Safeline
Safeline is a UK registered charity founded in 1994 that provides free, confidential, trauma-informed sexual abuse support services — including counselling, ISVA advocacy, national helplines, and prevention programmes — to survivors of all ages across England and Wales.
- Company typePrivate
- Founded1994
- HeadquartersWarwick, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Safeline does
Safeline is a registered charity (Registered Charity Number: 1070854, Registered Company Number: 3529271) founded on 8 March 1994 in Warwickshire, UK, by social worker Diane (Di) Shoreman. Operating as a specialist sexual abuse support agency, it delivers free, confidential, trauma-informed services to survivors of sexual abuse across England and Wales via face-to-face, telephone, video, email, live chat, and an iOS app. Its service portfolio spans one-to-one counselling and therapy, Independent Sexual Violence Advocate (ISVA) services including Children's ISVA, a National Male Survivor Helpline (since 2015, Ministry of Justice-funded), a National Telephone and Online Counselling Service (since 2017, Home Office-funded), Prevention and Early Intervention programmes for children aged 3–18, a self-guided 'Taste of Recovery' digital programme (2024), and fee-based specialist training for organisations.
The core technology is human-delivered trauma-informed practice, supplemented by multi-channel digital access (telephone, video, email, live chat, iOS app) and operational tools such as JustGiving for donations, Redbubble for merchandise, Survey Monkey for feedback, and Language Line for multilingual support. The organisation holds independent accreditations from Limeculture (ISVA and male survivor services) and the Helplines Partnership.
The business model is donation-dependent: Safeline provides all services free of charge to end users and is funded through a mix of government contracts (Ministry of Justice, Home Office), grants from trusts and foundations (Garfield Weston, National Lottery, Heart of England Community Foundation, Lloyds Bank Foundation, Clothworkers' Foundation, Souter Charitable Trust, Pilgrim Trust), corporate partnerships, individual donations, community fundraising, legacies and bequests, and merchandise sales. Its only fee-based revenue stream is Specialist Training Services delivered to organisations and professionals. Go-to-market is through referrals (self and third-party), national helplines, online channels, schools, and corporate outreach. The organisation is governed by a volunteer Board of Trustees under CEO Neil Henderson.
Safeline firmographics
Firmographics- Name
- Safeline
- Legal name
- Safeline
- Website
- https://safeline.org.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safeline is a UK registered charity founded in 1994 that provides free, confidential, trauma-informed sexual abuse support services — including counselling, ISVA advocacy, national helplines, and prevention programmes — to survivors of all ages across England and Wales.
- Ownership category
- akta.pro rank
Safeline industry classification
Industry- Product category
- Sexual Abuse Support Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)
- akta.pro secondary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
Keywords
Where Safeline is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Safeline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Individual donations, fundraising events, community fundraising, marathon runners, corporate fundraising activities.
- Corporate Partnerships: Corporate donations, cause-related marketing, gifts in kind, sponsorship of events, employee fundraising.
- Trusts and Foundations: Grants from foundations including Garfield Weston Foundation (£30,000), Heart of England Community Foundation (£10,000), National Lottery, and others.
- Specialist Training Services: Training services for organisations on sexual harassment prevention, workplace investigations, vicarious trauma, and supporting survivors. Fee-based professional training programmes.
- Government Grants: Funded by Ministry of Justice for National Male Survivor Helpline, Home Office for National Telephone and Online Counselling Service.
- Legacies and Bequests: Leave a gift in Will programme for legacy donations.
- Shop Sales: Merchandise sold through Redbubble with proceeds supporting services.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Safeline product offering
Product offeringCore offering
Safeline is a specialist sexual abuse support charity that delivers free, confidential, trauma-informed services to survivors of sexual abuse and those at risk across England and Wales. Its core services include one-to-one counselling and therapy, Independent Sexual Violence Advocate (ISVA) support, a National Male Survivor Helpline, National Telephone & Online Counselling for childhood sexual abuse survivors, Prevention & Early Intervention programmes for children, and bespoke Specialist Training Services for organisations. Services are delivered through face-to-face, telephone, video, live chat, email, and mobile app channels.
Product overview
Safeline is a specialist sexual abuse support charity offering a comprehensive portfolio of services for survivors and those at risk. The organisation provides counselling and therapy (face-to-face and remote), Independent Sexual Violence Advocate (ISVA) services, a National Male Survivor Helpline, National Telephone and Online Counselling, Prevention and Early Intervention programmes for children, and Specialist Training Services. Key digital offerings include the Taste of Recovery self-guided programme. Services are free, independent, confidential, trauma-informed, and available long-term throughout England and Wales.
Differentiator
Problem solved
Functional benefit
Products and services
- Counselling and Therapy Services
- Independent Sexual Violence Advocate (ISVA) Service
- National Male Survivor Helpline and Online Support Service
- National Telephone and Online Counselling Service
- Prevention and Early Intervention Services
- Specialist Training Services
- Specialist Medical and Forensic Support
Quantifiable outcome
- 14,124 hours of counselling provided in 2025/26
- +3 more outcomes
Companies that use Safeline
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Safeline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Safeline partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Jordans SolicitorscoreSafeline works in partnership with Jordans Solicitors to strengthen the support and advice given to survivors of abuse who are claiming compensation through the Criminal Injuries Compensation Scheme (CICA). Jordans provides legal expertise for compensation claims while Safeline provides emotional and practical support.
- Coronation StreetflagshipSafeline collaborated with Coronation Street on a storyline exploring the consequences of non-fatal strangulation during sex. The storyline follows a character who suffers a stroke caused by strangulation. Safeline provided expertise and guidance on the sensitive subject matter.
- Institute for Addressing Strangulation (IFAS)corePartnered with Safeline and Coronation Street to develop the storyline on strangulation, providing research and expertise on the dangers of strangulation during sex.
- The Stroke AssociationcorePartnered with Safeline and Coronation Street on the strangulation storyline, providing expertise on stroke-related medical aspects.
- LimeculturecoreAccreditation body for ISVA services. Safeline's counselling, ISVA, and Helpline & Online Support services hold independently accredited quality kite marks through Limeculture.
- Helplines PartnershipcoreIndustry body for helplines. Safeline is a member and holds the Helplines Quality Standard accreditation. Their CEO spoke at the 2025 Helplines Partnership Awards.
- The Survivors TrustcoreSafeline is a member of The Survivors Trust, a national umbrella body for specialist rape and sexual abuse support services.
- Warwick CastlecoreCorporate supporter that has hosted Safeline events including the 25th Anniversary drinks reception. Provides ongoing support for the charity.
- Nature's First AidminorCommitted to donate £1 for every order over £30 and developed a special 'Nature's Safeline Kit' product of which 10% goes to the charity.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Safeline competitors and assessment
Company assessmentRegional players
- CSA Centre (Centre of Expertise on Child Sexual Abuse): UK-wide centre of expertise on child sexual abuse focused on policy, practice, and research rather than direct service delivery. Comparable mission area (preventing and responding to CSA) and engagement with the same funder ecosystem.
Broad incumbents
- NSPCC (National Society for the Prevention of Cruelty to Children): Large UK children's charity running Childline and related services. Comparable in children's safeguarding, prevention programmes in schools, and Helpline delivery; competes for similar government and donor funding.
- Rape Crisis England & Wales: National umbrella body for specialist rape and sexual violence support services. Directly comparable to Safeline's mission of providing counselling, advocacy, and helpline services to survivors of sexual abuse across England and Wales.
- Victim Support: UK-wide charity providing support to victims of crime, including sexual violence. Comparable in service model (free, independent, confidential support and advocacy) and funding mix of government contracts and donations.
- Childline: NSPCC-operated national helpline for children and young people. Overlaps with Safeline's Prevention and Early Intervention work and national helpline delivery model for under-18 audiences.
Direct peers
- Galop (LGBT+ anti-abuse charity): UK specialist charity supporting LGBT+ victims of sexual abuse, hate crime, and domestic abuse. Comparable in providing specialist trauma-informed counselling, helpline, and advocacy for sexual violence survivors.
- Brook (sexual health and wellbeing charity): UK charity providing sexual health and wellbeing support to young people, including relationships and safeguarding education. Comparable in delivering prevention education in schools and youth-facing support.
- The Survivors Trust: Umbrella body for specialist rape and sexual abuse support services of which Safeline is a member. Closely aligned in accreditation standards, service portfolio, and target beneficiary populations.
- SurvivorsUK: UK charity providing specialist support for male survivors of sexual abuse. Direct competitor to Safeline's National Male Survivor Helpline, operating a similar counselling and online support model for the same beneficiary group.
- Stop It Now! UK & Ireland: Helpline and prevention service for people worried about their own or someone else's sexual behaviour towards children. Comparable in helpline-plus-prevention model and focus on preventing child sexual abuse.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Safeline social profiles
Digital presenceSafeline compliance and trust
Trust signalCompliance4 records
Safeline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safeline leadership team
Management profileNumber of profiles
Profiles17 records
Safeline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safeline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safeline
What does Safeline do?
Safeline is a specialist sexual abuse support charity that delivers free, confidential, trauma-informed services to survivors of sexual abuse and those at risk across England and Wales. Its core services include one-to-one counselling and therapy, Independent Sexual Violence Advocate (ISVA) support, a National Male Survivor Helpline, National Telephone & Online Counselling for childhood sexual abuse survivors, Prevention & Early Intervention programmes for children, and bespoke Specialist Training Services for organisations. Services are delivered through face-to-face, telephone, video, live chat, email, and mobile app channels.
Is Safeline a public or private company?
Safeline is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Safeline founded?
Safeline was founded in 1994. It employs 11 to 50 people.
Where is Safeline based?
Safeline is headquartered in Warwick, United Kingdom, in the Europe region.
How does Safeline make money?
Seven revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Partnerships, trusts and Foundations, specialist Training Services, government Grants, legacies and Bequests and shop Sales.
Who are Safeline's main competitors?
CSA Centre (Centre of Expertise on Child Sexual Abuse) is listed as a regional player. Broad incumbents are NSPCC (National Society for the Prevention of Cruelty to Children), Rape Crisis England & Wales, Victim Support and Childline. Direct peers are Galop (LGBT+ anti-abuse charity), Brook (sexual health and wellbeing charity), The Survivors Trust, SurvivorsUK and Stop It Now! UK & Ireland.
Does Safeline have an API?
No public API is recorded for Safeline.
What industry is Safeline in?
Safeline's product category is Sexual Abuse Support Services. Its primary akta.pro industry code is BPAGAAAG, Protection, Child Protection & Gender-Based Violence (GBV) Response, with a secondary code of BPAGAEAD, Domestic Violence & Abuse Support Services. Its NAICS code is 6241 and its SIC code is 8300.