Yellow Rooster Coffee Imports
Yellow Rooster Coffee Imports is a Florida-based specialty green coffee importer that sources relationship-driven lots from seven Latin American origins and sells them to roasters across North America, offering both standard and innovative co-fermented/processed SKUs priced per pound.
- Company typePrivate
- Founded2019
- HeadquartersClearwater, Florida, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Yellow Rooster Coffee Imports does
Yellow Rooster Coffee Imports is a privately held, Florida-based specialty green coffee importer founded in July 2019 by Jimmy Avendano, Stephanie Avendano, and Joel Eastlick. The company purchases green coffee from producer partners across seven Latin American origins (notably Colombia, Peru, Brazil, and Guatemala) and resells to coffee roasters across North America and historically New Zealand. It also provides logistics, governmental licensing, and working capital to move coffee from farm to roastery, and positions itself as a transparent, relationship-driven intermediary in a specialty supply chain that has historically been opaque.
The core product offering is green coffee beans priced per pound (ranging from $5.60/lb for regional Castillo lots up to $18.00/lb for premium Gesha and Sudan Rume varieties), with sample-sized SKUs (100g green, 50g roasted), full 52-lb sacks, and container-sized placements for volume-focused roasters. Distribution is supported by three warehouses (Florida headquarters/warehouse in Clearwater-Tampa, Continental Terminals in New Jersey since January 2024, and a Dupuy facility in Texas), with delivery via LTL freight, UPS Ground in custom double-walled boxes, or warehouse pickup. The company's technical differentiation centers on innovative processing methods — including co-fermentation, anaerobic fermentation, and osmotic dehydration — developed in collaboration with named producer partners such as Juan Puerta (Sens Coffee), Ana Maria Donneys (Primitivo Coffee), Edwin Noreña (Finca Campo Hermoso), and the Catatumbo Coffee Growers' Cooperative.
Revenue is generated through unit-based transaction fees on green coffee sales under a sales-led, relationship-driven GTM motion that combines direct outreach, in-person cupping events at the Tampa headquarters, education-led content marketing via the company journal, and trade show presence (SCA, CoffeeFest, Producer Roaster Forum). The customer base consists of specialty coffee roasters — primarily small craft operations but also larger volume accounts — segmented horizontally. As of 2025, the company of 7 employees is actively operating while navigating elevated coffee prices above $4.40/lb and has adjusted Colombian spot and forward booking pricing in response.
Yellow Rooster Coffee Imports firmographics
Firmographics- Name
- Yellow Rooster Coffee Imports
- Legal name
- Yellow Rooster Coffee Imports LLC
- Website
- https://yellowroostercoffee.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yellow Rooster Coffee Imports is a Florida-based specialty green coffee importer that sources relationship-driven lots from seven Latin American origins and sells them to roasters across North America, offering both standard and innovative co-fermented/processed SKUs priced per pound.
- Ownership category
- akta.pro rank
Yellow Rooster Coffee Imports industry classification
Industry- Product category
- Specialty Coffee Importing
- NAICS
- Coffee and Tea Manufacturing (311920)
- akta.pro primary industry
- Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)
Keywords
Where Yellow Rooster Coffee Imports is headquartered
LocationHeadquarters
- HQ city
- Clearwater, Florida
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Yellow Rooster Coffee Imports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Green Coffee Import and Sales: Yellow Rooster purchases green coffee beans from producers across Latin America and resells to roasters in North America and New Zealand. They provide logistics services, governmental licensing, and financial capital to move hundreds of thousands of pounds of coffee from farm to port to roastery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Green coffee pricing per pound |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Yellow Rooster Coffee Imports product offering
Product offeringCore offering
Yellow Rooster Coffee Imports is a green coffee importer that purchases specialty coffee beans from producers across Latin America (Colombia, Peru, Brazil, Guatemala) and resells them to roasters in North America and New Zealand. They provide logistics services, governmental licensing, and financial capital to move coffee from farm to port to roastery, with offerings ranging from 100g samples to full container-sized placements. The company offers both spot coffee and forward booking options, with a focus on innovative fermentation methods.
Product overview
Yellow Rooster Coffee Imports is a green coffee importing company that operates as a single unified platform connecting coffee producers across Latin America (Colombia, Peru, Brazil, Guatemala) to like-minded coffee roasters in North America and New Zealand. The core product offering is specialty green coffee beans sourced through relationship-driven partnerships with producers. The company offers green coffee samples (100g) and roasted samples (50g) for evaluation, along with full quantity orders including sacks (52 lb) and container-sized placements. Coffee offerings span multiple origins with diverse varieties (Castillo, Caturra, Pink Bourbon, Gesha, Sudan Rume, Sidra) and processing methods (washed, honey, natural, anaerobic, co-fermentation). Warehousing is available at company facilities in Florida, Continental Terminals in New Jersey, and Dupuy facilities in Texas and Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Coffee Bean Imports Green coffee importing service connecting coffee producers across Latin America (Colombia, Peru, Brazil, Guatemala) to coffee roasters in North America and New Zealand, providing logistics, governmental licenses, and financial capital.
- Sample Orders Green coffee samples (100g) and roasted coffee samples (50g) available for roasters to evaluate before purchasing full quantities.
- Full Quantity Coffee Orders Larger quantity coffee orders including green sacks (52 lb), roasted sacks, and container-sized placements for volume-focused roasters.
- Colombia Coffees Specialty coffee offerings from Colombia including Castillo, Caturra, Pink Bourbon, Gesha, Sidra, Sudan Rume varieties with washed, honey, natural, anaerobic, and co-ferment processing methods from producers like Juan Puerta, Edwin Noreña, Ana Maria Donneys, and Catatumbo Cooperative.
- Peru Coffees Specialty coffee from Peru including Gesha, Bourbon, Caturra varieties from producers like Germán Carranza Barboza, Romulo Huancas, and Esmérita Vásquez Ramírez.
- Brazil Coffees Brazilian specialty coffee offerings including pulped natural and washed process coffees from producers like Alex Sandro.
Companies that use Yellow Rooster Coffee Imports
Customer profileSegments1 record
Ideal customer profiles1 record
Yellow Rooster Coffee Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yellow Rooster Coffee Imports partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Continental Terminals (CTI)coreCTI is a warehousing partner in New Jersey that enables Yellow Rooster to reach Northeast corridor roasters more efficiently. Operational since January 22, 2024. A key advantage is the ability for roasters to consolidate orders with other importers working with CTI, promoting collaboration over competition.
- Catatumbo Coffee Growers' CooperativecoreBased in Norte de Santander, Colombia, the cooperative unites 2,400 producers who grow nearly half the region's coffee. With 17,000 member families supplying 27 million pounds in 2024, they offer fair prices, loans, farming supplies, and educational programs. Yellow Rooster visited in July 2025 to strengthen the partnership.
- Sens Coffee (Juan Puerta)coreFounded by Juan Puerta in Armenia, Quindío, Colombia. Juan developed the Osmotic Dehydration fermentation method and other innovative processes (Peach, Strawberry, Biofruit co-fermentations). His Finca La Sirena produces distinctive Castillo variety coffees using science-based approaches.
- Edwin Noreña / Finca Campo HermosocoreLife-long coffee grower, trained agronomist, instructor, consultant, Q-Grader, and Cup of Excellence judge. Edwin cultivates Gesha, Sidra, and Pink Bourbon varieties while maintaining a processing facility. His mossto fermentation techniques have achieved significant recognition in the specialty coffee world.
- Alpes Andinos Growers' AssociationcorePeruvian growers' association that provides members including Esmérita Vásquez and others with access to consulting, cupping, education, and other services, as well as discounts on tools and organic fertilizers. Eric Jara, Peru Cup Tasters Champion 2023, is a key contact and works with the association.
- Café Granja La Esperanza (CGLE) / Rigoberto HerreraminorWorld-renowned producer in Valle del Cauca, Colombia, and one of the earliest champions of organic and Gesha production. Their coffees have routinely placed in top slots in Roasting, Barista, and Brewer's competitions over 15 years. Connection made through former sales team member Felipe Paz.
- Ana Maria Donneys / Primitivo CoffeecoreProducer in Circasia, Quindío, Colombia, operating five farms under the Primitivo Coffee brand in honor of her grandfather. Developed innovative fermentation methods including Pink Ranger, Tropical Ranger, and Bloom Ranger. Partnership established after meeting at SCA Expo 2022 and reconnecting at PRF 2023.
- Eric JaraminorPeruvian Cup Tasters Champion 2023 who helps Yellow Rooster consolidate coffees during origin visits. Based in Cajamarca, he represents Peru in the 2024 World Tasters Championship in Chicago.
- Terra Brand / Wbeimar and Evelio LassocoreGrowers' association led by the Lasso brothers in southern Colombia, specifically Huila and Nariño regions. Delivers stability in cup and volume with lots like 'El Dulce' from La Unión and washed Castillo/Caturra blends from Saladoblanco.
- Coopiata CoopminorCoffee cooperative from Chapada Diamantina, Brazil, producing high-altitude coffees. Supplier of Alex Sandro's pulped natural Brazilian coffee used in the 2023 New Zealand Aeropress Championship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Yellow Rooster Coffee Imports competitors and assessment
Company assessmentDirect peers
- Crop to Cup Coffee Imports: Crop to Cup is a Brooklyn-based importer focused on transparent, relationship-driven specialty coffee sourcing from Latin America and East Africa. Its direct-trade model, producer partnerships, and roaster focus make it a close peer to Yellow Rooster's relationship-driven GTM.
- Cafe Imports: Cafe Imports is one of the largest specialty green coffee importers in North America, sourcing from dozens of origins and serving roasters across the US. It is the most directly comparable peer — both companies occupy the same specialty importer niche targeting quality-focused roasters with transparent supply chains.
- Royal Coffee: Royal Coffee is a longstanding specialty green coffee importer based in Oakland with deep producer relationships and extensive offerings from Latin America, Africa, and Indonesia. It directly competes for the same roaster customers with similar Latin American sourcing focus and cupping services.
- La Minita Coffee: La Minita is a specialty coffee importer with strong Latin American (particularly Costa Rica and Colombia) sourcing and long-term producer relationships. It serves roasters seeking premium, traceable green coffee — directly competing with Yellow Rooster for similar customer profiles.
- Ally Coffee: Ally Coffee is a specialty green coffee importer with strong Latin American sourcing and a focus on quality, transparency, and direct relationships. It targets the same specialty roaster segment as Yellow Rooster with similar origin coverage and pricing tiers.
- Red Fox Coffee Merchants: Red Fox is a boutique specialty green coffee importer known for relationship-based sourcing, transparent supply chains, and microlots from Latin America. It competes head-to-head with Yellow Rooster for premium roaster accounts emphasizing producer relationships and quality.
- Sustainable Harvest Coffee Importers: Sustainable Harvest is a specialty green coffee importer with a relationship-based, transparent supply chain model and Latin American origins. It targets quality-focused roasters with similar value propositions around direct trade and producer relationships.
Broad incumbents
- InterAmerican Coffee: InterAmerican Coffee is a large, established green coffee importer serving both specialty and commercial roasters across North America. It is a broad incumbent — overlapping with Yellow Rooster in specialty Latin American offerings but operating at significantly greater scale with broader catalog and infrastructure.
- Sucafina North America: Sucafina is one of the world's largest green coffee traders with a North American specialty division serving roasters. As a broad incumbent, it competes with Yellow Rooster in specialty green coffee but operates across commodity and specialty segments with vastly larger scale and origin diversification.
Emerging players
- Sweet Bloom Imports: Sweet Bloom is a smaller specialty green coffee importer with a focus on transparent sourcing and microlot offerings. It is an emerging player overlapping with Yellow Rooster in the boutique relationship-driven segment, though with a less developed Latin American book.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yellow Rooster Coffee Imports social profiles
Digital presenceYellow Rooster Coffee Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Rooster Coffee Imports leadership team
Management profileNumber of profiles
Profiles3 records
Yellow Rooster Coffee Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Rooster Coffee Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Rooster Coffee Imports
What does Yellow Rooster Coffee Imports do?
Yellow Rooster Coffee Imports is a green coffee importer that purchases specialty coffee beans from producers across Latin America (Colombia, Peru, Brazil, Guatemala) and resells them to roasters in North America and New Zealand. They provide logistics services, governmental licensing, and financial capital to move coffee from farm to port to roastery, with offerings ranging from 100g samples to full container-sized placements. The company offers both spot coffee and forward booking options, with a focus on innovative fermentation methods.
Is Yellow Rooster Coffee Imports a public or private company?
Yellow Rooster Coffee Imports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yellow Rooster Coffee Imports founded?
Yellow Rooster Coffee Imports was founded in 2019. It employs 1 to 10 people.
Where is Yellow Rooster Coffee Imports based?
Yellow Rooster Coffee Imports is headquartered in Clearwater, Florida, United States, in the North America region.
How does Yellow Rooster Coffee Imports make money?
One revenue line is on record: green Coffee Import and Sales.
Who are Yellow Rooster Coffee Imports's main competitors?
Direct peers on record are Crop to Cup Coffee Imports, Cafe Imports, Royal Coffee, La Minita Coffee, Ally Coffee, Red Fox Coffee Merchants and Sustainable Harvest Coffee Importers. Broad incumbents are InterAmerican Coffee and Sucafina North America. Sweet Bloom Imports is listed as an emerging player.
Does Yellow Rooster Coffee Imports have an API?
No public API is recorded for Yellow Rooster Coffee Imports.
What industry is Yellow Rooster Coffee Imports in?
Yellow Rooster Coffee Imports's product category is Specialty Coffee Importing. Its primary akta.pro industry code is AFAIAKAD, Coffee, Tea & Cocoa Trading/Wholesale. Its NAICS code is 311920.