Yerkir Media TV

What Yerkir Media TV does

Yerkir Media TV is a privately held Armenian-language television broadcaster headquartered in Yerevan, Armenia, operating since 2004 with a team of 36 employees. The company delivers linear television programming alongside a digital streaming platform at yerkirmedia.am that offers live broadcasts and on-demand replay up to 48 hours after airing. Its programming portfolio spans 17+ original programs across news (Yerkir Today), political discussion (The Country's Question, Political Discussions, Legal Clinic), interview/talk formats (A Cup of Coffee, Voice of Many), cultural and heritage content (Armenian Vibe, Roots, We Are Our History), diaspora programming (Diaspora Today), health (IMMUNITY), children's (Children's Country), regional affairs (Region), and documentary films.

The company's distribution model combines traditional over-the-air and cable television within Armenia with digital syndication through its website, two YouTube channels (general broadcast and dedicated news), Facebook, and Telegram. The content archive extends back to at least 2016, comprising 300+ pages of archived broadcasts. The technology stack is conventional — television broadcasting infrastructure paired with an HTML5-based video streaming player — with no proprietary AI/ML features, mobile applications, API offerings, or disclosed patents.

Yerkir Media TV monetizes exclusively through advertising, including television commercials aired during programming breaks and digital advertising on its streaming site. Pricing is not publicly disclosed and is presumably negotiated based on program popularity and audience reach. The company serves Armenian-speaking viewers both within Armenia and across the global diaspora. No parent company, institutional investors, funding rounds, partnerships, or M&A activity are disclosed. Operating geographies are marked as National (Armenia) with no explicit global footprint claim, though digital channels provide de facto international reach to Armenian-speaking audiences.

Name

Yerkir Media TV

Legal name

«ԵՐԿԻՐ ՄԵԴԻԱ» ՀԵՌՈՒՍՏԱԸՆԿԵՐՈՒԹՅԱՆ

Website

https://yerkirmedia.am

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yerkir Media TV is an Armenian-language private television broadcaster headquartered in Yerevan, Armenia, delivering news, political, cultural, and entertainment programming via traditional TV and a digital streaming platform to Armenian-speaking viewers domestically and in the diaspora.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), International/Multilingual Streaming Channels (MPABAHAI)

Keywords

• Television broadcasting
• News programming
• Digital streaming
• Media production
• Broadcast advertising

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: The primary revenue stream for Yerkir Media TV is advertising, including commercials aired during programming breaks. The website explicitly notes that the station does not take responsibility for advertisement content.
2. Digital Content: Revenue generated through digital content distribution on the website platform, including potential premium content offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yerkir Media TV is an Armenian television channel operating linear TV broadcasting with online streaming capability (including 48-hour catch-up replay) at yerkirmedia.am. It produces and broadcasts a portfolio of Armenian-language programs including daily news, political discussions, talk shows, documentaries, cultural programming, and children's content. The station distributes via traditional television, its website, and social media channels.

Product overview

Yerkir Media TV is an Armenian television station offering live broadcasting and online streaming with a diverse portfolio of news, political, cultural, and entertainment programs. The core offering is linear TV broadcasting with catch-up streaming capability (up to 48 hours). The programming portfolio includes daily news (Yerkir Today), political discussions (The Country's Question, Political Discussions), talk shows (A Cup of Coffee), public opinion programs (Voice of Many), cultural content (Armenian Vibe, Roots, We Are Our History), diaspora programming (Diaspora Today), health programming (IMMUNITY), children's content (Children's Country), documentaries, and regional affairs coverage. The station operates primarily in Armenian language.

Differentiator

Problem solved

Functional benefit

Products and services

• Live TV Broadcasting & Streaming Live television broadcasting with online streaming capabilities, allowing viewers to watch current programs and access replays up to 48 hours after broadcast.
• Yerkir Today (Երկիրն այսօր) Daily news program covering current events in Armenia and the region.
• A Cup of Coffee (Մի գավաթ �ուրճ) Interview-based talk show featuring conversations with guests over coffee.
• The Country's Question (Երկրի հարցը) Political discussion program examining pressing national issues.
• Voice of Many (Հայն Բազմաց) Weekly public opinion program featuring citizen perspectives on various topics.
• Diaspora Today (Սփյուռ�ն այսօր) Program focusing on Armenian diaspora communities and their connection to Armenia.
• Roots (Արմdelays) Cultural program exploring Armenian heritage and historical sites.
• IMMUNITY (Իմունի�delays) Health and medical information program.
• Armenian Vibe (Հայ-Vibe) Cultural and travel program showcasing Armenian locations and traditions.
• Hello Country (Բարdelays երկdelays) Morning greeting program with daily news and cultural content.
• Children's Country (Մdelays delays) Children's programming block with educational and entertainment content.
• Documentary Films (Փdelays delays) Documentary films covering historical and contemporary topics.
• Liberated Homeland (Աdelays delays) Series documenting Armenian territories and liberation history.
• Sunday Country (Կdelays delays) Weekly news review program.
• Legal Clinic (Իdelays delays) Legal consultation and analysis program.
• Political Discussions (�delays delays) Political interview and discussion program.
• Region (Տdelays delays) Regional affairs and analysis program.
• We Are Our History (Մdelays delays) Social issues and community topics program.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Azatutyun (RFE/RL Armenian Service): Radio Free Europe/Radio Liberty's Armenian-language news service distributing via web, radio, and social channels. Comparable to Yerkir in targeting Armenian-speaking audiences with politically engaged news coverage, though operating as a donor-funded digital-first outlet.
• Shant TV: Major Armenian private television broadcaster providing news, talk, and entertainment programming. Comparable to Yerkir in business model, language, and audience, with stronger entertainment orientation and broader national reach.
• Kentron TV: One of Armenia's largest private television channels, offering Armenian-language entertainment, news, and cultural programming. Directly competes with Yerkir Media TV for Armenian viewers and ad budgets, with a broader entertainment slate.
• Armenia Public Television (Armenia TV): Armenia's state-funded public broadcaster, providing Armenian-language news, political, and cultural programming across TV and digital channels. Directly comparable to Yerkir Media TV in audience, language, and programming mix, though supported by public funding.
• ATV (Armenia TV): Private Armenian television channel offering news, cultural, and general-interest programming. Competes with Yerkir Media TV for Armenian-speaking audiences in the same domestic ad market.
• H1 TV (Hay TV): Armenian private television channel featuring news, cultural, and entertainment programming. Directly comparable to Yerkir Media TV in audience, distribution model (linear TV + digital), and revenue reliance on advertising.

Broad incumbents

• Al Jazeera: Qatari state-funded international news network broadcasting in multiple languages with regional political and cultural coverage. Comparable to Yerkir Media TV as a multi-language news broadcaster covering regional geopolitics, though operating globally at vastly larger scale.
• France 24: French state-funded international news broadcaster operating in multiple languages including Armenian-relevant coverage. Comparable to Yerkir as a multilingual news broadcaster targeting diaspora and regional audiences, though at significantly greater scale and backed by public funding.
• Euronews: Major multilingual pan-European news broadcaster with multi-language digital distribution. Comparable to Yerkir as a multi-language news and current-affairs broadcaster, though at much larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/YerkirmediaTV/featured
• Facebookfacebook.com/Yerkirmedia
• LinkedInlinkedin.com/company/yerkir-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yerkir Media TV