Yélo Mobilités

Name

Yélo Mobilités

Legal name

SEMOp des Transports Rochelais

Website

https://yelo.agglo-larochelle.fr

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Public Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Transit and Ground Passenger Transportation (485), Special Needs Transportation (485991), School and Employee Bus Transportation (485410)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHAIAEAJ

Demand-Managed Urban Bus Services (Headway/Route Optimization within Fixed-Route Networks)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Urban Public Bus & BRT Operators

Keywords

• Public transit services
• Multimodal mobility
• Bike sharing
• Car sharing
• On-demand transport

Headquarters

HQ city

La Rochelle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public Transport Fares (Bus, Boat, TER): Revenue from single-ride tickets (1.50€), 10-ride packs, and time-limited tickets (Tribu 1-day at 5€, 3-day at 12€). Tickets sold onboard, via app, e-boutique, machines, and ~70 merchant points of sale.
2. Subscription and Monthly/Annual Passes: Libertée monthly/annual passes for unlimited access to bus, P+R, TER, boats, and TAD. Young persons (-26 years) annual pass at 100€. Solidarity pricing for low-income households (QF≤650€) and bursary students (échelons 5–7) at 70€/year.
3. Yélomobile Car-Sharing: Revenue from per-minute (0.17€ for TN electric mini-citadines), hourly (3–4€/hour), daily (27–38€/day), and weekly (150–210€/week) car rental, plus per-km charges beyond 100km for toit jaune vehicles. Fuel/charging and insurance included.
4. Bike Rental (Long-Duration): Monthly (5€/month) or annual (50€/year) rental of mechanical or electric-assist bikes for adults; 5€/month or 50€/year for children's bikes, inclusive of maintenance.
5. Parking-Relais (P+R) Fees: Park-and-ride facilities (Beaulieu, ILLICO Greffières, ILLICO Vieljeux, Saint-Rogatien, Simone Veil) charge parking fees. Free on first Saturday of each month.
6. Group Transport Tickets: Group tickets for schools and social centers: 36-person group ticket at 19€, 18-person group ticket at 10€, and zonal coach transport at 90–155€/round-trip.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Yélo Mobilités operates the integrated public transport network for the La Rochelle agglomeration (28 communes), providing bus services across 19 lines, on-demand transport (Yélo à la Demande, Yélo la Nuit, Yélo Flex), bike-sharing and long-duration bike rental, electric and hybrid car-sharing (Yélomobile), park-and-ride facilities, and maritime ferry services (Passeur/Bus de Mer), with regional TER train integration and a unified Carte Yélo-Modalis mobility card. The service is offered under a 6-year public service concession that began on January 1, 2025.

Product overview

Yélo Mobilités operates as a unified multi-modal mobility platform for the La Rochelle agglomeration (28 communes), combining 19 bus lines, on-demand transport services, bike sharing, car sharing, park-and-ride facilities, and maritime ferry services. The ecosystem integrates multiple complementary transport modes including core bus network (Réseau de Bus), demand-responsive services (Yélo à la Demande, Yélo Flex, Yélo la Nuit), active mobility (Libre-service Vélos, Location Longue Durée, Vélos-parcs), shared mobility (Yélomobile), and integrated rail (TER). Supporting services include ticketing infrastructure (DAT machines, Yélo Futé post-payment), accessibility services (ISIGO for reduced mobility), and social pricing programs. The platform is accessible via mobile app with QR code validation, contactless bank card payment, and integration with regional partners including Modalis and Citiz networks.

Differentiator

Problem solved

Functional benefit

Brands

• Yélomobile: Car sharing service with electric and hybrid vehicles available 24/7
• ISIGO
• Yélo la nuit
• Yélo Flex
• Yélo Futé
• Navette Cœur de Ville
• Yélo à la Demande

Products and services

• Réseau de Bus Yélo Core bus network service covering 19 lines across 28 communes of the La Rochelle agglomeration, including ILLICO express lines, regular lines, and school lines, for residents, commuters, and visitors.
• Yélo à la Demande (TAD) On-demand transport service operating in western and southern areas of the territory through TAD 30, 31, 32, and TAD 21 on Saturdays, requiring advance reservation for underserved areas.
• ISIGO Specialized transport service for people with reduced mobility (PMR) requiring a valid disability card, offering 4 trips per day Monday through Sunday 6h-21h.
• Yélo la Nuit Night-time on-demand transport service operating Thursday through Saturday and holiday eves from 21h to 6h, connecting 145 designated stops to La Rochelle city center.
• Yélo Flex Autonomous electric shuttle on-demand service operating Monday through Saturday 7h-20h across 10 communes and 35 stops, requiring 15-minute advance booking via app.
• Libre-service Vélos Bike sharing service with mechanical and electric-assist bikes available at stations throughout the agglomeration, accessible via app or badge, serving commuters and visitors.
• Location Longue Durée Long-term bike rental service offering mechanical and electric bikes for extended periods (5€/month or 50€/year adults; 5€/month or 50€/year children), with subscription options including free 30-minute daily usage for bus subscribers.
• Vélos-parcs Secure covered and uncovered bike parking facilities throughout the network, with e-bike charging stations, cargo bike spots, and maintenance equipment at select locations including Christiane Faure (31 spaces) and Châtelaillon-Plage (40 spaces).
• Yélomobile Car sharing service offering 100% electric and hybrid vehicles (Smart, Spring, Toyota, Peugeot, Renault, Hyundai, Dacia) via round-trip (toit jaune) and free-floating (toit noir) models with hourly, daily, and weekly rental options, with access to 200+ French cities via Citiz.
• Parkings-relais (P+R) Park-and-ride facilities at strategic locations (Beaulieu, ILLICO Greffières, ILLICO Vieljeux, Saint-Rogatien, Simone Veil) connecting private vehicles to public transport, free on the first Saturday of each month.
• Passeur / Bus de Mer Maritime ferry and sea bus services connecting Port des Minimes, Médiathèque, and Vieux Port, with group reservations required, operated by Transdev Maritime La Rochelle.
• Navette Cœur de Ville Free 100% electric city center shuttle operating every 15 minutes, connecting major points of interest and parking areas, accessible to persons with reduced mobility, funded by unpaid parking revenues.
• TER dans l'Agglomération Regional train (TER) integration allowing Yélo tickets and subscriptions to be valid on six stations within the La Rochelle agglomeration (La Rochelle, Porte Dauphine, Aytré-Plage, Angoulins-sur-Mer, Châtelaillon-Plage, La Jarrie), with combined Yélo+TER joint subscriptions at 20% discount.
• Lignes de Nuit Night bus network (N1, N2, N3) operating Friday and Saturday evenings from 22h to 1h, connecting La Pallice, Aytré, Mireuil, Villeneuve, Lagord, and Les Minimes.

Quantifiable outcome

• Children under 11 in primary schools travel free on all Yélo services from September 2025
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TransdevcoreStrategic or Co-development Partner · 1 January 2025Transdev, acteur mondial de la mobilité (global mobility operator), is a co-shareholder in SEMOp des Transports Rochelais alongside the Communauté d'Agglomération de La Rochelle. Transdev co-founded the Yélo Mobilités SEMOp entity, contributing operational expertise and international best practices to the network's management since January 2025.
• CitizcoreChannel Partner/ Reseller/ DistributorCitiz is the cooperative car-sharing operator that operates Yélomobile under a delegation of public service. Citiz manages the Yélomobile fleet (round-trip toit jaune and free-floating toit noir vehicles), billing, maintenance, and customer support. Yélomobile members also get access to 200+ Citiz locations across France.
• Communauté d'Agglomération de La RochellecoreStrategic or Co-development PartnerThe Communauté d'Agglomération de La Rochelle is the concédant (concession grantor) and public authority behind Yélo. It created the SEMOp Yélo Mobilités, owns the Yélo brand, and oversees network policy, fares, and service obligations. The concédant funds network infrastructure (bus lanes, P+R, bike parks, cycling paths) and sets strategic transport priorities.
• SNCF (TER Nouvelle-Aquitaine)coreStrategic or Co-development PartnerSNCF operates regional TER trains within the La Rochelle agglomeration (6 stations). Yélo subscriptions are valid on TER trains within the agglo, with validation at platform validators. Combined Yélo+TER joint subscriptions are available at a 20% discount on the Yélo portion, sold at SNCF guichets.
• AirwebminorOthersAirweb (1 rue Royale, Saint-Cloud, capital 427,794€) is the website hosting provider and IT systems operator for yelo-larochelle.fr, managing site infrastructure, uptime, and technical delivery of the digital customer experience.
• Transdev Maritime La RochelleminorImplementation/ SI/ Consulting PartnerTransdev Maritime La Rochelle operates the boat services (Passeur and Bus de Mer) for Yélo. Groups must book boat trips via Transdev Maritime's dedicated email ([email protected]). Transdev Maritime manages vessel operations, maritime safety, and group logistics.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RATP Dev: Subsidiary of RATP Group operating urban and intercity public transport networks globally under concession. Same business model as Yélo (operating under delegated public service contracts) and a direct rival for French regional concessions.
• Keolis: SNCF-owned public transport operator running bus, tram, and metro networks under delegated service contracts across France and internationally. Comparable as a competitor for French agglomeration concessions and as a benchmark for Yélo's SEMOp economics.
• Citiz: Cooperative car-sharing operator managing the Yélomobile fleet under delegation. Directly comparable on the car-share sub-product and on cooperative / delegated-service operating model.
• Transdev: Global public transport operator and co-shareholder of Yélo Mobilités SEMOp. Operates buses, trams, ferries, and on-demand services worldwide under concession contracts — directly comparable business model and concession economics.
• CTS (Compagnie des Transports Strasbourgeois): Public transport operator for the Strasbourg Eurométropole, running bus and tram networks under delegated management. Similar mid-size French agglomeration operating context to La Rochelle.
• TAN (Semitan, Nantes): Public transport operator of the Nantes metropolitan area, integrating bus, tram, and Bicloo bike-share under a single brand and ticketing system. Comparable in scale, multimodal integration, and partnership-driven operating model.
• Tisséo Collectivités: Public transport organizing authority and operator for the Toulouse metropolitan area, integrating metro, bus, tram, and on-demand services. Comparable as a mid-size French agglomeration multimodal network operating under delegated public service.

Regional players

• Vélib' Métropole: Large-scale docked bike-share system in the Paris Métropole. Comparable as a benchmark for station-based bike-share operating model, pricing tiers, and the role of bike-share inside a multimodal public transport offering.

Broad incumbents

• Keolis La Rochelle (historical operator): Previous operator of the La Rochelle public transport network before the 2025 SEMOp handover. Comparable as a benchmark for the inherited operating contract that Yélo Mobilités must now outperform.

Emerging players

• Modalis: Regional multimodal mobility application in Nouvelle-Aquitaine that integrates Yélo titles and timetables. Comparable as a regional MaaS aggregator that may either complement or disintermediate Yélo's direct customer relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yelomobiliteslarochelle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yélo Mobilités