Yeni - Soho, London
Yeni is a Michelin Guide-listed modern Turkish restaurant in Soho, London, founded in January 2019 by chef-owner Civan Er, serving Anatolian-inspired open-fire cuisine on British produce across à la carte, tasting menus, private dining, and off-site catering for individual diners, groups, and corporate event hosts.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Yeni - Soho, London does
Yeni is a privately held, chef-owned fine dining restaurant located at 55 Beak Street in Soho, London, opened in January 2019 by Civan Er as the London extension of his Istanbul flagship Yeni Lokanta (founded 2013). The restaurant delivers a single-site Anatolian-inspired tasting experience, with a 60-cover ground floor dining room and a fully private 34-cover upstairs room, applying traditional Turkish open-fire techniques (oak in a Josper oven) to seasonal British produce. The product surface is menu-led and modular, comprising an à la carte menu (mains £25–41), a £96 tasting menu (with a vegetarian counterpart), £82 group set menus, a bar/high-chairs menu, and a wine and cocktail program including Turkish selections.
Yeni operates a direct-to-consumer go-to-market, accepting walk-ins, online reservations via SevenRooms for parties up to 16, and email enquiries for private dining and off-site catering. Revenue streams are diversified across dine-in covers, private dining and events, gift vouchers sold through the Gift Pro e-commerce platform, and bespoke off-site catering (corporate lunches, weddings, press launches, brand activations, and full-restaurant exclusive hire). Pricing is in GBP, with no service charge applied. Distribution is intentionally single-location in London, with a sister site in Beyoglu, Istanbul, providing cross-border brand lineage but no integrated operations.
The customer base is a long tail of food enthusiasts, groups, corporate event hosts, and vegetarian diners, validated by 2,526 Google reviews at an EXCELLENT rating and third-party endorsements including Michelin Guide listing, World's 50 Best Restaurants Discovery Series feature, and Resy's Best Private Dining Rooms selection. Marketing is digital-first and organic: Instagram (@yenisoho), content marketing via a blog, SEO around Turkish and private-dining keywords, and earned media from review platforms and industry lists. The technology stack is intentionally light—SevenRooms, Gift Pro, and Google Maps—reflecting a hospitality business where brand, talent, and culinary execution are the primary value drivers rather than software or data assets.
Yeni - Soho, London firmographics
Firmographics- Name
- Yeni - Soho, London
- Legal name
- Yeni
- Website
- https://yeni.london
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yeni is a Michelin Guide-listed modern Turkish restaurant in Soho, London, founded in January 2019 by chef-owner Civan Er, serving Anatolian-inspired open-fire cuisine on British produce across à la carte, tasting menus, private dining, and off-site catering for individual diners, groups, and corporate event hosts.
- Ownership category
- akta.pro rank
Yeni - Soho, London industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where Yeni - Soho, London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Yeni - Soho, London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from à la carte dining, tasting menus, and group set menus served at the restaurant. Customers pay per person for their dining experience including food and beverages.
- Gift Vouchers: Sale of gift vouchers available for purchase online through a third-party gift voucher platform, redeemable at the restaurant.
- Private Dining & Events: Revenue from hosting private dining events, corporate dinners, celebrations, and exclusive hires. Includes bespoke menu offerings and dedicated service teams.
- Catering & Private Hire: Off-site catering services for corporate lunches, team dinners, private home events, weddings, press launches, and influencer events. Can include on-site service and chef-led presentations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Tasting Menu at £96 per person |
| Subscription | Pay-as-you-go | Vegetarian Tasting Menu at £96 per person |
| Subscription | Pay-as-you-go | Group Set Menus at £82 per person |
| Unit Pricing | Pay-as-you-go | À La Carte Menu |
| Unit Pricing | Pay-as-you-go | Bar/High Chairs Menu |
| Unit Pricing | Pay-as-you-go | Wine and Cocktails |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Yeni - Soho, London product offering
Product offeringCore offering
Yeni is a Michelin Guide-listed modern Turkish restaurant in Soho, London that serves Anatolian-inspired cuisine prepared using open-fire oak cooking techniques in a Josper oven applied to British produce. The restaurant operates multiple menu formats including À La Carte, Tasting Menu (£96/person), Group Set Menus (£82/person), Vegetarian/Vegan options, and a Bar Food menu, complemented by a wine and cocktail program. Supplementary offerings include private dining for up to 34 guests, off-site catering and private hire, and gift vouchers sold through a third-party platform.
Product overview
Yeni is a Michelin Guide modern Turkish restaurant in Soho, London, operated by chef-owner Civan Er. The restaurant offers a unified dining experience centered on Anatolian-inspired cuisine rooted in Istanbul traditions and open-fire cooking techniques applied to finest British produce. The core offering consists of multiple menu formats: À La Carte Menu (featuring signature dishes like yeni mantı and grilled aubergine), Tasting Menu (£96 per person with seasonal dishes), Vegetarian & Vegan Menu, Group Set Menus (£82 per person for sharing), Bar Food Menu, and an extensive Wines & Cocktails program. Supplementary services include Private Dining (up to 34 guests in dedicated room), Catering & Private Hire for off-site events, Gift Vouchers, and Reservations via SevenRooms platform. The restaurant opened in January 2019, following Civan Er's acclaimed Istanbul restaurant Yeni Lokanta (2013).
Differentiator
Problem solved
Functional benefit
Products and services
- À La Carte Menu Full restaurant menu featuring Anatolian-inspired dishes for individual diners, including signature plates like yeni mantı (dumplings), grilled aubergine with Colston Bassett and figs, and gibraltar octopus with tarama and grapefruit. Includes starters (£16-24), main courses (£25-41), and desserts (£9-12), with a Lunch & Pre-Theatre menu at £24.
- Tasting Menu Curated individually-served tasting experience at £96 per person featuring seasonal dishes such as orkney scallops with muhammara, oak-roasted organic lamb, paired with açma bread and smoked butter, with a choice of dessert. Vegetarian version also available at the same price.
- Group Set Menus Sharing set menus at £82 per person designed for groups, featuring dishes like fried kelle cheese, spicy carrot & walnut tarator, organic Welsh lamb shoulder, and signature desserts. Vegetarian version available.
- Vegetarian & Vegan Menu Thoughtfully designed vegetarian and vegan dishes including dried aubergine dumplings, vine leaf tempura with chestnut mushrooms, mammole artichokes, and crispy kadayıf with sahlep ice cream. Available as part of the dining experience and as a standalone vegetarian tasting menu at £96 per person.
- Bar Food Menu High-chairs-only bar menu featuring small plates and bar bites such as purple aubergine skewers, Lebanese smashed cucumbers, chickpea mushroom fritters, grilled beef köfte, and baklava desserts, with items ranging from £6 to £18.
- Wines & Cocktails Extensive beverage program including wine list with bottles from £36-169, by-the-glass options starting at £7.5, cocktails from £10-15, raki from £11 (50ml) to £76 (350ml), beer, and no-alcohol options. Features Turkish wines alongside international selections and signature cocktails.
- Private Dining Private dining room experience seating up to 34 guests with bespoke menus and dedicated service. Features warm wood, ceramic tiles, and acid-green pendant lighting. Suitable for celebrations, business dinners, and intimate gatherings, with required email enquiry for booking.
- Catering & Private Hire Off-site catering services for corporate lunches, team dinners, private home events, weddings, press launches, and brand activations. Offers bespoke menus, meze platters, and full-course options with optional chef-led presentations. Full restaurant exclusive hire also available.
- Gift Vouchers Gift vouchers available for purchase in customizable values through the Gift Pro third-party platform, perfect for birthdays, anniversaries, or special occasions, redeemable at the restaurant.
Quantifiable outcome
- Rated EXCELLENT based on 2,526 Google reviews
Companies that use Yeni - Soho, London
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Yeni - Soho, London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Yeni - Soho, London partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Yeni - Soho, London competitors and assessment
Company assessmentDirect peers
- The Palomar: Modern Middle Eastern/Mediterranean restaurant in Soho, London. Comparable on ethnic cuisine positioning in the same Soho submarket, premium casual-to-fine-dining service model, and sharing menu format.
- Berenjak: Iranian/Persian restaurant in Soho, London with open-fire grilling. Comparable on regional Middle Eastern/Anatolian-inspired cuisine, open-fire cooking technique, and Soho location with similar fine-dining pricing.
- Çiya Sofrası: Anatolian/Turkish restaurant in London. Comparable on Turkish cuisine specialization in London though operating at a more accessible, traditional price point than Yeni's premium fine-dining model.
- Yeni Lokanta: Sister restaurant in Beyoglu, Istanbul opened by the same chef-owner Civan Er in 2013. Directly comparable on cuisine (modern Turkish), technique (open-fire), and target customer (food enthusiasts), and featured in the World's 50 Best Restaurants discovery series.
- Gymkhana: Michelin-starred Indian fine-dining restaurant in Mayfair, London. Comparable on Michelin-recognized ethnic cuisine fine-dining in London, premium tasting menu pricing, and similar affluent food-enthusiast customer base.
- Mangal 2: Well-known Turkish restaurant in Dalston, London offering Anatolian cuisine. Comparable on Turkish cuisine positioning in London, though operating at a more casual, lower price point than Yeni's fine-dining model.
Broad incumbents
- Blacklock: London restaurant group specializing in open-fire grilling and sharing plates. Comparable on open-fire cooking technique and sharing menu format, though operating at a more accessible casual-dining price point across multiple London locations.
- Hide: High-end fine-dining restaurant in Mayfair, London by Ollie Dabbous. Comparable as a premium London tasting-menu restaurant targeting affluent diners, though more broadly European in cuisine rather than Turkish-specific.
- Sketch (Lecture Room & Library): Two-Michelin-starred fine-dining restaurant in Mayfair, London. Comparable on Michelin-recognized premium London dining, tasting-menu structure at similar price points, and destination dining positioning.
Regional players
- Circolo Popolare: Italian trattoria-style restaurant in London with strong review-driven discovery and broad appeal. Comparable as a Soho/West End dining destination with strong social media presence and group/private dining appeal, though operating in Italian rather than Turkish cuisine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yeni - Soho, London social profiles
Digital presenceYeni - Soho, London compliance and trust
Trust signalCompliance1 record
Yeni - Soho, London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeni - Soho, London leadership team
Management profileNumber of profiles
Profiles1 record
Yeni - Soho, London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeni - Soho, London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeni - Soho, London
What does Yeni - Soho, London do?
Yeni is a Michelin Guide-listed modern Turkish restaurant in Soho, London that serves Anatolian-inspired cuisine prepared using open-fire oak cooking techniques in a Josper oven applied to British produce. The restaurant operates multiple menu formats including À La Carte, Tasting Menu (£96/person), Group Set Menus (£82/person), Vegetarian/Vegan options, and a Bar Food menu, complemented by a wine and cocktail program. Supplementary offerings include private dining for up to 34 guests, off-site catering and private hire, and gift vouchers sold through a third-party platform.
Is Yeni - Soho, London a public or private company?
Yeni - Soho, London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yeni - Soho, London founded?
Yeni - Soho, London was founded in 2019. It employs 1 to 10 people.
Where is Yeni - Soho, London based?
Yeni - Soho, London is headquartered in London, United Kingdom, in the Europe region.
How does Yeni - Soho, London make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are gift Vouchers, private Dining & Events and catering & Private Hire.
Who are Yeni - Soho, London's main competitors?
Direct peers on record are The Palomar, Berenjak, Çiya Sofrası, Yeni Lokanta, Gymkhana and Mangal 2. Broad incumbents are Blacklock, Hide and Sketch (Lecture Room & Library). Circolo Popolare is listed as a regional player.
Does Yeni - Soho, London have an API?
No public API is recorded for Yeni - Soho, London.
What industry is Yeni - Soho, London in?
Yeni - Soho, London's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722511 and its SIC code is 5812.