YESOUL

What YESOUL does

YESOUL (Yesoul Fitness) is a Chinese-origin connected fitness equipment company, founded in 2015 and headquartered in Fuzhou, Fujian, that sells smart home gym hardware directly to consumers primarily in the United States. The product portfolio spans indoor cycling bikes (G1M Plus, G1M Max, S3, J1M Plus Recumbent), treadmills (T5 Max/Plus/Ultra and T3S series), the R1M Plus rowing machine, walking pads (W2/W2 Lite/W2 Pro), and accessories (MG19 massage gun, heart rate strap, TV stick, yoga mat, seat cover), with most premium SKUs featuring an integrated 21.5" HD rotating screen, magnetic resistance up to 100 levels, and 30W surround sound. Underlying technology includes hardware-embedded displays, proprietary resistance systems, screen mirroring via cable to third-party apps (Peloton App, Zwift, Kinomap, YouTube), and the companion Yesoul Fitness mobile app distributed on iOS and Android for guided classes, scenic rides, and real-time metrics.

The company operates a direct-to-consumer e-commerce model through its official website (yesoulfitness.com), with fulfillment from three US warehouses (East, West, South), a wholesale B2B channel via yesoulbusiness.com, and an affiliate program on the IMPACT network offering up to 10% commission on average order values above $600. Hardware unit pricing spans $179.99-$2,299.99 with frequent promotional discounting, and an optional app subscription at $13.99/month or $79.99/year (slightly lower outside US/UK/Australia/Canada) provides a recurring revenue layer across its 2.6M+ app user base. Go-to-market combines product-led DTC, influencer/affiliate marketing, community-led engagement via the Team Yesoul athlete ambassador program (including Olympic and Paralympic athletes), content marketing through blog and social channels, and event participation such as FIBO 2026 in Cologne, Germany. The company claims 1M+ units sold across 40+ countries and positions itself as a cost-disruptive alternative to Peloton at roughly 25% of comparable hardware pricing.

Name

YESOUL

Legal name

Yesoul Fitness

Website

https://yesoul.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yesoul Fitness is a Chinese-origin connected home fitness equipment company that designs and sells smart indoor bikes, treadmills, rowing machines, and walking pads directly to consumers, primarily in the United States, at substantially lower price points than Peloton.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Electronics and Appliance Retailers (44921)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Home fitness equipment
• Connected exercise bikes
• Smart treadmills
• Indoor rowing machines
• Walking pads

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling fitness equipment including indoor bikes, treadmills, rowing machines, recumbent bikes, walking pads, and accessories. Products sold directly through e-commerce with prices ranging from $179.99 to $2,299.99. Includes free shipping on orders over $99 in the US, with local fulfillment from East, West, and South US warehouses.
2. App Subscription: Optional membership plans for access to guided workout classes, live sessions, detailed performance stats, and Zwift/Kinomap synchronization. Plans available at $13.99/month or $79.99/year for US/UK/Australia/Canada markets, with slightly lower pricing for other regions.
3. Affiliate Program: Partners earn commissions on qualifying sales through the IMPACT affiliate network. Commission rates tailored to audience size and engagement, with average order values exceeding $600 for premium fitness equipment.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

YESOUL manufactures and sells smart connected home fitness equipment including indoor exercise bikes, treadmills, rowing machines, and walking pads with integrated HD rotating screens, magnetic resistance systems, and app compatibility. The company sells directly to consumers through its e-commerce website, positioning products as affordable alternatives to premium brands like Peloton, and complements hardware with an optional subscription fitness app.

Product overview

Yesoul Fitness offers a comprehensive connected home fitness ecosystem centered on smart equipment paired with a subscription app. The product portfolio includes indoor bikes (G1M Plus, G1M Max, S3, J1M Plus Recumbent), treadmills (T5 Series with T5 Max/Plus/Ultra, T3S Series with T3S/T3S Plus/T3S Pro), rowing machines (R1M Plus), and walking pads (W2/W2 Lite/W2 Pro), all featuring integrated HD screens. Accessories include massage guns, heart rate monitors, yoga mats, and TV sticks. The ecosystem is unified through the Yesoul App, which provides guided classes, scenic rides, and screen mirroring. Bundles combining multiple equipment types offer complete home gym solutions. Equipment supports open streaming with compatibility for Zwift, Peloton App, Kinomap, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Yesoul G1M Plus Indoor Exercise Bike An indoor exercise bike with 21.5" HD rotating screen, magnetic resistance up to 100 levels, and compatibility with Zwift, Peloton App, and Kinomap for immersive home cycling. Targeted at home fitness consumers seeking connected cycling experiences.
• Yesoul G1M Max Indoor Exercise Bike Premium indoor exercise bike with dual 30W cinematic surround sound, precision magnetic resistance, and enhanced display for studio-intensity home workouts.
• Yesoul S3 Indoor Exercise Bike Entry-level indoor exercise bike offering essential cycling features at an accessible price point with HD screen compatibility for beginners to home fitness.
• Yesoul J1M Plus Recumbent Bike Low-impact recumbent bike with ergonomic seat and high backrest, 21.5" large screen for streaming entertainment during workouts, designed for comfortable extended sessions for seniors or those needing low-impact exercise.
• Yesoul T5 Max Treadmill

Quantifiable outcome

• Save 75% compared to Peloton ($500 vs $2,500 bike)
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Peloton AppcoreTechnology or IntegrationYESOUL bikes are fully compatible with the Peloton App, allowing users to access live and on-demand Peloton classes mirrored to the 21.5" HD screen. Users can enjoy Peloton's class library without being locked into Peloton's hardware ecosystem.
• ZwiftcoreTechnology or IntegrationYESOUL G1M Series bikes sync with Zwift for virtual riding experiences, allowing users to compete in races, complete structured workouts, and ride scenic virtual routes displayed on the bike's screen.
• KinomapcoreTechnology or IntegrationYESOUL bikes work with Kinomap for real-world route experiences, enabling users to virtually ride through locations like the French Alps and Tokyo streets while the content is mirrored to the equipment screen.
• IMPACT (Affiliate Network)minorGTM or Marketing PartnerIMPACT is YESOUL's affiliate partner network platform that manages tracking, reporting, and payouts for the YESOUL affiliate program. Partners apply through IMPACT and receive unique tracking links, promo codes, and commission payments.
• Apple App Store / Google PlaycoreTechnology or IntegrationYESOUL Fitness app is distributed through Apple App Store and Google Play, enabling users to download the companion app for workout guidance, class streaming, and equipment connectivity.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bowflex: Bowflex is a long-standing home fitness brand selling treadmills, bikes, and adjustable dumbbells through D2C and major US retailers. It competes with YESOUL for the multi-modality home gym buyer who wants a recognizable US brand.
• Echelon Fitness: Echelon sells affordable smart bikes, treadmills, rowers, and mirrors with its own FitPass app subscription. It is YESOUL's closest head-to-head competitor in the value-tier connected-fitness segment and competes on the same price-sensitive home buyer.
• NordicTrack (iFIT): NordicTrack sells connected treadmills, bikes, and rowers bundled with the iFIT content subscription — a similar hardware-plus-content model to YESOUL but at higher price points and with deeper retail distribution. Both target the same home cardio customer.
• Peloton: Peloton is the category-defining connected fitness platform with smart bikes, treadmills, and a mandatory subscription ecosystem. YESOUL explicitly positions as the 'smarter, cheaper Peloton alternative' with open-app compatibility, so the two compete head-to-head for the home cycling/running buyer.
• SOLE Fitness: SOLE sells treadmills, exercise bikes, ellipticals, and rowers with strong reviews in the mid-price tier. While less 'connected' than YESOUL, it competes for the same home cardio buyer prioritizing value over premium subscription features.
• Horizon Fitness: Horizon offers connected treadmills, bikes, and ellipticals with app integration. It overlaps YESOUL's buyer in the affordable-to-mid home fitness segment, particularly for buyers prioritizing Johnson Fitness Tech's distribution network.

Emerging players

• Aviron: Aviron makes connected rowing machines with gamified content. It is a niche competitor to YESOUL's R1M Plus and an example of how the connected rower sub-category is bifurcating between value and premium positioning.
• Tonal: Tonal is a smart strength-training mirror with a subscription. It is adjacent to YESOUL's connected fitness ecosystem and represents the next likely category expansion for YESOUL (smart strength/mirror hardware).
• Hydrow: Hydrow is a connected rowing machine with a premium content library and subscription. It overlaps YESOUL's R1M Plus in the connected rower category and competes for the premium home cardio buyer willing to pay for content.
• Myx Fitness: Myx (acquired by Hydrow) sells connected bikes and a content platform at accessible price points. It is a comparable value-tier connected-fitness brand competing for the same Peloton-replacement buyer as YESOUL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yesoulfitness.official
• Facebookfacebook.com/yesoulfitness
• Instagraminstagram.com/yesoulfitness.official
• LinkedInlinkedin.com/company/yesoulfactory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YESOUL