Yellow Cabs South Australia Pty Ltd

What Yellow Cabs South Australia Pty Ltd does

Yellow Cabs South Australia Pty Ltd, doing business as 13cabs, is a private Australian taxi-booking operator headquartered in Adelaide with extended operations in New South Wales. The company runs a direct-to-consumer booking service accessible through three primary channels: an online booking platform at book.13cabs.com.au, a mobile application, and the memorable phone line 13 2227. These channels serve individual consumers seeking point-to-point transportation, including airport transfers and scheduled rides, and corporate accounts that book and bill taxi fares on company charge.

The underlying technology is a multi-tenant web and mobile booking platform capable of supporting region-specific branding and services across its operating geographies. Core product features include a four-step online booking flow (booking details, contact details, payment, driver instructions), a Fare Estimate Calculator that provides pre-booking cost transparency, and a Fixed Price Booking option that locks a fare with no additional charges for sedans carrying one to four passengers. Platform feature flags also indicate contemplated extensions such as parcel booking, executive-class vehicles, minimum-hour bookings, pre-authorization payments, and account-based ('book on account') corporate billing.

The business model is built on transaction-based revenue: fare revenue is generated per completed ride, with payment collected at the point of booking via card or charged to corporate accounts on-account. Pricing is usage-based for standard metered fares and unit-based for the Fixed Price option; specific rates are not publicly disclosed. Distribution is direct via the company's owned booking channels, with supplemental brand presence on Facebook, Twitter, and Instagram.

Name

Yellow Cabs South Australia Pty Ltd

Legal name

Yellow Cabs South Australia Pty Ltd

Website

https://yellowadelaide.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Cabs South Australia Pty Ltd (13cabs) is a private Adelaide-based taxi-booking operator serving individual consumers and corporate accounts in South Australia and New South Wales via an online booking platform, mobile app, and the 13 2227 phone line.

Ownership category

akta.pro rank

Product category

Taxi and Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310)

akta.pro primary industry

Dispatch / Call Center Taxi Services (THADAEAB)

Keywords

• Taxi booking services
• Passenger transportation
• Airport transfer services
• Corporate travel transport
• Fixed price taxi

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Taxi Fare Revenue: Transaction-based revenue generated from taxi fares charged to passengers for point-to-point transportation services. Payment collected at booking via card or charged to business accounts.
2. Fixed Price Bookings: Prepaid fixed-fare bookings where passengers lock in a price upfront, providing revenue certainty for the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

13cabs operates as a taxi booking and dispatch service in South Australia and New South Wales, providing point-to-point passenger transportation through an online booking platform (book.13cabs.com.au), a mobile application, and phone dispatch (13 2227). The service includes fixed price fares, scheduled rides, a fare estimate calculator, and corporate account billing for business customers.

Product overview

13cabs operates as a taxi booking service with a single integrated online booking platform. The core offering consists of the web-based booking system at book.13cabs.com.au, which combines ride scheduling, fare estimation via the Fare Estimate Calculator, and fixed price booking options into a unified user experience. The platform supports map and schedule views for planning trips, with the Fixed Price feature enabling passengers to lock in fares with no additional charges.

Differentiator

Problem solved

Functional benefit

Products and services

• 13cabs Taxi Booking and Transportation Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ingogo: Ingogo is an Australian taxi booking app that connects riders with licensed taxi drivers, making it a directly comparable technology-focused taxi competitor to 13cabs in the same regulated-taxi category.
• Ola (Australia): Ola operates an app-based rideshare service in major Australian cities, competing directly with 13cabs for on-demand passenger rides via a similar mobile booking and dynamic-pricing model.
• DiDi (Australia): DiDi operates rideshare services in Australia and competes with 13cabs in point-to-point passenger transport with its own app, driver network, and dynamic pricing in overlapping urban markets.
• Uber (Australia): Uber operates the dominant rideshare platform across Australia, including South Australia and New South Wales. It is the primary direct competitor to 13cabs in point-to-point passenger transportation with app-based booking.

Broad incumbents

• Cabcharge: Cabcharge is an established Australian taxi payment and service platform with broad national reach across the taxi industry. It is comparable to 13cabs as an incumbent in the licensed-taxi ecosystem, though it operates more as a payments/network player than a direct ride operator.

Regional players

• Silver Service Taxi: Silver Service Taxi is a long-established taxi network serving New South Wales, one of 13cabs' two operating geographies. It competes head-to-head for corporate and consumer rides in the Sydney metro area.
• Adelaide Independent Taxis: Adelaide Independent Taxis is a local taxi operator in 13cabs' home market of South Australia. It competes directly for the same Adelaide passenger rides and represents the closest same-geography peer.
• Suburban Taxis (Adelaide): Suburban Taxis is another licensed Adelaide-based taxi operator. It is comparable to 13cabs as a same-city competitor in point-to-point taxi service within South Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/13cabs
• Facebookfacebook.com/13cabs
• Instagraminstagram.com/13cabs
• LinkedInlinkedin.com/company/yellow-cabs-south-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Cabs South Australia Pty Ltd