Yellow Events

What Yellow Events does

Yellow Events SPRL is a Belgian full-service event agency headquartered in Louvain-la-Neuve, founded in 2005 by Pierre Lebrun. The company designs, organizes, and coordinates corporate events (staff parties, seminars, team buildings, inaugurations, conferences, galas), public-sector events (municipal festivals, environmental awareness campaigns, children's rights festivals under framework contracts with Fédération Wallonie-Bruxelles, Région Wallonne, Bruxelles Environnement, and various Communes), and private celebrations (weddings, birthdays, anniversaries). It also organizes trade-show stands and exhibitions. Its client base spans Belgian and multinational enterprises (Banque Triodos, GSK, L'Oréal, Thon Hotels, Lhoist, Coca-Cola, Siemens, Firmenich, IBA, Candriam, Linklaters) and Belgian/European public institutions.

The company differentiates on a sustainability-anchored service model, codified through the 'TREES Responsible Event' framework (a 160-criterion checklist co-developed with Yuluka in 2007) and an event-specific ecological footprint calculator built with WWF Belgium, Ecolife, and ADEME using the Bilan Carbone methodology. It co-developed proprietary event-management software with FUNDP / University of Namur integrating green-supplier scoring. Yellow Events owns a branded event-infrastructure fleet marketed through three sub-brand websites: Wild Tipi (giant tipis for outdoor events), Yellow Stage (mobile stages), and Yellow Dôme (geodesic domes). It also operates proprietary animations including Vellow Smoothie (bike-powered blender), Vellow Energy (pedal dynamo), a Solar Trailer (mobile photovoltaic generator with battery storage and educational panel), and synthetic Curling Tracks. It previously held EMAS and ISO 14001 certifications (2012–2015) and maintains an ongoing monthly tree-planting partnership with Graine de Vie that has produced 62,000+ trees.

Revenue mechanics are entirely project-based and quote-driven, with no public pricing tiers. Distribution is direct via the company website, dedicated sub-brand sites, phone/email, social media (LinkedIn, Facebook, Twitter), and public procurement tenders for government clients. The 14-person team (7–10 core members plus occasional job students) executes up to ~100 events per year, ranging from small private tipi celebrations to 450-attendee corporate shareholder days, with 64+ events delivered internationally across Belgium, France, and the Netherlands. The company is founder-owned and privately held, with no disclosed external investors.

Name

Yellow Events

Legal name

Yellow Events SPRL

Website

https://yellowevents.be

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Events is a Belgian full-service event agency in Louvain-la-Neuve that designs and coordinates sustainable corporate, public-sector, and private events, using proprietary branded infrastructure (Wild Tipi, Yellow Stage, Yellow Dôme) and a 160-criterion sustainable event framework for Belgian enterprises, government, and individuals.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Civic & Municipal Festivals (City Days, Public Celebrations) (MPAGAEAA)

akta.pro secondary industries

Anniversary & Milestone Celebration Services (HSACACAD), Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Event management services
• Corporate event planning
• Sustainable event design
• Outdoor event infrastructure
• Team building activities

Headquarters

HQ city

Louvain-la-Neuve (Ottignies-Louvain-la-Neuve)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Corporate Event Services: Full-service event design, organization, and coordination for corporate clients including staff parties, seminars, team buildings, inaugurations, conferences, and themed evenings. Revenue generated through project-based fees covering concept development, logistics, equipment rental, and on-site coordination.
2. Public & Festival Events: Organization of public-facing events including festivals, markets, and community celebrations for municipalities and government agencies. Often tender-based with multi-year framework contracts.
3. Private Events: Bespoke private celebrations including weddings, birthdays, and anniversaries under tipis or domes, generating revenue from event design, infrastructure rental, and coordination services.
4. Equipment Rental: Rental of tipis, domes, sibleys, mobile stages, solar trailers, Vellow bikes, and other branded equipment. Revenue generated through daily or per-event rental fees, often bundled with full-service event packages.
5. Animation Services: Standalone animation offerings including curling tracks, Vellow Smoothie, Vellow Energy, and custom activity design. Billed as individual modules or bundled with larger events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Yellow Events is a full-service event creation, organization, and coordination agency that designs and delivers corporate events, public festivals, and private celebrations, with a distinctive emphasis on sustainability. The company provides end-to-end event management including concept design, logistics, equipment rental of proprietary branded infrastructure (tipis, domes, mobile stages), and on-site coordination, complemented by custom-built animations (Vellow Smoothie, Vellow Energy, Solar Trailer, Curling Tracks) and a proprietary sustainable event management software.

Product overview

Yellow Events is a unified event creation, organization, and coordination service rather than a modular software platform. The company's portfolio comprises branded infrastructure products and animation activities that are offered as part of its event services. Core branded offerings include Wild Tipi (giant tipis for outdoor events), Yellow Stage (mobile stages), and Yellow Dôme (dome structures), all available for rental. Activity offerings include Vellow Smoothie (bicycle-powered smoothie stations), Vellow Energy (dynamo-powered electricity generation), a Solar Trailer (mobile solar power unit), and Curling Tracks. The company also developed a proprietary event planning software with sustainable management features in partnership with university researchers. Services span corporate events (personnel celebrations, seminars, team building, inaugurations, conferences), public events (concerts, exhibitions, festivals), and private events (weddings, birthdays).

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Tipi Giant tipis available for rental, designed for outdoor events such as corporate evenings, seminars, press conferences, family days, weddings, private parties, and festivals. Part of the agency's event infrastructure portfolio.
• Yellow Stage A mobile stage solution that can be transported directly to the event location, enabling performances, concerts, and celebrations in any chosen venue.
• Yellow Dôme (Yellow Dome) Dome structures available for rental to create unique event spaces for various occasions, including corporate events and private celebrations.
• Vellow Smoothie A bicycle-powered smoothie station where participants pedal to blend fresh, organic, seasonal ingredients into smoothies. Offered with an animator and all necessary equipment as a standalone entertainment or team-building activity.
• Vellow Energy A dynamo-powered bicycle that converts pedaling energy into electricity to power electronic devices, lighting, or phone charging. Suitable for inaugural gestures such as curtain raises or logo projections.
• Solar Trailer (Remorque solaire) A mobile solar trailer that generates its own energy and electricity through solar panels, storing power in four batteries with an energy controller. Features an educational panel explaining each component.
• Curling Tracks (Pistes de Curling) Synthetic curling tracks installed on flat surfaces, offering a fun, competitive activity for corporate events, seminars, or parties with simple rules and team scoring.
• Corporate Event Services Full-service event design, organization, and coordination for corporate clients including staff parties, seminars, team buildings, inaugurations, conferences, and themed evenings. Revenue generated through project-based fees covering concept development, logistics, equipment rental, and on-site coordination.
• Public & Festival Event Services Organization of public-facing events including festivals, markets, and community celebrations for municipalities and government agencies. Often tender-based with multi-year framework contracts.
• Private Event Services Bespoke private celebrations including weddings, birthdays, and anniversaries under tipis or domes, generating revenue from event design, infrastructure rental, and coordination services.
• Exhibition & Trade Show Stand Design Custom exhibition stand design, fabrication, and installation at trade fairs and professional salons across Belgium and internationally, including sustainable materials and reusable components.

Quantifiable outcome

• Up to 62,000 trees planted through monthly partnership with Graine de Vie
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Graine de ViecoreStrategic or Co-development Partner · 1 January 2015Monthly tree-planting partnership where Yellow Events supports the Graine de Vie reforestation association and plants trees with them. Over 62,000 trees have been planted through this initiative, which is promoted as part of Yellow Events' brand identity and included in client communications.
• FUNDP / University of Namur (Martin Mahaux, PReCISE Research Center)coreTechnology or Integration · 1 January 2011Co-development of proprietary event management software ('event manager') integrating sustainable event planning tools and a green supplier scoring system. The software was co-designed with the PReCISE Research Center, Faculty of Computer Science at the University of Namur, combining academic software engineering expertise with practical event industry knowledge.
• WWF Belgium & EcolifecoreStrategic or Co-development Partner · 1 January 2009Partnership to create an ecological footprint calculator adapted to the event industry. WWF provided environmental methodology and credibility; Ecolife contributed insurance/actuarial expertise for quantifying event impacts. The calculator enabled Yellow Events to measure and communicate the environmental performance of each event.
• ADEME (Agence de l'Environnement et de la Maîtrise de l'Énergie)coreStrategic or Co-development Partner · 1 January 2009A team member obtained ADEME's Carbon Assessment (Bilan Carbone®) license, enabling certified carbon impact calculations for events. ADEME's methodology provided a rigorous, internationally recognized framework for measuring and reducing event-related greenhouse gas emissions.
• Yuluka (Responsible Communication Agency)coreStrategic or Co-development Partner · 1 January 2007Joint creation of the 'TREES Responsible Event' concept, a comprehensive sustainable event framework systematizing 160 environmental and social criteria. Yuluka contributed the responsible communication expertise while Yellow Events contributed event operations knowledge. This partnership established the methodological foundation for Yellow Events' sustainability approach.
• Chambellan ProductionminorImplementation/ SI/ Consulting PartnerProduction partner for complex events, notably the 'Gentlemen Noceurs' noise awareness campaign (2013–2014) for Bruxelles Environnement and the Technical Trades Colloquium (2011–2014) for Région wallonne.
• ASBL Badje (Bruxelles Accueil et Développement pour la Jeunesse et l'Enfance)coreStrategic or Co-development PartnerLong-term collaboration on the 'En Avant!' (formerly Festival Zéro>18) children's rights festival for Fédération Wallonie-Bruxelles, spanning 8+ editions since 2015. Badje provides child welfare and youth development expertise that shapes the event's pedagogical dimensions.
• Festival Maintenant / Transition LLNminorStrategic or Co-development PartnerLogistics support for the first three editions of the Festival Maintenant (Transition initiatives festival) in Louvain-la-Neuve. Aligned with Yellow Events' sustainability values and community engagement mission.
• La Ronde des SaveursminorOthersCatering partner for events, notably the 50th anniversary celebration of Soditra Logistic (2017). Provides food services as part of Yellow Events' full-service event delivery.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopscotch Congrès: French full-service event and congress agency offering corporate events, conferences, and incentive programs. Comparable to Yellow Events in serving enterprise clients with bespoke event design, although operating at larger scale across France and internationally.
• Groupe Novelty: French event production and infrastructure company providing staging, audiovisual, and event equipment. Comparable to Yellow Events' owned infrastructure model (Yellow Stage, Wild Tipi, Yellow Dôme), though broader service scope and larger operational footprint.
• C2B Events: Belgian event agency offering corporate and institutional event organization across Belgium. Comparable in serving similar Belgian corporate and public-sector client base with bespoke event design.
• Freman: Belgian event agency specializing in corporate and public events with sustainability positioning. Most directly comparable Belgian peer to Yellow Events in terms of geography, target segments, and event types.

Broad incumbents

• GL Events: French-listed global event services group operating venues, providing event production, and managing exhibitions. Comparable to Yellow Events in event infrastructure and full-service delivery, though much larger and venue-owning, with broader geographic footprint.
• Reed Exhibitions: Global exhibitions and events organizer under RELX, producing trade fairs, conferences, and consumer events. Comparable in organizing public-facing events for governments and industry bodies (analogous to Lhoist, Région wallonne, Creative Wallonia mandates), but at much larger scale with proprietary venues.
• MCI Group: Geneva-headquartered global meetings, events, and association management firm serving associations, corporates, and governments worldwide. Broader scope and far larger headcount than Yellow Events, but directly comparable in providing full-service event design, sustainability advisory, and congress delivery.

Emerging players

• Wonder Agency: Benelux-based creative event and experience agency serving brand activations and corporate events. Comparable in creative event design for corporate clients, with a more brand-activation focus than Yellow Events' municipal/NGO work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yellowevents
• YouTubeyoutube.com/watch?v=-MSpQ7Njutw
• Facebookfacebook.com/yellowevents.be
• LinkedInlinkedin.com/company/yellow-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Events