Yellow Door (Solent)

What Yellow Door (Solent) does

Yellow Door (Solent) is a UK registered charity (No. 1111753, Company No. 5486084) founded in 1985 and headquartered at 30 Brookvale Road, Southampton, providing specialist therapeutic, support, and prevention services to anyone at risk from or affected by domestic abuse, sexual violence/abuse, or other forms of interpersonal harm across Southampton and Hampshire. The organisation operates a multi-service portfolio that includes Therapeutic Services, the ISVA (Independent Sexual Violence Advisors) Service, Domestic Abuse Support, Diversity & Inclusion Advocacy, a Gender Identity Therapy Service developed in collaboration with CAMHS, a Wednesday afternoon helpline, and the STAR Project for prevention and relationships education in schools. Sub-brands include the Frankie Service and the ReFrame Project, with structured programmes such as Pattern Changing, Bright Stars, and Parenting Programmes (ACE Recovery Toolkit, You & Me Mum) extending the offer to adults, children, and young people. There is no proprietary technology platform underpinning the services; delivery is human-led, trauma-informed, and conducted in person at the Southampton headquarters, by telephone, and via online self-referral.

The business model is non-commercial: all services are provided free of charge to service users, with no subscription, contract, or per-service pricing in place. Revenue is generated through a diversified mix of individual donations and community fundraising, corporate partnerships (including Sparks Commercials, CBRE, Lloyds Banking Group, and The Barbell Division), and grants from charitable trusts and foundations such as the Help to Create Hope Trust, Bernard Sunley Foundation, and Wolfson Foundation. The go-to-market is community-led, combining self-referrals via online forms, third-party referrals from partner agencies, school-based outreach through STAR, and earned media (e.g., BBC South Today coverage of the CEO). The organisation is led by CEO Nicci, supported by a Head of Fundraising and Communications, with a total headcount of 39.

Name

Yellow Door (Solent)

Legal name

Yellow Door (Solent)

Website

https://yellowdoor.org.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

UK registered charity providing free specialist therapeutic, advocacy, and prevention services for survivors of domestic abuse, sexual violence, and interpersonal harm across Southampton and Hampshire, funded by donations, corporate partnerships, and foundation grants.

Ownership category

akta.pro rank

Product category

Charitable Domestic Abuse and Sexual Violence Support Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

Keywords

• Domestic abuse support
• Sexual violence advocacy
• Trauma therapy services
• Survivor counselling support
• Abuse prevention education

Headquarters

HQ city

Southampton, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, community fundraisers, and supporters. Examples include individual fundraising efforts (Ezra's head shave raised £700) and community events.
2. Corporate Partnerships: Partnerships with local businesses for fundraising support and donations. Examples include Sparks Commercials, CBRE quiz events, and The Barbell Division.
3. Trust and Foundation Grants: Funding from charitable foundations for specific projects, such as the garden redesign funded by Help to Create Hope Trust, Bernard Sunley Foundation, and Wolfson Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Yellow Door (Solent) provides free, specialist therapeutic, advocacy, and prevention services to anyone at risk from or affected by domestic abuse, sexual violence/abuse, or other forms of interpersonal harm in Southampton and Hampshire. Core offerings include Therapeutic Services, Independent Sexual Violence Advisors (ISVA), Domestic Abuse programmes, Diversity & Inclusion Advocacy, a long-running Gender Identity Therapy Service, a Wednesday Helpline, and the STAR Project for prevention education in schools.

Product overview

Yellow Door (Solent) is a specialist charity providing a comprehensive range of therapeutic, support, and prevention services for people affected by domestic abuse, sexual violence, and interpersonal harm. The organization operates a multi-service model centered on core offerings including Therapeutic Services, the ISVA Service, Domestic Abuse Support, Diversity & Inclusion Advocacy, Gender Identity Therapy Service, and a Helpline. These are complemented by specialist programmes such as the Pattern Changing Programme, Bright Stars for young people, Parenting Programmes, and the STAR Project for prevention education. Additional services include the Frankie Service, ReFrame Project, Room Bookings, and Free Self Help Resources. The portfolio is unified in its mission to prevent and respond to domestic and sexual abuse through trauma-informed care.

Differentiator

Problem solved

Functional benefit

Brands

• STAR Project: Prevention and education project for young people challenging abuse, inequality and harmful gender norms, celebrating 25 years of impact in 2025.
• Frankie Service
• ReFrame Project

Products and services

• Therapeutic Services Specialist therapeutic (talking therapy) support for individuals affected by domestic abuse, sexual violence, or other forms of interpersonal harm, delivered in purpose-built therapy rooms at Yellow Door's Southampton headquarters.
• ISVA Service (Independent Sexual Violence Advisors) Emotional and practical support for survivors of unwanted sexual experiences, including advice on reporting to police and navigating the criminal justice process, delivered by specialist ISVAs for adults, children/young people, and male survivors.
• Domestic Abuse Support Expert support to survivors of domestic abuse through delivery of programmes and groups for adults, children, and young people, including one-to-one advice and structured group interventions such as Pattern Changing.
• Diversity & Inclusion Advocacy (DIA) Advocacy service that addresses barriers and improves access for those marginalised or disadvantaged due to language, disability, ethnicity, sexuality, faith, mental health, culture, communication, or immigration status, including harmful-practice support.
• Gender Identity Therapy Service Long-running group psychotherapy programme designed to support teenagers experiencing gender-related distress, developed through collaboration between CAMHS and Yellow Door.
• Helpline Telephone helpline providing support and guidance for people affected by domestic or sexual abuse, currently open Wednesdays between 2–5pm on 023 8063 6313.
• Prevention and Education (STAR Project) School- and community-based prevention education empowering young people to challenge abuse, inequality, and harmful gender norms, including Peer HERoes sessions, VAWG-focused workshops, and tailored sessions for SEN groups.
• Frankie Service Specialist therapeutic service offered by Yellow Door with a specific named focus, listed as a standalone offering on the Frankie Service page.
• ReFrame Project Project service focused on specific support needs of those affected by domestic and sexual abuse.
• Advice & Support Comprehensive advice and support services including ISVA support, Diversity & Inclusion Advocacy, and Domestic Abuse team support for survivors and referrers.
• Free Self Help Resources Free online self-help materials for individuals who are waiting for services or seeking immediate help with domestic or sexual abuse.
• Room Bookings Room hire service offering light, airy talking therapy rooms and spacious meeting rooms equipped with visual technology in central Southampton.

Quantifiable outcome

• Supported 4,709 service users in 2022 - highest number ever
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• 'a space' artsminorGTM or Marketing PartnerCommunity arts organization that ran International Women's Day exhibitions as creative fundraising projects. Raised £2,815 across two exhibitions through participatory art auctions, with proceeds shared between artists and Yellow Door. Partnership grounded the project in something important while being celebratory and creative.
• Sparks CommercialsminorGTM or Marketing PartnerCorporate partner that shared supportive messages for International Women's Day campaign, demonstrating commitment to Yellow Door's mission and values of collaboration, compassion, integrity, and inclusiveness.
• Lloyds Banking GroupminorGTM or Marketing PartnerHampshire and West Sussex team volunteered time for garden improvement at Yellow Door premises, including pressure washing, mowing, and tidying. Support helped improve outdoor space for service users and staff.
• Build by Just LimegrassminorOthersLocal contractor delivering the garden redesign project.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Galop: UK charity providing specialist support to LGBT+ survivors of sexual and domestic abuse; closely comparable niche-advocacy model to Yellow Door's Diversity & Inclusion Advocacy service.
• Respect: UK charity running perpetrator programmes and the Men's Advice Line for male survivors — direct functional peer to Yellow Door's Pattern Changing work and Male ISVA offering.
• Stop It Now! UK & Ireland: Helpline and prevention charity focused on sexual abuse prevention; directly comparable to Yellow Door's STAR Project prevention education and helpline delivery model.

Broad incumbents

• Rape Crisis England & Wales: National umbrella body coordinating specialist sexual violence support services, including ISVA-style advocacy that directly overlaps Yellow Door's ISVA service line.
• Women's Aid: National federation coordinating local domestic abuse services across the UK; comparable mission and survivor-support model, but federated national footprint versus Yellow Door's single-region direct delivery.
• Refuge: UK's largest domestic abuse charity operating refuges and national helpline services; comparable to Yellow Door on domestic abuse response but at national scale versus Yellow Door's regional Southampton/Hampshire model.

Emerging players

• Karma Nirvana: UK charity specialising in honour-based abuse and forced marriage; comparable advocacy and survivor-support model to a subset of Yellow Door's Diversity & Inclusion Advocacy caseload.

Regional players

• Hampton Trust: Hampshire-based charity delivering perpetrator programmes and whole-family domestic abuse interventions; most directly comparable regional peer overlapping with Yellow Door's catchment and Pattern Changing work.
• Aurora New Dawn: Another Hampshire/South Coast charity supporting survivors of domestic abuse, sexual violence, and modern slavery — most direct geographic peer to Yellow Door.
• Safeline: Charity providing sexual violence and rape support services in Oxfordshire and beyond; comparable ISVA-style advocacy and therapeutic service portfolio to Yellow Door, with a different regional base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC81MMEZv4M6FklBQ4t1X4qA
• Facebookfacebook.com/YellowDoorSolent
• LinkedInlinkedin.com/company/yellow-door-solent
• Instagraminstagram.com/yellowdoorsol

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Door (Solent)