps and advertising. Represents the dominant incumbent in local business discovery and a major competitive substitute for Yateley's directory offering.
- TripAdvisor: Global platform for local attractions, restaurants, and accommodation reviews. Overlaps with Yateley's eating out, accommodation, and attractions content but at global scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Yateley social profiles
Digital presenceYateley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yateley leadership team
Management profileNumber of profiles
Yateley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yateley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yateley
What does Yateley do?
Yateley is a community information microportal (yateley.2day.uk) operated by 2day Microportals, providing residents of the GU46 postcode area in Hampshire, UK with a single online destination for local news, events, services, accommodation, eating out, shopping, sport, religion, weather, and community directory listings. The platform monetizes primarily by selling focused local, regional, and national advertising packages (from £37.50 per year) targeted to specific postcodes.
Is Yateley a public or private company?
Yateley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yateley founded?
Yateley was founded in 2004. It employs 11 to 50 people.
Where is Yateley based?
Yateley is headquartered in Tavistock, United Kingdom, in the Europe region.
How does Yateley make money?
One revenue line is on record: local Advertising Sales.
Who are Yateley's main competitors?
Direct peers on record are Checkatrade, Thomson Local, Nextdoor, Brown Book, Yell.com and Applegate UK. Bark is listed as an emerging player. Broad incumbents are Yelp, Google Business Profile and TripAdvisor.
Does Yateley have an API?
No public API is recorded for Yateley.